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Hands-On SEO

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Many "SEO consultants" surprisingly don't have hands-on experience. This presentation is from the perspective of an startup entrepreneur that did the SEO work themselves. These Hands-on SEO slides …

Many "SEO consultants" surprisingly don't have hands-on experience. This presentation is from the perspective of an startup entrepreneur that did the SEO work themselves. These Hands-on SEO slides were presented to Tech Ranch Austin on January 28, 2010.


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  • 1. Hands-on Search Engine Optimization
    January 28, 2010
  • 2. Agenda
    Choosing a site URL
    Keyword strategy
    On-page SEO
    Directory submittals
    Link building
    Tool recommendations
  • 3. Choosing a site URL
    Keywords in the URL are optimal (but not necessary)
    Depends on website brand strategy
    Older domain names are better
    Need long time to expire on domain name
  • 4. Keyword strategy
    Spend a LOT of time on this before you do anything!!
    Three types of keywords
    Information: mp3 player
    Shopping: Sony mp3 player
    Purchasing: Sony 4GB mp3 player
    Long tail keywords are generally best
    Less expensive PPC
    Easier to rank for
  • 5. On-page SEO
    Important to do before link building
    Cheaper PPC
    Better organic ranking
    Many different things to optimize
    Meta title and description (meta keywords not important)
    Alt text for images
    Text
    H1, h2, h3 tags
    Inlinks
    SEF URLs
    Sitemaps
    Keyword density
  • 6. Directory submittals
    Not as important as it used to be
    Don’t waste your time on big blast directory submittals
    Directories are generally not relevant and are devalued by Google
    That said, submit to:
    Yahoo directory
    Dmoz.org
  • 7. Link building
    After completing all the previous steps, this will by far have the most impact on your SERPs
    Should be from relevant sites with high PR
    Need good keyword anchor text
    <a href="http://www.yigdigs.com">For Sale By Owner</a>
    Need links to home page and deep pages
  • 8. Tool Recommendations
    Google Keyword Tool
    Keywordspy.com
    Internet Business Promoter (IBP)
    SEOMoz
    SEO Quake
    Firebug
    Web Developer
    Alexa Sparky
  • 9. Thank You
    Tool demo