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Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
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Making the most of your Website

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A presentation to the Tidworth Chamber of Commerce looking at Email Marketing together with an overview of Social Marketing, [Facebook, Twitter etc]

A presentation to the Tidworth Chamber of Commerce looking at Email Marketing together with an overview of Social Marketing, [Facebook, Twitter etc]

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Transcript

  • 1. Making the most Of YOUR website
  • 2. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 3. It’s all about size 6.5 Bn 1.5 Bn 46m
  • 4. It’s all about money! £88 Bn £121 Bn
  • 5. PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G It’s all about communication New ways of working means People spend more and more time online
  • 6. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 7. Where does the opportunity come from?
  • 8. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 9. Email Marketing
  • 10. Why Email Marketing? of site visitors do NOTHING
  • 11. Why Email Marketing? of online shoppers have made AT LEAST 1 purchase in response to an email
  • 12. Why Email Marketing? have made an IMMEDIATE online purchase in response To an email 32%
  • 13. Why Email Marketing? redeemed an email voucher in an online OR offline store 32% 59%
  • 14. Why Email Marketing? Sector Sent Delivery Open Rate CTR Response B2C Acquisition 100% 91% 29% 27% 6% B2C Retention 100% 91% 32% 28% 12% B2B Acquisition 100% 88% 32% 25% 4% B2B Retention 100% 90% 37% 30% 13% Source – DMA Email Marketing Benchmarks Survey
  • 15. Email Marketing – Key Elements to success Build your mailing list
  • 16. • Existing Clients • Networking Events • Offer Something  a complimentary course  a discount  access to special offers  downloads  competitions Email Marketing – Build your list
  • 17. • Relevant • Tailored • ATTENTION GRABBING • Frequency Email Marketing – Key Elements to success
  • 18. Email Marketing – Measure by Measure
  • 19. Email Marketing – Measure by Measure
  • 20. • Mail Chimp www.mailchimp.com • Vertical Response www.verticalresponse.com • Constant Contact www.constantcontact.com • aWeber www.aweber.com • Reality Mail www.realitymail.co.uk • Mailing Manager www.mailingmanager.com • Graphic Mail www.graphicmail.co.uk Email Marketing – Send it
  • 21. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  • 22. http://www.youtube.com/watch?v=QLd9q88ohUs
  • 23. What’s new in online marketing
  • 24. Search based Location Marketing www.google.com/places
  • 25. Tablets and Smartphones One thing in common
  • 26. GPS driven Location Marketing
  • 27. GPS driven Location Marketing Arrive at destination Check in Points and/or badge awarded Offers based on • Check In • Mayorship • Wildcard offers
  • 28. GPS driven Location Marketing Location focused businesses need to 1/ Register with service (s) 2/ Consider location based offer o Dominos – Free pizza for Mayor o Cheltenham Racecourse – Prize draw, Gold Cup Tickets o Cotswold Deli – Discount + Offer for Mayor o Stuart Holmes Hair & Beauty - discount
  • 29. AUGMENTED REALITY
  • 30. AUGMENTED REALITY Real life - augmented http://www.youtube.com/watch?v=D-A1l4Jn6EY
  • 31. Augmented Reality
  • 32. What’s Next? • Take a fresh look at email marketing  Think about how you could use it  See what your competitors are doing • Take a fresh look at Social Networks • Ensure you understand the numbers • Push your web marketing • Talk to Andy
  • 33. Andy Poulton Business Link M: 07966 547146 W: www.businesslinksw.co.uk E: andy.poulton@businesslinksw.co.uk

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