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The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
The magic of web marketing
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The magic of web marketing
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The magic of web marketing
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The magic of web marketing

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A look at what businesses can do

A look at what businesses can do

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  • 1. The Magic The Magic of Web Marketing WiltsWebDesign.co.uk 1 of Web Marketing1
  • 2. The Magic of Web Marketing Video Of Noah Kalina WiltsWebDesign.co.uk2 2
  • 3. The Magic of Web Marketing Noah Kalina22.3m views on YouTube in 5 years WiltsWebDesign.co.uk Now that’s the magic of web marketing 3 3
  • 4. The Magic The Magic of Web Marketing WiltsWebDesign.co.uk 4 of Web Marketing4
  • 5. The Magic of Web Marketing• Introduction• Size does matter• The Right Site WiltsWebDesign.co.uk• Conversion, Conversion, Conversion• Where the traffic comes from 5 5
  • 6. The Magic of Web Marketing 6.5 Bn 1.5 Bn WiltsWebDesign.co.uk 43m6 6
  • 7. The Magic of Web Marketing Users 70% 0f pop.45 42.7m40 41.3m 36.7m35 35.8m 26% of pop. 33.6m30 30.9m 26.7m25 WiltsWebDesign.co.uk 22.5m Users20 17.7m15 15.4m10 5 0 2000 1 2 2002 4 3 2004 6 5 2006 8 7 2008 Source ¦ Internet World Stats 9 10 7 7
  • 8. The Magic of Web Marketing £88 Bn £121 Bn WiltsWebDesign.co.uk £140Bn8 8
  • 9. 140 The Magic of Web Marketing 120 121 100 80 88 60 64.3 WiltsWebDesign.co.uk £ Bn 40 46.6 29.8 20 20.4 0Source IMRG 2005 2006 2007 2008 2009 2010 9 9
  • 10. The Magic of Web MarketingPCLaptopNetbookiPadiPhone WiltsWebDesign.co.ukSmart PhoneWiFi3G4G 10 10
  • 11. The Magic of Web Marketing WiltsWebDesign.co.uk11 11
  • 12. The Magic of Web MarketingIs your business ready?Do you have• Phone systems in place to deal with calls? WiltsWebDesign.co.uk• People to deal with enquiries?• Stock to deal with uplift in orders?• Logistics in place to deliver on new orders?• Cashflow to meet increased demand? 12 12
  • 13. The Magic The Magic of Web Marketing WiltsWebDesign.co.uk 13 of Web Marketing13
  • 14. The Magic of Web Marathon Web Marketing is a Marketing WiltsWebDesign.co.uk14 14
  • 15. This is a Sprint The Magic of Web Marketing WiltsWebDesign.co.uk15 15
  • 16. The Magic of Web Marketing What is “Marketing”? WiltsWebDesign.co.uk16 16
  • 17. The Magic of Web Marketing If you paint a sign saying: “Circus coming to Town this Sunday” – that’s Advertising If you paint the sign on the back of an elephant and walk it through town – that’s a Promotion If the elephant walks through the Mayor’s flower bed – that’s Publicity WiltsWebDesign.co.uk  If you can get the Mayor to laughThe Circus is Coming to about it – that’s PRTown  And if you planned the whole thing – that’s Marketing!! 17 17
  • 18. The Magic of Web Marketing4 Ps of Marketing7ProductPlacePricePromotion----------------- WiltsWebDesign.co.ukPeopleProcessPhysical Environment 18 18
  • 19. The Magic of Web MarketingI don’t think my How do I getwebsite’s more people toworking for me, visit my website?what can I do? WiltsWebDesign.co.uk 19 19
  • 20. The Magic of Web Marketing How is your website performing right now? WiltsWebDesign.co.uk20 20
  • 21. The Magic of Web Marketing• How many visitors does your site attract?• What do they do whilst they are there – How many pages do they look at? – How long do they spend on the site? WiltsWebDesign.co.uk – How does this compare against the targets set for the site? – How many conversions occur? • Sales • Email contact • Subscription • Calls 21 21
