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Open, social and linked - A ménage à trois of content exploitation

Open, social and linked - A ménage à trois of content exploitation



A presentation given at the UKSG 2011 conference in Harrogate, UK during April 2011.

A presentation given at the UKSG 2011 conference in Harrogate, UK during April 2011.



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    Open, social and linked - A ménage à trois of content exploitation Open, social and linked - A ménage à trois of content exploitation Presentation Transcript

    • Image: Jenser (Clasix-Design) @ Flickr
      Open, social and linked
      A ménage à trois of content exploitation
      Andy Powell, Eduserv
      UKSG, Harrogate
      April 2011
    • Overview
      / will argue that we have tended to underplay the importance of social networks in our provision of library and academic publishing services
      / and, in fact, in the development of digital library services more generally
      / and that emphasis on providing open and linked content provides platform for social activity
      Image: Niecieden@ Flickr
    • Attitude
      / our behaviour is being changed
      / the web is now a social construct
      / research and learning are social activities
      / ditto cultural heritage
      Image: still from The Machine is Us/ing Us by Michael Wesch
    • residents vs. visitors
      Image: bartmaguire@ Flickr
      / a visitor is “an individual who uses the web as a tool in an organised manner whenever the need arises”
      / a resident is “an individual who lives a percentage of their life online”
      David White, University of Oxford – TALL Blog
      / note: attitude rather than capability
      / in digital libraries, we have tended to focus on visitors
    • channels vs. platforms
      Image: akhr1961 @ Flickr
      / content should be ‘of’ the web rather than ‘on’the web
      / huh? what does that mean?
      / again, it’s about attitude
      / an expectation of re-use
      / think platform rather than channel
    • In digital libraries…
      / in digital libraries
      we have a long (and pre-digital) heritage
      / we tend to focus on content
      and descriptions of content
      / and moving collections of those descriptions
      from providers to consumers
      / such that they can be searched and browsed
      or otherwise displayed to individuals
      Image: spike55151 @ Flickr
    • Standards
      Image: BEUTELTIERE @ Flickr
      / we’re quite good at standards…
      / particularly those that focus on metadata (MARC, MODS, DC, ORE, etc.)
      / and identifiers for the content
      / and protocols (OAI-PMH, Z39.50, SRW, etc.)
      / and OpenURL, …
    • Access control
      / because some (most?) content has not been freely available
      we also focus on access control
      / standards like SAML
      / software like Shibboleth or OpenAthens
      Image: spodzone@ Flickr
    • People and identity
      Image: Jenser (Clasix-Design) @ Flickr
      / commonly still a focus on one-way flow of information
      / increasing interest in relationships
      between stuff and people
      / but usually with a content-centric view
      / still little real interest in relationships between people
      / which means that ‘identity’ issues normally focus on
      “that is you, that is what you are allowed to do”
      / whereas on the social web, the emphasis is different
      “this is me, this is what I’ve done”
    • Openness aside (1)
      / being open is all about enabling re-use
      / cultural conditions for openness don’t emerge overnight
      / as we are finding with learning objects,
      research papers
      and probably data
      Image: dullhunk@ Flickr
    • Openness aside (1)
      Image: tk-link @ Flickr
      / UKRDS survey of staff representing 700 researchers (2009)...
      / 43% expressed need to see other’s research data
      / most share data in some form (informally with peers)
      / but only 12% share via existing formal data centres
    • Openness aside (2)
      / need to distinguish ‘open’ from ‘free’
      / aspects of Amazon service are ‘open’ but content paid-for
      / contrast with current difficulty determining which e-books are made available by which publishers
    • The social web
      / typical characteristics of social websites
      / concentration and diffusion
      Lorcan Dempsey, OCLC Lorcan Dempsey’s Blog
      / exposure at the item level
      / focus on social interaction - both within the network and across other networks
    • Contrast with repositories
      / contrast with repository activity
      / mis-match between repository architecture and real-world social networks
      / emphasis on ‘shelving’ content rather than social behaviour
      / uncompelling value offer to end-users
      / result… the need for mandates to fill what would otherwise remain empty
      Image: timtom.ch @ Flickr
    • Linked Data
      / Linked Data…
      use URIs as names for things.
      use HTTP URIs, so that people can look up those names
      when someone looks up a URI, provide useful information, using the standards (RDF, SPARQL)
      include links to other URIs, so that they can discover more things
      / point 2 brings greatest value
      / modelling issues make realisation of the promise some way off
      Image: Zach Klein @ Flickr
    • Facebook ‘like’ button
      / Facebook ‘like’ button provides interesting case in point
      / underpinned by snippet of Linked Data (using the Open Graph Protocol)
      / but emphasis is on building social capital rather than the technology
      / arguably, value comes more from use of ‘http’ URI than from use of RDF
    • Conclusions
      / if the web teaches us one thing, it is the power of the http URI and links based on it
      / openness and linkedness provide a platform for social interaction
      / but are not sufficient on their own
      / increasingly need to understand the social activity of our users, particularly resident behaviours, and think platform rather than channel