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WAN-IFRA research on global media markets and development strategies. (Drawn from report http://www.wan-ifra.org/articles/2011/06/07/financially-viable-media-in-emerging-and-developing-markets.) ...

WAN-IFRA research on global media markets and development strategies. (Drawn from report http://www.wan-ifra.org/articles/2011/06/07/financially-viable-media-in-emerging-and-developing-markets.) Presented by project research director Anne Nelson at the Media Development Roundtable, WAN-IFRA Congress, Vienna, October 2011.

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  • Snezana: Numbers are spilling into next rowAN: don’t know – can’t see it from my version, looks ok.MM: we can transform it into a pdf if you like to make it consistent with any computer
  • Snezana: “places, But other” – consider replacing with “places, but many countries”AN: I made a fix – ok?MM: OK
  • AN: No one will be able to read this graph with size of typeMM: Is it better now?
  • AN: This cartoon doesn’t go with the content of the slide for me…MM: What shall we put here?
  • AN : Will need to grow type on “Internet advertising” and “Internet subscription” as well as key to the left. (I’d round the numbers over the bars and grow those too.)MM: Is this better? we can take only the relative size of the graphs we have in the report – I am completely swamped and have no time to develop new graphs 
  • Snezana: It’s hard to see numbers on this slide; also, which slide did you wanted here – the one presented here that speaks about lack of media assistance funding, or the slide that fits the title and speaks about what has (not) been supported by the few donors that funded media participants? The second slide would be better choice as it introduces the conclusion on the slide 11. AN I like this graph, but the lettering has to be much higher contrast to read. (I’m also ok with the other one.)
  • Snezana: final note – it is important to emphasize that results here represent what small and medium media enterprises around the globe think; we had very few large media participating in the surveyAN: Nobody is going to be able to read this graph because of the size of the type. I like it, but we’ll have to make type lots bigger (and with higher contrast in second slide. MM: I will make this graph dynamic – with one turning into the other one with a click but don’t have time for this at the moment – promise to do it during the weekend
  • Snezana: final note – it is important to emphasize that results here represent what small and medium media enterprises around the globe think; we had very few large media participating in the surveyAN: Nobody is going to be able to read this graph because of the size of the type. I like it, but we’ll have to make type lots bigger (and with higher contrast in second slide. MM: I will make this graph dynamic – with one turning into the other one with a click but don’t have time for this at the moment – promise to do it during the weekend
  • This goes at the very end, right?MM: yes, all the country slides need to be inserted in between …

Wan ifra emerging markets final pp Wan ifra emerging markets final pp Presentation Transcript

  • 1Financially Viable MediaIn Emerging and Developing Markets World Association of Newspapers and News Publishers (WAN-IFRA)
  • 2About WAN-IFRAThe global organisation of the worlds newspapers and news publishers.Its core mission is to defend and promotepress freedom, quality journalism and editorial integrityand the development of prosperous businesses. WAN-IFRA represents over: 18,000 publications 15,000 online sites 3,000 companies in more than 120 countries.
  • 3It’s clear that media systems need to beindependent of political and economicforces to serve the interests of democracy... …but what are the best ways to promote independence?
  • 4WAN-IFRA research finds:Censorship and violencestill silence journalists in many places --but other countries are enjoying unprecedented freedom.
  • 5The WAN-IFRA survey also shows thatmedia managers and editors in developing countries are limited by the lack ofbasic business management skills.
  • 6Key finding from the WAN-IFRA research:Leading editorial managers havegreatly benefited from mediadevelopment assistance…… but economic pressuresmake it hard to sustain their hard-won advances.
  • 7The majority of newspapersaround the world see theeconomic climate andmarket conditions asthe major challenges…… to theireditorial independenceand business development
  • 8Digital media is sweeping the globe… … but it carries no guarantee of significant revenues.
  • 9Despite the global frenzy, revenues fromdigital sources contribute less than10 percent to total revenue.
