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Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
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Rethinking Your Approach to Social Media...and Life

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Communications designer Andy Cutler explores the questions why and what engagement can mean to those venturing into the world of social media. Presentation given at 501 Tech Club RI at the RI …

Communications designer Andy Cutler explores the questions why and what engagement can mean to those venturing into the world of social media. Presentation given at 501 Tech Club RI at the RI Foundation (June 14, 2013).

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  • So much of who we are and how we behave in the social media universe is a reflection of our true selves (both as individuals and organizations). Today, I want to focus on two specific areas: The most important question you should be asking yourselves & the importance of engagement. These lessons are as much about life and community stewardship as they are about social media.
  • It begins with you getting in a different mindset (as Apple says)
  • Not here to talk about this today! Stats are not ALWAYS the most important thing! Knowing them is fine (even helpful to a degree) but NEVER be a slave to them!
  • Why is the most honest and truthful question you can ask yourself…and affords you the opportunity to establish commitment (not just for social media but for other organizational priorities as well). It’s a simple question, but one that that has to be allowed to be asked
  • Taking WHY? seriously opens up the door to WHAT IF….?
  • Mature perspective on the use of leveraging social media! Not about the #’s!
  • … .but having that approach allows for creating new (types) of conversations, collaboration, connections, and extension/expansion/inclusion of community….
  • These are the most common excuses I hear on why people are not “getting in the social media game”
  • It seems overwhelming! I get it!
  • Periodic table of me. People/organizations “misuse” social media platforms by concentrating solely on themselves!
  • Through a multi-step process, the Pew Research Center identified 172 digital nonprofit news outlets that launched since 1987. The sites identified here range from the nationally known to the hyperlocal. Their editorial focus includes everything from investigative reporting to coverage of health and the environment.
  • Case study in mobilizing a community to support, endorse and help a local small business struggling with zoning issues and an extremely small group of people fighting their right to take over an abandoned gas station to create an urban farming retail outlet; ALSO, great example of how mobilizing and catalyzing can lead to ambassadors staging crowdfunding campaign on their behalf raising ~$10,000 to offset legal and other costs!
  • Built relationships with over 50 leaders in Copenhagen (initiated solely by social media); media attention also initiated by social media.
  • Yielded 140 digital assets in its first attempt at a contest such as this with its constituency.
  • Recently coordinated a group of local social media mavens to gather for a session on promoting all things positive about Providence….the idea led to the session…which led to the Twitter hashtag….which led to the Twitter handle…which led to a new movement about promoting the place live, work, and for many of us, love! Each community NEEDS digital archivists to document and tell the story of what is happening there!
  • Marriage Equality movement in RI; social media was an integral part of their campaign; who could forget Matthew Lannon’s testimony video (his testimony went viral being picked up by Salon and Huffington Post; his Providence Journal video of his testimony receiving over 108,000 views); use of infographics, Twitter, Facebook was key!
  • EXPERIMENT WITH HAVING FUN AND MAKING A DIFFERENCE! We can all be ambassadors for good will….My birthday challenge on FACEBOOK yielded 50 people posting/sharing, sending me personal emails about their awesome deeds from one day (helping elderly into their cars, donating $ to local non-profits, donating blood, picking up trash on their street, BUYING COFFEE FOR PEOPLE BEHIND THEM IN LINE). Never underestimate the power of inspiration!
  • Let’s talk a little about trends and timing…
  • Science of timing has sprung out of social media. To some degree it is changing, too. You should know when highest traffic times are. Timing out tweets=good idea! By tweeting or posting using a link shortener, such as ow.ly or bit.ly,  enables you to track how many times someone clicks on a link you shared. For posting on Google+, Timing+ is a very valuable tool. Timing + analyzes your historical post data to determine what time of day has the most potential for  your posts to have the greatest impact.
  • So, how do you keep up with tech and social media trends? Good question.
  • Facebook using hashtags (this week) to Twitter expanding the number of lists and how many people you can have on them; trends and progress are constant; it would serve you well to keep up. Here are some tips on how to do it.
  • Meetup.com; at least 16 tech Meetup groups in Providence alone
  • Ever notice how kids can make friends with anyone; but as we get older we tend to be more reticent about making new friends! That’s a shame! We forfeit not only new relationships, but opportunities, with that mindset.
  • Be on your best behavior in the real world so virtual one doesn’t come back to bite you!
  • Never forget to be your best….each and every day, in the real and virtual worlds!
  • Transcript

