• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Wiltshire "Open for Business"
 

Wiltshire "Open for Business"

on

  • 714 views

A presentation delivered during the "Wiltshire - Open for Business" event on May 11th offering business opportunities, networking, information and advice

A presentation delivered during the "Wiltshire - Open for Business" event on May 11th offering business opportunities, networking, information and advice

Statistics

Views

Total Views
714
Views on SlideShare
714
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Wiltshire "Open for Business" Wiltshire "Open for Business" Presentation Transcript

    • http://goo.gl/5HvqK 1
    • Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizonhttp://goo.gl/5HvqK 2
    • World Wide Web – Reality Checkhttp://goo.gl/5HvqK 3
    • Web Marketing is a Marathonhttp://goo.gl/5HvqK 4
    • This is a Sprinthttp://goo.gl/5HvqK 5
    • World Wide Web – Reality Check Vast Market Opportunityhttp://goo.gl/5HvqK 6
    • World Wide Web – Reality Check 6.9 Bn 1.5 Bn 47mhttp://goo.gl/5HvqK 7
    • World Wide Web – Reality Check Lots of money spent onlinehttp://goo.gl/5HvqK 8
    • World Wide Web – Reality Check 2009 2010£88 bn £118 bn£150 bn £200 bnhttp://goo.gl/5HvqK 9
    • • World Wide Web – Reality Check 120 100 80 60 40 £ Bn 20 0 2005 2006 2007 2008 2009 2010Source IMRGhttp://goo.gl/5HvqK 10
    • World Wide Web – Reality Check New ways of working means People spend more and more time onlinehttp://goo.gl/5HvqK 11
    • World Wide Web – Reality CheckPCLaptopNetbookiPad / TabletsiPhone / Smart PhoneWiFi3G4Ghttp://goo.gl/5HvqK 12
    • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hathttp://goo.gl/5HvqK 13
    • Old Hat – but still relevanthttp://goo.gl/5HvqK 14
    • http://goo.gl/5HvqK 15
    • Get FoundSearch Engine Optimisation [SEO]http://goo.gl/5HvqK 16
    • Get FoundSearch Engine Optimisation [SEO] 83% of web users use Search Engines 95% use Google 50% of users go beyond page 1 10% of users venture past page 2http://goo.gl/5HvqK 17
    • Get FoundGoogle Local www.google.com/placeshttp://goo.gl/5HvqK 18
    • Probably the greatest marketing opportunity known!http://goo.gl/5HvqK 19
    • Get FoundGoogle Adshttp://goo.gl/5HvqK 20
    • Email Marketinghttp://goo.gl/5HvqK 21
    • Why Email Marketing? It’s Effectivehttp://goo.gl/5HvqK 22
    • Why Email Marketing? It’s Not Expensivehttp://goo.gl/5HvqK 23
    • http://goo.gl/5HvqK 24
    • Email Marketing – Measure by Measurehttp://goo.gl/5HvqK 25
    • Online Networks – WhyThe Internet is Evolving Web 3 dot zero ???? Web 2 dot zero User Generated Content • Blogs • Networking Web 1 dot zero 2001 Websites and email 1990 Bulletin Boards 1978http://goo.gl/5HvqK 26
    • Time to First 50m Audience 38 Years 13 Years 4 Years 2 Yearshttp://goo.gl/5HvqK 27
    • Online Networkshttp://goo.gl/5HvqK 28
    • Online Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high returnhttp://goo.gl/5HvqK 29
    • http://goo.gl/5HvqK 30
    • Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+http://goo.gl/5HvqKPlanner Data source: Google Ad 31
    • Social NetworksSocial Media is the No. 1 online activityhttp://goo.gl/5HvqK 32
    • Social Networks 2/3rds of the Global Internet population visit Social Networkshttp://goo.gl/5HvqK 33
    • Social Networks 10% of allinternet time isspent on Social Networkshttp://goo.gl/5HvqK 34
    • Social Networks www.facebook.comhttp://goo.gl/5HvqK 35
    • Facebook If Facebook was a country it would be1/ China 1.33 bn2/ India 1.15 bn3/ Facebook 650 m4/ USA 311 mhttp://goo.gl/5HvqK 36
    • Facebook Adds 1/2m users every dayhttp://goo.gl/5HvqK 37
    • Facebook 5bn minutes spent on Facebook EVERY dayhttp://goo.gl/5HvqK 38
    • Facebook 1bn• web links• news stories• blog postsshared each weekhttp://goo.gl/5HvqK 39
    • Facebook Facebook now has a greater share of the internet thanhttp://goo.gl/5HvqK 40
    • Facebook 3 Types of presence • Profile – personal • Page – for businesses • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you.http://goo.gl/5HvqK 41
    • Facebook – Get Started – build profilehttp://goo.gl/5HvqK 42
    • Facebook – Get Started – build pagehttp://goo.gl/5HvqK 43
    • Facebook – Get Started – Join Inhttp://goo.gl/5HvqK 44
    • Facebook – Advertising • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackhttp://goo.gl/5HvqK 45
    • Social Networks – Profile BuildingGroups • Search for groups • Join some groups • Start your own group • Contribute and add value • Link back to your websitehttp://goo.gl/5HvqK 46
