TWITTER<br />For Business<br />
Twitter for Business - Agenda<br />What is Twitter<br />Benefits of using Twitter<br />Who is using Twitter<br />Twitter –...
Twitter for Business – What is Twitter<br />
Twitter for Business – What is Twitter<br />Twitter is simply a 2 way communications tool to enable you to reach out to po...
Twitter for Business – Benefits<br /><ul><li>  Engage with target audience
  Communicate with Existing clients
  Brand Awareness
  Competitive Intelligence
  Reputation Management
  Signposting
  Feedback Channel
  Support Channel
  Sales Channel
  Research
  Information Resource</li></li></ul><li>Twitter for Business – Who<br />
Twitter for Business – Who<br />
Twitter for Business – Who<br />
Twitter for Business – Who<br />
Twitter for Business – Who<br />
Twitter for Business – Who<br />
Twitter for Business – Who<br />
Twitter for Business – Who<br />
Twitter for Business – Who<br />
Twitter for Business – Getting Started<br />What are you aiming to achieve with Twitter?<br />3-5 minutes<br />
Twitter for Business – Your Goals<br /><ul><li>New business
Communicate with existing clients
Competition Awareness
“Link Love” – Search Engine Optimisation
Better Understanding of Twitter
Mobile Communication
Trend Monitoring
Instant Communications / Spontaneity
Keeping up to date
Brand Awareness
Reputation Management
Feedback / Support mechanism
Signposting to website
Sector Specific Communication</li></li></ul><li>Twitter for Business – Other’s Goals<br />Brand Awareness<br />Want to be ...
Twitter for Business – Getting Started<br />www.twitter.com<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />Personal<br />Or <br />Business<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />As soon as mobile account is confirmed<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />Person<br />Location<br />Key word<br />Brand<br />Etc.<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />
Twitter for Business – Getting Started<br />Finding People to follow<br />
Twitter for Business – Getting Started<br />Finding People to follow<br />
Twitter for Business – Getting Started<br />Finding People to follow<br />
Twitter for Business – Getting Started<br />Finding People to follow<br />www.twellow.com<br />
Twitter for Business – Getting Started<br />Finding People to follow<br />
Twitter for Business – Getting Started<br />Finding People to follow<br />
Twitter for Business – Getting Started<br />Finding People to follow<br />
Twitter for Business – Getting Started<br />Finding People to follow<br />http://www.monitter.com/<br />http://wefollow.co...
Twitter for Business – Getting Started<br />Managing Tweets<br />
Twitter for Business – Getting Started<br />Managing Tweets – Creating a list<br />
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Twitter for business

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A hands-on tutorial for those new to twitter. How to set up an account, how to find followers, how to Tweet, what to Tweet and how to make best use of your time

