0
http://goo.gl/5HvqK   1
Agenda      • The Web – Reality Check      • “Old Hat”      • Networking      • Going Viral      • Video Marketing      • ...
World Wide Web – Reality Checkhttp://goo.gl/5HvqK              3
Web Marketing is a Marathonhttp://goo.gl/5HvqK                             4
This is a Sprinthttp://goo.gl/5HvqK                      5
World Wide Web – Reality Check           Vast Market           Opportunityhttp://goo.gl/5HvqK              6
World Wide Web – Reality Check                      6.9 Bn                      1.5 Bn                      47mhttp://goo....
World Wide Web – Reality Check         Lots of money          spent onlinehttp://goo.gl/5HvqK              8
World Wide Web – Reality Check 2009                  2010£88 bn                £118 bn£150 bn £200 bnhttp://goo.gl/5HvqK  ...
• World Wide Web – Reality Check         120         100         80         60         40  £ Bn         20           0    ...
World Wide Web – Reality Check New ways of working means People spend more and more  time onlinehttp://goo.gl/5HvqK       ...
World Wide Web – Reality CheckPCLaptopNetbookiPad / TabletsiPhone / Smart PhoneWiFi3G4Ghttp://goo.gl/5HvqK              12
Agenda      • The Web – Reality Check      • Networking - Online      • Going Viral      • Video Marketing      • Blogging...
Old Hat – but still relevanthttp://goo.gl/5HvqK            14
http://goo.gl/5HvqK   15
Get FoundSearch Engine Optimisation [SEO]http://goo.gl/5HvqK                16
Get FoundSearch Engine Optimisation [SEO]  83% of web users use Search Engines  95% use Google  50% of users go beyond pag...
Get FoundGoogle Local          www.google.com/placeshttp://goo.gl/5HvqK                      18
Probably the              greatest marketing opportunity                         known!http://goo.gl/5HvqK                ...
Get FoundGoogle Adshttp://goo.gl/5HvqK   20
Email Marketinghttp://goo.gl/5HvqK                     21
Why Email Marketing?              It’s           Effectivehttp://goo.gl/5HvqK    22
Why Email Marketing?    It’s Not   Expensivehttp://goo.gl/5HvqK    23
http://goo.gl/5HvqK   24
Email Marketing – Measure by Measurehttp://goo.gl/5HvqK                    25
Online Networks – WhyThe Internet is Evolving                                                             Web 3 dot zero  ...
Time to First 50m Audience                      38 Years                      13 Years                      4 Years       ...
Online Networkshttp://goo.gl/5HvqK   28
Online Networks – Why   • Stay in touch with existing clients   • Reach out to new audiences and markets   • Better unders...
http://goo.gl/5HvqK   30
Average age distribution across social network sites                                      25%                             ...
Social NetworksSocial Media is      the     No. 1 online activityhttp://goo.gl/5HvqK   32
Social Networks  2/3rds of the Global Internet population visit     Social   Networkshttp://goo.gl/5HvqK   33
Social Networks   10% of allinternet time isspent on Social   Networkshttp://goo.gl/5HvqK   34
Social Networks                      www.facebook.comhttp://goo.gl/5HvqK                      35
Facebook If Facebook was a country it would be1/ China              1.33 bn2/ India              1.15 bn3/ Facebook       ...
Facebook         Adds 1/2m         users every            dayhttp://goo.gl/5HvqK    37
Facebook        5bn minutes         spent on         Facebook        EVERY dayhttp://goo.gl/5HvqK   38
Facebook                      1bn• web links• news stories• blog postsshared each weekhttp://goo.gl/5HvqK         39
Facebook    Facebook now     has a greater      share of the     internet thanhttp://goo.gl/5HvqK   40
Facebook  3 Types of presence  • Profile – personal  • Page – for businesses  • Groups - for anyone  Each has unique benef...
Facebook – Get Started – build profilehttp://goo.gl/5HvqK                      42
Facebook – Get Started – build pagehttp://goo.gl/5HvqK                   43
Facebook – Get Started – Join Inhttp://goo.gl/5HvqK                44
Facebook – Advertising  • Targeted  • Either Cost per Click or Cost per 1,000 impressions  • Measurable  • Controllable   ...