    • Business Networkshttp://goo.gl/5HvqK 47
    • Linkedin – Networking for Professionalshttp://goo.gl/5HvqK 48
    • Linkedin – Networking for Professionals 100 millionregistered professional users in more than 200 countrieshttp://goo.gl/5HvqK 49
    • Linkedin – Networking for Professionals More than 50% located outside of the USAhttp://goo.gl/5HvqK 50
    • Linkedin – Networking for Professionals More than 1m companies have a Linkedin Company Pagehttp://goo.gl/5HvqK 51
    • Linkedin – Networking for Professionals Adds 1m new members every 12 dayshttp://goo.gl/5HvqK 52
    • Linkedin – Networking for Professionals More than 2bnpeople searches in 2010http://goo.gl/5HvqK 53
    • Linkedin – Getting Started – build profile Personal Profilehttp://goo.gl/5HvqK 54
    • Linkedin – Getting Started – build profile Company Profilehttp://goo.gl/5HvqK 55
    • Linkedin – Getting Started – make contactshttp://goo.gl/5HvqK 56
    • Linkedin – Getting Started – find groupshttp://goo.gl/5HvqK 57
    • Linkedin – Getting Started – Answershttp://goo.gl/5HvqK 58
    • Linkedin – Advertise • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackhttp://goo.gl/5HvqK 59
    • Viral Marketing’s free…..pst pass it onhttp://goo.gl/5HvqK 60
    • Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possiblehttp://goo.gl/5HvqK 61
    • Viral Marketing – How & Why 20 20 x 20 400 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2mhttp://goo.gl/5HvqK 62
    • Viral Marketing – How & Why The Thresher ‘Virus’http://goo.gl/5HvqK 63
    • Viral Marketing – How & Why • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 timeshttp://goo.gl/5HvqK 64
    • Viral Marketing – How & Why • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/Ohttp://goo.gl/5HvqK 65
    • Viral Marketing -How • Refer a friend • Competitions • Videohttp://goo.gl/5HvqK 66
    • Video Marketinghttp://goo.gl/5HvqK 67
    • Video Marketing 2nd most searched site on the internethttp://goo.gl/5HvqK 68
    • Video Marketing 2bn videos watched every dayhttp://goo.gl/5HvqK 69
    • Video Marketing 24 hours of new content uploaded every minutehttp://goo.gl/5HvqK 70
    • Video Marketing Average person spends 15 minutes on YouTube every dayhttp://goo.gl/5HvqK 71
    • Video Marketing 70% of YouTube activity takes place outside of the USAhttp://goo.gl/5HvqK 72
    • Video Marketing YouTube clips now incorporated in Google Search resultshttp://goo.gl/5HvqK 73
    • Video Marketing Your Video • Outsource to Video Production Company • DIYhttp://goo.gl/5HvqK 74
    • Video Marketing Your Videohttp://goo.gl/5HvqK 75
    • Video Marketing Your Videohttp://goo.gl/5HvqK 76
    • Video Marketing Team Pixiehttp://goo.gl/5HvqK 77 www.teampixie.co.uk
    • Video Marketing Your Video • Get a feel for YouTube • Look at the competition • Look for an angle •Think how else it could be usedhttp://goo.gl/5HvqK 78
    • http://goo.gl/5HvqK 79
    • Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updatedhttp://goo.gl/5HvqK 80
    • Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to sayhttp://goo.gl/5HvqK 81
    • Blogging – Where www.blogger.com www.wordpress.comhttp://goo.gl/5HvqK 82
    • TWITTERhttp://goo.gl/5HvqK 83
    • Twitterhttp://goo.gl/5HvqK 84
    • Twitter – Who185m Businesses and Individuals International companies Informational Services Cisco Nasa IBM Respected News Services Marketing Donut Dell BBC Startup Donut CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Small Businesses Stephen Fry William Grant – FoxGrant Jonathan Ross Warren Cass – Business Scene Britney Spears Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consultinghttp://goo.gl/5HvqK 85
    • Twitter – Whohttp://goo.gl/5HvqK 86
    • Twitter – Why • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication toolhttp://goo.gl/5HvqK 87
    • Twitter – HowGo to www.twitter.comhttp://goo.gl/5HvqK 88
    • Twitter – HowWrite a short profilehttp://goo.gl/5HvqK 89
    • Twitter – What to Tweet Anythinghttp://goo.gl/5HvqK 90
    • Appshttp://goo.gl/5HvqK 91
    • Apps • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 timeshttp://goo.gl/5HvqK 92
    • What’s on the Horizon?http://goo.gl/5HvqK 93
    • Location Marketinghttp://goo.gl/5HvqK 94
    • Location Marketinghttp://goo.gl/5HvqK 95
    • Augmented Realityhttp://goo.gl/5HvqK 96
    • Get Real – Augmented Realityhttp://goo.gl/5HvqK 97
    • Grouponhttp://goo.gl/5HvqK 98
    • Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizonhttp://goo.gl/5HvqK 99
    • ContactAndy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.ukhttp://goo.gl/5HvqK 100