D EAD                         OR                         A LIVE                          @andywhitlockWednesday, 8 June 2011
AT POKE...Wednesday, 8 June 2011
...WE TRY TO MAKE       NICE, SIMPLE THINGSWednesday, 8 June 2011
OF C OURSE THEY’RE ONLY NICE      AND SIM PLE ON THE SURFACEWednesday, 8 June 2011
NOT SO SIMPLE                         UNDERNEATH                  (yup, already very ashamed about this iceberg metaphor)W...
REALLY, TH ESE THINGS                         CAN’T BE SIMPLE...Wednesday, 8 June 2011
...BECA USE WE PUT THEM INTO      COMPLEX   , LIVING ECOSYSTEMS        courtesy: http://scimaps.org/Wednesday, 8 June 2011
...BECA USE WE PUT THEM INTO      COMPLEX   , LIVING ECOSYSTEMS      COMPLEX SYSTEMS                  +   HUMAN MOTIVATION...
“You cannot reliably predict the next move in                         a chess game. Why? Because the ‘system’             ...
If I lose quickly, we can                                                     get to the jacuzzi before                   ...
THE SE SYSTEMS ARE ALIVEWednesday, 8 June 2011
THE SE SYSTEMS ARE ALIVE                   ANT YOUR  ‘THINGS’ TO          IF YOU W               ALIVE TOO          LIVE, ...
IF THEY’R E NOT ALIVE                         THEY’RE AS   GOOD AS...Wednesday, 8 June 2011
(Go with it - it sort of works...)Wednesday, 8 June 2011
Z OMBIES...Wednesday, 8 June 2011
Z OMBIES...      DON’T PARTICIPATE IN SOCIETY      • TERRIBLE NETWORKERS (SHUNNED BY EVERYONE)      • INFECT PEOPLE (NOT G...
Z OMBIES...      DON’T PARTICIPATE IN SOCIETY      • TERRIBLE NETWORKERS (SHUNNED BY EVERYONE)      • INFECT PEOPLE (NOT G...
Z OMBIES...      DON’T PARTICIPATE IN SOCIETY      • TERRIBLE NETWORKERS (SHUNNED BY EVERYONE)      • INFECT PEOPLE (NOT G...
ERFORMANCead     E ANALYSIS        ZOMBIE P    aun of the D                         Source: ShWednesday, 8 June 2011
ERFORMANCead     E ANALYSIS        ZOMBIE P    aun of the D                         Source: Sh                            ...
ERFORMANCead     E ANALYSIS        ZOMBIE P    aun of the D                         Source: Sh                            ...
ERFORMANCead     E ANALYSIS        ZOMBIE P    aun of the D                         Source: Sh                            ...
ERFORMANCead     E ANALYSIS        ZOMBIE P    aun of the D                         Source: Sh                            ...
E WHAT ACTUALL Y HAPPENED...                         LET’S SEWednesday, 8 June 2011
ZOMBIES DON’T BENEFIT       F ROM SOCIAL SYSTEMSWednesday, 8 June 2011
E.G. A BROAD CAST MENTALITY     IN A  SOCIAL NETWORK                             =Wednesday, 8 June 2011
ZOMBIES DON’T WORK       WELL AS A TEAMWednesday, 8 June 2011
E.G. ‘MA TCHING LUGGAGE’     COM   MS CAMPAIGNS                                =Wednesday, 8 June 2011
ZOMBIES ARE SLOW       AND UNRESPONSIVE                         *moan* Where did                         they go? *moan*We...
ZOMBIES W ON’T LAST       LONG OUT THERE        You’ve seen the movies.        Those city street scenes.        Hundreds o...
ZOMBIES W ON’T LAST       LONG OUT THERE        You’ve seen the movies.        Those city street scenes.        Hundreds o...