  • 22. The Magic of Web Marketing WiltsWebDesign.co.uk22 22
  • 23. The Magic of Web MarketingDashboard WiltsWebDesign.co.uk 23 23
  • 24. The Magic of Web MarketingTraffic Sources WiltsWebDesign.co.uk 24 24
  • 25. The Magic of Web MarketingKeyword Effectiveness WiltsWebDesign.co.uk 25 25
  • 26. The%Magic of Web MarketingLow conversion -then let’s look at yoursite WiltsWebDesign.co.uk 26 26
  • 27. The Magic of Web Marketing The right WiltsWebDesign.co.uk27 site 27
  • 28. The Magic of Web Marketing• Download quickly (3 – 5 seconds) • Keeps people happy WiltsWebDesign.co.uk • Keeps Google happy 28 28
  • 29. The Magic of Web MarketingNavigation• Simple• Logical• Intuitive WiltsWebDesign.co.uk 29 29
  • 30. The Magic of Web Marketing “Mystery Meat Navigation – SH Marketing WiltsWebDesign.co.uk30 30
  • 31. The Magic of Web Marketing “Mystery Meat Navigation – Davide Cernuschi WiltsWebDesign.co.uk31 31
  • 32. The Magic of Web Marketing WiltsWebDesign.co.uk32 32
  • 33. The Magic of Web MarketingYour words need to be aimed directly at your site visitor- they need to be punchy and compelling• WHY? Visitors don’t read – they scan Visitors need to “get it” almost instantly WiltsWebDesign.co.uk Visitors need to know you can meet their needs Visitors need to know WHY they should use you Visitors need to TOLD what to do 33 33
  • 34. The Magic of Web Marketing WiltsWebDesign.co.uk34 34
  • 35. The Magic of Web Marketing Google Search – Printers Wiltshire, PPC 3 options. WiltsWebDesign.co.ukLocal 35 35
  • 36. The Magic of Web Marketing WiltsWebDesign.co.uk36 36
  • 37. The Magic of Web Marketing WiltsWebDesign.co.uk37 37
  • 38. The Magic of Web MarketingImproving Conversion - GoodEnsure that your pages• Have a goal• Load Quickly WiltsWebDesign.co.uk• Provide customer focused information - Them not me - Benefits not features (W.I.T.F.M) 38 38
  • 39. The Magic of Web MarketingImproving Conversion - Good A – Grab their ATTENTION I – Generate an INTEREST WiltsWebDesign.co.uk D – Build the DESIRE A – Promote the ACTION 39 39
  • 40. The Magic of Web MarketingEnsure that your pages• Have a goal• Load Quickly• Provide customer focused information - Them not me - Benefits not features (W.I.T.F.M) WiltsWebDesign.co.uk• Sell Your business to your customers [ USP ]• Clearly defined actions - Call Now - Click to Buy - Click for more info 40 40
  • 41. The Magic of Web Marketing Test Measure WiltsWebDesign.co.uk Feedback41 Test 41
  • 42. The Magic of Web MarketingImproving Conversion – Testing Options• Landing Pages• Compelling Copy• Where visitors click WiltsWebDesign.co.uk• What people do when on your site• Talk to people who are on your site• Run surveys• Usability Tests 42 42
  • 43. The Magic of Web MarketingImproving Conversion - Landing Pages Google Website Optimizer WiltsWebDesign.co.uk 43 43
  • 44. The Magic of Web MarketingImproving Conversion – Compelling Copy Be Brave • Prices, increase, decrease, odd pence • Free Trials • BOGOF Be Bold WiltsWebDesign.co.uk • BNPL • Pay for 10 get 12 EXPERIMENT • First one free / Second one free • Increase Prices • Standard Version / Premium Version 44 44
  • 45. The Magic of Web MarketingImproving Conversion – Compelling Copy • Trial different offers • Add a guarantee – be brave • Add testimonials WiltsWebDesign.co.uk • Try BOLD • Try Italics • Try Highlighting • Try hand drawn annotation 45 45
  • 46. The Magic of Web MarketingImproving Conversion – Compelling Copy WiltsWebDesign.co.uk Above the fold 46 46
  • 47. The Magic of Web MarketingImproving Conversion– Usability WiltsWebDesign.co.uk 47 47
  • 48. The Magic of Web Marketing Great conversion % - then let’s look building visitor numbers WiltsWebDesign.co.uk48 48