  • 10 News Managers to Donors (Survey Result): Received no external “We Need Business and Media Skills, but They’re Least Supported” 57% financial or non-financial support 1% Loans or credit57% None Received non-financial 5% Other support such as 16% training, strategic advice and similar financed by external 8% Govt. sources. 13% Financial support for implementation of media development projects. 8% Government/state aid 13% Financial 5% Other 16% Non-financial Received loans or credits 1% provided by media development organizations
  • 11 FINANCIALLY SUSTAINABLE MARKET PROFIT DRIVEN DRIVEN FREE MEDIANOT FREE & INDEPENDENT FREE & INDEPENDENT POLITICALLY ALIGNED IDEALS DRIVEN GRANT DONOR DEPENDENT NOT FINANCIALLY SUSTAINABLE
  • 12Donors should adopt a comprehensiveapproach to media development…… supporting both editorial quality and financialsustainability.
  • 13WAN-IFRA Survey based on: 227 responses from 66 countries between July and December 2010.
  • 14Global Daily Newspaper Circulation Trends:Long-term slowdown (stagnating or in decline) in US & EuropeOverall growth in Africa, Asia and Latin America 366,205 323,414 Africa, Asia & Latin America 161,745 147,123 US & EuropeCirculationof Dailies
  • 15Circulation of dailies (total average circulation in 000s)Continents 2005 2009 5 year changeAfrica 9,202 11,944 +29.80%North America 67,015 59,895 -10.62%Latin America 13,441 14,133 +5.15%Asia 300,771 340,128 +13.09%Australia & Oc. 3,495 3,300 -5.58%Europe 94,730 87,228 -7.92%Total 488,654 516,628 +5.72%
  • 16Case study:GEORGIA
  • 17Georgia Country SnapshotData Type 2010 (Estimate)Population 4.4 millionLiteracy rate 100%Per capita GDP US $4,400Urban/rural population 53%/47%Cell phone penetration 2.8 millionInternet penetration 28.5%
  • 18Georgia’s Advertising Market: 80% goes to television marketers“TV Takes All” Only1% goes to newspapersShare of Advertising by Medium in Georgia compared to the rest of the WorldShare in % Georgia 2008 Share in % Globally 20085,1% Newspapers 25% Newspapers4,6% Magazines 12% Magazines0,2% Internet 10% Internet5,9% Outdoor 7% Outdoor6,7% Radio 8% Radio77,6% TV 37% TV
  • 19Political Control through Advertising Spending:The Ruling Party is the“Best Political Customer”In 2010, the Georgianruling party spent:GEL 10.13 million(approx. US $5.75 million) on TV adsand only GEL 493,800(approx. US $280,000) on•Print media and ads•Billboards
  • 20Case study:EGYPT
  • 21Egypt Country Snapshot Data Type 2010 (Estimate) Population 80.4 million Literacy rate 71.40% Per capita GDP US $6,200 Urban/rural population 43%/57% Circulation of Al-Ahram 1 million (largest newspaper) Land line telephone connections 10 million Cell phone penetration 82.19 million Internet penetration 20% (broadband: 1 million)
  • 22Al Youm El Sabe’s (The Seventh • 36 million page viewsDay): Egypt’s Leading Website • 3 million unique visitors per month
  • 23Three Critical Obstaclesto Egyptian News Industry Legal restrictions and regulations inhibit 1. the launch of new newspaper or local broadcast outlets Legal, economic, and professional 2. obstacle courses prevent journalists from practicing journalism. Digital media address gaps through 3. satellite television and social media, but have faced official reprisals.
  • 24 Online Media and Today’s Political CultureFebruary 2011: NY Times estimated: Twitter gained popularity in the 2010Over 5 million elections in part because • Facebook was subjected toEgyptians on Facebook government monitoring andHighest number in the Middle East interference.
