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LinkedIn Recruitment Blueprint Webinar 1

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LinkedIn Recruitment Blueprint webinar 1 slides. Only for members of the LinkedIn Recruitment Blueprint.

LinkedIn Recruitment Blueprint webinar 1 slides. Only for members of the LinkedIn Recruitment Blueprint.

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  • 1.   Linked  Recruitment  Blueprint     Webinar  1              
  • 2. The  Background  Research  and  Tes:ng  That   Created  The  Step  By  Step  Process  
  • 3.    Two  Parts    1.  Fast  Start  For  Immediate  Trac:on        
  • 4.    Two  Parts    1.  Fast  Start  For  Immediate  Trac:on    2.  Company  &  LinkedIn  Strategy        
  • 5. Session  1  –  Fast  Start  Leverage  The  Power  of  LinkedIn  &  Being  The  “Go  to  “   Person  in  1.  Get  Found  By  Clients  &  Candidates    By   Op:mizing  Our  Profile  (Recap)              
  • 6. SEO  Primary  Steps      1. Define  Keywords    
  • 7. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on    
  • 8. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on  3. Current  Job  Title  Op:miza:on    
  • 9. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on  3. Current  Job  Title  Op:miza:on  4. Past  Job  Title  Op:miza:on    
  • 10. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on  3. Current  Job  Title  Op:miza:on  4. Past  Job  Title  Op:miza:on  5. Summary  Key  Word  Density    
  • 11. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on  3. Current  Job  Title  Op:miza:on  4. Past  Job  Title  Op:miza:on  5. Summary  Key  Word  Density  6. Current  Job  Descrip:on  Keyword  Density      
  • 12. SEO  Primary  Steps      1. Define  Keywords  2. Headline  Op:miza:on  3. Current  Job  Title  Op:miza:on  4. Past  Job  Title  Op:miza:on  5. Summary  Key  Word  Density  6. Current  Job  Descrip:on  Keyword  Density  7. Past  Job  Descrip:on  Keyword  Density  
  • 13. Session  1  –  Fast  Start  Leverage  The  Power  of  LinkedIn  &  Being  The  “Go  to  “   Person  in  1.  Get  Found  By  Clients  &  Candidates    By   Op:mizing  Our  Profile  (Recap)    2.  Grow  our  Client  &  Candidate  Networks   Strategically  –  (Fast  Start  Video)            
  • 14.        Video    LinkedIn-­‐Grow-­‐Network      
  • 15. Session  1  –  Fast  Start  Leverage  The  Power  of  LinkedIn  &  Being  The  “Go  to  “   Person  in  1.  Get  Found  By  Clients  &  Candidates    By   Op:mizing  Our  Profile  (Recap)    2.  Grow  our  Client  &  Candidate  Networks   Strategically  –  (Fast  Start  Video)  3.  Set  Up  10  Pieces  of  Content  (Fast  Start  Video)            
  • 16.        Video     Need  An  Ar:cle  www.needanar:cle.com        
  • 17.   Content  Ideas  •  “<Sector>  industry  news”  •  “<Sector>  latest  developments”  •  E.g.  “Sales  industry  news”  •  E.g.  “Sales  latest  developments”              
  • 18. Session  1  –  Fast  Start  Leverage  The  Power  of  LinkedIn  &  Being  The  “Go  to  “   Person  in  1.  Get  Found  By  Clients  &  Candidates    By   Op:mizing  Our  Profile  (Recap)    2.  Grow  our  Client  &  Candidate  Networks   Strategically  –  (Fast  Start  Video)  3.  Set  Up  10  Pieces  of  Content  (Fast  Start  Video)  4.  Be  Front  Of  Mind  –  Distribute  Weekly  &   Consistently  (Tagging  &  Database)        
  • 19.        Live  Session          
  • 20. Session  1  –  Fast  Start  Leverage  The  Power  of  LinkedIn  &  Being  The  “Go  to  “   Person  in  1.  Get  Found  By  Clients  &  Candidates    By   Op:mizing  Our  Profile  (Recap)    2.  Grow  our  Client  &  Candidate  Networks   Strategically  –  (Fast  Start  Video)  3.  Set  Up  10  Pieces  of  Content  (Fast  Start  Video)  4.  Be  Front  Of  Mind  –  Distribute  Weekly  &   Consistently  (Tagging  &  Database)  5.  Create  Inbound  Client  &  Candidates  Leads  Using     •  LinkedIn   •  Database    
  • 21. End  of  Fast  Start               All  of  the  above  we  cover  in     later   detail           Pause  Recording      
  • 22.   Linked  Recruitment  Blueprint     Webinar  1              
  • 23.     Strategy                     www.andywhiteheadexc.com   www.digital2recruit.com    
  • 24.     Founda:ons                     www.andywhiteheadexc.com   www.digital2recruit.com    
  • 25.     Lots  of  Ques:ons  To  Shid  Your       Mindset                       www.andywhiteheadexc.com   www.digital2recruit.com    
  • 26.     Followed  By  Gefng       Laser  Focused                           www.andywhiteheadexc.com   www.digital2recruit.com    
  • 27. Strategy  1.What  is  your  Company  Structure  and  Sales    &  Marke:ng  Strategy                      www.andywhiteheadexc.com   www.digital2recruit.com    
  • 28.       Owner           Java   Oracle     SAP   Consultant   Consultant     Consultant       www.andywhiteheadexc.com   www.digital2recruit.com    
