BY- Md. Anees Raza
Introduction to I.T in Rural Sector.
I.T in Rural Sector in Developing
I.T in Rural Sector in India.
Case Study- MGNREGA
Case Study- E-Seva
Case Study- E-Choupal
* Information technologies (IT) is increasingly
moving to the core of national competitiveness
strategies around the world.
* All over the world, IT has empowered individuals
with unprecedented access to information and
knowledge, with important consequences in
terms of providing education and access to
markets , of doing business ,and of social
interactions, among others.
Introduction to IT in Rural Sector
● Approximately 70% of Indian
population lives in a Rural Areas.
● Today, Rural development is essential
for the development of the Indian
●Rural economy can be developed by
using modern information technology
●Indian Government has
realized the role of the
rural development and the
contribution of I.T. in the
development of Rural
● A large number of projects
are introduced in the rural
area with many upcoming
projects in this
sector, which are likely to
be introduced by the
government in the short
span of time.
●The role of I.T. has
increased from providing
only the networks to set-
up the basis of updated
in the rural areas.
●The rural market of India
is showing an impressive
growth largely due to
and rapidly changing
demand structure of
consumers of rural areas.
Delivery of Health
Info. for social
EDUCATION ● Projected Growth in
Education: 37.4% today to
59.6% by 2020.
● Affordable, high quality
education in rural areas.
● Confident, English speaking
, computer literate students.
● Increase educational
awareness in rural societies.
HEALTHCARE ● Projected Growth in Healthcare :
24.4% today to 55.6% by 2020.
●Healthcare facilities was not good
between the early 1950s and early
● But now I.T. has improved
care, primarily through more
timely diagnosis and
intervention, reduction of medical
error and better communication
within the care team.
● Regional Rural Bank are the banking
organizations being operated in
different state of India linked with
● They have been created to serve the
rural areas with Banking and Financial
● Carrying out Government operations
like disbursement of wages of
MGNREGA workers, distribution of
● Providing Para-banking facilities like
locker facilities , debit and credit cards.
● e-Agriculture is a community of practice,
where people from all over the state
exchange information, ideas, and related
to the use of information and
communication technologies (ICT) for
sustainable agriculture and rural
● Its mission is to serve as a catalyst for
institutions and individuals in agriculture
and rural development to share
knowledge, learn from others, and
improve decision making about the vital
role of ICTs to empower rural
communities , improve rural livelihoods,
and build sustainable agriculture and
● Rural Communication has recently emerged
as a key concern of communication of both
profit oriented corporations exploring rural
areas to expand marketing their products, as
also by those in social service institutions
trying to reach social health related
messages in rural tribal and far flung areas in
● There are a number of factors that make
rural message effective.
◊ Mass Media
◊ Traditional ( Non- Conventional) Media
The utility of mass media in rural
communication is enormous.
However, Traditional media is often seen to
be more effective among the rural audience.
AGRICULTURE RESOURCE INFORMATION
SYSTEMS AND NETWORKING
AGRISNET particularly concerned with rural
agriculture. SUGAM provides all important
services including agriculture commodity prices at
the doorstep of rural community by bringing all
citizen related citizen related services and
information under a single roof cutting across
different tiers of administration.
While , AGRISNET projects brings
farmers, researchers, scientists and administrators
together by establishing online information for
agriculture , animal husbandry, horticulture and
I.T. in Rural Sector in India
Case Study 1: MGNREGA
●NREGA is an Indian job guarantee
scheme enacted by legislation on
●NREGA later renamed as the Mahatma
Gandhi National Rural Employment
Guarantee Act promised work with
minimum wages for all BPL individuals
for a minimum of 100 days a year.
● The project saw the rollout of new
technologies like biometric
identification and handled data
E-SEVA● It is initially implemented in West
Godavari District to deliver e-governance
● The centers are designed with the view
to provide better governance facilities to
the people of the Rural India.
● The popularity of the e- seva can be
estimated from the fact that in the year
2012 more than 600 million rupees was
collected only for the electricity
Learning from Pilots
• Pilot projects by NGOs, Government, cooperatives,
private sector, and individual entrepreneurs. About
10,000 villages have telecenters or computers being
used for processing transactions.
• Large number of experiments but few have scaled up.
• Most pilots have narrow objectives; are not multi
function; attract few users and are often not viable.
• Community centers run by volunteers/ individuals have
not been scaled up.
• Rural population willing to pay for true value addition
• The services that are of value vary with regions and
patterns of economic activity in the rural area.
eChoupal Infrastructure and
• Internet kiosk in the house of a trained farmer
(Sanchalak) within walking distance of target farmers
• Warehousing hub managed by the erstwhile
middleman, within tractorable distance of target farmers
• Customized knowledge on farm and risk management
• Better supply chain for ITC for farm inputs --lower
transaction costs, better value through traceability
• Relevant real-time information results in higher income
– Commodity prices, local weather, news, customized
knowledge despite heterogeneity, reduced transaction
• Direct marketing channel for farm produce
– Screened for quality, demand aggregation for
competitive prices and efficient logistics
● 3,500 e-choupals in 5 states of India
covering 21,000 villages, servicing 2.0
million farmers, sourcing a range of agri.
commodities by kishan credit card linked
● Helpful in marketing a varieties of goods
● Plan for 20,000 choupals in 15 states
covering 100,000 villages , servicing 25
million farmers by 2014 with projected
transaction of US$ 2.5 billion.
●Higher income through better yields and
• Education: Akshaya (Kerala), Sub Titles on TV
• Health: Webhealthcenter.com, Sri Lanka, MIS in
AP,SA, nLogue-Arvind Hospital
• Economic: eChoupal, GPS by fisherman, Tara
Haat, Datamation, nLogue,Drishtee
telecenters, Agriwatch Portal, e- Krishi Vipnan
• E-Government: Bhoomi, eSeva, Drishtee
• Empowerment: Computerized milk
collection, Lokvani (Sitapur), Lok Mitra (Jhalawar)