Social Networks – Profile BuildingGroups • Search for groups • Join some groups • Start your own group • Contribute and ad...
Business Networkshttp://goo.gl/5HvqK                       47
Linkedin – Networking for Professionalshttp://goo.gl/5HvqK                       48
Linkedin – Networking for Professionals     100 millionregistered professional  users in more than        200 countrieshtt...
Linkedin – Networking for Professionals  More than 50%  located outside    of the USAhttp://goo.gl/5HvqK                  ...
Linkedin – Networking for Professionals  More than 1m companies have   a Linkedin Company Pagehttp://goo.gl/5HvqK         ...
Linkedin – Networking for Professionals     Adds 1m   new members   every 12 dayshttp://goo.gl/5HvqK                      ...
Linkedin – Networking for Professionals More than 2bnpeople searches    in 2010http://goo.gl/5HvqK                       53
Linkedin – Getting Started – build profile             Personal Profilehttp://goo.gl/5HvqK                          54
Linkedin – Getting Started – build profile             Company Profilehttp://goo.gl/5HvqK                          55
Linkedin – Getting Started – make contactshttp://goo.gl/5HvqK                      56
Linkedin – Getting Started – find groupshttp://goo.gl/5HvqK                        57
Linkedin – Getting Started – Answershttp://goo.gl/5HvqK                    58
Linkedin – Advertise • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable    • Dai...
Viral Marketing’s free…..pst pass it onhttp://goo.gl/5HvqK                       60
Viral Marketing – How & Why      • Get other people to do your marketing for you      • It’s free      • Give them somethi...
Viral Marketing – How & Why     20          20 x 20     400                            400 x 20   8000                    ...
Viral Marketing – How & Why                      The Thresher ‘Virus’http://goo.gl/5HvqK                          63
Viral Marketing – How & Why  • Discount Voucher intended for    Suppliers and their Friends  • Circulated via chat-rooms, ...
Viral Marketing – How & Why  • Created queues outside stores  • National TV news coverage  • National Radio coverage  • Na...
Viral Marketing -How      • Refer a friend      • Competitions      • Videohttp://goo.gl/5HvqK      66
Video Marketinghttp://goo.gl/5HvqK   67
Video Marketing        2nd   most searched    site on the      internethttp://goo.gl/5HvqK   68
Video Marketing        2bn  videos watched     every dayhttp://goo.gl/5HvqK   69
Video Marketing     24 hours  of new content  uploaded every      minutehttp://goo.gl/5HvqK   70
Video Marketing Average person     spends   15 minutes  on YouTube   every dayhttp://goo.gl/5HvqK   71
Video Marketing       70%   of YouTube  activity takes place outside of     the USAhttp://goo.gl/5HvqK   72
Video Marketing   YouTube clips       now  incorporated in  Google Search      resultshttp://goo.gl/5HvqK   73
Video Marketing  Your                Video • Outsource to Video Production Company • DIYhttp://goo.gl/5HvqK               ...
Video Marketing  Your                Videohttp://goo.gl/5HvqK           75
Video Marketing  Your                Videohttp://goo.gl/5HvqK           76
Video Marketing                          Team Pixiehttp://goo.gl/5HvqK                         77                      www...
Video Marketing  Your                Video      • Get a feel for YouTube      • Look at the competition      • Look for an...
http://goo.gl/5HvqK   79
Blogging – Why    •    An easy way to update latest news    •    An informal way of communicating    •    Helps with the s...
Blogging – When When you have something to sell When you have something new to offer When something changes When you have ...
Blogging – Where           www.blogger.com                             www.wordpress.comhttp://goo.gl/5HvqK               ...
TWITTERhttp://goo.gl/5HvqK             83
Twitterhttp://goo.gl/5HvqK   84
Twitter – Who185m Businesses and Individuals International companies                    Informational Services Cisco      ...