IDEAS THAT                         ARE A LIVE...Wednesday, 8 June 2011
.. .TO OTHER E COSYSTEMSWednesday, 8 June 2011
...WITHIN THEIR    OWN E  COSYSTEMWednesday, 8 June 2011
. ..OR PREFER ABLY BOTHWednesday, 8 June 2011
MEANINGFUL  LY CONNECTED     WITH IN AN ECOSYSTEMWednesday, 8 June 2011
MEANINGFUL  LY CONNECTED     WITH IN AN ECOSYSTEM       http://vimeo.com/12354748Wednesday, 8 June 2011
MEANINGFUL  LY CONNECTED     WITHIN ITS OW N ECOSYSTEMWednesday, 8 June 2011
BOTH                     Its own layered ecosystem   Connecting to other networksWednesday, 8 June 2011
A ND DON’T FORGET      RES PONSIVENESS                  (Old Spice reference - weren’t expecting that were you)Wednesday, ...
A ND DON’T FORGET      RES PONSIVENESS       http://clikk.me/sTarPlayerWednesday, 8 June 2011
WHY  YOU                 SHO ULD                 CA RE IF                 YO UR I DEAS                 A RE A LIVEWednesda...
CHANCE OF SURVIVAL       1. FOR A                                                There are lots of parties; how           ...
2. TO CREATE       ACCUMULAT  IVE VALUE                          Make every new addition                          strength...
3. TO BE EFFICIENT                                  Anything isolated fends for itself        http://clikk.me/5thdiscWedne...
3. TO BE EFFICIENT                                  “Many years ago, managers from a Detroit auto                         ...
4. SO TH INGS CAN       RUN T HEMSELVES                           Create systems that your                           custo...
5. BE CAUSE EXPE CTATIONS       AR  E CHANGING                          Are your creations as ‘alive’                     ...
IS TH IS AS                CO  MPLE  X AS                I T SOU NDS?Wednesday, 8 June 2011
SORT OF...                            +          COMPLEX SYSTEMS       HUMAN MOTIVATIONWednesday, 8 June 2011
BUT NOT        ENTIRELY                            +          COMPLEX SYSTEMS       HUMAN MOTIVATIONWednesday, 8 June 2011
HOWEVER COMPLEX             THE SYSTEM, HUMAN             MOTIVATIONS ARE             OFTEN SIMPLEWednesday, 8 June 2011
COMPLEX S YSTEMS +     SIM PLE HUMAN TRIGGERSWednesday, 8 June 2011
COMPLEX S YSTEMS +     SIM PLE HUMAN TRIGGERSWednesday, 8 June 2011
COMPLEX S YSTEMS +     SIM PLE HUMAN TRIGGERSWednesday, 8 June 2011
AT POKE, WE CALL THESE...                         SYST EMS                         WITH  SOULWednesday, 8 June 2011
http://glastonbury.orange.co.uk/glastotag/Wednesday, 8 June 2011
G LASTOTAG   ECOSYSTEM             Glastonbury                                       Pre-                                 ...
G LASTOTAG   ECOSYSTEM                                  Glastonbury                                              captive a...
G LASTOTAG   ECOSYSTEM                                         Glastonbury                                                ...
G LASTOTAG   ECOSYSTEM                                         Glastonbury                                                ...
G LASTOTAG   ECOSYSTEM                                         Glastonbury                                                ...
G LASTOTAG   ECOSYSTEM                                            Glastonbury                                             ...
A SYSTEM WITH SOUL                         • natural integration into an ecosystem                         • simple, human...
TO KEN                         DECK                         ROUN   D-UP                         S LIDE                    ...
1. IF YOU WANT YOUR IDEAS TO                         LIVE, THEY HAVE TO BE ALIVE                         2. ALIVE = MEANIN...
FURTHER       READING                clikk.me/FreeEnergY                clikk.me/EcoSystems      by @leighh               ...
DEAD or ALIVE
DEAD or ALIVE
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DEAD or ALIVE

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This is a tweaked version of a presentation I gave for APG in Barcelona - in April 2011.

