Relationship Marketing<br />BNI 10 Minutes<br />10th September 2010<br />
Broad Client Mix<br />E-Businesses<br />Eterna Shirts, Tool&Fix, Office Providers, Cheshire Electrical Decor, Acassa<br />...
What Do I Do?<br />Help clients find new customers<br />Help clients generate more business<br />Help clients make money<b...
Client Relationships<br />Many businesses get the majority of their clients by referral and recommendation<br />Many busin...
Relationship Marketing<br />Building good long term relationships with customers through regular communication<br />It doe...
Online tools<br />Website<br />Inviting, supportive, interactive<br />Encourage two-flow<br />Blog<br />Develop conversati...
Outcomes<br />Build trust<br />Build knowledge<br />Brand evangelists<br />Establish a loyal ‘tribe’<br />Referrals and Re...
We Deliver<br />Consultancy and advice<br />“Help! What do I do to…?”<br />Training<br />“I’d like to learn more…”<br />Pl...
Good Referrals<br />Businesses that rely upon referrals and recommendations<br />Professional practices (e.g. Law, Acounta...
Questions<br />
THANK YOU<br />
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Bni relationship marketing 100910

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WSI 10 mins 10/9/10 - Relationship Marketing

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Bni relationship marketing 100910

  1. 1. Relationship Marketing<br />BNI 10 Minutes<br />10th September 2010<br />
  2. 2. Broad Client Mix<br />E-Businesses<br />Eterna Shirts, Tool&Fix, Office Providers, Cheshire Electrical Decor, Acassa<br />Hospitality <br />Peckforton Castle, Combermere Abbey, Curzon Hotel<br />Manufacturing<br />Maineport, JR Boone, Wall Lag<br />Business Services/Consultants<br />Sagegreen, Turners Accountants, BLOCC<br />Healthcare<br />BD Seminars, James Murphy<br />Retailers and Wholesalers<br />Creative Agencies, Web designers<br />Business Networking Groups<br />Etc…etc….etc…etc… .. .<br />
  3. 3. What Do I Do?<br />Help clients find new customers<br />Help clients generate more business<br />Help clients make money<br />………by effective use of Internet-based stuff<br />
  4. 4. Client Relationships<br />Many businesses get the majority of their clients by referral and recommendation<br />Many businesses get the majority of their profit from their existing clients<br />Relationships are therefore critical to success<br />
  5. 5. Relationship Marketing<br />Building good long term relationships with customers through regular communication<br />It doesn’t happen overnight<br />People prefer to do business with people that they know, like and trust<br />‘Process’ not an ‘event’<br />Awareness > Comparison > Transaction > Reinforcement > Advocacy<br />Can accomplish with Digital Marketing<br />
  6. 6. Online tools<br />Website<br />Inviting, supportive, interactive<br />Encourage two-flow<br />Blog<br />Develop conversations, offer advice<br />Email<br />Permission based, easy opt-out<br />Useful/interesting content, expand their knowledge<br />Tailor the messages to different groups<br />Social Media<br />Interact and network with clients and prospects<br />
  7. 7. Outcomes<br />Build trust<br />Build knowledge<br />Brand evangelists<br />Establish a loyal ‘tribe’<br />Referrals and Repeat Business<br />
  8. 8. We Deliver<br />Consultancy and advice<br />“Help! What do I do to…?”<br />Training<br />“I’d like to learn more…”<br />Planning (Strategic and tactical)<br />“How are we doing to achieve this….?”<br />Implementation<br />“We need someone to help us with…”<br />
  9. 9. Good Referrals<br />Businesses that rely upon referrals and recommendations<br />Professional practices (e.g. Law, Acountancy, Cosmetic medicine)<br />Specialist shops, restaurants<br />E-businesses<br />Trade/business associations<br />Franchisors<br />Local business groups<br />Business Development <br />Consultants<br />Trainers<br />
  10. 10. Questions<br />
  11. 11. THANK YOU<br />
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