Twitter – Whohttp://goo.gl/5HvqK   86
Twitter – Why    • Easy to use    • Easy way to keep in touch    • A way to reach potentially large market    • Short shar...
Twitter – HowGo to www.twitter.comhttp://goo.gl/5HvqK     88
Twitter – HowWrite a short profilehttp://goo.gl/5HvqK     89
Twitter – What to Tweet   Anythinghttp://goo.gl/5HvqK       90
Appshttp://goo.gl/5HvqK   91
Apps    • Great for brand awareness    • Great for “going viral”    • Brand visibility every time someone uses their Mobil...
What’s on the Horizon?http://goo.gl/5HvqK      93
Location Marketinghttp://goo.gl/5HvqK                        94
Location Marketinghttp://goo.gl/5HvqK   95
Augmented Realityhttp://goo.gl/5HvqK   96
Get Real – Augmented Realityhttp://goo.gl/5HvqK            97
Grouponhttp://goo.gl/5HvqK   98
Agenda      • The Web – Reality Check      • “Old Hat”      • Networking      • Going Viral      • Video Marketing      • ...
ContactAndy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.ukhttp://goo.gl/5HvqK                    ...
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Wiltshire "Open for Business"

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A presentation delivered during the "Wiltshire - Open for Business" event on May 11th offering business opportunities, networking, information and advice

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Transcript of "Wiltshire "Open for Business""

  1. 1. http://goo.gl/5HvqK 1
  2. 2. Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizonhttp://goo.gl/5HvqK 2
  3. 3. World Wide Web – Reality Checkhttp://goo.gl/5HvqK 3
  4. 4. Web Marketing is a Marathonhttp://goo.gl/5HvqK 4
  5. 5. This is a Sprinthttp://goo.gl/5HvqK 5
  6. 6. World Wide Web – Reality Check Vast Market Opportunityhttp://goo.gl/5HvqK 6
  7. 7. World Wide Web – Reality Check 6.9 Bn 1.5 Bn 47mhttp://goo.gl/5HvqK 7
  8. 8. World Wide Web – Reality Check Lots of money spent onlinehttp://goo.gl/5HvqK 8
  9. 9. World Wide Web – Reality Check 2009 2010£88 bn £118 bn£150 bn £200 bnhttp://goo.gl/5HvqK 9
  10. 10. • World Wide Web – Reality Check 120 100 80 60 40 £ Bn 20 0 2005 2006 2007 2008 2009 2010Source IMRGhttp://goo.gl/5HvqK 10
  11. 11. World Wide Web – Reality Check New ways of working means People spend more and more time onlinehttp://goo.gl/5HvqK 11
  12. 12. World Wide Web – Reality CheckPCLaptopNetbookiPad / TabletsiPhone / Smart PhoneWiFi3G4Ghttp://goo.gl/5HvqK 12
  13. 13. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hathttp://goo.gl/5HvqK 13
  14. 14. Old Hat – but still relevanthttp://goo.gl/5HvqK 14
  15. 15. http://goo.gl/5HvqK 15
  16. 16. Get FoundSearch Engine Optimisation [SEO]http://goo.gl/5HvqK 16
  17. 17. Get FoundSearch Engine Optimisation [SEO] 83% of web users use Search Engines 95% use Google 50% of users go beyond page 1 10% of users venture past page 2http://goo.gl/5HvqK 17
  18. 18. Get FoundGoogle Local www.google.com/placeshttp://goo.gl/5HvqK 18
  19. 19. Probably the greatest marketing opportunity known!http://goo.gl/5HvqK 19
  20. 20. Get FoundGoogle Adshttp://goo.gl/5HvqK 20
  21. 21. Email Marketinghttp://goo.gl/5HvqK 21
  22. 22. Why Email Marketing? It’s Effectivehttp://goo.gl/5HvqK 22
  23. 23. Why Email Marketing? It’s Not Expensivehttp://goo.gl/5HvqK 23
  24. 24. http://goo.gl/5HvqK 24
  25. 25. Email Marketing – Measure by Measurehttp://goo.gl/5HvqK 25
