Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Making the most of your Website

on

  • 570 views

A presentation to the Tidworth Chamber of Commerce looking at Email Marketing together with an overview of Social Marketing, [Facebook, Twitter etc]

A presentation to the Tidworth Chamber of Commerce looking at Email Marketing together with an overview of Social Marketing, [Facebook, Twitter etc]

Statistics

Views

Total Views
570
Views on SlideShare
570
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Making the most of your Website Presentation Transcript

  • 1. Making the most Of YOUR website
  • 2. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 3. It’s all about size 6.5 Bn 1.5 Bn 46m
  • 4. It’s all about money! £88 Bn £121 Bn
  • 5. It’s all about communication PC Laptop New ways of working means Netbook iPad iPhone Smart Phone People spend more and more time WiFi 3G online 4G
  • 6. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 7. Where does the opportunity come from?
  • 8. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 9. Email Marketing
  • 10. Why Email Marketing? of site visitors do NOTHING
  • 11. Why Email Marketing? of online shoppers have made AT LEAST 1 purchase in response to an email
  • 12. Why Email Marketing? 32% have made an IMMEDIATE online purchase in response To an email
  • 13. Why Email Marketing? 32% 59% redeemed an email voucher in an online OR offline store
  • 14. Why Email Marketing? Sector Sent Delivery Open Rate CTR Response B2C 100% 91% 29% 27% 6% Acquisition B2C 100% 91% 32% 28% 12% Retention B2B 100% 88% 32% 25% 4% Acquisition B2B 100% 90% 37% 30% 13% Retention Source – DMA Email Marketing Benchmarks Survey
  • 15. Email Marketing – Key Elements to success Build your mailing list
  • 16. Email Marketing – Build your list • Existing Clients • Networking Events • Offer Something  a complimentary course  a discount  access to special offers  downloads  competitions
  • 17. Email Marketing – Key Elements to success • Relevant • Tailored • ATTENTION GRABBING • Frequency
  • 18. Email Marketing – Measure by Measure
  • 19. Email Marketing – Measure by Measure
  • 20. Email Marketing – Send it • Mail Chimp www.mailchimp.com • Vertical Response www.verticalresponse.com • Constant Contact www.constantcontact.com • aWeber www.aweber.com • Reality Mail www.realitymail.co.uk • Mailing Manager www.mailingmanager.com • Graphic Mail www.graphicmail.co.uk
  • 21. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 22. http://www.youtube.com/watch?v=QLd9q88ohUs
  • 23. What’s new in online marketing
  • 24. Search based Location Marketing www.google.com/places
  • 25. Tablets and Smartphones One thing in common
  • 26. GPS driven Location Marketing
  • 27. GPS driven Location Marketing Arrive at destination Check in Points and/or badge awarded Offers based on • Check In • Mayorship • Wildcard offers
  • 28. GPS driven Location Marketing Location focused businesses need to 1/ Register with service (s) 2/ Consider location based offer o Dominos – Free pizza for Mayor o Cheltenham Racecourse – Prize draw, Gold Cup Tickets o Cotswold Deli – Discount + Offer for Mayor o Stuart Holmes Hair & Beauty - discount
  • 29. AUGMENTED REALITY
  • 30. AUGMENTED REALITY Real life - augmented http://www.youtube.com/watch?v=D-A1l4Jn6EY
  • 31. Augmented Reality
  • 32. What’s Next? • Take a fresh look at email marketing  Think about how you could use it  See what your competitors are doing • Take a fresh look at Social Networks • Ensure you understand the numbers • Push your web marketing • Talk to Andy
  • 33. Andy Poulton Business Link M: 07966 547146 W: www.businesslinksw.co.uk E: andy.poulton@businesslinksw.co.uk