DEAD or ALIVE

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This is a tweaked version of a presentation I gave for APG in Barcelona - in April 2011. …

This is a tweaked version of a presentation I gave for APG in Barcelona - in April 2011.

There's lots of ecosystem talk at the moment. But not enough talk about zombies ;)

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  • 1. D EAD OR A LIVE @andywhitlockWednesday, 8 June 2011
  • 2. AT POKE...Wednesday, 8 June 2011
  • 3. ...WE TRY TO MAKE NICE, SIMPLE THINGSWednesday, 8 June 2011
  • 4. OF C OURSE THEY’RE ONLY NICE AND SIM PLE ON THE SURFACEWednesday, 8 June 2011
  • 5. NOT SO SIMPLE UNDERNEATH (yup, already very ashamed about this iceberg metaphor)Wednesday, 8 June 2011
  • 6. REALLY, TH ESE THINGS CAN’T BE SIMPLE...Wednesday, 8 June 2011
  • 7. ...BECA USE WE PUT THEM INTO COMPLEX , LIVING ECOSYSTEMS courtesy: http://scimaps.org/Wednesday, 8 June 2011
  • 8. ...BECA USE WE PUT THEM INTO COMPLEX , LIVING ECOSYSTEMS COMPLEX SYSTEMS + HUMAN MOTIVATION Endless connections Emotion and caprice A web of protean relationships Social validationWednesday, 8 June 2011
  • 9. “You cannot reliably predict the next move in a chess game. Why? Because the ‘system’ involves more than the rules of the game.” - Emergence, Wikipedia image source: http://www.flickr.com/photos/jenik/Wednesday, 8 June 2011
  • 10. If I lose quickly, we can get to the jacuzzi before anyone else shows up.. “You cannot reliably predict the next move in a chess game. Why? Because the ‘system’ involves more than the rules of the game.” - Emergence, Wikipedia image source: http://www.flickr.com/photos/jenik/Wednesday, 8 June 2011
  • 11. THE SE SYSTEMS ARE ALIVEWednesday, 8 June 2011
  • 12. THE SE SYSTEMS ARE ALIVE ANT YOUR ‘THINGS’ TO IF YOU W ALIVE TOO LIVE, THEY H AVE TO BEWednesday, 8 June 2011
  • 13. IF THEY’R E NOT ALIVE THEY’RE AS GOOD AS...Wednesday, 8 June 2011
  • 14. (Go with it - it sort of works...)Wednesday, 8 June 2011
  • 15. Z OMBIES...Wednesday, 8 June 2011
  • 16. Z OMBIES... DON’T PARTICIPATE IN SOCIETY • TERRIBLE NETWORKERS (SHUNNED BY EVERYONE) • INFECT PEOPLE (NOT GOOD FOR RELATIONSHIPS)Wednesday, 8 June 2011
  • 17. Z OMBIES... DON’T PARTICIPATE IN SOCIETY • TERRIBLE NETWORKERS (SHUNNED BY EVERYONE) • INFECT PEOPLE (NOT GOOD FOR RELATIONSHIPS) DON’T WORK WELL TOGETHER • INEFFICIENT (NEED HUNDREDS OF THEM) • SHALLOW (ALL DO THE SAME THING)Wednesday, 8 June 2011
  • 18. Z OMBIES... DON’T PARTICIPATE IN SOCIETY • TERRIBLE NETWORKERS (SHUNNED BY EVERYONE) • INFECT PEOPLE (NOT GOOD FOR RELATIONSHIPS) DON’T WORK WELL TOGETHER • INEFFICIENT (NEED HUNDREDS OF THEM) • SHALLOW (ALL DO THE SAME THING) DON’T REACT VERY QUICKLY • SLOW (CAN THEY EVEN RUN??) • UNRESPONSIVEWednesday, 8 June 2011
  • 19. ERFORMANCead E ANALYSIS ZOMBIE P aun of the D Source: ShWednesday, 8 June 2011
  • 20. ERFORMANCead E ANALYSIS ZOMBIE P aun of the D Source: Sh SHAUN IS LEAVING A SAFE HOUSE WITH SCARED FRIENDSWednesday, 8 June 2011
