This is a talk I did for the IED and APG in Madrid in May 2010. …
This is a talk I did for the IED and APG in Madrid in May 2010.
It's a thought piece exploring the energy/effort exchange when marketers attempt to create behavioural change. I don't think I come to any tight conclusions, but I hope it's good food for thought.
I've also had to hack it a bit to make it make sense without me talking. Hope it works.