Product innovation apple iPad

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Presentation slide of my Operation Management group assignment

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http://www.rnw.nl/data/files/images/lead/iPad.jpg
http://supertechblog.com/wp-content/uploads/2012/10/China_Foxconn_De_J.jpg
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Product innovation apple iPad

  1. 1. A change in the physical characteristic orperformance an existing product or service ofcreation of the new onesInnovation :Ricky W. Griffin, 2010
  2. 2. A change in the way a product or service ismanufactured, created and distributedInnovation :Ricky W. Griffin, 2010
  3. 3. Incremental andradical innovationArchitectural andComponentinnovationOrganizationalinnovationSustaining anddisruptiveinnovationMohr et al, 2010
  4. 4. Idea andOpportunityDevelopmentInnovationPortfolioPlanningProjectManagementLaunch andLearningSwink (2011:101)
  5. 5. INTRODUCTIONGROWTHMATURITYDECLINEMohr et al, 2010
  6. 6. ConceptDevelopment
  7. 7. ConceptDevelopmentProductandProcessPlanning
  8. 8. ConceptDevelopmentProductandProcessPlanningDetailedDesign andDevelopment
  9. 9. ConceptDevelopmentProductandProcessPlanningDetailedDesign andDevelopmentProductand MarketTesting
  10. 10. ConceptDevelopmentProductandProcessPlanningDetailedDesign andDevelopmentProductand MarketTestingCommercial-ization
  11. 11. ConceptDevelopmentProductandProcessPlanningDetailedDesign andDevelopmentProductand MarketTestingMarketIntroductionCommercial-ization
  12. 12. Swink (2011:108)
  13. 13. LAUNCH
  14. 14. GROWTHQ4 2010 Q2 20118 mil7 mil
  15. 15. MATURITY51.7% 22.9 43.6%15.1 48.1%Shipm 2011 Mkt share2011 Shipm 2012 Mkt share2012 Growth
  16. 16. MATURITY51.7% 22.9 43.6%15.1 48.1%7.3% 7.9 15.1%2.2 263%Shipm 2011 Mkt share2011 Shipm 2012 Mkt share2012 Growth
  17. 17. PRODUCT EXTENSION
  18. 18. Idea andOpportunityDevelopment
  19. 19. Idea andOpportunityDevelopmentInnovationPortfolioPlanning
  20. 20. Idea andOpportunityDevelopmentInnovationPortfolioPlanningProjectManagement
  21. 21. Idea andOpportunityDevelopmentInnovationPortfolioPlanningProjectManagementLaunch andLearning
  22. 22. ConceptDevelopmentConceptDevelopmentProductandProcessPlanningDetailed DesignandDevelopmentMarketIntroductionProduct andMarketTestingCommercial-ization
  23. 23. APPlE is still one of the top technologycompany,But it is possible if they don’t keepinnovating their position can bereplaced by another company.
  24. 24. What theCustomerWantsRelationshipMatrixTechnicalAttributes andEvaluationHow to SatisfyCustomer WantsInterrelationshipsAnalysisofCompetitors
  25. 25. Easy to use 5Lightweight 3Internet Capability 2Durable 1Fast Performance 4What CustomerWantsRatingWhat theCustomerWantsRelationshipMatrixTechnicalAttributes andEvaluationHow to SatisfyCustomer WantsInterrelationshipsAnalysisofCompetitors
  26. 26. How to SatisfyCustomer WantsWhat theCustomerWantsRelationshipMatrixTechnicalAttributes andEvaluationHow to SatisfyCustomer WantsInterrelationshipsAnalysisofCompetitorsMultiTouchThinBodyWifi&3GBiggerBatteryFastProcessor
  27. 27. Weighted RatingWhat theCustomerWantsRelationshipMatrixTechnicalAttributes andEvaluationHow to SatisfyCustomer WantsInterrelationshipsAnalysisofCompetitorsEasy to use 5Lightweight 3Internet Capability 2Durable 1Fast Performance 4MultiTouchThinBodyWifi&3GBiggerBatteryFastProcessorOur Importance rating 29 15 15 5 25RelationshipMatrix
  28. 28. InterrelationshipsWhat theCustomerWantsRelationshipMatrixTechnicalAttributes andEvaluationHow to SatisfyCustomer WantsInterrelationshipsAnalysisofCompetitorsMultiTouchThinBodyWifi&3GBiggerBatteryFastProcessor
  29. 29. Analysis ofCompetitorsWhat theCustomerWantsRelationshipMatrixTechnicalAttributes andEvaluationHow to SatisfyCustomer WantsInterrelationshipsAnalysisofCompetitorsEasy to use 5Lightweight 3Internet Capability 2Durable 1Fast Performance 4MultiTouchThinBodyWifi&3GBiggerBatteryFastProcessorOur Importance rating 29 15 15 5 25AcerAsusP PP PF FP PF F
  30. 30. TechnicalAttributesand EvaluationWhat theCustomerWantsRelationshipMatrixTechnicalAttributes andEvaluationHow to SatisfyCustomer WantsInterrelationshipsAnalysisofCompetitorsTarget values (Technicalattributes)iOS3,1024×768pxMultiTouchDisplay243×190×13.4mm,680gWi-Fi(802.11a/b/g/n),3GcellularHSDPA3.75V,24.8watt-hour(6.5Amphour)10hourA4Processor,1GHzARMCortex-A8TechnicalEvaluationAcer 1024x768225 x 164 x25mm yes 4 hr Core 2 DuoAsus 1024x600225 x 164 x25mm yes 5 hr AtomiPad 1024x768243×190×13.4mm yes 10 hr A4
  31. 31. Easy to use 5Lightweight 3Connectivity 2Durable 1Fast Performance 4Our Importance rating 29 15 15 5 25Target values (Technical attributes)HologramFlexibleOled,GlassNFC&5GSuperSupercapacitorA8ProcessorHologramThinBodyNFC&5GNanoBatteryFastProcessor
  32. 32. Apple has successfully implementedinnovation process on iPad
  33. 33. Apple has to keep innovating, not only incrementalinnovation but also the radical one.
  34. 34. Innovation distinguishes between a leader and a followerSteve Jobs

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