Web Marketing
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Web Marketing

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An evening presentation made to the Salisbury FSB on May 12th covering a variety of web marketing opportunities including Facebook, LinkedIn, Twitter and YouTube whilst touching on location based ...

An evening presentation made to the Salisbury FSB on May 12th covering a variety of web marketing opportunities including Facebook, LinkedIn, Twitter and YouTube whilst touching on location based opportunities such as Google Places, FourSquare etc

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Web Marketing Web Marketing Presentation Transcript

  • http://www.159.be 1
  • Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizonhttp://www.159.be 2
  • World Wide Web – Reality Checkhttp://www.159.be 3
  • Web Marketing is a Marathonhttp://www.159.be 4
  • This is a Sprinthttp://www.159.be 5
  • World Wide Web – Reality Check Vast Market Opportunityhttp://www.159.be 6
  • World Wide Web – Reality Check 6.9 Bn 1.7 Bn 47 mhttp://www.159.be 7
  • World Wide Web – Reality Check Lots of money spent onlinehttp://www.159.be 8
  • World Wide Web – Reality Check 2009 2010£88 bn £118 bn£150 bn £200 bnhttp://www.159.be 9
  • • World Wide Web – Reality Check 120 100 80 60 40 £ Bn 20 0 2005 2006 2007 2008 2009 2010Source IMRGhttp://www.159.be 10
  • World Wide Web – Reality Check New ways of working & more things to do means people spend more and more time onlinehttp://www.159.be 11
  • World Wide Web – Reality CheckPCLaptopNetbookiPad / TabletsiPhone / Smart PhoneWiFi3G4Ghttp://www.159.be 12
  • Old Hat – but still relevanthttp://www.159.be 13
  • http://www.159.be 14
  • Get FoundSearch Engine Optimisation [SEO]http://www.159.be 15
  • Get FoundSearch Engine Optimisation [SEO] 83% of web users use Search Engines 95% use Google 50% of users go beyond page 1 10% of users venture past page 2http://www.159.be 16
  • Get FoundGoogle Local www.google.com/placeshttp://www.159.be 17
  • Probably the greatest marketing opportunity known!http://www.159.be 18
  • Get FoundGoogle Adshttp://www.159.be 19
  • Email Marketinghttp://www.159.be 20
  • Why Email Marketing? It’s Effectivehttp://www.159.be 21
  • Why Email Marketing? It’s Not Expensivehttp://www.159.be 22
  • http://www.159.be 23
  • Email Marketing – Measure by Measurehttp://www.159.be 24
  • Online Networks – WhyThe Internet is Evolving Web 3 dot zero ???? Web 2 dot zero User Generated Content • Blogs • Networking Web 1 dot zero 2001 Websites and email 1990 Bulletin Boards 1978http://www.159.be 25
  • Time to First 50m Audience 38 Years 13 Years 4 Years 2 Yearshttp://www.159.be 26
  • Online Networkshttp://www.159.be 27
  • Online Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high returnhttp://www.159.be 28
  • http://www.159.be 29
  • Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+http://www.159.be Planner Data source: Google Ad 30
  • Social NetworksSocial Media is the No. 1 online activityhttp://www.159.be 31
  • Social Networks 2/3rds of the Global Internet population visit Social Networkshttp://www.159.be 32
  • Social Networks 10% of allinternet time isspent on Social Networkshttp://www.159.be 33
  • Social Networks www.facebook.comhttp://www.159.be 34
  • Facebook If Facebook was a country it would be1/ China 1.33 bn2/ India 1.15 bn3/ Facebook 650 m4/ USA 311 mhttp://www.159.be 35
  • Facebook Adds 1/2m users every dayhttp://www.159.be 36
  • Facebook 5bn minutes spent on Facebook EVERY dayhttp://www.159.be 37
  • Facebook 1bn• web links• news stories• blog postsshared each weekhttp://www.159.be 38
  • Facebook Facebook now has a greater share of the internet thanhttp://www.159.be 39
  • Facebook 3 Types of presence • Profile – personal • Page – for businesses • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you.http://www.159.be 40
  • Facebook – Get Started – build profilehttp://www.159.be 41
  • Facebook – Get Started – build pagehttp://www.159.be 42
  • Facebook – Get Started – Join Inhttp://www.159.be 43
  • Facebook – Advertising • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackhttp://www.159.be 44
  • Social Networks – Profile BuildingGroups • Search for groups • Join some groups • Start your own group • Contribute and add value • Link back to your websitehttp://www.159.be 45