  26. 26. Online Networks – WhyThe Internet is Evolving Web 3 dot zero ???? Web 2 dot zero User Generated Content • Blogs • Networking Web 1 dot zero 2001 Websites and email 1990 Bulletin Boards 1978http://goo.gl/5HvqK 26
  27. 27. Time to First 50m Audience 38 Years 13 Years 4 Years 2 Yearshttp://goo.gl/5HvqK 27
  28. 28. Online Networkshttp://goo.gl/5HvqK 28
  29. 29. Online Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high returnhttp://goo.gl/5HvqK 29
  30. 30. http://goo.gl/5HvqK 30
  31. 31. Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+http://goo.gl/5HvqKPlanner Data source: Google Ad 31
  32. 32. Social NetworksSocial Media is the No. 1 online activityhttp://goo.gl/5HvqK 32
  33. 33. Social Networks 2/3rds of the Global Internet population visit Social Networkshttp://goo.gl/5HvqK 33
  34. 34. Social Networks 10% of allinternet time isspent on Social Networkshttp://goo.gl/5HvqK 34
  35. 35. Social Networks www.facebook.comhttp://goo.gl/5HvqK 35
  36. 36. Facebook If Facebook was a country it would be1/ China 1.33 bn2/ India 1.15 bn3/ Facebook 650 m4/ USA 311 mhttp://goo.gl/5HvqK 36
  37. 37. Facebook Adds 1/2m users every dayhttp://goo.gl/5HvqK 37
  38. 38. Facebook 5bn minutes spent on Facebook EVERY dayhttp://goo.gl/5HvqK 38
  39. 39. Facebook 1bn• web links• news stories• blog postsshared each weekhttp://goo.gl/5HvqK 39
  40. 40. Facebook Facebook now has a greater share of the internet thanhttp://goo.gl/5HvqK 40
  41. 41. Facebook 3 Types of presence • Profile – personal • Page – for businesses • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you.http://goo.gl/5HvqK 41
  42. 42. Facebook – Get Started – build profilehttp://goo.gl/5HvqK 42
  43. 43. Facebook – Get Started – build pagehttp://goo.gl/5HvqK 43
  44. 44. Facebook – Get Started – Join Inhttp://goo.gl/5HvqK 44
  45. 45. Facebook – Advertising • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackhttp://goo.gl/5HvqK 45
  46. 46. Social Networks – Profile BuildingGroups • Search for groups • Join some groups • Start your own group • Contribute and add value • Link back to your websitehttp://goo.gl/5HvqK 46
  47. 47. Business Networkshttp://goo.gl/5HvqK 47
  48. 48. Linkedin – Networking for Professionalshttp://goo.gl/5HvqK 48
  49. 49. Linkedin – Networking for Professionals 100 millionregistered professional users in more than 200 countrieshttp://goo.gl/5HvqK 49
  50. 50. Linkedin – Networking for Professionals More than 50% located outside of the USAhttp://goo.gl/5HvqK 50
  51. 51. Linkedin – Networking for Professionals More than 1m companies have a Linkedin Company Pagehttp://goo.gl/5HvqK 51
  52. 52. Linkedin – Networking for Professionals Adds 1m new members every 12 dayshttp://goo.gl/5HvqK 52
  53. 53. Linkedin – Networking for Professionals More than 2bnpeople searches in 2010http://goo.gl/5HvqK 53
  54. 54. Linkedin – Getting Started – build profile Personal Profilehttp://goo.gl/5HvqK 54
  55. 55. Linkedin – Getting Started – build profile Company Profilehttp://goo.gl/5HvqK 55
  56. 56. Linkedin – Getting Started – make contactshttp://goo.gl/5HvqK 56
  57. 57. Linkedin – Getting Started – find groupshttp://goo.gl/5HvqK 57
  58. 58. Linkedin – Getting Started – Answershttp://goo.gl/5HvqK 58
  59. 59. Linkedin – Advertise • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackhttp://goo.gl/5HvqK 59
  60. 60. Viral Marketing’s free…..pst pass it onhttp://goo.gl/5HvqK 60
  61. 61. Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possiblehttp://goo.gl/5HvqK 61