  • 25Case study:GUATEMALA
  • 26Guatemala Country Snapshot Data Type 2010 (Estimate) Population 13.8 million Literacy rate 74% Per capita GDP US $5,200 Urban/rural population 40/60% Mobile phone penetration 17 million Internet penetration 15%
  • 27Guatemala’s Traditional Dailies:Circulation and Ad Rates(July 2010) 18,000 daily 280,000 daily 27,000 daily Page rate: $400 Page rate: $3,750 Page rate: $1200 60,000 daily 146,605 daily Page rate: $1,200 Page rate: $3,750
  • 28Guatemala’s Economic and Intellectual EliteRead El Periodico• created with financial support of the Media Development Loan Fund• 40% of capital was provided by 135 private individuals investing US $10,000 each.• 60% of capital was provided by the newspaper workers Print Edition Online Edition
  • 29 Many international organizations have contributed to the improvement of the Guatemalan media. Swedish International Norwegian Agency United Nations United Nations Children’s FundDevelopment Cooperation For Development Cooperation Educational, Agency Scientific and Cultural Organization Human Institute Ford Foundation Media DevelopmentFor Development Cooperation Loan Fund Danish International Development Agency Soros Foundation Spanish Cooperation United States Agency For Agency International Development
  • 30Hybrids: La Voz del Migrante: • Launched in 2007 by La HoraNew Media • Full-color weekly tabloidInitiatives Reach • Also published onlineNew Audiences NoticiasDeMiGente.com: • Created by Knight International Journalism Fellow Maria Emilia Martin • Linked radio stations via web platform • Expanded programming in rural communities Carretera News: • Local print and online newspaper • Up to 16,000 printed issues distributed in suburban areas
  • 31Case study:MOZAMBIQUE
  • 32MOZAMBIQUE:• One of the most impoverished countries in the world (Ranked 172 out of 182 countries on the UNDP Index)• Media market is in an early phase of developmentData Type 2010 (Estimate)Population 22.06 millionLiteracy rate 47.8%Per capita GDP US $1,000Urban/rural population 37%/63% Portuguese 6.5% (official; spokenOfficial language by 27% of population as a second language)Internet penetration 615,000*
  • 33Household Radio and TV Penetration •45.5 percent of the families had a radio • 6.3 percent had a television set (Government website Observatorio, 2003) 6,3% TV Owners 45,5% Radio Owners
  • 34 Print Media: An Elite MediumMozambique’s print mediais the purview of an eliteminority as a result of thecountry’s high rate ofilliteracy (over half)
  • 35 Mozambican Newspapers: Top Weeklies• Currently 10 to 15 newssheets• Email and “fax-papers” have 400 influential subscribers Newspapers Weekly Circulation 15,000 13,000 5,000 12,000 20,000
  • 36Mozambique’s challenge:How can the press to attract advertising revenues undercurrent economic conditions?
  • 37Organizations SupportingMozambique Media DevelopmentMedia Support National Union of Journalists: focuses on legal and labor rights of its members. Media Institute of Southern Africa: promotes and defends freedom of expression.Donor Support Southern African Media Development Fund: (SAMDEF) contributes to the development of the press and launched daily O Pais.
  • 38Case study:VIETNAM
  • 39Vietnam Country Snapshot Data Type 2010 (Estimate) Population 88 million Literacy rate 97% Per capita GDP $1,156 Urban/rural population 26%/74% Cell phone penetration 98 million Internet penetration 29%
  • 40Vietnam’s newspaper sector is fully state-owned,with a two-tiered system: Most newspapers act as propaganda 1. machine for the state and in return, receive heavy subsidies. A smaller group of elite newspapers are 2. granted financial independence to reduce budgetary burden.
  • 41Vietnam Newspaper Circulation: Top Dailies400,000 400,000 380,000 250,000 180,000
  • 42 Vietnams Advertising Sector (2009)$700 • Estimated at US $736 million $601.0$600$500$400$300 Vietnams Advertising$200 Sector (2009) $83.0$100 $49.0 $2.0 $15.0 $0 Newspapers Television Magazines Radio Online Advertising
  • 43The Vietnamesegovernment wants tomaintain editorial controlbut wean newspapersfrom state subsidies… …Can this equation work?
  • 44To learn more:Financially Viable Mediain Emerging and Developing MarketsA 2011 WAN-IFRA ReportThe World Association ofNewspapers and News Publishers(WAN-IFRA)http://www.wan-ifra.org