93% of retailers(*) that offer
loyalty or prepaid cards want to
Copyright 2009 © Taggo Pte Ltd
expand membership and usage.
(*) Retailer survey in Singapore, May-June 2009.

86% of retailers(*) feel that the main
reason people don’t use their cards more
often is that they leave them at home.
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Low card usage!
Lost sales opportunities!
(“I forgot my card! I’ll just buy the book another time.”)
Checkout inefficiencies!
(46% of retailers let cashiers ask for ID when customers
forget their cards at home.)
(*) Retailer survey in Singapore, May-June 2009.

60% of retailers(*) feel that the main reason
customers don’t join programs is that they
have too many cards already.
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(*) Retailer survey in Singapore, May-June 2009.

Nobody likes filling forms for even
more cards to leave at home
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Coffee Card Incumbent Challenger
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Top up incentive: 10% Top up incentive: 10%
Points per $1 reload: 5 Points per $1 reload: 10
Bonus per $50 reload:
2 coffees worth up to $12.80
Cost of attracting customers that don’t want more cards

To attract people that don’t want more cards,
65% of retailers(*) offer sign-up discounts,
60% offer free memberships.
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(*) Retailer survey in Singapore, May-June 2009.

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Taggo sales profits can finance
your membership costs
Retailers pay an enrollment acquisition
fee for new members enrolled via Taggo
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Replaces the cost of plastic cards and application form
processing, at essentially the cost of a card alone.
Retailers earn a margin selling Taggo
mobile sticker packs
Positioned as a personal mobile accessory, customers will
later also find Taggo at mobile accessory kiosks and in
mobile stores.

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When shopping, customers enjoy the same benefits as when
using the retailer’s card. The POS reacts as if the card had been
swiped, so no changes needed to loyalty or prepaid systems.
Retailers can use readers that Alternatively, a low cost
also process MasterCard and dedicated Taggo reader can
Visa contactless products. also be used.
Patents pending

The benefits of being first
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Early adopters can sell a Future retailers will
Taggo pack to each new mainly enroll members
member enrolled that already have Taggo

Aneace Haddad
Aneace has spent 25 years focusing on the moment
of purchase. He is an expert in creatively enhancing
payment transactions with real-time loyalty and
promotional marketing features. He has launched
several start-ups and is the author of two payment
Copyright 2009 © Taggo Pte Ltd
strategy books and numerous articles.
Payment and marketing convergence
This is the second time that Aneace has designed and patented breakthrough
technology.
In 1996, Aneace’s “Real-time RFM” patent launched the real-time rewards
industry and established patent jurisprudence in a landmark case.
Taggo’s proprietary technology is even more innovative and disruptive, with
far less technical complexity, and is applicable to a much larger market.

Thank you