The Future is Lubricated

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I put this together for a talk to the lovely people at the British Library. Which might explain why it's quite booky in places.

It makes a simple point. But maybe one that gets neglected.

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The Future is Lubricated

  1. 1. T HE FU TURE IS LUBRIC ATED @andywhitlockSaturday, 21 April 12
  2. 2. THE FUTURE IS E XCITING... https://plus.google.com/111626127367496192147/postsSaturday, 21 April 12
  3. 3. LET’S TAK E A QUICK REAL ITY CHECK...Saturday, 21 April 12
  4. 4. THE GAP CONTINUES T O EXPAND E VERY DAY What’s possible CHANGES FAST How we actually live SLOW We’re left in an uncertain present, stretched further between the allure of a more exciting future and the comfort of the familiar.Saturday, 21 April 12
  5. 5. SO ME CLING TO THE PAST http://www.nytimes.com/interactive/2012/03/30/books/review/snider01.html?ref=booksSaturday, 21 April 12
  6. 6. OTHE RS EMBRAC E NEWNESS WIT HOUT CONS IDERATION “Inevitably [...] you end up not with something tasty, but with a mess. Because, toppings dont go with meatballs” ~ Seth Godin http://www.squidoo.com/meatballsundaeSaturday, 21 April 12
  7. 7. DON’T MISTAKE A MOOD FOR A REALITY New stuff gets shared a lot, so it strongly influences our sense of the world. But presence and excitement don’t equate to actual behaviour.Saturday, 21 April 12
  8. 8. W HAT EXACTL Y DOES THE PRESENT LOOK LIKE? What’s possible QUICK How we actually live SLOW The present? Where are we? Are we even somewhere? Help!Saturday, 21 April 12
  9. 9. “theres not enough solid present around on which to erect a plausible future.” ~ William Gibson on why his novels have snapped to the present http://russelldavies.typepad.com/planning/2010/10/something-something-something.htmlSaturday, 21 April 12
  10. 10. ED TO FREE ‘PROGRESS’ WE NE METAPHOR FROM IT S PHYSICAL PAST PRESENT FUTURESaturday, 21 April 12
  11. 11. THE JOU RNEY IS NOT LINEAR, O R SINGULAR PAST FUTURE ADDITION DISPLACEMENT MULTIPLICITY SINGULARITYSaturday, 21 April 12
  12. 12. THE DAN GER OF THE DISP LACEMENT MENTALITY HE’S RIGHT...Saturday, 21 April 12
  13. 13. BECAUSE AN EBOOK ISN’T A ‘THIN G’ , IT’S A FILE. VSSaturday, 21 April 12
  14. 14. IT’S NOT A D ISPLACEMENT, IT’S AN ADDITION Content, physicality, consumption mode and ‘legacy’ are all ingredients that make up the world of consuming novels. The ingredients are now being explored in new ways. (I have physical and digital versions of this novel - which is great btw)Saturday, 21 April 12
  15. 15. NEW EXPERIENCES, BRING NEW PLEASURES Follow me on KindleSaturday, 21 April 12
  16. 16. BUT DON’T REP LACE OLDER ONES The ‘trophy cabinet’Saturday, 21 April 12
  17. 17. OLD vs NEW OLD + NEW BAD! GOOD! PAST FUTURESaturday, 21 April 12
  18. 18. “an audience will go anywhere with you, as long as you, the writer, keep your hand on the string.” ~ Henry James’ Balloon of experience http://www.guardian.co.uk/stage/2010/jan/05/john-guare-interviewSaturday, 21 April 12
  19. 19. SMART PHONE NOTEBOOK VERSION. 2 BY NOTHING DESIGN GROUP OLD + NEW OFTEN MORE A TTRACTIVE THAN Y COMPLETELY ABAND ONING FAMILIARITSaturday, 21 April 12
  20. 20. FAMIL IAR TOOLS, NEW E XPERIENCESSaturday, 21 April 12
  21. 21. FAMILIAR E XPERIENCE, N EW TOOLS MADE OF CAR P ARTS TO SUIT THE AL COMMUNITY SK ILLSET OF THE LOC http://designthatmatters.org/portfolio/projects/incubator/Saturday, 21 April 12
  22. 22. BIG STRIDES SMALL STEPS BAD! GOOD! PAST FUTURESaturday, 21 April 12
  23. 23. BIG STRIDES D ON’T EQUAL G REATER AC HIEVEMENTS IF YOUR STRIDES ARE TOO LARGE, YOU’LL LEAVE PEOPLE BEHINDSaturday, 21 April 12
  24. 24. http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions THE ART OF S EDUCTION SMALL, PROGRES SIVE STEPS TO O YOUR WORLD BRING PEOPLE INTSaturday, 21 April 12
  25. 25. http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions THE ART OF S EDUCTION IT’S AS MUCH A BOUT REDUCING SING MOTIVATION FR ICTION AS INCREASaturday, 21 April 12
  26. 26. http://instaprint.me/ NOVELTY AN D VALUE , HIGH L OW BARRIE R TO ENTRYSaturday, 21 April 12
  27. 27. SMAL L IDEAS ARE SLIPPY (N OT STICKY) EASY TO UNDERSTAND, TRY, EXPLAIN AND PASS ONSaturday, 21 April 12
  28. 28. www.eggwatchers.com STILL SHARED AR OUND 2 YEARS IT’S BROKEN!) ON (EVEN THOUGHSaturday, 21 April 12
  29. 29. A JPE G THAT REACHED www.baddollar.com/london OVER A MILLION PEOPLESaturday, 21 April 12
  30. 30. ET ENOUGH PEOPLE TO IF YOU CAN G N BE HUGE DO A SMALL THING, IT CA http://news.nationalgeographic.com/news/2009/06/090603-penguin-poop-video-ap.htmlSaturday, 21 April 12
  31. 31. STILL USE D AND SHARED NINE YEARS ONSaturday, 21 April 12
  32. 32. A SIMPLE TOOL... www.stratocam.comSaturday, 21 April 12
  33. 33. .. .BUT A BEAUTIFUL COLLECTIV E EXPERIENCE www.stratocam.comSaturday, 21 April 12
  34. 34. SOM ETIMES SIMPLE http://www.youtube.com/user/RoyalOperaHouse J UST MAKES SENSESaturday, 21 April 12
  35. 35. A SIMPLE ACT THAT EXTENDS A TO REAL LIVES BRAND PROMISE INSaturday, 21 April 12
  36. 36. SO WHAT’S TH E SECRET? BIG GESTURES, SMALL MENTALITY CHANGE BIG MENTALITY CHANGE, SMALL GESTURES Many brand managers want to do BIG things, whilst being unwilling to change the mindset behind-the-scenes. It’s braver, smarter and more effective to make a big mindset change, and to have the patience to make smaller, more seductive gestures.Saturday, 21 April 12
  37. 37. TH E FUTURE D IS LUB RICATE PAST FUTURESaturday, 21 April 12
  38. 38. T RAILE D OFF A BIT A T THE EN D, DID N’T IT @andywhitlockSaturday, 21 April 12

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