  • Business Networkshttp://www.159.be 46
  • Linkedin – Networking for Professionalshttp://www.159.be 47
  • Linkedin – Networking for Professionals 100 millionregistered professional users in more than 200 countrieshttp://www.159.be 48
  • Linkedin – Networking for Professionals More than 50% located outside of the USAhttp://www.159.be 49
  • Linkedin – Networking for Professionals More than 1mcompanies have a LinkedinCompany Pagehttp://www.159.be 50
  • Linkedin – Networking for Professionals Adds 1m new members every 12 dayshttp://www.159.be 51
  • Linkedin – Networking for Professionals More than 2bnpeople searches in 2010http://www.159.be 52
  • Linkedin – Getting Started – build profile Personal Profilehttp://www.159.be 53
  • Linkedin – Getting Started – build profile Company Profilehttp://www.159.be 54
  • Linkedin – Getting Started – make contactshttp://www.159.be 55
  • Linkedin – Getting Started – find groupshttp://www.159.be 56
  • Linkedin – Getting Started – Answershttp://www.159.be 57
  • Linkedin – Advertise • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackhttp://www.159.be 58
  • Viral Marketing’s free…..pst pass it onhttp://www.159.be 59
  • Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possiblehttp://www.159.be 60
  • Viral Marketing – How & Why 20 20 x 20 400 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2mhttp://www.159.be 61
  • Viral Marketing – How & Why The Thresher ‘Virus’http://www.159.be 62
  • Viral Marketing – How & Why • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 timeshttp://www.159.be 63
  • Viral Marketing – How & Why • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/Ohttp://www.159.be 64
  • Viral Marketing -How • Refer a friend • Competitions • Videohttp://www.159.be 65
  • Video Marketinghttp://www.159.be 66
  • Video Marketing 2nd most searched site on the internethttp://www.159.be 67
  • Video Marketing 2bn videos watched every dayhttp://www.159.be 68
  • Video Marketing 24 hours of new content uploaded every minutehttp://www.159.be 69
  • Video Marketing Average person spends 15 minutes on YouTube every dayhttp://www.159.be 70
  • Video Marketing 70% of YouTube activity takes place outside of the USAhttp://www.159.be 71
  • Video Marketing YouTube clips now incorporated in Google Search resultshttp://www.159.be 72
  • Video Marketing Your Video • Outsource to Video Production Company • DIYhttp://www.159.be 73
  • Video Marketing Your Videohttp://www.159.be 74
  • Video Marketing Your Videohttp://www.159.be 75
  • Video Marketing Team Pixiehttp://www.159.be 76 www.teampixie.co.uk
  • Video Marketing Your Video • Get a feel for YouTube • Look at the competition • Look for an angle •Think how else it could be usedhttp://www.159.be 77
  • http://www.159.be 78
  • Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updatedhttp://www.159.be 79
  • Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to sayhttp://www.159.be 80
  • Blogging – Where www.blogger.com www.wordpress.comhttp://www.159.be 81
  • TWITTERhttp://www.159.be 82
  • Twitterhttp://www.159.be 83
  • Twitter – Who230m Businesses and Individuals International companies Informational Services Cisco Nasa IBM Respected News Services Marketing Donut Dell BBC Startup Donut CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Small Businesses Stephen Fry William Grant – FoxGrant Jonathan Ross Warren Cass – Business Scene Britney Spears Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consultinghttp://www.159.be 84
  • Twitter – Whohttp://www.159.be 85
  • Twitter – Why • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication toolhttp://www.159.be 86
  • Twitter – HowGo to www.twitter.comhttp://www.159.be 87
  • Twitter – HowWrite a short profilehttp://www.159.be 88
  • Twitter – What to Tweet Anythinghttp://www.159.be 89
  • Appshttp://www.159.be 90
  • Apps • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 timeshttp://www.159.be 91
  • What’s on the Horizon?http://www.159.be 92
  • Location Marketinghttp://www.159.be 93
  • Location Marketinghttp://www.159.be 94
  • Augmented Realityhttp://www.159.be 95
  • Get Real – Augmented Realityhttp://www.159.be 96
  • Grouponhttp://www.159.be 97
  • Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizonhttp://www.159.be 98
  • ContactAndy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.ukhttp://www.159.be 99