Hands-on Search Engine Optimization <br />January 28, 2010<br />
Agenda<br />Choosing a site URL<br />Keyword strategy<br />On-page SEO<br />Directory submittals<br />Link building<br />T...
Choosing a site URL<br />Keywords in the URL are optimal (but not necessary)<br />Depends on website brand strategy<br />O...
Keyword strategy<br />Spend a LOT of time on this before you do anything!!<br />Three types of keywords<br />Information: ...
On-page SEO<br />Important to do before link building<br />Cheaper PPC<br />Better organic ranking<br />Many different thi...
Directory submittals<br />Not as important as it used to be<br />Don’t waste your time on big blast directory submittals<b...
Link building<br />After completing all the previous steps, this will by far have the most impact on your SERPs<br />Shoul...
Tool Recommendations<br />Google Keyword Tool<br />Keywordspy.com<br />Internet Business Promoter (IBP)<br />SEOMoz<br />S...
Thank You<br />Tool demo<br />
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Hands-On SEO

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Many "SEO consultants" surprisingly don't have hands-on experience. This presentation is from the perspective of an startup entrepreneur that did the SEO work themselves. These Hands-on SEO slides were presented to Tech Ranch Austin on January 28, 2010.

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Hands-On SEO

  1. 1. Hands-on Search Engine Optimization <br />January 28, 2010<br />
  2. 2. Agenda<br />Choosing a site URL<br />Keyword strategy<br />On-page SEO<br />Directory submittals<br />Link building<br />Tool recommendations<br />
  3. 3. Choosing a site URL<br />Keywords in the URL are optimal (but not necessary)<br />Depends on website brand strategy<br />Older domain names are better<br />Need long time to expire on domain name<br />
  4. 4. Keyword strategy<br />Spend a LOT of time on this before you do anything!!<br />Three types of keywords<br />Information: mp3 player<br />Shopping: Sony mp3 player<br />Purchasing: Sony 4GB mp3 player<br />Long tail keywords are generally best<br />Less expensive PPC<br />Easier to rank for<br />
  5. 5. On-page SEO<br />Important to do before link building<br />Cheaper PPC<br />Better organic ranking<br />Many different things to optimize<br />Meta title and description (meta keywords not important)<br />Alt text for images<br />Text<br />H1, h2, h3 tags<br />Inlinks<br />SEF URLs<br />Sitemaps<br />Keyword density<br />
  6. 6. Directory submittals<br />Not as important as it used to be<br />Don’t waste your time on big blast directory submittals<br />Directories are generally not relevant and are devalued by Google<br />That said, submit to:<br />Yahoo directory<br />Dmoz.org<br />
  7. 7. Link building<br />After completing all the previous steps, this will by far have the most impact on your SERPs<br />Should be from relevant sites with high PR<br />Need good keyword anchor text<br />&lt;a href=&quot;http://www.yigdigs.com&quot;&gt;For Sale By Owner&lt;/a&gt;<br />Need links to home page and deep pages<br />
  8. 8. Tool Recommendations<br />Google Keyword Tool<br />Keywordspy.com<br />Internet Business Promoter (IBP)<br />SEOMoz<br />SEO Quake<br />Firebug<br />Web Developer<br />Alexa Sparky<br />
  9. 9. Thank You<br />Tool demo<br />
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