  • 21. ERFORMANCead E ANALYSIS ZOMBIE P aun of the D Source: Sh HE HA S TO GET THEM TO HIS MA TE’S CAR SAFELYWednesday, 8 June 2011
  • 22. ERFORMANCead E ANALYSIS ZOMBIE P aun of the D Source: Sh ZOMBIES A RE POSITIONED AS THE DIA GRAM SHOWSWednesday, 8 June 2011
  • 23. ERFORMANCead E ANALYSIS ZOMBIE P aun of the D Source: Sh THIS S HOULD BE EASY FO R THE ZOMBIES...Wednesday, 8 June 2011
  • 24. E WHAT ACTUALL Y HAPPENED... LET’S SEWednesday, 8 June 2011
  • 25. I N SHORT: DON’T MAK E ZOMBIESWednesday, 8 June 2011
  • 26. ZOMBIES DON’T BENEFIT F ROM SOCIAL SYSTEMSWednesday, 8 June 2011
  • 27. E.G. A BROAD CAST MENTALITY IN A SOCIAL NETWORK =Wednesday, 8 June 2011
  • 28. ZOMBIES DON’T WORK WELL AS A TEAMWednesday, 8 June 2011
  • 29. E.G. ‘MA TCHING LUGGAGE’ COM MS CAMPAIGNS =Wednesday, 8 June 2011
  • 30. ZOMBIES ARE SLOW AND UNRESPONSIVE *moan* Where did they go? *moan*Wednesday, 8 June 2011
  • 31. ZOMBIES W ON’T LAST LONG OUT THERE You’ve seen the movies. Those city street scenes. Hundreds of them Trudging about pathetically. Eventually wiped out. Rubbish.Wednesday, 8 June 2011
  • 32. ZOMBIES W ON’T LAST LONG OUT THERE You’ve seen the movies. Those city street scenes. Hundreds of them Trudging about pathetically. Eventually wiped out. Rubbish. THERE IS A BETTER WAY...Wednesday, 8 June 2011
  • 33. IDEAS THAT ARE A LIVE...Wednesday, 8 June 2011
  • 34. ALIVE = MEA NINGFULLY CO NNECTED...Wednesday, 8 June 2011
  • 35. .. .TO OTHER E COSYSTEMSWednesday, 8 June 2011
  • 36. ...WITHIN THEIR OWN E COSYSTEMWednesday, 8 June 2011
  • 37. . ..OR PREFER ABLY BOTHWednesday, 8 June 2011
  • 38. MEANINGFUL LY CONNECTED WITH IN AN ECOSYSTEMWednesday, 8 June 2011
  • 39. MEANINGFUL LY CONNECTED WITH IN AN ECOSYSTEM http://vimeo.com/12354748Wednesday, 8 June 2011
  • 40. MEANINGFUL LY CONNECTED WITHIN ITS OW N ECOSYSTEMWednesday, 8 June 2011
  • 41. BOTH Its own layered ecosystem Connecting to other networksWednesday, 8 June 2011
  • 42. A ND DON’T FORGET RES PONSIVENESS (Old Spice reference - weren’t expecting that were you)Wednesday, 8 June 2011
  • 43. A ND DON’T FORGET RES PONSIVENESS http://clikk.me/sTarPlayerWednesday, 8 June 2011
  • 44. WHY YOU SHO ULD CA RE IF YO UR I DEAS A RE A LIVEWednesday, 8 June 2011
  • 45. CHANCE OF SURVIVAL 1. FOR A There are lots of parties; how many are you a part of? image courtesy: http://www.lapsura.com/Wednesday, 8 June 2011
  • 46. 2. TO CREATE ACCUMULAT IVE VALUE Make every new addition strengthen the wholeWednesday, 8 June 2011
  • 47. 3. TO BE EFFICIENT Anything isolated fends for itself http://clikk.me/5thdiscWednesday, 8 June 2011
  • 48. 3. TO BE EFFICIENT “Many years ago, managers from a Detroit auto maker told me of stripping down a Japanese import to understand why the Japanese were able to achieve extraordinary precision and reliability at lower cost on a particular assembly process. They found the same standard type of bolt is used three times on the engine block. Each time it’s mounted a different type of component. On the American car the same assembly required three different bolts, which require three different wrenches and three different inventories of bolts- making the car much slower and more costly to assemble. Why did the Americans use three separate bolts? Because the design organization in Detroit had three groups of engineers, each responsible for the entire engine mounting, and probably much more.” ~ Peter Senge http://clikk.me/5thdiscWednesday, 8 June 2011