  • 49. The route to your website The Magic of Web Marketing WiltsWebDesign.co.uk49 49
  • 50. The Magic of Web Marketing Search Marketing WiltsWebDesign.co.uk50 50
  • 51. Get Found The Magic of Web Marketing WiltsWebDesign.co.uk 51 51
  • 52. The Magic of Web MarketingSearch Engine Optimisation (SEO)Understanding the words and phrases that potential customerswill use when they are using a search engine to locate a service WiltsWebDesign.co.ukand ensuring that those words and phrases are built in to yourWebsite in the places that the search engines look 52 52
  • 53. The Magic of Web Marketing www.google.com/places WiltsWebDesign.co.uk53 53
  • 54. The Magic of Web Marketing WiltsWebDesign.co.ukwww.google.com/places54 54
  • 55. The Magic of Web Marketing www.google.com/merchants WiltsWebDesign.co.ukwww.google.com/places55 55
  • 56. The Magic of Web Marketing WiltsWebDesign.co.uk56 56
  • 57. The Magic of Web Marketing WiltsWebDesign.co.uk Probably the greatest marketing opportunity known!57 57
  • 58. The Magic of Web Marketing WiltsWebDesign.co.uk58 58
  • 59. The Magic of Web Marketing WiltsWebDesign.co.uk59 Email Marketing 59
  • 60. The Magic of Web MarketingWhy Email Marketing?• Build Loyalty• Remind former clients that you are still around WiltsWebDesign.co.uk• Advise clients of full range of services• Provide easy access to latest – news/advice/offers 60 60
  • 61. The Magic of Web MarketingGet Emailing It’s Not WiltsWebDesign.co.ukExpensive 61 61
  • 62. The Magic of Web MarketingGet Emailing It’s WiltsWebDesign.co.uk Effective 62 62
  • 63. The Magic of Web Marketing WiltsWebDesign.co.uk63 63
  • 64. The Magic of Web Marketing WiltsWebDesign.co.uk64 64
  • 65. The Magic of Web MarketingViral Marketing’s free…..pst pass it on WiltsWebDesign.co.uk 65 65
  • 66. The Magic of Web Marketing• Get other people to do your marketing for you• It’s free WiltsWebDesign.co.uk• Give them something in return if possible 66 66
  • 67. The Magic of Web Marketing WiltsWebDesign.co.uk67 67
  • 68. The Magic of Web Marketing Susan Boyle’s Britain’s Got Talent Audition WiltsWebDesign.co.uk68 68
  • 69. The Magic of Web Marketing WiltsWebDesign.co.uk69 69
  • 70. The Magic of Web Marketing 2ndmost searched site on the internet WiltsWebDesign.co.uk 70 70
  • 71. The Magic of Web Marketing 4bnvideos watched every day WiltsWebDesign.co.uk 71 71
  • 72. The Magic of Web Marketing 60 hoursof new contentuploaded every WiltsWebDesign.co.uk minute 72 72
  • 73. The Magic of Web Marketing YouTube clips nowincorporated in WiltsWebDesign.co.ukGoogle Search results 73 73
  • 74. The Magic of Web MarketingYour Video WiltsWebDesign.co.uk 74 74
  • 75. The Magic of Web MarketingYour Video WiltsWebDesign.co.uk 75 75
  • 76. Get Networking The Magic of Web Marketing WiltsWebDesign.co.uk 76 76
  • 77. The Magic of Web Marketing• Stay in touch with existing clients• Reach out to new audiences and markets• Better understanding of related markets WiltsWebDesign.co.uk• Relative low cost of entry• Possible high return 77 77
  • 78. Average age distribution across social network sites The Magic of Web Marketing 25% 19% 18% 15% 10% WiltsWebDesign.co.uk 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+Data source: Google Ad Planner 78 78
  • 79. The Magic of Web MarketingSocial Media is the No. 1 WiltsWebDesign.co.uk online activity 79 79
  • 80. The Magic of Web Marketing 2/3rds of theGlobal Internetpopulation visit WiltsWebDesign.co.uk Social Networks 80 80
  • 81. The Magic of Web Marketing 10% of allinternet time isspent on Social WiltsWebDesign.co.uk Networks 81 81
