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Making the most of your Website

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A presentation to the Tidworth Chamber of Commerce looking at Email Marketing together with an overview of Social Marketing, [Facebook, Twitter etc]

A presentation to the Tidworth Chamber of Commerce looking at Email Marketing together with an overview of Social Marketing, [Facebook, Twitter etc]

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Transcript

  • 1. Making the most Of YOUR website
  • 2. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 3. It’s all about size 6.5 Bn 1.5 Bn 46m
  • 4. It’s all about money! £88 Bn £121 Bn
  • 5. PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G It’s all about communication New ways of working means People spend more and more time online
  • 6. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 7. Where does the opportunity come from?
  • 8. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 9. Email Marketing
  • 10. Why Email Marketing? of site visitors do NOTHING
  • 11. Why Email Marketing? of online shoppers have made AT LEAST 1 purchase in response to an email
  • 12. Why Email Marketing? have made an IMMEDIATE online purchase in response To an email 32%
  • 13. Why Email Marketing? redeemed an email voucher in an online OR offline store 32% 59%
  • 14. Why Email Marketing? Sector Sent Delivery Open Rate CTR Response B2C Acquisition 100% 91% 29% 27% 6% B2C Retention 100% 91% 32% 28% 12% B2B Acquisition 100% 88% 32% 25% 4% B2B Retention 100% 90% 37% 30% 13% Source – DMA Email Marketing Benchmarks Survey
  • 15. Email Marketing – Key Elements to success Build your mailing list
  • 16. • Existing Clients • Networking Events • Offer Something  a complimentary course  a discount  access to special offers  downloads  competitions Email Marketing – Build your list
  • 17. • Relevant • Tailored • ATTENTION GRABBING • Frequency Email Marketing – Key Elements to success
  • 18. Email Marketing – Measure by Measure
  • 19. Email Marketing – Measure by Measure
  • 20. • Mail Chimp www.mailchimp.com • Vertical Response www.verticalresponse.com • Constant Contact www.constantcontact.com • aWeber www.aweber.com • Reality Mail www.realitymail.co.uk • Mailing Manager www.mailingmanager.com • Graphic Mail www.graphicmail.co.uk Email Marketing – Send it
  • 21. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 22. http://www.youtube.com/watch?v=QLd9q88ohUs
  • 23. What’s new in online marketing
  • 24. Search based Location Marketing www.google.com/places
  • 25. Tablets and Smartphones One thing in common
  • 26. GPS driven Location Marketing
  • 27. GPS driven Location Marketing Arrive at destination Check in Points and/or badge awarded Offers based on • Check In • Mayorship • Wildcard offers
  • 28. GPS driven Location Marketing Location focused businesses need to 1/ Register with service (s) 2/ Consider location based offer o Dominos – Free pizza for Mayor o Cheltenham Racecourse – Prize draw, Gold Cup Tickets o Cotswold Deli – Discount + Offer for Mayor o Stuart Holmes Hair & Beauty - discount
  • 29. AUGMENTED REALITY
  • 30. AUGMENTED REALITY Real life - augmented http://www.youtube.com/watch?v=D-A1l4Jn6EY
  • 31. Augmented Reality
  • 32. What’s Next? • Take a fresh look at email marketing  Think about how you could use it  See what your competitors are doing • Take a fresh look at Social Networks • Ensure you understand the numbers • Push your web marketing • Talk to Andy
  • 33. Andy Poulton Business Link M: 07966 547146 W: www.businesslinksw.co.uk E: andy.poulton@businesslinksw.co.uk

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