    • 1. Your Approach to Social Media…andLifeAndy Cutler@andypvd@OurPVD, #OurPVD#SmallerCitiesUniteRETHINKING
    • 2. Blah, Blah, BlahO Active registered Twitter users: 545.75 MillionO Percent of Twitter users using their phone to tweet:43%O Percent of people who don’t tweet but watch otherpeople: 40%O Number of tweets per second: 9,100O Total number of Facebook users: 1.1 BillionO Total number of Facebook mobile users: 750Million
    • 3. Start with Why?…
    • 4. How Do You View Social Media?“As a foundation, we’ve often used social media todisseminate publications and lessons learned,invite discussion on foundation topics, promoteopen contests and let people know about grantapplication deadlines. Our experience hasdemonstrated that social media tools have beenpowerful in pushing us to be more transparent.It’s opened up new channels for participation andfeedback in our work.” – Knight Foundation, Aug.2012
    • 5. Not enough time…Not enoughresources…Not enough people power…Who really sees it…Not a priority…
    • 6. CONNECTINGVIRTUAL & REAL WORLDS:RHODE ISLAND EXAMPLES
    • 7. • Premier student-led designconference in the world• Now in its 6thyear• Over 3,500 participants from 6continents• In 2012, students from 32 collegesand universities participated• Twitter reach exceeded 1 millionpeople in 2012 (Source: Socialping)• Worldwide media coverage• Advertising budget = $0
    • 8. Smaller Cities Unite!
    • 9. #OurPVD: From Hashtag toHandle to Movement
    • 10. My “Birthday Challenge”: June 11OK....would like to try a little experiment. In lieu ofthe traditional (and yes, somewhat gratuitous)birthday wishes tomorrow, I was wondering if myfriends could instead share something awesomethey did that day (e.g., help an older lady acrossthe street, support a youth chess team from a poorneighborhood, invest in an artsorganization/artist/event, caring for someone whomay be ill, supporting agents of change in yourcommunity, etc.). Just to do one awesome thingtomorrow for someone else and share thatinstead, and that would be the greatest birthdaywish (or gift) you could bestow upon me. Thanks!
    • 11. What Time Is It?O Facebook – between 10 am-4pm Monday thruThursday.O Twitter – between 1pm-3pm Monday thru Thursday.O LinkedIn – focus on posting before and after businesshours, 7 am-9 am and 5pm-6pm Tuesday thruThursday.O Google+ – 9am-11am on workdays.O Pinterest – This is the one social network you shouldfocus on posting during weekday evenings and on theweekends. specifically 2pm to 4pm and 8pm to 1am onweekdays. The best time to pin items on Pinterest is onSaturday morning.Sources: bitly, Masahble, Infographic Pics, Houston Chronicle/Small BusinessSection, Elaine Fogel
    • 12. Keeping up with…
    • 13. Tracking Trends: 3 Step Process1.Published ContentO Mashable, HuffPostTech, Smartbriefs, Google NewsAlerts, Slideshare1.Virtual ToolsO Tweetdeck/HootSuite (Follow #socialmedia)1.Learn from others (in real/virtual worlds)O #EdChatRI, EdTechRI, #Learning401, LinkedinGroups, Providence Geeks, PRISM, Founders LeagueOpen Coffees
    • 14. Making New Friends!
    • 15. Tech Startups: Your New BFF
    • 16. Just Remember…O START by asking the question Why?O COMMIT to building authentic and genuine relationshipsO LEVERAGE social media as a tool to sustain/grow existing relationships (and increating new ones)O KEEP up with trends/new developmentsO WRITE (and develop) compelling content that inspires, catalyzes and mobilizesindividuals/groups (e.g., infographics)O CREATE an active ambassadorial approach to your communityO TAKE curating seriouslyO THINK about engagement…always!
    • 17. Social Media: Be on Your Best Behavior“If this is your husband, I have endureda 2 hour train ride from Philadelphialistening to this loser and his friendsbrag about their multiple affairs andhow their wives are too stupid to catchon. Oh please repost …”168,078 shares

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