MANAGING A SHIT STORM
&Restoring Your Brand
SXSW 2015 PANEL SUBMISSION
SXSW 2015 PANEL SUBMISSION
CORPORATE CRISIS
develop almost overnight
relentless media and public scrutiny
airwaves, in pri...
SXSW 2015 PANEL SUBMISSION
ROBERT GIBBS
White House Press
Secretary // Principal @
The Incite Agency
BEN LABOLT
Obama 2012...
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Mss deck

  1. 1. MANAGING A SHIT STORM &Restoring Your Brand SXSW 2015 PANEL SUBMISSION
  2. 2. SXSW 2015 PANEL SUBMISSION CORPORATE CRISIS develop almost overnight relentless media and public scrutiny airwaves, in print and online full scale crisis as it unfolds real-time decisions MOCK INTERVIEWS AND MEDIA APPEARANCES tough circumstances RIDE OUT THE TIDE OF CRITICISM repair a reputation post-crisis. BE PREPARED BEFORE A CRISIS EVEN STRIKES Principals from the incite agency BIG DATA SOCIAL LISTENING
  3. 3. SXSW 2015 PANEL SUBMISSION ROBERT GIBBS White House Press Secretary // Principal @ The Incite Agency BEN LABOLT Obama 2012 Campaign Press Secretary, Rahm Emmanuel Communications Director // Principal @ The Incite Agency We’ve Been There. We’ll Tell You How To Survive And Recover.
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