What all that beta talk means for brands
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This is the second of four presentations I gave in Madrid in April 2010. ...
This is the second of four presentations I gave in Madrid in April 2010.
I was asked specifically to talk about "beta ideas". With that starting point, I decided to recap on where the language came from but to quickly move to how organisations need to think about releasing 'ideas' into an environment that is so unpredictable.
I talk about evolution and Andromedans. Apologies if any of it doesn't make total sense without my verbal narrative.
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