Swot Analyse for Rent a Car company
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Swot Analyse for Rent a Car company






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    Swot Analyse for Rent a Car company Swot Analyse for Rent a Car company Presentation Transcript

    • Car Rental Company SWOT ANALYSIS Aneida Bajraktari
    • Mission Values Our mission is to provide rental solutions to our customers needs by building strong and loyal relationships through an excellent customer service. -Quality - Respect -Innovation -Integrity -Teamwork -Passion -Professionalism
    • SWOT ANALYSIS SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths,Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey
    • STRENGTHS 1. Human resorces 2. Financial resorces 3. Product / service 4. Growing 5. Technological skills 6. Diversified portofolio 7. Location (place)
    • Weaknesses 1. Name, reputation 2. Market share 3.
    • Opportunities . 1. Trend for renting cars 2. Developing market 3. Increasing nr of internet users 4. Increasing nr of CC users 5. High barriers to enter the market 6. Economic crisis
    • Threats . 1. Competition 2. Economic crisis 3. Raise of fuel price 4. Low nr of internet users 5. Governmental regulations ( leasing and age cars) 6. Car amortization 7. Existence of substitutes 8. Euro rates changing 9. Infrastructure
    • SWOT, so what? Now what? Use this technique to gain real advantage from its use. Discover New Opportunities. Manage and Eliminate Threats.
    • Strategies / Scenarios SWOT Strengths Weaknesses Opportunities Scenario SO; Maxi-max How can we maximize strength taking advantige of external opportunities? Scenario WO: Mini-Max What do we need to do in order to overcome our weaknesses so that we are better able to take advantage of of our opportunities? Threats Scenario ST: Max-Mini How we can use our strengths to overcome our biggest threats? Scenario WT: Mini-Min How can we minimize our weaknesses, so that we are better positioned to overcome our threats?
    • Conclusions - Swot analysis is an important tools used to build strategies of the companies. - National Autorental should pay attention to the 4 components to build strategies in order to meet the targets for the future,grow, generate profit and increase the market share.
    • QUESTIONS???
    • Thank you for your attention! Aneida Bajraktari