Zero To Branded In 60 Minutes

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Zero To Branded In 60 Minutes

  1. 1. 0-to-Branded in 60 Minutes Quick-Start Personal Branding and Social Media Set-Up
  2. 2. The Basic Personal Branding Idea1. Adapt in-person networking to online social media / social networking.2. Adapt traditional corporate branding principles to personal identification.3. Combine the two to create a focused online presence that makes you… Easy To Find, Hard To Forget @pbarbanes #barcampswfl
  3. 3. The Idea In Action I. II. III. DEFINE DESIGN ALIGNDetermine your Structure your Engage online inbrand and your online presence ways that supportdifferentiator(s). and linkages. your brand. @pbarbanes #barcampswfl
  4. 4. What We’ll Do• Walk through the steps of the DESIGN phase of the Really Simple Social Media Strategy II. DESIGN I. Structure your III. DEFINE online presence ALIGN and linkages. @pbarbanes #barcampswfl
  5. 5. What This Is• HERESY! A cookie-cutter approach• A strategy that uses WordPress, LinkedIn, and Twitter together• A way to begin @pbarbanes #barcampswfl
  6. 6. The Model YOU Personal Domain Name (URL) Personal Brand Site@pbarbanes#barcampswfl
  7. 7. What This Is Not• Not the ONLY way• Not an in-depth tutorial on WordPress, LinkedIn, or Twitter (hey, we’ve only got so much time!)• Not just theory; it gets results @pbarbanes #barcampswfl
  8. 8. RESULTS?• Increased appearance in Google• Improved LinkedIn results/connections• Differentiation• Improved job prospects / negotiations• Seen as an expert in your field• Seen as relevant in today’s connected world @pbarbanes #barcampswfl
  9. 9. The Model Followers Followers Followers FollowersSearchers(Google, etc.) Searchers (Google, etc.) Recruiters / Partners YOU Personal Domain Name (URL) Personal Brand Site @pbarbanes #barcampswfl
  10. 10. 0-To-Branded In 60 Minutes: Kim The Crafter @pbarbanes #barcampswfl
  11. 11. STEP 1: Register A Domain Name Kim The Crafter available? @pbarbanes #barcampswfl
  12. 12. I use GoDaddy.com… @pbarbanes #barcampswfl
  13. 13. @pbarbanes#barcampswfl
  14. 14. Step 2: Set Up WordPress@pbarbanes#barcampswfl
  15. 15. Sign up at www.wordpress.comEnter a Blog Name @pbarbanes #barcampswfl
  16. 16. Sign up at www.wordpress.comEnter a Blog Name @pbarbanes #barcampswfl
  17. 17. @pbarbanes#barcampswfl
  18. 18. Access your “dashboard” / site admin @pbarbanes #barcampswfl
  19. 19. Select “APPEARANCE” @pbarbanes #barcampswfl
  20. 20. Browse ALL Themes @pbarbanes #barcampswfl
  21. 21. Activate A Theme@pbarbanes#barcampswfl
  22. 22. @pbarbanes#barcampswfl
  23. 23. Select “Pages”@pbarbanes#barcampswfl
  24. 24. Select “Add New”@pbarbanes#barcampswfl
  25. 25. Title the Page (Example: Industry Resources) Publish The Page@pbarbanes#barcampswfl
  26. 26. TIME: 15 MINUTES @pbarbanes #barcampswfl
  27. 27. Step 3: FORWARD Your Domain @pbarbanes #barcampswfl
  28. 28. @pbarbanes#barcampswfl
  29. 29. Step 4: Connect LinkedIN @pbarbanes #barcampswfl
  30. 30. Choose “Edit Profile”@pbarbanes#barcampswfl
  31. 31. Edit “Websites”@pbarbanes#barcampswfl
  32. 32. Choose “Other”@pbarbanes#barcampswfl
  33. 33. Enter the domain name, then Save Changes@pbarbanes#barcampswfl
  34. 34. Step 5: (Sign up for and) Connect Twitter @pbarbanes #barcampswfl
  35. 35. In “Settings” ……Add the Domain Name …and SAVE @pbarbanes #barcampswfl
  36. 36. Link to your site@pbarbanes#barcampswfl
  37. 37. Result Personal Domain Name (URL)@pbarbanes#barcampswfl
  38. 38. Result Followers Followers Followers FollowersSearchers(Google, etc.) Searchers (Google, etc.) Recruiters / Partners Personal Domain Name (URL) @pbarbanes #barcampswfl
  39. 39. Next: ALIGN I. II. III. DEFINE DESIGN ALIGN• With relevant and updated content on your blog,enable organic search to draw visitors fromLinkedIn, Google and other search engines.• Use Twitter to draw Followers (and theirFollowers) to your personal brand site. @pbarbanes #barcampswfl
  40. 40. Questions?www.ReallySimpleSocialMedia.com Twitter: @pbarbanes 800-951-1156

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