  • 82. The Magic of Web Marketing www.facebook.com WiltsWebDesign.co.uk82 82
  • 83. The Magic of Web Marketing If Facebook was a country it would be1/ China2/ India3/ Facebook – 850m WiltsWebDesign.co.uk4/ USA 83 83
  • 84. The Magic of Web MarketingAdds 1/2musers every WiltsWebDesign.co.uk day84 84
  • 85. The Magic of Web Marketing5bn minutes spent on WiltsWebDesign.co.uk FacebookEVERY day85 85
  • 86. The Magic of Web Marketing 1bn• web links• news stories WiltsWebDesign.co.uk• blog postsshared each week 86 86
  • 87. The Magic of Web MarketingFacebook nowhas a greater WiltsWebDesign.co.uk share of the internet than 87 87
  • 88. The Magic of Web Marketing WiltsWebDesign.co.uk88 Business Networks 88
  • 89. The Magic of Web Marketing WiltsWebDesign.co.uk89 89
  • 90. The Magic of Web MarketingOver 150 millionregistered professional WiltsWebDesign.co.uk users in more than 200 countries 90 90
  • 91. The Magic of Web Marketing More than 2mcompanies have a Linkedin WiltsWebDesign.co.ukCompany Page 91 91
  • 92. The Magic of Web Marketing Adds 1mnew members WiltsWebDesign.co.ukevery 12 days 92 92
  • 93. The Magic of Web Marketing WiltsWebDesign.co.uk93 93
  • 94. The Magic of Web Marketing• An easy way to update latest news• An informal way of communicating• Helps with the search engine position of your website• Opens your business to a wider audience WiltsWebDesign.co.uk• Helps keep your clients updated 94 94
  • 95. The Magic of Web MarketingWhen you have something to sellWhen you have something new to offerWhen something changes WiltsWebDesign.co.ukWhen you have some newsWhen you have something to say 95 95
  • 96. The Magic of Web Marketingwww.blogger.com WiltsWebDesign.co.uk www.wordpress.com 96 96
  • 97. The Magic of Web Marketing WiltsWebDesign.co.uk97 97
  • 98. The Magic of Web Marketing WiltsWebDesign.co.uk98 98
  • 99. The Magic of Web Marketing WiltsWebDesign.co.uk99 99
  • 100. The Magic of Web Marketing TWITTER WiltsWebDesign.co.uk100 100
  • 101. Twitter The Magic of Web Marketing WiltsWebDesign.co.uk 101 101
  • 102. The Magic of Web Marketing• Easy to use• Easy way to keep in touch WiltsWebDesign.co.uk• A way to reach potentially large market• Short sharp communication tool 102 102
  • 103. The Magic of Web Marketing WiltsWebDesign.co.uk103 103
  • 104. What’s on the Horizon? The Magic of Web Marketing WiltsWebDesign.co.uk 104 104
  • 105. The Magic of Web Marketing WiltsWebDesign.co.uk Location Marketing105 105
  • 106. The Magic of Web Marketing WiltsWebDesign.co.uk106 106
  • 107. Get Real – Augmented Reality The Magic of Web Marketing WiltsWebDesign.co.uk 107 107
  • 108. The Magic of Web Marketing WiltsWebDesign.co.uk108 108
  • 109. The Magic of Web Marketing WiltsWebDesign.co.uk109 109
  • 110. The Magic of Web Marketing• Introduction• Size does matter• The Right Site WiltsWebDesign.co.uk• Conversion, Conversion, Conversion• Where the traffic comes from 110 110
  • 111. The Magic of Web MarketingWhat’s Next?Copy of Slides?..............................Leave me your business cardMore Workshops?.………………..Try one of these Search Engine Optimisation Understanding Google Ads [aka Adwords and PPC] Guerrilla E-Marketing WiltsWebDesign.co.uk Linkedin for Business Facebook for Business Effective Blogging Email Marketing Video Marketing Twitter for Business Effective Web Design 111More help?........................................ Contact Andy 111
  • 112. The Magic of Web Marketing WiltsWebDesign.co.uk112 112
  • 113. The Magic of Web MarketingAndy PoultonT: 01793 745305M: 07966 547146 WiltsWebDesign.co.ukE: andy@wiltswebdesign.co.ukW: www.wiltswebdesign.co.uk 113 113

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