LinkedIn Recruitment Blueprint Webinar 1

Linked
Recruitment
Blueprint

Webinar
1

The
Background
Research
and
Tes:ng
That

Created
The
Step
By
Step
Process

Two
Parts

1.  Fast
Start
For
Immediate
Trac:on

Two
Parts

1.  Fast
Start
For
Immediate
Trac:on

2.  Company
&
LinkedIn
Strategy

Session
1
–
Fast
Start

Leverage
The
Power
of
LinkedIn
&
Being
The
“Go
to
“

Person
in

1.  Get
Found
By
Clients
&
Candidates

By

Op:mizing
Our
Proﬁle
(Recap)

SEO
Primary
Steps

1. Deﬁne
Keywords

SEO
Primary
Steps

1. Deﬁne
Keywords

2. Headline
Op:miza:on

SEO
Primary
Steps

1. Deﬁne
Keywords

2. Headline
Op:miza:on

3. Current
Job
Title
Op:miza:on

SEO
Primary
Steps

1. Deﬁne
Keywords

2. Headline
Op:miza:on

3. Current
Job
Title
Op:miza:on

4. Past
Job
Title
Op:miza:on

SEO
Primary
Steps

1. Deﬁne
Keywords

2. Headline
Op:miza:on

3. Current
Job
Title
Op:miza:on

4. Past
Job
Title
Op:miza:on

5. Summary
Key
Word
Density

SEO
Primary
Steps

1. Deﬁne
Keywords

2. Headline
Op:miza:on

3. Current
Job
Title
Op:miza:on

4. Past
Job
Title
Op:miza:on

5. Summary
Key
Word
Density

6. Current
Job
Descrip:on
Keyword
Density

SEO
Primary
Steps

1. Deﬁne
Keywords

2. Headline
Op:miza:on

3. Current
Job
Title
Op:miza:on

4. Past
Job
Title
Op:miza:on

5. Summary
Key
Word
Density

6. Current
Job
Descrip:on
Keyword
Density

7. Past
Job
Descrip:on
Keyword
Density

Session
1
–
Fast
Start

Leverage
The
Power
of
LinkedIn
&
Being
The
“Go
to
“

Person
in

1.  Get
Found
By
Clients
&
Candidates

By

Op:mizing
Our
Proﬁle
(Recap)

2.  Grow
our
Client
&
Candidate
Networks

Strategically
–
(Fast
Start
Video)

Video

LinkedIn-‐Grow-‐Network

Session
1
–
Fast
Start

Leverage
The
Power
of
LinkedIn
&
Being
The
“Go
to
“

Person
in

1.  Get
Found
By
Clients
&
Candidates

By

Op:mizing
Our
Proﬁle
(Recap)

2.  Grow
our
Client
&
Candidate
Networks

Strategically
–
(Fast
Start
Video)

3.  Set
Up
10
Pieces
of
Content
(Fast
Start
Video)

Video

Need
An
Ar:cle

www.needanar:cle.com

Content
Ideas

•  “<Sector>
industry
news”

•  “<Sector>
latest
developments”

•  E.g.
“Sales
industry
news”

•  E.g.
“Sales
latest
developments”

Session
1
–
Fast
Start

Leverage
The
Power
of
LinkedIn
&
Being
The
“Go
to
“

Person
in

1.  Get
Found
By
Clients
&
Candidates

By

Op:mizing
Our
Proﬁle
(Recap)

2.  Grow
our
Client
&
Candidate
Networks

Strategically
–
(Fast
Start
Video)

3.  Set
Up
10
Pieces
of
Content
(Fast
Start
Video)

4.  Be
Front
Of
Mind
–
Distribute
Weekly
&

Consistently
(Tagging
&
Database)

Session
1
–
Fast
Start

Leverage
The
Power
of
LinkedIn
&
Being
The
“Go
to
“

Person
in

1.  Get
Found
By
Clients
&
Candidates

By

Op:mizing
Our
Proﬁle
(Recap)

2.  Grow
our
Client
&
Candidate
Networks

Strategically
–
(Fast
Start
Video)

3.  Set
Up
10
Pieces
of
Content
(Fast
Start
Video)

4.  Be
Front
Of
Mind
–
Distribute
Weekly
&

Consistently
(Tagging
&
Database)

5.  Create
Inbound
Client
&
Candidates
Leads
Using

•  LinkedIn

•  Database

End
of
Fast
Start

All
of
the
above
we
cover
in

later

detail

Pause
Recording

Strategy

www.andywhiteheadexc.com
www.digital2recruit.com

Founda:ons


Lots
of
Ques:ons
To
Shid
Your

Mindset


Followed
By
Gefng

Laser
Focused


Strategy

1.What
is
your
Company
Structure
and
Sales

&
Marke:ng
Strategy


Owner

Java
Oracle

SAP

Consultant
Consultant

Consultant


Java

Consultant

Project

Talent
Coder
Talent

Tester
Talent

&
Clients
&
Clients
&
Clients


Marke:ng
Strategy

•  How
do
you
your
recruiters
target
their

candidates
and
clients?


Marke:ng
Strategy

•  How
do
you
your
recruiters
target
their

candidates
and
clients?

•  How
do
they
market
to
them
ensuring

minimum
duplica:on?


Strategy

1.What
is
your
Company
Structure
and
Sales

&
Marke:ng
Strategy

2.Do
you
have
a
Company
Ver:cals
Strategy


Ver:cals
Strategy

•  Are
your
consultants
focused
on

lifecycle
clients

a
Talent?

nd


Ver:cals
Strategy

•  Are
your
consultants
focused
on

lifecycle
clients

a
Talent?

nd

•  Or

•  Are
your
consultants
focused
on

sectors?

