Zero To Branded In 60 Minutes
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Zero To Branded In 60 Minutes

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Zero To Branded In 60 Minutes Zero To Branded In 60 Minutes Presentation Transcript

  • 0-to-Branded in 60 Minutes Quick-Start Personal Branding and Social Media Set-Up
  • The Basic Personal Branding Idea1. Adapt in-person networking to online social media / social networking.2. Adapt traditional corporate branding principles to personal identification.3. Combine the two to create a focused online presence that makes you… Easy To Find, Hard To Forget @pbarbanes #barcampswfl
  • The Idea In Action I. II. III. DEFINE DESIGN ALIGNDetermine your Structure your Engage online inbrand and your online presence ways that supportdifferentiator(s). and linkages. your brand. @pbarbanes #barcampswfl
  • What We’ll Do• Walk through the steps of the DESIGN phase of the Really Simple Social Media Strategy II. DESIGN I. Structure your III. DEFINE online presence ALIGN and linkages. @pbarbanes #barcampswfl
  • What This Is• HERESY! A cookie-cutter approach• A strategy that uses WordPress, LinkedIn, and Twitter together• A way to begin @pbarbanes #barcampswfl
  • The Model YOU Personal Domain Name (URL) Personal Brand Site@pbarbanes#barcampswfl
  • What This Is Not• Not the ONLY way• Not an in-depth tutorial on WordPress, LinkedIn, or Twitter (hey, we’ve only got so much time!)• Not just theory; it gets results @pbarbanes #barcampswfl
  • RESULTS?• Increased appearance in Google• Improved LinkedIn results/connections• Differentiation• Improved job prospects / negotiations• Seen as an expert in your field• Seen as relevant in today’s connected world @pbarbanes #barcampswfl
  • The Model Followers Followers Followers FollowersSearchers(Google, etc.) Searchers (Google, etc.) Recruiters / Partners YOU Personal Domain Name (URL) Personal Brand Site @pbarbanes #barcampswfl
  • 0-To-Branded In 60 Minutes: Kim The Crafter @pbarbanes #barcampswfl
  • STEP 1: Register A Domain Name Kim The Crafter available? @pbarbanes #barcampswfl
  • I use GoDaddy.com… @pbarbanes #barcampswfl
  • @pbarbanes#barcampswfl
  • Step 2: Set Up WordPress@pbarbanes#barcampswfl
  • Sign up at www.wordpress.comEnter a Blog Name @pbarbanes #barcampswfl
  • Sign up at www.wordpress.comEnter a Blog Name @pbarbanes #barcampswfl
  • @pbarbanes#barcampswfl
  • Access your “dashboard” / site admin @pbarbanes #barcampswfl
  • Select “APPEARANCE” @pbarbanes #barcampswfl
  • Browse ALL Themes @pbarbanes #barcampswfl
  • Activate A Theme@pbarbanes#barcampswfl
  • @pbarbanes#barcampswfl
  • Select “Pages”@pbarbanes#barcampswfl
  • Select “Add New”@pbarbanes#barcampswfl
  • Title the Page (Example: Industry Resources) Publish The Page@pbarbanes#barcampswfl
  • TIME: 15 MINUTES @pbarbanes #barcampswfl
  • Step 3: FORWARD Your Domain @pbarbanes #barcampswfl
  • @pbarbanes#barcampswfl
  • Step 4: Connect LinkedIN @pbarbanes #barcampswfl
  • Choose “Edit Profile”@pbarbanes#barcampswfl
  • Edit “Websites”@pbarbanes#barcampswfl
  • Choose “Other”@pbarbanes#barcampswfl
  • Enter the domain name, then Save Changes@pbarbanes#barcampswfl
  • Step 5: (Sign up for and) Connect Twitter @pbarbanes #barcampswfl
  • In “Settings” ……Add the Domain Name …and SAVE @pbarbanes #barcampswfl
  • Link to your site@pbarbanes#barcampswfl
  • Result Personal Domain Name (URL)@pbarbanes#barcampswfl
  • Result Followers Followers Followers FollowersSearchers(Google, etc.) Searchers (Google, etc.) Recruiters / Partners Personal Domain Name (URL) @pbarbanes #barcampswfl
  • Next: ALIGN I. II. III. DEFINE DESIGN ALIGN• With relevant and updated content on your blog,enable organic search to draw visitors fromLinkedIn, Google and other search engines.• Use Twitter to draw Followers (and theirFollowers) to your personal brand site. @pbarbanes #barcampswfl
  • Questions?www.ReallySimpleSocialMedia.com Twitter: @pbarbanes 800-951-1156