Twitter for business
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Twitter for business

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A hands-on tutorial for those new to twitter. How to set up an account, how to find followers, how to Tweet, what to Tweet and how to make best use of your time

A hands-on tutorial for those new to twitter. How to set up an account, how to find followers, how to Tweet, what to Tweet and how to make best use of your time

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Twitter for business Twitter for business Presentation Transcript

  • TWITTER
    For Business
  • Twitter for Business - Agenda
    What is Twitter
    Benefits of using Twitter
    Who is using Twitter
    Twitter – Getting Started
    Twitter GoalsSetting up an account
    Writing a Bio
    Finding people to Follow
    How to Tweet
    What to Tweet
    Smart Tweeting
    Marketing
  • Twitter for Business – What is Twitter
  • Twitter for Business – What is Twitter
    Twitter is simply a 2 way communications tool to enable you to reach out to potential clients and stay in touch with existing ones.
  • Twitter for Business – Benefits
    • Engage with target audience
    • Communicate with Existing clients
    • Brand Awareness
    • Competitive Intelligence
    • Reputation Management
    • Signposting
    • Feedback Channel
    • Support Channel
    • Sales Channel
    • Research
    • Information Resource
  • Twitter for Business – Who
  • Twitter for Business – Who
  • Twitter for Business – Who
  • Twitter for Business – Who
  • Twitter for Business – Who
  • Twitter for Business – Who
  • Twitter for Business – Who
  • Twitter for Business – Who
  • Twitter for Business – Who
  • Twitter for Business – Getting Started
    What are you aiming to achieve with Twitter?
    3-5 minutes
  • Twitter for Business – Your Goals
    • New business
    • Communicate with existing clients
    • Competition Awareness
    • “Link Love” – Search Engine Optimisation
    • Better Understanding of Twitter
    • Mobile Communication
    • Trend Monitoring
    • Instant Communications / Spontaneity
    • Keeping up to date
    • Brand Awareness
    • Reputation Management
    • Feedback / Support mechanism
    • Signposting to website
    • Sector Specific Communication
  • Twitter for Business – Other’s Goals
    Brand Awareness
    Want to be seen as the expert
    I want to drive traffic to my business
    I want to find new readers for my blog
    I want to share my passion for…..
    I want to share what I’m working on with others
    I want to find friends with similar interests
    I want to meet my future partner
  • Twitter for Business – Getting Started
    www.twitter.com
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
    Personal
    Or
    Business
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
    As soon as mobile account is confirmed
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
    Person
    Location
    Key word
    Brand
    Etc.
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
  • Twitter for Business – Getting Started
    Finding People to follow
  • Twitter for Business – Getting Started
    Finding People to follow
  • Twitter for Business – Getting Started
    Finding People to follow
  • Twitter for Business – Getting Started
    Finding People to follow
    www.twellow.com
  • Twitter for Business – Getting Started
    Finding People to follow
  • Twitter for Business – Getting Started
    Finding People to follow
  • Twitter for Business – Getting Started
    Finding People to follow
  • Twitter for Business – Getting Started
    Finding People to follow
    http://www.monitter.com/
    http://wefollow.com
  • Twitter for Business – Getting Started
    Managing Tweets
  • Twitter for Business – Getting Started
    Managing Tweets – Creating a list
  • Twitter for Business – Getting Started
    Managing Tweets – Viewing a list
  • Twitter for Business – Getting Started
    How to Tweet
  • Twitter for Business – Getting Started
    Anatomy of a Tweet
    Regular Tweet
    Reply @ Tweet
    Re Tweet RT
    Hash Tag # Tweet
  • Twitter for Business – Getting Started
    Anatomy of a Tweet
  • Twitter for Business – Getting Started
    Anatomy of a Tweet
  • Twitter for Business – Getting Started
    How to Tweet
    Send a text
    To
    86444
  • Twitter for Business – Getting Started
    How to Tweet
    Applications on your PC
    www.tweetdeck.com
    www.seesmic.com
    www.hootsuite.com
  • Twitter for Business – Getting Started
    How to Tweet
    Mobile Apps
  • Twitter for Business – Getting Started
    How to Tweet
    Send a Picture
    http://www.twitpic.com/
    http://yfrog.com/
  • Twitter for Business – Getting Started
    What to Tweet
    News
    Information
    Pictures
    Links
    Advice
    Replies
    Blogs
  • Twitter for Business – Getting Started
    When to Tweet
    Scheduled / Auto Tweeting
    http://futuretweets.com/
    http://www.socialoomph.com/
    http://cotweet.com/
  • Twitter for Business – Getting Started
    What to Tweet
    Links
    http://www.telegraph.co.uk/technology/mobile-phones/8459367/Big-Issue-sellers-to-be-given-smartphones.html
    = 106 characters – leaving 34 for your message
  • Twitter for Business – Getting Started
    What to Tweet - Links
    http://bit.ly/
  • Twitter for Business – Getting Started
    What to Tweet - Links
  • Twitter for Business – Getting Started
    Twitter Marketing
    Follow Back when people follow you
    Put the Twitter “badge” and link everywhere
    • Website
    • Email Signature
    • Blog
    • Business Cards
    • Signage
    • Letter Heading
    • Compliment Slips
    • Vehicle Signage
    • Advertising
    • PR
  • Twitter for Business – Getting Started
    Twitter Marketing – Other Social Media
  • Twitter for Business – Getting Started
    Twitter Marketing – Other Social Media
    How to link
    Log in to your Facebook Account
    Go to this page
    http://apps.facebook.com/twitter/
    Follow the directions
  • Twitter for Business – Getting Started
    Twitter Marketing – Other Social Media
  • Twitter for Business – Getting Started
    Twitter Marketing – Other Social Media
    www.ping.fm
  • Twitter for Business - Agenda
    What is Twitter
    Benefits of using Twitter
    Who is using Twitter
    Twitter – Getting Started
    Twitter GoalsSetting up an account
    Writing a Bio
    Finding people to Follow
    How to Tweet
    What to Tweet
    Smart Tweeting
    Marketing
  • TWITTER