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Twitter for business

  1. 1. TWITTER<br />For Business<br />
  2. 2.
  3. 3. Twitter for Business - Agenda<br />What is Twitter<br />Benefits of using Twitter<br />Who is using Twitter<br />Twitter – Getting Started<br /> Twitter GoalsSetting up an account<br /> Writing a Bio<br /> Finding people to Follow<br />How to Tweet<br />What to Tweet<br />Smart Tweeting<br />Marketing<br />
  4. 4.
  5. 5. Twitter for Business – What is Twitter<br />
  6. 6. Twitter for Business – What is Twitter<br />Twitter is simply a 2 way communications tool to enable you to reach out to potential clients and stay in touch with existing ones.<br />
  7. 7. Twitter for Business – Benefits<br /><ul><li> Engage with target audience
  8. 8. Communicate with Existing clients
  9. 9. Brand Awareness
  10. 10. Competitive Intelligence
  11. 11. Reputation Management
  12. 12. Signposting
  13. 13. Feedback Channel
  14. 14. Support Channel
  15. 15. Sales Channel
  16. 16. Research
  17. 17. Information Resource</li></li></ul><li>Twitter for Business – Who<br />
  18. 18. Twitter for Business – Who<br />
  19. 19. Twitter for Business – Who<br />
  20. 20. Twitter for Business – Who<br />
  21. 21. Twitter for Business – Who<br />
  22. 22. Twitter for Business – Who<br />
  23. 23. Twitter for Business – Who<br />
  24. 24. Twitter for Business – Who<br />
  25. 25. Twitter for Business – Who<br />
  26. 26. Twitter for Business – Getting Started<br />What are you aiming to achieve with Twitter?<br />3-5 minutes<br />
  27. 27. Twitter for Business – Your Goals<br /><ul><li>New business
  28. 28. Communicate with existing clients
  29. 29. Competition Awareness
  30. 30. “Link Love” – Search Engine Optimisation
  31. 31. Better Understanding of Twitter
  32. 32. Mobile Communication
  33. 33. Trend Monitoring
  34. 34. Instant Communications / Spontaneity
  35. 35. Keeping up to date
  36. 36. Brand Awareness
  37. 37. Reputation Management
  38. 38. Feedback / Support mechanism
  39. 39. Signposting to website
  40. 40. Sector Specific Communication</li></li></ul><li>Twitter for Business – Other’s Goals<br />Brand Awareness<br />Want to be seen as the expert<br />I want to drive traffic to my business<br />I want to find new readers for my blog<br />I want to share my passion for…..<br />I want to share what I’m working on with others<br />I want to find friends with similar interests<br />I want to meet my future partner<br />
  41. 41. Twitter for Business – Getting Started<br />www.twitter.com<br />
  42. 42. Twitter for Business – Getting Started<br />
  43. 43. Twitter for Business – Getting Started<br />Personal<br />Or <br />Business<br />
  44. 44. Twitter for Business – Getting Started<br />
  45. 45. Twitter for Business – Getting Started<br />
  46. 46. Twitter for Business – Getting Started<br />
  47. 47. Twitter for Business – Getting Started<br />
  48. 48. Twitter for Business – Getting Started<br />As soon as mobile account is confirmed<br />
  49. 49. Twitter for Business – Getting Started<br />
  50. 50. Twitter for Business – Getting Started<br />
  51. 51. Twitter for Business – Getting Started<br />
  52. 52. Twitter for Business – Getting Started<br />
  53. 53. Twitter for Business – Getting Started<br />
  54. 54. Twitter for Business – Getting Started<br />
  55. 55. Twitter for Business – Getting Started<br />
  56. 56. Twitter for Business – Getting Started<br />
  57. 57. Twitter for Business – Getting Started<br />Person<br />Location<br />Key word<br />Brand<br />Etc.<br />
  58. 58. Twitter for Business – Getting Started<br />
  59. 59. Twitter for Business – Getting Started<br />
  60. 60. Twitter for Business – Getting Started<br />Finding People to follow<br />
  61. 61. Twitter for Business – Getting Started<br />Finding People to follow<br />
  62. 62. Twitter for Business – Getting Started<br />Finding People to follow<br />
  63. 63. Twitter for Business – Getting Started<br />Finding People to follow<br />www.twellow.com<br />
  64. 64. Twitter for Business – Getting Started<br />Finding People to follow<br />
  65. 65. Twitter for Business – Getting Started<br />Finding People to follow<br />
  66. 66. Twitter for Business – Getting Started<br />Finding People to follow<br />
  67. 67. Twitter for Business – Getting Started<br />Finding People to follow<br />http://www.monitter.com/<br />http://wefollow.com<br />
  68. 68. Twitter for Business – Getting Started<br />Managing Tweets<br />
  69. 69. Twitter for Business – Getting Started<br />Managing Tweets – Creating a list<br />
  70. 70. Twitter for Business – Getting Started<br />Managing Tweets – Viewing a list<br />
  71. 71. Twitter for Business – Getting Started<br />How to Tweet<br />
  72. 72. Twitter for Business – Getting Started<br />Anatomy of a Tweet<br />Regular Tweet<br />Reply @ Tweet<br />Re Tweet RT<br />Hash Tag # Tweet<br />
  73. 73. Twitter for Business – Getting Started<br />Anatomy of a Tweet<br />
  74. 74. Twitter for Business – Getting Started<br />Anatomy of a Tweet<br />
  75. 75. Twitter for Business – Getting Started<br />How to Tweet<br />Send a text<br />To<br />86444 <br />
  76. 76. Twitter for Business – Getting Started<br />How to Tweet<br />Applications on your PC<br />www.tweetdeck.com<br />www.seesmic.com<br />www.hootsuite.com<br />
  77. 77. Twitter for Business – Getting Started<br />How to Tweet<br />Mobile Apps<br />
  78. 78. Twitter for Business – Getting Started<br />How to Tweet<br />Send a Picture <br />http://www.twitpic.com/<br />http://yfrog.com/<br />
  79. 79. Twitter for Business – Getting Started<br />What to Tweet<br />News<br />Information<br />Pictures<br />Links<br />Advice<br />Replies<br />Blogs<br />
  80. 80. Twitter for Business – Getting Started<br />When to Tweet<br />Scheduled / Auto Tweeting <br />http://futuretweets.com/<br />http://www.socialoomph.com/<br />http://cotweet.com/<br />
  81. 81. Twitter for Business – Getting Started<br />What to Tweet<br />Links<br />http://www.telegraph.co.uk/technology/mobile-phones/8459367/Big-Issue-sellers-to-be-given-smartphones.html<br />= 106 characters – leaving 34 for your message<br />
  82. 82. Twitter for Business – Getting Started<br />What to Tweet - Links<br />http://bit.ly/<br />
  83. 83. Twitter for Business – Getting Started<br />What to Tweet - Links<br />
  84. 84. Twitter for Business – Getting Started<br />Twitter Marketing<br />Follow Back when people follow you<br />Put the Twitter “badge” and link everywhere<br /><ul><li>Website
  85. 85. Email Signature
  86. 86. Blog
  87. 87. Business Cards
  88. 88. Signage
  89. 89. Letter Heading
  90. 90. Compliment Slips
  91. 91. Vehicle Signage
  92. 92. Advertising
  93. 93. PR</li></li></ul><li>Twitter for Business – Getting Started<br />Twitter Marketing – Other Social Media<br />
  94. 94. Twitter for Business – Getting Started<br />Twitter Marketing – Other Social Media<br />How to link<br />Log in to your Facebook Account<br />Go to this page<br />http://apps.facebook.com/twitter/<br />Follow the directions<br />
  95. 95. Twitter for Business – Getting Started<br />Twitter Marketing – Other Social Media<br />
  96. 96. Twitter for Business – Getting Started<br />Twitter Marketing – Other Social Media<br />www.ping.fm<br />
  97. 97. Twitter for Business - Agenda<br />What is Twitter<br />Benefits of using Twitter<br />Who is using Twitter<br />Twitter – Getting Started<br /> Twitter GoalsSetting up an account<br /> Writing a Bio<br /> Finding people to Follow<br />How to Tweet<br />What to Tweet<br />Smart Tweeting<br />Marketing<br />
  98. 98. TWITTER<br />
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