•  Or……….think…..????


Strategy

1.What
is
your
Company
Structure
and
Sales

&
Marke:ng
Strategy

2.Do
you
have
a
Company
Ver:cals
Strategy

3.What
is
your
Company
LinkedIn
Strategy


LinkedIn
Strategy

•  Consultants
led
to
build
their
own
networks


LinkedIn
Strategy

•  Consultants
led
to
build
their
own
networks

•  Consultants
decide
who
their
clients
are


LinkedIn
Strategy

•  Consultants
led
to
build
their
own
networks

•  Consultants
decide
who
their
clients
are

•  Consultants
decide
which
candidates
to

target


LinkedIn
Strategy

•  Consultants
led
to
build
their
own
networks

•  Consultants
decide
who
their
clients
are

• 

Consultants
decide
which
candidates
to

target

•  Consultants
decide
how
they
posi:on

themselves


LinkedIn
Strategy

•  Consultants
led
to
build
their
own
networks

•  Consultants
decide
who
their
clients
are

• 

Consultants
decide
which
candidates
to

target

•  Consultants
decide
how
they
posi:on

themselves

• 

Consultants
decide
to
how
communicate

aﬀec:ng
company
brand


Strategy

1.What
is
your
Company
Structure
and
Sales

&
Marke:ng
Strategy

2.Do
you
have
a
Company
Ver:cals
Strategy

3.What
is
your
Company
LinkedIn
Strategy

4.A
New
way
to
see
your
Consultants

LinkedIn
Strategy


Your
Consultants
LinkedIn
Strategy

Two
Key
Ques:ons

1.  Who
are
the
top
50
clients
you
want
to

work
with
in
the
next
6
months


Your
Consultants
LinkedIn
Strategy

Two
Key
Ques:ons

1.  Who
are
the
top
50
clients
you
want
to

work
with
in
the
next
6
months

2.  Which
roles
will
the
decision
makers
hold


Dream
50

Company

Role
1
Role
2
Role
3
Role
4

Role
5

Role
6

Impleme PM

Programm

Test
UAT
HR

nta:on

Mgr

e
Mgr
Manager
Manager
Director

Reuters

Dave
Colin
Steve
Etc
Etc

etc

Smith
Edwards

Davis

Etc

….

BSkyB


Branding

1.Deﬁning
Keywords
so
Your
company

Dominates
LinkedIn


Live
Session

www.wordle.net


Branding

1.Deﬁning
Keywords
so
Your
company

Dominates
LinkedIn

2.How
do
you
want
your
consultant
to
be

posi:oned


Remember
The
End
Game


For
example

•  You
cannot
be
the

G
oto
Man
in
“IT

Recruitment”

•  What
ﬂavour
of
IT

Recruitment
do
you

cover?


Ques:ons
to
ask…..

•  Sector
speciﬁc
–
IT
Sales
(not
IT)

•  Type
–
perm
/
contract

•  Life
cycle
–
Developer
/
Tester

•  Loca:on
–
GB/London

•  Role
level
–
CEO
/
J
unior

•  ……….


Branding

1.Deﬁning
Keywords
so
Your
company

Dominates
LinkedIn

2.How
do
you
want
your
consultant
to
be

posi:oned

3.Lead
Genera:on
secrets
from
inside
a

recruiters
mind


Change
of
Mindset


•  How
does
a
recruiter
search?


•  How
does
a
recruiter
search?

•  How
does
a
candidate
search?


•  How
does
a
recruiter
search?

•  How
does
a
candidate
search?

•  How
does
a
client
search?


•  How
does
a
recruiter
search?

•  How
does
a
candidate
search?

•  How
does
a
client
search?

•  Ask
clients


•  How
does
a
recruiter
search?

•  How
does
a
candidate
search?

•  How
does
a
client
search?

•  Ask
clients

•  Ask
candidates


•  How
does
a
recruiter
search?

•  How
does
a
candidate
search?

•  How
does
a
client
search?

•  Ask
clients

•  Ask
candidates

•  Use
The
Language
of
The
Market
Not

Yours


•  Give
ﬁrst
ask
later


•  Give
ﬁrst
ask
later

•  Great
content,
great
percep:on
of
you


•  Give
ﬁrst
ask
later

•  Great
content,
great
percep:on
of
you

•  Oﬀer
something
of
value


•  Give
ﬁrst
ask
later

•  Great
content,
great
percep:on
of
you

•  Oﬀer
something
of
value

• 

Law
of
reciprocity,

they
will
give
back


•  Give
ﬁrst
ask
later

•  Great
content,
great
percep:on
of
you

•  Oﬀer
something
of
value

• 

Law
of
reciprocity,

they
will
give
back

•  Be
personal
and
create
a
personality


•  Give
ﬁrst
ask
later

•  Great
content,
great
percep:on
of
you

•  Oﬀer
something
of
value

• 

Law
of
reciprocity,

they
will
give
back

•  Be
personal
and
create
a
personality

•  Be
consistent
with

communica:on


•  Give
ﬁrst
ask
later

•  Great
content,
great
percep:on
of
you

•  Oﬀer
something
of
value

• 

Law
of
reciprocity,

they
will
give
back

•  Be
personal
and
create
a
personality

•  Be
consistent
with

communica:on

• 

Be
focused
on
targeted
clients


Recap


Next
Session
We
Use
What
We

Have
Discovered
To
Create
Our

Proﬁle


Checklist


LinkedInQues:ons@Digital2Recruit.com


LinkedIn Recruitment Blueprint Webinar 1

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