  • 49. 4. SO TH INGS CAN RUN T HEMSELVES Create systems that your customers can powerWednesday, 8 June 2011
  • 50. 5. BE CAUSE EXPE CTATIONS AR E CHANGING Are your creations as ‘alive’ as other things out there?Wednesday, 8 June 2011
  • 51. IS TH IS AS CO MPLE X AS I T SOU NDS?Wednesday, 8 June 2011
  • 52. SORT OF... + COMPLEX SYSTEMS HUMAN MOTIVATIONWednesday, 8 June 2011
  • 53. BUT NOT ENTIRELY + COMPLEX SYSTEMS HUMAN MOTIVATIONWednesday, 8 June 2011
  • 54. HOWEVER COMPLEX THE SYSTEM, HUMAN MOTIVATIONS ARE OFTEN SIMPLEWednesday, 8 June 2011
  • 55. COMPLEX S YSTEMS + SIM PLE HUMAN TRIGGERSWednesday, 8 June 2011
  • 56. COMPLEX S YSTEMS + SIM PLE HUMAN TRIGGERSWednesday, 8 June 2011
  • 57. COMPLEX S YSTEMS + SIM PLE HUMAN TRIGGERSWednesday, 8 June 2011
  • 58. AT POKE, WE CALL THESE... SYST EMS WITH SOULWednesday, 8 June 2011
  • 59. http://glastonbury.orange.co.uk/glastotag/Wednesday, 8 June 2011
  • 60. G LASTOTAG ECOSYSTEM Glastonbury Pre- Glastonbury chatter FacebookWednesday, 8 June 2011
  • 61. G LASTOTAG ECOSYSTEM Glastonbury captive audience Pre- Glastonbury chatter Glastotag Facebook novel & me-centricWednesday, 8 June 2011
  • 62. G LASTOTAG ECOSYSTEM Glastonbury captive audience Find and tag yourself Pre- Glastonbury chatter Glastotag Facebook novel & me-centricWednesday, 8 June 2011
  • 63. G LASTOTAG ECOSYSTEM Glastonbury captive audience Find and tag yourself Pre- Glastonbury chatter Glastotag Facebook novel & me-centric natural home Broadcast that you were thereWednesday, 8 June 2011
  • 64. G LASTOTAG ECOSYSTEM Glastonbury captive audience Find and tag yourself Pre- Glastonbury chatter Find and tag yourself Glastotag Facebook novel & me-centric natural home Broadcast that you were thereWednesday, 8 June 2011
  • 65. G LASTOTAG ECOSYSTEM Glastonbury captive audience Find and tag yourself Pre- Glastonbury chatter Find and tag yourself Glastotag Facebook novel & me-centric natural home Broadcast that you were there Befriend people you metWednesday, 8 June 2011
  • 66. A SYSTEM WITH SOUL • natural integration into an ecosystem • simple, human motivation & rewardWednesday, 8 June 2011
  • 67. TO KEN DECK ROUN D-UP S LIDE t) (in an attempt to make it feel importanWednesday, 8 June 2011
  • 68. 1. IF YOU WANT YOUR IDEAS TO LIVE, THEY HAVE TO BE ALIVE 2. ALIVE = MEANINGFULLY CONNECTED WITHIN ECOSYSTEMS 3. SIMPLE, HUMAN TRIGGERS UNLOCK THE POWER OF COMPLEX SYSTEMS 4. IT’S NEVER TOO LATE TO BRING ZOMBIES BACK TO LIFE...Wednesday, 8 June 2011
  • 69. FURTHER READING clikk.me/FreeEnergY clikk.me/EcoSystems by @leighh clikk.me/CleverBastard by @bud_caddell nowincolour.com @andywhitlockWednesday, 8 June 2011