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The Magic    The Magic of Web Marketing                                     WiltsWebDesign.co.uk  1                 of Web...
The Magic of Web Marketing        Video Of Noah Kalina                                     WiltsWebDesign.co.uk2          ...
The Magic of Web Marketing          Noah Kalina22.3m views on YouTube in 5 years                                        Wi...
The Magic    The Magic of Web Marketing                                     WiltsWebDesign.co.uk  4                 of Web...
The Magic of Web Marketing•   Introduction•   Size does matter•   The Right Site                                          ...
The Magic of Web Marketing            6.5 Bn            1.5 Bn                                     WiltsWebDesign.co.uk   ...
The Magic of Web Marketing                                                         Users                                  ...
The Magic of Web Marketing           £88 Bn          £121 Bn                                     WiltsWebDesign.co.uk     ...
140                The Magic of Web Marketing  120                                                   121  100   80        ...
The Magic of Web MarketingPCLaptopNetbookiPadiPhone                                           WiltsWebDesign.co.ukSmart Ph...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk11                                11
The Magic of Web MarketingIs your business ready?Do you have• Phone systems in place to deal with calls?                  ...
The Magic    The Magic of Web Marketing                                      WiltsWebDesign.co.uk  13                 of W...
The Magic of Web Marathon      Web Marketing is a Marketing                                          WiltsWebDesign.co.uk1...
This is a Sprint     The Magic of Web Marketing                                       WiltsWebDesign.co.uk15              ...
The Magic of Web Marketing          What is “Marketing”?                                       WiltsWebDesign.co.uk16     ...
The Magic of Web Marketing If you paint a sign saying: “Circus coming to Town this  Sunday” – that’s Advertising If you ...
The Magic of Web Marketing4 Ps of Marketing7ProductPlacePricePromotion-----------------                                   ...
The Magic of Web MarketingI don’t think my         How do I getwebsite’s                more people toworking for me,     ...
The Magic of Web Marketing     How is your website performing right now?                                                  ...
The Magic of Web Marketing• How many visitors does your site attract?• What do they do whilst they are there  –   How many...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk22                                22
The Magic of Web MarketingDashboard                                              WiltsWebDesign.co.uk       23            ...
The Magic of Web MarketingTraffic Sources                                               WiltsWebDesign.co.uk        24    ...
The Magic of Web MarketingKeyword Effectiveness                                               WiltsWebDesign.co.uk        ...
The%Magic of Web MarketingLow conversion -then let’s look at yoursite                                          WiltsWebDes...
The Magic of Web Marketing           The           right                                       WiltsWebDesign.co.uk27     ...
The Magic of Web Marketing•        Download quickly         (3 – 5 seconds)         • Keeps people happy                  ...
The Magic of Web MarketingNavigation• Simple• Logical• Intuitive                                           WiltsWebDesign....
The Magic of Web Marketing       “Mystery Meat Navigation – SH Marketing                                                  ...
The Magic of Web Marketing      “Mystery Meat Navigation – Davide Cernuschi                                               ...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk32                                32
The Magic of Web MarketingYour words need to be aimed directly at your site visitor- they need to be punchy and compelling...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk34                                34
The Magic of Web Marketing           Google Search – Printers Wiltshire,   PPC           3 options.                       ...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk36                                36
The Magic of Web Marketing                                       WiltsWebDesign.co.uk37                                37
The Magic of Web MarketingImproving Conversion - GoodEnsure that your pages• Have a goal• Load Quickly                    ...
The Magic of Web MarketingImproving Conversion - Good A – Grab their ATTENTION I – Generate an INTEREST                   ...
The Magic of Web MarketingEnsure that your pages• Have a goal• Load Quickly• Provide customer focused information        -...
The Magic of Web Marketing                     Test                   Measure                                       WiltsW...
The Magic of Web MarketingImproving Conversion – Testing Options• Landing Pages• Compelling Copy• Where visitors click    ...
The Magic of Web MarketingImproving Conversion - Landing Pages              Google Website Optimizer                      ...
The Magic of Web MarketingImproving Conversion – Compelling Copy                                 Be Brave • Prices, increa...
The Magic of Web MarketingImproving Conversion – Compelling Copy • Trial different offers • Add a guarantee – be brave • A...
The Magic of Web MarketingImproving Conversion – Compelling Copy                                              WiltsWebDesi...
The Magic of Web MarketingImproving Conversion– Usability                                           WiltsWebDesign.co.uk  ...
The Magic of Web Marketing                    Great conversion % -                    then let’s look                    b...
The route to your website     The Magic of Web Marketing                                       WiltsWebDesign.co.uk49     ...
The Magic of Web Marketing      Search Marketing                                       WiltsWebDesign.co.uk50             ...
Get Found         The Magic of Web Marketing                                           WiltsWebDesign.co.uk    51         ...
The Magic of Web MarketingSearch Engine Optimisation (SEO)Understanding the words and phrases that potential customerswill...
The Magic of Web Marketing                  www.google.com/places                                               WiltsWebDe...
The Magic of Web Marketing                                       WiltsWebDesign.co.ukwww.google.com/places54              ...
The Magic of Web Marketing           www.google.com/merchants                                           WiltsWebDesign.co....
