What is Twitterand how can you use it?<br />
<ul><li> Steve Hubball, Data Analyst
 Andy Gaukrodger, Content, Search and Social Specialist</li></li></ul><li>Who do we work for?<br />
What is Twitter?<br />
The numbers<br />
<ul><li> What is Twitter for?
 What can you do with Twitter?
 What should you say?
 What shouldn’t you say?
 What else can it do?</li></ul>How is it used?<br />
Why should brands Tweet?<br /><ul><li> Build your brand
Drive people to your website
 Drive people to other branded properties – blog, YouTube, Flickretc
 Grow your audience
Give something to your audience
Test the opinion of your audience</li></li></ul><li>The anatomy of a Tweet<br />
<ul><li> < 140 characters
 # hashtags
 Links
 Attachments</li></ul>The anatomy of a Tweet<br />
10 Points to remember in 140 characters<br />Using your real name and face adds trust to your profile<br />
Profile<br />
10 Points to remember in 140 characters<br />Don’t worry about getting it wrong – learn by doing<br />
Don’t worry about getting it wrong<br />
10 Points to remember in 140 characters<br />It’s not about what you’re doing, it’s about what you’re interested in<br />
It’s whatever you’re interested in<br />
10 Points to remember in 140 characters<br />Tweet, listen, engage – repeat...<br />
Tweet, listen, engage<br />
Tweet, listen, engage<br />
10 Points to remember in 140 characters<br />It’s called social networking, so have a conversation<br />
Have a conversation<br />
Have a conversation<br />
10 Points to remember in 140 characters<br />Regularity is the stuff of good Tweeters<br />
Regularity<br />
10 Points to remember in 140 characters<br />Pay it forward: Retweet, don’t steal<br />
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An introduction to Twitter

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Twitter 101. An introduction to Twitter.

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  • Twitter on its own means nothing. It’s about building your brand, growing and audience and driving them to your website, blog, office, contact you etc.Say anything you want.Be funny, interesting, give something – links, photos, video, be informative, informal.Don’t get into arguments.Remember there’s no copyright and it’s public.Particular dangers for sports people – competitive advantage, disruption to team.It can be used to search, find out what people are saying. It has an impact on search.
  • Links – say what it is. URL shortener.Don’t use all 140 char – we’ll come on to RTs later
  • Name, face, bio, link
  • This is just nonsense. It’s not saying anything, he’s made up a hashtag. So what?!Graeme Swann has 187,597 followers.
  • See what gets retweeted.Use hashtags so that people searching for these subjects will find your tweets, not just those people following you.
  • See what people respond to
  • Ask a question
  • Retweet from people you want to follow youCredit them.Leave space so people can retweet you
  • Credit the person who originally tweeted.Add something yourself.In your tweets leave space to be retweeted.Consider thanking people who retweet you.
  • Content can be photos, information, video, links
  • This will help get anyone you mention to follow you, plus people who follow them.
  • #FF – Follow Friday. They’ll follow you.They’ll probably #FF you back, so their followers may follow you.
  • It’s a part of your online footprint.It can drive traffic.It impacts on search.You should coordinate it with Facebok and LinkedIn
  • An introduction to Twitter

    1. 1. What is Twitterand how can you use it?<br />
    2. 2. <ul><li> Steve Hubball, Data Analyst
    3. 3. Andy Gaukrodger, Content, Search and Social Specialist</li></li></ul><li>Who do we work for?<br />
    4. 4. What is Twitter?<br />
    5. 5. The numbers<br />
    6. 6. <ul><li> What is Twitter for?
    7. 7. What can you do with Twitter?
    8. 8. What should you say?
    9. 9. What shouldn’t you say?
    10. 10. What else can it do?</li></ul>How is it used?<br />
    11. 11. Why should brands Tweet?<br /><ul><li> Build your brand
    12. 12. Drive people to your website
    13. 13. Drive people to other branded properties – blog, YouTube, Flickretc
    14. 14. Grow your audience
    15. 15. Give something to your audience
    16. 16. Test the opinion of your audience</li></li></ul><li>The anatomy of a Tweet<br />
    17. 17. <ul><li> < 140 characters
    18. 18. # hashtags
    19. 19. Links
    20. 20. Attachments</li></ul>The anatomy of a Tweet<br />
    21. 21. 10 Points to remember in 140 characters<br />Using your real name and face adds trust to your profile<br />
    22. 22. Profile<br />
    23. 23. 10 Points to remember in 140 characters<br />Don’t worry about getting it wrong – learn by doing<br />
    24. 24. Don’t worry about getting it wrong<br />
    25. 25. 10 Points to remember in 140 characters<br />It’s not about what you’re doing, it’s about what you’re interested in<br />
    26. 26. It’s whatever you’re interested in<br />
    27. 27. 10 Points to remember in 140 characters<br />Tweet, listen, engage – repeat...<br />
    28. 28. Tweet, listen, engage<br />
    29. 29. Tweet, listen, engage<br />
    30. 30. 10 Points to remember in 140 characters<br />It’s called social networking, so have a conversation<br />
    31. 31. Have a conversation<br />
    32. 32. Have a conversation<br />
    33. 33. 10 Points to remember in 140 characters<br />Regularity is the stuff of good Tweeters<br />
    34. 34. Regularity<br />
    35. 35. 10 Points to remember in 140 characters<br />Pay it forward: Retweet, don’t steal<br />
    36. 36. Retweets<br />
    37. 37. 10 Points to remember in 140 characters<br />Retweets will get you followers, quality content will keep those followers<br />
    38. 38. Quality content<br />
    39. 39. 10 Points to remember in 140 characters<br />Namedrop!<br />
    40. 40. Namedrop!<br />
    41. 41. Namedrop! #FF - Follow Friday<br />
    42. 42. 10 Points to remember in 140 characters<br />Twitter is not an island, it’s for building your brand, driving traffic, etc.<br />
    43. 43. Twitter is not an island<br />
    44. 44. <ul><li> Go to www.twitter.com
    45. 45. Sign up
    46. 46. User name
    47. 47. Settings
    48. 48. Profile
    49. 49. Find some people to follow
    50. 50. Tweet from www.twitter.com or a “client”</li></ul>How do I start?<br />
    51. 51. <ul><li> @replies
    52. 52. DMs
    53. 53. Lists
    54. 54. HootSuite</li></ul>Advanced Tweeting<br />
    55. 55. Get Tweeting!<br />

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