How to start a business - my story

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Presented to the graduating class of LBS University about taking the entrepreneurial jump.

The talk aimed at my inspirations that got me interested in business and how the dots linked up for me. Presented from my perspective of how and why to launch a startup to explore new ideas to reality.

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How to start a business - my story

  1. 1. Aneesh Varma @aneeshvarma
  2. 2. TODAY   Where the idea came from   The challenges of running a business   Finding new business   Lessons learned   Ten top tips for budding entrepreneurs   Using social media to gain business
  3. 3. Don’t stop learning things. Everything helps.
  4. 4. 7.25 AM Business Law 101
  5. 5. You cant connect the dots looking forward… but you can connect them looking backwards.
  6. 6. Passion
  7. 7. Inno  va  tion Latin root: innovatus [--in-uh-vey-shuhn-] A new approach to customer experience
  8. 8. … and the future of innovation is beyond even smartphones and tablets
  9. 9. Turning a hobby into a business
  10. 10. Consumer, Retail & Automotive Telecom, Media & Technology Financial Services & Partners
  11. 11. text Smart ways to manage my life
  12. 12. Next stage: Linked solutions from mobile to smart-objects “Know me as I walk in” Owner’s app to instantly sync telemetry and performance stats
  13. 13. Redefining the retail customer experience inside the store Accept credit card payments directly on the device Barcode scanner Inventory check Related products Ship-to-home Credit Card payments Available: iPad + Android
  14. 14. Built with true mobile DNA Used across retail customer touchpoints: Dealerships Stores Showrooms Merchants Galleries
  15. 15. Improved customer conversion and higher upsell shown
  16. 16. HOSPITALITY: Customer service and concierge tools
  17. 17. Always keep in touch with people You never know who ends up where
  18. 18. Ethics
  19. 19. In the past technology was sold to create problems…
  20. 20. Scrappy We didn’t have much money
  21. 21. Never been cheaper to launch a business New distribution channels Govt support Technology & Cloud services Entrepreneurship Social Media News areas Free emails, free services
  22. 22. Don't be scared if others are doing it. Be scared if someone isn't.
  23. 23. Keep moving… if you are not busy being born, you are busy dying.

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