  62. 62. Viral Marketing – How & Why 20 20 x 20 400 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2mhttp://goo.gl/5HvqK 62
  63. 63. Viral Marketing – How & Why The Thresher ‘Virus’http://goo.gl/5HvqK 63
  64. 64. Viral Marketing – How & Why • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 timeshttp://goo.gl/5HvqK 64
  65. 65. Viral Marketing – How & Why • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/Ohttp://goo.gl/5HvqK 65
  66. 66. Viral Marketing -How • Refer a friend • Competitions • Videohttp://goo.gl/5HvqK 66
  67. 67. Video Marketinghttp://goo.gl/5HvqK 67
  68. 68. Video Marketing 2nd most searched site on the internethttp://goo.gl/5HvqK 68
  69. 69. Video Marketing 2bn videos watched every dayhttp://goo.gl/5HvqK 69
  70. 70. Video Marketing 24 hours of new content uploaded every minutehttp://goo.gl/5HvqK 70
  71. 71. Video Marketing Average person spends 15 minutes on YouTube every dayhttp://goo.gl/5HvqK 71
  72. 72. Video Marketing 70% of YouTube activity takes place outside of the USAhttp://goo.gl/5HvqK 72
  73. 73. Video Marketing YouTube clips now incorporated in Google Search resultshttp://goo.gl/5HvqK 73
  74. 74. Video Marketing Your Video • Outsource to Video Production Company • DIYhttp://goo.gl/5HvqK 74
  75. 75. Video Marketing Your Videohttp://goo.gl/5HvqK 75
  76. 76. Video Marketing Your Videohttp://goo.gl/5HvqK 76
  77. 77. Video Marketing Team Pixiehttp://goo.gl/5HvqK 77 www.teampixie.co.uk
  78. 78. Video Marketing Your Video • Get a feel for YouTube • Look at the competition • Look for an angle •Think how else it could be usedhttp://goo.gl/5HvqK 78
  79. 79. http://goo.gl/5HvqK 79
  80. 80. Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updatedhttp://goo.gl/5HvqK 80
  81. 81. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to sayhttp://goo.gl/5HvqK 81
  82. 82. Blogging – Where www.blogger.com www.wordpress.comhttp://goo.gl/5HvqK 82
  83. 83. TWITTERhttp://goo.gl/5HvqK 83
  84. 84. Twitterhttp://goo.gl/5HvqK 84
  85. 85. Twitter – Who185m Businesses and Individuals International companies Informational Services Cisco Nasa IBM Respected News Services Marketing Donut Dell BBC Startup Donut CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Small Businesses Stephen Fry William Grant – FoxGrant Jonathan Ross Warren Cass – Business Scene Britney Spears Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consultinghttp://goo.gl/5HvqK 85
  86. 86. Twitter – Whohttp://goo.gl/5HvqK 86
  87. 87. Twitter – Why • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication toolhttp://goo.gl/5HvqK 87
  88. 88. Twitter – HowGo to www.twitter.comhttp://goo.gl/5HvqK 88
  89. 89. Twitter – HowWrite a short profilehttp://goo.gl/5HvqK 89
  90. 90. Twitter – What to Tweet Anythinghttp://goo.gl/5HvqK 90
  91. 91. Appshttp://goo.gl/5HvqK 91
  92. 92. Apps • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 timeshttp://goo.gl/5HvqK 92
  93. 93. What’s on the Horizon?http://goo.gl/5HvqK 93
  94. 94. Location Marketinghttp://goo.gl/5HvqK 94
  95. 95. Location Marketinghttp://goo.gl/5HvqK 95
  96. 96. Augmented Realityhttp://goo.gl/5HvqK 96
  97. 97. Get Real – Augmented Realityhttp://goo.gl/5HvqK 97
  98. 98. Grouponhttp://goo.gl/5HvqK 98
  99. 99. Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizonhttp://goo.gl/5HvqK 99
  100. 100. ContactAndy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.ukhttp://goo.gl/5HvqK 100
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