Your SlideShare is downloading. ×
0
Institution
Institution
Institution
Institution
Institution
Institution
Institution
Institution
Institution
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Institution

711

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
711
On Slideshare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. INSTITUTION A Media Studies Key Aspect
  • 2. What are they?  In Media Studies we are concerned with the institutions that create media texts.
  • 3. In a nutshell  Understanding institution is about understanding: 1. who produces media texts 2. what their set of codes and values is 3. and their relationship to us as individuals
  • 4. Ownership  Media ownership is now concentrated in the hands of a few companies worldwide (seven main ones), and these companies own examples of many different media.  http://www.pbs.org/wgbh/pages/fron tline/shows/cool/giants/
  • 5. Vertical Integration  Vertical integration is where a company buys other companies that relate to its core business  An example of this is NewsCorp. Investigate who they own http://www.newscorp.com/
  • 6. Horizontal Integration  Refers to when a company moves sideways, buying different media.  An example of this is Disney http://corporate.disney.g o.com/corporate/overvie w.html
  • 7. Synergies  This is the process where two or more products are used to promote each other e.g. A hit film make lots of associated products available, which in turn helps to keep the film in the public eye.  Everyone’s a winner!
  • 8. Film Institutions  Hollywood  ‘Independents’  Cinemas  Production companies  Distribution companies  Marketing companies  BBFC  And pretty much anything to do with getting money!
  • 9. Some interesting stats  http://www.launchingfilms.co m/databank/factsandfigures.p hp

×