Wiltshire Business Expo 2013
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Wiltshire Business Expo 2013

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The Wiltshire Business Expo was held in Trowbridge in June 2013 and was a great opportunity for businesses to display, meet and network and this is my 45 minute presentation looking at on-line ...

The Wiltshire Business Expo was held in Trowbridge in June 2013 and was a great opportunity for businesses to display, meet and network and this is my 45 minute presentation looking at on-line marketing

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Wiltshire Business Expo 2013 Wiltshire Business Expo 2013 Presentation Transcript

  • What happens if you cant be found? 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 1. SEO 2. Google Places 3. LinkedIn 4. Twitter 5. Facebook 6. Email Marketing 7. Going Viral 8. Video Marketing 9. Blogging 10. Mobile Marketing 11. QR Codes 12. Pinterest 13. Augmented Reality
  • What happens if you cant be found? 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Web Marketing is a Marathon
  • What happens if you cant be found? 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > The Evolving Internet
  • What happens if you cant be found? 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > The Evolving Internet
  • What happens if you cant be found? 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > The 2 Rules of Marketing
  • What happens if you cant be found? 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Rule No. 1 Go where your clients are!
  • What happens if you cant be found? 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Rule No. 2 See Rule One
  • What happens if you cant be found? 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Get Found
  • What happens if you cant be found? 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Get Found Search Engine Optimisation [SEO]
  • What happens if you cant be found? 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 83% of web users use Search Engines 95% use Google 50% of users go beyond page 1 10% of users venture past page 2 Get Found Search Engine Optimisation [SEO]
  • What happens if you cant be found? 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > www.google.com/places Get Found Google Local
  • What happens if you cant be found? 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Get Found Google Local
  • What happens if you cant be found? 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Online Networks
  • What happens if you cant be found? 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > SocialNetworking
  • What happens if you cant be found? 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Online Networks – Benefits • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high return
  • What happens if you cant be found? 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Average age distribution across social network sites 0-17 18-24 25-34 35-44 45-54 55-64 65+ 15% 9% 18% 25% 19% 10% 3% Data source: Google Ad Planner
  • What happens if you cant be found? 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Social Media is the No. 1 online activity
  • What happens if you cant be found? 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 2/3rds of the Global Internet population visit Social Networks
  • What happens if you cant be found? 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 10% of all internet time is spent on Social Networks
  • What happens if you cant be found? 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Over 225 million registered professional users
  • What happens if you cant be found? 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > More than 3m companies have a FREE Linkedin Company Page
  • What happens if you cant be found? 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Linkedin – Getting Started – build profile
  • What happens if you cant be found? 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Develop your profile
  • What happens if you cant be found? 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Develop your free Company Page
  • What happens if you cant be found? 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Linkedin – Getting Started – find groups
  • What happens if you cant be found? 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > TWITTER
  • What happens if you cant be found? 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication tool
  • What happens if you cant be found? 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > International companies Cisco IBM Dell Informational Services Nasa Marketing Donut Startup Donut Respected News Services BBC CNN Daily Telegraph The Times Celebrities Demi Moore Oprah Stephen Fry Jonathan Ross Britney Spears Small Businesses William Grant – FoxGrant Warren Cass – Business Scene Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Andy Poulton – Enterprise OMS Bryony Thomas – Clear Thought Consulting 500m registered Businesses and Individuals
  • What happens if you cant be found? 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Social Networks www.facebook.com
  • What happens if you cant be found? 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 1/ China 2/ India 3/ Facebook 4/ USA Facebook If Facebook was a country it would be 1.34 bn 1.24 bn 1.1 bn 314 m
  • What happens if you cant be found? 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Adds 1/2m users every day Facebook
  • What happens if you cant be found? 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 5bn minutes spent on Facebook EVERY day Facebook
  • What happens if you cant be found? 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 1bn • web links • news stories • blog posts shared each week Facebook
  • What happens if you cant be found? 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Facebook now has a greater share of the internet than Facebook
  • What happens if you cant be found? 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 3 Types of presence • Profile – personal • Page – for businesses • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you. Facebook
  • What happens if you cant be found? 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Timeline Page
  • What happens if you cant be found? 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Search for pages • Search for groups • Start your own group • Join the discussions • Contribute and add value • Link back to your website
  • What happens if you cant be found? 47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Why Email Marketing? It’s Effective
  • What happens if you cant be found? 49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Build Loyalty • Build credibility • Remind former clients that you are still around • Advise clients of full range of services • Provide easy access to latest – news/advice/offers
  • What happens if you cant be found? 50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • 77% preferred to receive permission based email* • 6% preferred to receive messages via social media* • Email is second biggest influence on web sales1 (brand familiarity is #1) * - MarketingProfs.com 1 – Foreseeresults.com