There's lots of ecosystem talk at the moment. But not enough talk about zombies ;)

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DEAD or ALIVE

  1. 1. D EAD OR A LIVE @andywhitlockWednesday, 8 June 2011
  2. 2. AT POKE...Wednesday, 8 June 2011
  3. 3. ...WE TRY TO MAKE NICE, SIMPLE THINGSWednesday, 8 June 2011
  4. 4. OF C OURSE THEY’RE ONLY NICE AND SIM PLE ON THE SURFACEWednesday, 8 June 2011
  5. 5. NOT SO SIMPLE UNDERNEATH (yup, already very ashamed about this iceberg metaphor)Wednesday, 8 June 2011
  6. 6. REALLY, TH ESE THINGS CAN’T BE SIMPLE...Wednesday, 8 June 2011
  7. 7. ...BECA USE WE PUT THEM INTO COMPLEX , LIVING ECOSYSTEMS courtesy: http://scimaps.org/Wednesday, 8 June 2011
  8. 8. ...BECA USE WE PUT THEM INTO COMPLEX , LIVING ECOSYSTEMS COMPLEX SYSTEMS + HUMAN MOTIVATION Endless connections Emotion and caprice A web of protean relationships Social validationWednesday, 8 June 2011
  9. 9. “You cannot reliably predict the next move in a chess game. Why? Because the ‘system’ involves more than the rules of the game.” - Emergence, Wikipedia image source: http://www.flickr.com/photos/jenik/Wednesday, 8 June 2011
  10. 10. If I lose quickly, we can get to the jacuzzi before anyone else shows up.. “You cannot reliably predict the next move in a chess game. Why? Because the ‘system’ involves more than the rules of the game.” - Emergence, Wikipedia image source: http://www.flickr.com/photos/jenik/Wednesday, 8 June 2011
  11. 11. THE SE SYSTEMS ARE ALIVEWednesday, 8 June 2011
  12. 12. THE SE SYSTEMS ARE ALIVE ANT YOUR ‘THINGS’ TO IF YOU W ALIVE TOO LIVE, THEY H AVE TO BEWednesday, 8 June 2011
  13. 13. IF THEY’R E NOT ALIVE THEY’RE AS GOOD AS...Wednesday, 8 June 2011
  14. 14. (Go with it - it sort of works...)Wednesday, 8 June 2011
  15. 15. Z OMBIES...Wednesday, 8 June 2011
  16. 16. Z OMBIES... DON’T PARTICIPATE IN SOCIETY • TERRIBLE NETWORKERS (SHUNNED BY EVERYONE) • INFECT PEOPLE (NOT GOOD FOR RELATIONSHIPS)Wednesday, 8 June 2011
  17. 17. Z OMBIES... DON’T PARTICIPATE IN SOCIETY • TERRIBLE NETWORKERS (SHUNNED BY EVERYONE) • INFECT PEOPLE (NOT GOOD FOR RELATIONSHIPS) DON’T WORK WELL TOGETHER • INEFFICIENT (NEED HUNDREDS OF THEM) • SHALLOW (ALL DO THE SAME THING)Wednesday, 8 June 2011
  18. 18. Z OMBIES... DON’T PARTICIPATE IN SOCIETY • TERRIBLE NETWORKERS (SHUNNED BY EVERYONE) • INFECT PEOPLE (NOT GOOD FOR RELATIONSHIPS) DON’T WORK WELL TOGETHER • INEFFICIENT (NEED HUNDREDS OF THEM) • SHALLOW (ALL DO THE SAME THING) DON’T REACT VERY QUICKLY • SLOW (CAN THEY EVEN RUN??) • UNRESPONSIVEWednesday, 8 June 2011
  19. 19. ERFORMANCead E ANALYSIS ZOMBIE P aun of the D Source: ShWednesday, 8 June 2011
  20. 20. ERFORMANCead E ANALYSIS ZOMBIE P aun of the D Source: Sh SHAUN IS LEAVING A SAFE HOUSE WITH SCARED FRIENDSWednesday, 8 June 2011
  21. 21. ERFORMANCead E ANALYSIS ZOMBIE P aun of the D Source: Sh HE HA S TO GET THEM TO HIS MA TE’S CAR SAFELYWednesday, 8 June 2011
  22. 22. ERFORMANCead E ANALYSIS ZOMBIE P aun of the D Source: Sh ZOMBIES A RE POSITIONED AS THE DIA GRAM SHOWSWednesday, 8 June 2011