  • 29.       Java     Consultant         Project    Talent   Coder  Talent     Tester  Talent   &  Clients   &  Clients   &  Clients         www.andywhiteheadexc.com   www.digital2recruit.com    
  • 30.     Marke:ng  Strategy         •  How  do  you  your  recruiters  target  their     candidates  and  clients?                 www.andywhiteheadexc.com   www.digital2recruit.com    
  • 31.     Marke:ng  Strategy         •  How  do  you  your  recruiters  target  their     candidates  and  clients?       •  How  do  they  market  to  them  ensuring     minimum  duplica:on?           www.andywhiteheadexc.com   www.digital2recruit.com    
  • 32. Strategy  1.What  is  your  Company  Structure  and  Sales    &  Marke:ng  Strategy            2.Do  you  have  a  Company  Ver:cals  Strategy            www.andywhiteheadexc.com   www.digital2recruit.com    
  • 33.     Ver:cals  Strategy         •  Are  your  consultants  focused  on     lifecycle  clients    a   Talent?   nd           www.andywhiteheadexc.com   www.digital2recruit.com    
  • 34.     Ver:cals  Strategy         •  Are  your  consultants  focused  on     lifecycle  clients    a   Talent?   nd   •  Or       •  Are  your  consultants  focused  on     sectors?     •  Or……….think…..????     www.andywhiteheadexc.com   www.digital2recruit.com    
  • 35. Strategy  1.What  is  your  Company  Structure  and  Sales    &  Marke:ng  Strategy            2.Do  you  have  a  Company  Ver:cals  Strategy        3.What  is  your  Company  LinkedIn  Strategy        www.andywhiteheadexc.com   www.digital2recruit.com    
  • 36. LinkedIn  Strategy  •  Consultants  led  to  build  their  own  networks                      www.andywhiteheadexc.com   www.digital2recruit.com    
  • 37. LinkedIn  Strategy  •  Consultants  led  to  build  their  own  networks    •  Consultants  decide  who  their  clients  are                    www.andywhiteheadexc.com   www.digital2recruit.com    
  • 38. LinkedIn  Strategy  •  Consultants  led  to  build  their  own  networks    •  Consultants  decide  who  their  clients  are    •  Consultants  decide  which  candidates  to     target                www.andywhiteheadexc.com   www.digital2recruit.com    
  • 39. LinkedIn  Strategy  •  Consultants  led  to  build  their  own  networks    •  Consultants  decide  who  their  clients  are  •      Consultants  decide  which  candidates  to   target      •  Consultants  decide  how  they  posi:on     themselves           www.andywhiteheadexc.com   www.digital2recruit.com    
  • 40. LinkedIn  Strategy  •  Consultants  led  to  build  their  own  networks    •  Consultants  decide  who  their  clients  are  •      Consultants  decide  which  candidates  to   target      •  Consultants  decide  how  they  posi:on     themselves    •    Consultants  decide  to  how  communicate     affec:ng  company  brand     www.andywhiteheadexc.com   www.digital2recruit.com    
  • 41.                           www.andywhiteheadexc.com   www.digital2recruit.com    
  • 42. Strategy  1.What  is  your  Company  Structure  and  Sales    &  Marke:ng  Strategy            2.Do  you  have  a  Company  Ver:cals  Strategy        3.What  is  your  Company  LinkedIn  Strategy        4.A  New  way  to  see  your  Consultants  LinkedIn  Strategy  www.andywhiteheadexc.com   www.digital2recruit.com    
  • 43. Your  Consultants  LinkedIn  Strategy       Two  Key  Ques:ons            1.  Who  are  the  top  50  clients  you  want  to   work  with  in  the  next  6  months               www.andywhiteheadexc.com   www.digital2recruit.com    
  • 44. Your  Consultants  LinkedIn  Strategy       Two  Key  Ques:ons            1.  Who  are  the  top  50  clients  you  want  to   work  with  in  the  next  6  months        2.  Which  roles  will  the  decision  makers  hold      www.andywhiteheadexc.com   www.digital2recruit.com    
  • 45. Dream  50            Company     Role  1   Role  2   Role  3   Role  4     Role  5     Role  6     Impleme PM     Programm   Test   UAT   HR   nta:on   Mgr       e  Mgr   Manager   Manager   Director    Reuters    Dave   Colin   Steve   Etc   Etc     etc   Smith   Edwards     Davis   Etc     ….    BSkyB     www.andywhiteheadexc.com   www.digital2recruit.com    
  • 46.                  www.andywhiteheadexc.com   www.digital2recruit.com    
  • 47. Branding  1.Defining  Keywords  so  Your  company    Dominates  LinkedIn                    www.andywhiteheadexc.com   www.digital2recruit.com    
  • 48.           Live  Session           www.wordle.net           www.andywhiteheadexc.com   www.digital2recruit.com    
  • 49. Branding  1.Defining  Keywords  so  Your  company    Dominates  LinkedIn            2.How  do  you  want  your  consultant  to  be  posi:oned          www.andywhiteheadexc.com   www.digital2recruit.com    
  • 50.   Remember  The  End  Game                     www.andywhiteheadexc.com   www.digital2recruit.com    