  • What happens if you cant be found? 51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > It’s Not Expensive Why Email Marketing?
  • What happens if you cant be found? 52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • No print costs • No enveloping costs • No postage charges • It might even be free
  • What happens if you cant be found? 53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 54Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 55Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Mail Chimp www.mailchimp.com • Vertical Response www.verticalresponse.com • Constant Contact www.constantcontact.com • AWeber www.aweber.com • Reality Mail www.realitymail.co.uk •Graphic Mail www.graphicmail.co.uk
  • What happens if you cant be found? 56Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Viral Marketing’s free…..pst pass it on
  • What happens if you cant be found? 57Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possible
  • What happens if you cant be found? 58Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Refer a friend • Competitions • Video Viral Marketing – How & Why
  • What happens if you cant be found? 59Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 60Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 61Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 62Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 2nd most searched site on the internet
  • What happens if you cant be found? 63Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 6bn hours watched every month
  • What happens if you cant be found? 64Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 100 hours of new content uploaded every minute
  • What happens if you cant be found? 65Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > YouTube clips now incorporated in Google Search results
  • What happens if you cant be found? 66Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Outsource to Video Production Company • DIY Your Video
  • What happens if you cant be found? 67Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Your Video
  • What happens if you cant be found? 68Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Your Video
  • What happens if you cant be found? 69Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > YouTube – Panacea81 Website App • Teenage mum • Left school at 16 • Variety jobs • Posted pictures of applied make up • Posted video to YouTube • International TV Interviews • Own range of Makeup • Computer Game
  • What happens if you cant be found? 70Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Get a feel for YouTube • Look at the competition • Look for an angle •Think how else it could be used Your Video
  • What happens if you cant be found? 71Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 72Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updated
  • What happens if you cant be found? 73Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say
  • What happens if you cant be found? 74Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > www.blogger.com www.wordpress.com
  • What happens if you cant be found? 75Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 76Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 77Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • 15% only access internet via mobile device • Mobile web access passes desktop access • 30% of UK mobile users access the web via their phone every week Going Mobile
  • What happens if you cant be found? 78Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • How does your site look on a phone? • Is it “thumb proof”? • Does everything work? Going Mobile
  • What happens if you cant be found? 79Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Going Mobile
  • What happens if you cant be found? 80Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 81Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > QR Codes [Quick Reaction] Can contain • Web Address • Email Address • Telephone Number • Physical Address • Sales Message • Special Offer • Discount Code
  • What happens if you cant be found? 82Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > http://www.qrstuff.com/ QR Codes
  • What happens if you cant be found? 83Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > http://www.qrstuff.com/
  • What happens if you cant be found? 84Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 85Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 86Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 1.36m visits/day 80% = Female 50% have children 28% have household income of $100,000
  • What happens if you cant be found? 87Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Augmented Reality Reality - Augmented
  • What happens if you cant be found? 88Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Augmented Reality
  • What happens if you cant be found? 89Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Augmented Reality
  • What happens if you cant be found? 90Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Augmented Reality
  • What happens if you cant be found? 91Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Augmented Reality
  • What happens if you cant be found? 92Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 93Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > SUPERFAST BROADBAND IS COMING And we can help
  • What happens if you cant be found? 94Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Superfast Business will help growth businesses maximise the opportunities of Superfast Broadband (SFBB) and associated technologies. • We will transform the way eligible businesses use the internet and technology, opening up fantastic new opportunities, facilitating more effective working practices and greatly improving productivity. • An ERDF Funded programme - delivered in partnership with Local Authorities • Focusing on the rural areas across the South West of England (excluding Cornwall) • Outcomes include engaging with 15,000 businesses and 918 Business Assists • Key delivery partners are Business West and Wiltshire County Council
  • What happens if you cant be found? 95Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • What happens if you cant be found? 96Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Meet the SUPERFAST BUSINESS team on the Stand for more information on SUPERFAST BUSINESS and the business support that will be available
  • What happens if you cant be found? 97Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 1. SEO 2. Google Places 3. LinkedIn 4. Twitter 5. Facebook 6. Email Marketing 7. Going Viral 8. Video Marketing 9. Blogging 10. Mobile Marketing 11. QR Codes 12. Pinterest 13. Augmented Reality
  • What happens if you cant be found? 98Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 745 305 07966 547 146 Want help with – o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o ……… in fact anything to do with your on-line marketing