Open, social and linked - A ménage à trois of content exploitation


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A presentation given at the UKSG 2011 conference in Harrogate, UK during April 2011.

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Open, social and linked - A ménage à trois of content exploitation

  1. 1. Image: Jenser (Clasix-Design) @ Flickr<br />Open, social and linked<br />A ménage à trois of content exploitation<br />Andy Powell, Eduserv<br /><br /><br />UKSG, Harrogate<br />April 2011<br />
  2. 2. Overview<br />/ will argue that we have tended to underplay the importance of social networks in our provision of library and academic publishing services<br />/ and, in fact, in the development of digital library services more generally<br />/ and that emphasis on providing open and linked content provides platform for social activity<br />Image: Niecieden@ Flickr<br />
  3. 3. Attitude<br />/ our behaviour is being changed<br />/ the web is now a social construct<br />/ research and learning are social activities<br />/ ditto cultural heritage<br />Image: still from The Machine is Us/ing Us by Michael Wesch<br />
  4. 4. residents vs. visitors<br />Image: bartmaguire@ Flickr<br />/ a visitor is “an individual who uses the web as a tool in an organised manner whenever the need arises”<br />/ a resident is “an individual who lives a percentage of their life online”<br />David White, University of Oxford – TALL Blog<br />/ note: attitude rather than capability<br />/ in digital libraries, we have tended to focus on visitors<br />
  5. 5. channels vs. platforms<br />Image: akhr1961 @ Flickr<br />/ content should be ‘of’ the web rather than ‘on’the web<br />/ huh? what does that mean?<br />/ again, it’s about attitude<br />/ an expectation of re-use<br />/ think platform rather than channel<br />
  6. 6. In digital libraries…<br />/ in digital libraries<br />we have a long (and pre-digital) heritage<br />/ we tend to focus on content<br />and descriptions of content<br />/ and moving collections of those descriptions<br />from providers to consumers<br />/ such that they can be searched and browsed<br />or otherwise displayed to individuals<br />Image: spike55151 @ Flickr<br />
  7. 7. Standards<br />Image: BEUTELTIERE @ Flickr<br />/ we’re quite good at standards…<br />/ particularly those that focus on metadata (MARC, MODS, DC, ORE, etc.)<br />/ and identifiers for the content<br />/ and protocols (OAI-PMH, Z39.50, SRW, etc.)<br />/ and OpenURL, …<br />
  8. 8. Access control<br />/ because some (most?) content has not been freely available<br />we also focus on access control<br />/ standards like SAML<br />/ software like Shibboleth or OpenAthens<br />Image: spodzone@ Flickr<br />
  9. 9. People and identity<br />Image: Jenser (Clasix-Design) @ Flickr<br />/ commonly still a focus on one-way flow of information<br />/ increasing interest in relationships<br />between stuff and people<br />/ but usually with a content-centric view<br />/ still little real interest in relationships between people<br />/ which means that ‘identity’ issues normally focus on<br />“that is you, that is what you are allowed to do”<br />/ whereas on the social web, the emphasis is different<br />“this is me, this is what I’ve done”<br />
  10. 10. Openness aside (1)<br />/ being open is all about enabling re-use<br />/ cultural conditions for openness don’t emerge overnight<br />/ as we are finding with learning objects,<br />research papers<br />and probably data<br />Image: dullhunk@ Flickr<br />
  11. 11. Openness aside (1)<br />Image: tk-link @ Flickr<br />/ UKRDS survey of staff representing 700 researchers (2009)...<br />/ 43% expressed need to see other’s research data<br />/ most share data in some form (informally with peers)<br />/ but only 12% share via existing formal data centres<br />
  12. 12. Openness aside (2)<br />/ need to distinguish ‘open’ from ‘free’<br />/ aspects of Amazon service are ‘open’ but content paid-for<br />/ contrast with current difficulty determining which e-books are made available by which publishers<br /><br />
  13. 13. The social web<br />/ typical characteristics of social websites<br />/ concentration and diffusion<br />Lorcan Dempsey, OCLC Lorcan Dempsey’s Blog<br />/ exposure at the item level<br />/ focus on social interaction - both within the network and across other networks<br />
  14. 14. Contrast with repositories<br />/ contrast with repository activity<br />/ mis-match between repository architecture and real-world social networks<br />/ emphasis on ‘shelving’ content rather than social behaviour<br />/ uncompelling value offer to end-users<br />/ result… the need for mandates to fill what would otherwise remain empty<br />Image: @ Flickr<br />
  15. 15. Linked Data<br />/ Linked Data…<br />use URIs as names for things.<br />use HTTP URIs, so that people can look up those names<br />when someone looks up a URI, provide useful information, using the standards (RDF, SPARQL)<br />include links to other URIs, so that they can discover more things<br />/ point 2 brings greatest value<br />/ modelling issues make realisation of the promise some way off<br />Image: Zach Klein @ Flickr<br />
  16. 16. Facebook ‘like’ button<br />/ Facebook ‘like’ button provides interesting case in point<br />/ underpinned by snippet of Linked Data (using the Open Graph Protocol)<br />/ but emphasis is on building social capital rather than the technology<br />/ arguably, value comes more from use of ‘http’ URI than from use of RDF<br />
  17. 17. Conclusions<br />Conclusions<br />/ if the web teaches us one thing, it is the power of the http URI and links based on it<br />/ openness and linkedness provide a platform for social interaction<br />/ but are not sufficient on their own<br />/ increasingly need to understand the social activity of our users, particularly resident behaviours, and think platform rather than channel<br />