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Making the most
Of YOUR website
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email M...
It’s all about size
6.5 Bn
1.5 Bn
46m
It’s all about money!
£88 Bn
£121 Bn
PC
Laptop
Netbook
iPad
iPhone
Smart Phone
WiFi
3G
4G
It’s all about communication
New ways of working means
People spend m...
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email M...
Where does the opportunity come from?
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email M...
Email Marketing
Why Email Marketing?
of site visitors do NOTHING
Why Email Marketing?
of online shoppers have made
AT LEAST 1 purchase in
response to an email
Why Email Marketing?
have made an IMMEDIATE
online purchase in response
To an email
32%
Why Email Marketing?
redeemed an email voucher
in an online OR offline store
32%
59%
Why Email Marketing?
Sector Sent Delivery Open Rate CTR Response
B2C
Acquisition
100% 91% 29% 27% 6%
B2C
Retention
100% 91...
Email Marketing – Key Elements to success
Build your mailing list
• Existing Clients
• Networking Events
• Offer Something
 a complimentary course
 a discount
 access to special offers
...
• Relevant
• Tailored
• ATTENTION GRABBING
• Frequency
Email Marketing – Key Elements to success
Email Marketing – Measure by Measure
Email Marketing – Measure by Measure
• Mail Chimp www.mailchimp.com
• Vertical Response www.verticalresponse.com
• Constant Contact www.constantcontact.com
• a...
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email M...
http://www.youtube.com/watch?v=QLd9q88ohUs
What’s
new
in online
marketing
Search based Location Marketing
www.google.com/places
Tablets and Smartphones
One thing in common
GPS driven Location Marketing
GPS driven Location Marketing
Arrive at destination
Check in
Points and/or badge awarded
Offers based on
• Check In
• Mayo...
GPS driven Location Marketing
Location focused businesses need to
1/ Register with service (s)
2/ Consider location based ...
AUGMENTED REALITY
AUGMENTED REALITY
Real life - augmented
http://www.youtube.com/watch?v=D-A1l4Jn6EY
Augmented Reality
What’s Next?
• Take a fresh look at email marketing
 Think about how you could use it
 See what your competitors are doi...
Andy Poulton
Business Link
M: 07966 547146
W: www.businesslinksw.co.uk
E: andy.poulton@businesslinksw.co.uk
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
Making the most of your Website
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Making the most of your Website

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A presentation to the Tidworth Chamber of Commerce looking at Email Marketing together with an overview of Social Marketing, [Facebook, Twitter etc]

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Transcript of "Making the most of your Website"

  1. 1. Making the most Of YOUR website
  2. 2. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  3. 3. It’s all about size 6.5 Bn 1.5 Bn 46m
  4. 4. It’s all about money! £88 Bn £121 Bn
  5. 5. PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G It’s all about communication New ways of working means People spend more and more time online
  6. 6. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  7. 7. Where does the opportunity come from?
  8. 8. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  9. 9. Email Marketing
  10. 10. Why Email Marketing? of site visitors do NOTHING
  11. 11. Why Email Marketing? of online shoppers have made AT LEAST 1 purchase in response to an email
  12. 12. Why Email Marketing? have made an IMMEDIATE online purchase in response To an email 32%
  13. 13. Why Email Marketing? redeemed an email voucher in an online OR offline store 32% 59%
  14. 14. Why Email Marketing? Sector Sent Delivery Open Rate CTR Response B2C Acquisition 100% 91% 29% 27% 6% B2C Retention 100% 91% 32% 28% 12% B2B Acquisition 100% 88% 32% 25% 4% B2B Retention 100% 90% 37% 30% 13% Source – DMA Email Marketing Benchmarks Survey
  15. 15. Email Marketing – Key Elements to success Build your mailing list
  16. 16. • Existing Clients • Networking Events • Offer Something  a complimentary course  a discount  access to special offers  downloads  competitions Email Marketing – Build your list
  17. 17. • Relevant • Tailored • ATTENTION GRABBING • Frequency Email Marketing – Key Elements to success
  18. 18. Email Marketing – Measure by Measure
  19. 19. Email Marketing – Measure by Measure
  20. 20. • Mail Chimp www.mailchimp.com • Vertical Response www.verticalresponse.com • Constant Contact www.constantcontact.com • aWeber www.aweber.com • Reality Mail www.realitymail.co.uk • Mailing Manager www.mailingmanager.com • Graphic Mail www.graphicmail.co.uk Email Marketing – Send it
  21. 21. Making the most of your website Agenda • Introduction • The Power of the internet • Where the traffic comes from • Email Marketing • Social Media • What’s New in web marketing • Close
  22. 22. http://www.youtube.com/watch?v=QLd9q88ohUs
  23. 23. What’s new in online marketing
  24. 24. Search based Location Marketing www.google.com/places
  25. 25. Tablets and Smartphones One thing in common
  26. 26. GPS driven Location Marketing
  27. 27. GPS driven Location Marketing Arrive at destination Check in Points and/or badge awarded Offers based on • Check In • Mayorship • Wildcard offers
  28. 28. GPS driven Location Marketing Location focused businesses need to 1/ Register with service (s) 2/ Consider location based offer o Dominos – Free pizza for Mayor o Cheltenham Racecourse – Prize draw, Gold Cup Tickets o Cotswold Deli – Discount + Offer for Mayor o Stuart Holmes Hair & Beauty - discount
  29. 29. AUGMENTED REALITY
  30. 30. AUGMENTED REALITY Real life - augmented http://www.youtube.com/watch?v=D-A1l4Jn6EY
  31. 31. Augmented Reality
  32. 32. What’s Next? • Take a fresh look at email marketing  Think about how you could use it  See what your competitors are doing • Take a fresh look at Social Networks • Ensure you understand the numbers • Push your web marketing • Talk to Andy
  33. 33. Andy Poulton Business Link M: 07966 547146 W: www.businesslinksw.co.uk E: andy.poulton@businesslinksw.co.uk
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