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COCA COLA (expo politicas mktg mix)

by on Apr 20, 2010

  • 59,209 views

INTRODUCCION ...

INTRODUCCION
HISTORIA
CONDUCIENDO NUESTRO ÉXITO
OPERACIONES INTERNACIONALES
JUNTA DE DIRECTORES
MARKETING INTRODUCCION
POLITICAS DE MARKETING/MARKETING MIX
-ANALISIS SITUACIONAL
-MERCADO OBJETIVO
-OBJETIVOS/METAS
-ESTRATEGIAS DE MARKETING
<marketing>POLITICA DE PRODUCTO
>POLITICA DE PRECIO
>POLITICA DE PROMOCION
>POLITICA DE PLAZA
-¿AFECTO LA CRISIS MUNDIAL A COCA COLA?
-CONCLUSION

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COCA COLA (expo politicas mktg mix) COCA COLA (expo politicas mktg mix) Presentation Transcript