  23. 23. ERFORMANCead E ANALYSIS ZOMBIE P aun of the D Source: Sh THIS S HOULD BE EASY FO R THE ZOMBIES...Wednesday, 8 June 2011
  24. 24. E WHAT ACTUALL Y HAPPENED... LET’S SEWednesday, 8 June 2011
  25. 25. I N SHORT: DON’T MAK E ZOMBIESWednesday, 8 June 2011
  26. 26. ZOMBIES DON’T BENEFIT F ROM SOCIAL SYSTEMSWednesday, 8 June 2011
  27. 27. E.G. A BROAD CAST MENTALITY IN A SOCIAL NETWORK =Wednesday, 8 June 2011
  28. 28. ZOMBIES DON’T WORK WELL AS A TEAMWednesday, 8 June 2011
  29. 29. E.G. ‘MA TCHING LUGGAGE’ COM MS CAMPAIGNS =Wednesday, 8 June 2011
  30. 30. ZOMBIES ARE SLOW AND UNRESPONSIVE *moan* Where did they go? *moan*Wednesday, 8 June 2011
  31. 31. ZOMBIES W ON’T LAST LONG OUT THERE You’ve seen the movies. Those city street scenes. Hundreds of them Trudging about pathetically. Eventually wiped out. Rubbish.Wednesday, 8 June 2011
  32. 32. ZOMBIES W ON’T LAST LONG OUT THERE You’ve seen the movies. Those city street scenes. Hundreds of them Trudging about pathetically. Eventually wiped out. Rubbish. THERE IS A BETTER WAY...Wednesday, 8 June 2011
  33. 33. IDEAS THAT ARE A LIVE...Wednesday, 8 June 2011
  34. 34. ALIVE = MEA NINGFULLY CO NNECTED...Wednesday, 8 June 2011
  35. 35. .. .TO OTHER E COSYSTEMSWednesday, 8 June 2011
  36. 36. ...WITHIN THEIR OWN E COSYSTEMWednesday, 8 June 2011
  37. 37. . ..OR PREFER ABLY BOTHWednesday, 8 June 2011
  38. 38. MEANINGFUL LY CONNECTED WITH IN AN ECOSYSTEMWednesday, 8 June 2011
  39. 39. MEANINGFUL LY CONNECTED WITH IN AN ECOSYSTEM http://vimeo.com/12354748Wednesday, 8 June 2011
  40. 40. MEANINGFUL LY CONNECTED WITHIN ITS OW N ECOSYSTEMWednesday, 8 June 2011
  41. 41. BOTH Its own layered ecosystem Connecting to other networksWednesday, 8 June 2011
  42. 42. A ND DON’T FORGET RES PONSIVENESS (Old Spice reference - weren’t expecting that were you)Wednesday, 8 June 2011
  43. 43. A ND DON’T FORGET RES PONSIVENESS http://clikk.me/sTarPlayerWednesday, 8 June 2011
  44. 44. WHY YOU SHO ULD CA RE IF YO UR I DEAS A RE A LIVEWednesday, 8 June 2011
  45. 45. CHANCE OF SURVIVAL 1. FOR A There are lots of parties; how many are you a part of? image courtesy: http://www.lapsura.com/Wednesday, 8 June 2011
  46. 46. 2. TO CREATE ACCUMULAT IVE VALUE Make every new addition strengthen the wholeWednesday, 8 June 2011
  47. 47. 3. TO BE EFFICIENT Anything isolated fends for itself http://clikk.me/5thdiscWednesday, 8 June 2011
  48. 48. 3. TO BE EFFICIENT “Many years ago, managers from a Detroit auto maker told me of stripping down a Japanese import to understand why the Japanese were able to achieve extraordinary precision and reliability at lower cost on a particular assembly process. They found the same standard type of bolt is used three times on the engine block. Each time it’s mounted a different type of component. On the American car the same assembly required three different bolts, which require three different wrenches and three different inventories of bolts- making the car much slower and more costly to assemble. Why did the Americans use three separate bolts? Because the design organization in Detroit had three groups of engineers, each responsible for the entire engine mounting, and probably much more.” ~ Peter Senge http://clikk.me/5thdiscWednesday, 8 June 2011