  • 51.   For  example      •  You  cannot  be  the    G  oto  Man  in  “IT   Recruitment”        •  What  flavour  of  IT    Recruitment  do  you   cover?         www.andywhiteheadexc.com   www.digital2recruit.com    
  • 52. Ques:ons  to  ask…..    •  Sector  specific  –  IT  Sales  (not  IT)    •  Type  –  perm  /  contract        •  Life  cycle  –  Developer  /  Tester  •  Loca:on  –  GB/London    •  Role  level  –  CEO  /  J  unior  •  ……….        www.andywhiteheadexc.com   www.digital2recruit.com    
  • 53. Branding  1.Defining  Keywords  so  Your  company    Dominates  LinkedIn            2.How  do  you  want  your  consultant  to  be  posi:oned          3.Lead  Genera:on  secrets  from  inside  a    recruiters  mind    www.andywhiteheadexc.com   www.digital2recruit.com    
  • 54. Change  of  Mindset                    www.andywhiteheadexc.com   www.digital2recruit.com    
  • 55. •  How  does  a  recruiter  search?                      www.andywhiteheadexc.com   www.digital2recruit.com    
  • 56. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?                      www.andywhiteheadexc.com   www.digital2recruit.com    
  • 57. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?    •  How  does  a  client  search?                    www.andywhiteheadexc.com   www.digital2recruit.com    
  • 58. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?    •  How  does  a  client  search?  •  Ask  clients                       www.andywhiteheadexc.com   www.digital2recruit.com    
  • 59. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?    •  How  does  a  client  search?  •  Ask  clients        •  Ask  candidates                 www.andywhiteheadexc.com   www.digital2recruit.com    
  • 60. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?    •  How  does  a  client  search?  •  Ask  clients        •  Ask  candidates      •  Use  The  Language  of  The  Market  Not     Yours             www.andywhiteheadexc.com   www.digital2recruit.com    
  • 61. •  How  does  a  recruiter  search?  •  How  does  a  candidate  search?    •  How  does  a  client  search?  •  Ask  clients        •  Ask  candidates      •  Use  The  Language  of  The  Market  Not     Yours             www.andywhiteheadexc.com   www.digital2recruit.com    
  • 62. •  Give  first  ask  later                        www.andywhiteheadexc.com   www.digital2recruit.com    
  • 63. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you                      www.andywhiteheadexc.com   www.digital2recruit.com    
  • 64. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you  •  Offer  something  of  value                      www.andywhiteheadexc.com   www.digital2recruit.com    
  • 65. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you  •  Offer  something  of  value      •    Law  of  reciprocity,    they  will  give  back               www.andywhiteheadexc.com   www.digital2recruit.com    
  • 66. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you  •  Offer  something  of  value      •    Law  of  reciprocity,    they  will  give  back  •  Be  personal  and  create  a  personality               www.andywhiteheadexc.com   www.digital2recruit.com    
  • 67. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you  •  Offer  something  of  value      •    Law  of  reciprocity,    they  will  give  back  •  Be  personal  and  create  a  personality    •  Be  consistent  with    communica:on           www.andywhiteheadexc.com   www.digital2recruit.com    
  • 68. •  Give  first  ask  later    •  Great  content,  great  percep:on  of  you  •  Offer  something  of  value      •    Law  of  reciprocity,    they  will  give  back  •  Be  personal  and  create  a  personality    •  Be  consistent  with    communica:on  •    Be  focused  on  targeted  clients         www.andywhiteheadexc.com   www.digital2recruit.com    
  • 69.         Recap                  www.andywhiteheadexc.com   www.digital2recruit.com    
  • 70. Strategy  1.What  is  your  Company  Structure  and  Sales    &  Marke:ng  Strategy            2.Do  you  have  a  Company  Ver:cals  Strategy        3.What  is  your  Company  LinkedIn  Strategy        4.A  New  way  to  see  your  Consultants  LinkedIn  Strategy  www.andywhiteheadexc.com   www.digital2recruit.com    
  • 71. Branding  1.Defining  Keywords  so  Your  company    Dominates  LinkedIn            2.How  do  you  want  your  consultant  to  be  posi:oned          3.Lead  Genera:on  secrets  from  inside  a    recruiters  mind    www.andywhiteheadexc.com   www.digital2recruit.com    
  • 72.       Next  Session  We  Use  What  We       Have  Discovered  To  Create  Our       Profile          www.andywhiteheadexc.com   www.digital2recruit.com    
  • 73.       Checklist                    www.andywhiteheadexc.com   www.digital2recruit.com    
  • 74.  LinkedInQues:ons@Digital2Recruit.com                    www.andywhiteheadexc.com   www.digital2recruit.com