  49. 49. 4. SO TH INGS CAN RUN T HEMSELVES Create systems that your customers can powerWednesday, 8 June 2011
  50. 50. 5. BE CAUSE EXPE CTATIONS AR E CHANGING Are your creations as ‘alive’ as other things out there?Wednesday, 8 June 2011
  51. 51. IS TH IS AS CO MPLE X AS I T SOU NDS?Wednesday, 8 June 2011
  52. 52. SORT OF... + COMPLEX SYSTEMS HUMAN MOTIVATIONWednesday, 8 June 2011
  53. 53. BUT NOT ENTIRELY + COMPLEX SYSTEMS HUMAN MOTIVATIONWednesday, 8 June 2011
  54. 54. HOWEVER COMPLEX THE SYSTEM, HUMAN MOTIVATIONS ARE OFTEN SIMPLEWednesday, 8 June 2011
  55. 55. COMPLEX S YSTEMS + SIM PLE HUMAN TRIGGERSWednesday, 8 June 2011
  56. 56. COMPLEX S YSTEMS + SIM PLE HUMAN TRIGGERSWednesday, 8 June 2011
  57. 57. COMPLEX S YSTEMS + SIM PLE HUMAN TRIGGERSWednesday, 8 June 2011
  58. 58. AT POKE, WE CALL THESE... SYST EMS WITH SOULWednesday, 8 June 2011
  59. 59. http://glastonbury.orange.co.uk/glastotag/Wednesday, 8 June 2011
  60. 60. G LASTOTAG ECOSYSTEM Glastonbury Pre- Glastonbury chatter FacebookWednesday, 8 June 2011
  61. 61. G LASTOTAG ECOSYSTEM Glastonbury captive audience Pre- Glastonbury chatter Glastotag Facebook novel & me-centricWednesday, 8 June 2011
  62. 62. G LASTOTAG ECOSYSTEM Glastonbury captive audience Find and tag yourself Pre- Glastonbury chatter Glastotag Facebook novel & me-centricWednesday, 8 June 2011
  63. 63. G LASTOTAG ECOSYSTEM Glastonbury captive audience Find and tag yourself Pre- Glastonbury chatter Glastotag Facebook novel & me-centric natural home Broadcast that you were thereWednesday, 8 June 2011
  64. 64. G LASTOTAG ECOSYSTEM Glastonbury captive audience Find and tag yourself Pre- Glastonbury chatter Find and tag yourself Glastotag Facebook novel & me-centric natural home Broadcast that you were thereWednesday, 8 June 2011
  65. 65. G LASTOTAG ECOSYSTEM Glastonbury captive audience Find and tag yourself Pre- Glastonbury chatter Find and tag yourself Glastotag Facebook novel & me-centric natural home Broadcast that you were there Befriend people you metWednesday, 8 June 2011
  66. 66. A SYSTEM WITH SOUL • natural integration into an ecosystem • simple, human motivation & rewardWednesday, 8 June 2011
  67. 67. TO KEN DECK ROUN D-UP S LIDE t) (in an attempt to make it feel importanWednesday, 8 June 2011
  68. 68. 1. IF YOU WANT YOUR IDEAS TO LIVE, THEY HAVE TO BE ALIVE 2. ALIVE = MEANINGFULLY CONNECTED WITHIN ECOSYSTEMS 3. SIMPLE, HUMAN TRIGGERS UNLOCK THE POWER OF COMPLEX SYSTEMS 4. IT’S NEVER TOO LATE TO BRING ZOMBIES BACK TO LIFE...Wednesday, 8 June 2011
  69. 69. FURTHER READING clikk.me/FreeEnergY clikk.me/EcoSystems by @leighh clikk.me/CleverBastard by @bud_caddell nowincolour.com @andywhitlockWednesday, 8 June 2011

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