The Magic of Web Marketing                                       WiltsWebDesign.co.uk56                                56
The Magic of Web Marketing                                           WiltsWebDesign.co.uk               Probably the     g...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk58                                58
The Magic of Web Marketing                                       WiltsWebDesign.co.uk59       Email Marketing          59
The Magic of Web MarketingWhy Email Marketing?• Build Loyalty• Remind former clients that you are still around            ...
The Magic of Web MarketingGet Emailing It’s Not                                           WiltsWebDesign.co.ukExpensive   ...
The Magic of Web MarketingGet Emailing        It’s                                           WiltsWebDesign.co.uk     Effe...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk63                                63
The Magic of Web Marketing                                       WiltsWebDesign.co.uk64                                64
The Magic of Web MarketingViral Marketing’s free…..pst pass it on                                               WiltsWebDe...
The Magic of Web Marketing• Get other people to do your marketing for you• It’s free                                      ...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk67                                67
The Magic of Web Marketing       Susan Boyle’s Britain’s Got Talent Audition                                              ...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk69                                69
The Magic of Web Marketing     2ndmost searched site on the   internet                                         WiltsWebDes...
The Magic of Web Marketing      4bnvideos watched   every day                                         WiltsWebDesign.co.uk...
The Magic of Web Marketing   60 hoursof new contentuploaded every                                         WiltsWebDesign.c...
The Magic of Web Marketing YouTube clips     nowincorporated in                                          WiltsWebDesign.co...
The Magic of Web MarketingYour                 Video                                              WiltsWebDesign.co.uk    ...
The Magic of Web MarketingYour              Video                                          WiltsWebDesign.co.uk   75      ...
Get Networking         The Magic of Web Marketing                                           WiltsWebDesign.co.uk    76    ...
The Magic of Web Marketing• Stay in touch with existing clients• Reach out to new audiences and markets• Better understand...
Average age distribution across social network sites                The Magic of Web Marketing                            ...
The Magic of Web MarketingSocial Media is      the     No. 1                                         WiltsWebDesign.co.uk ...
The Magic of Web Marketing 2/3rds of theGlobal Internetpopulation visit                                         WiltsWebDe...
The Magic of Web Marketing   10% of allinternet time isspent on Social                                          WiltsWebDe...
The Magic of Web Marketing          www.facebook.com                                       WiltsWebDesign.co.uk82         ...
The Magic of Web Marketing If Facebook was a country it would be1/ China2/ India3/ Facebook – 850m                        ...
The Magic of Web MarketingAdds 1/2musers every                                       WiltsWebDesign.co.uk   day84         ...
The Magic of Web Marketing5bn minutes spent on                                       WiltsWebDesign.co.uk FacebookEVERY da...
The Magic of Web Marketing           1bn• web links• news stories                                           WiltsWebDesign...
The Magic of Web MarketingFacebook nowhas a greater                                         WiltsWebDesign.co.uk  share of...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk88      Business Networks           88
The Magic of Web Marketing                                       WiltsWebDesign.co.uk89                                89
The Magic of Web MarketingOver 150 millionregistered professional                                            WiltsWebDesig...
The Magic of Web Marketing More than 2mcompanies have  a Linkedin                                          WiltsWebDesign....
The Magic of Web Marketing  Adds 1mnew members                                         WiltsWebDesign.co.ukevery 12 days  ...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk93                                93
The Magic of Web Marketing•   An easy way to update latest news•   An informal way of communicating•   Helps with the sear...
The Magic of Web MarketingWhen you have something to sellWhen you have something new to offerWhen something changes       ...
The Magic of Web Marketingwww.blogger.com                                               WiltsWebDesign.co.uk              ...
The Magic of Web Marketing                                       WiltsWebDesign.co.uk97                                97
The Magic of Web Marketing                                       WiltsWebDesign.co.uk98                                98
The Magic of Web Marketing                                       WiltsWebDesign.co.uk99                                99
The Magic of Web Marketing                        TWITTER                                         WiltsWebDesign.co.uk100 ...
Twitter           The Magic of Web Marketing                                              WiltsWebDesign.co.uk     101    ...
The Magic of Web Marketing• Easy to use• Easy way to keep in touch                                                  WiltsW...
The Magic of Web Marketing                                         WiltsWebDesign.co.uk103                                ...
What’s on the Horizon?          The Magic of Web Marketing                                             WiltsWebDesign.co.u...
The Magic of Web Marketing                                         WiltsWebDesign.co.uk           Location Marketing105   ...
The Magic of Web Marketing                                         WiltsWebDesign.co.uk106                                ...
Get Real – Augmented Reality          The Magic of Web Marketing                                             WiltsWebDesig...
The Magic of Web Marketing                                         WiltsWebDesign.co.uk108                                ...
The Magic of Web Marketing                                         WiltsWebDesign.co.uk109                                ...
The Magic of Web Marketing•   Introduction•   Size does matter•   The Right Site                                          ...
The Magic of Web MarketingWhat’s Next?Copy of Slides?..............................Leave me your business cardMore Worksho...
The Magic of Web Marketing                                         WiltsWebDesign.co.uk112                                ...
The Magic of Web MarketingAndy PoultonT: 01793 745305M: 07966 547146                                             WiltsWebD...
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  1. 1. The Magic The Magic of Web Marketing WiltsWebDesign.co.uk 1 of Web Marketing1
  2. 2. The Magic of Web Marketing Video Of Noah Kalina WiltsWebDesign.co.uk2 2
  3. 3. The Magic of Web Marketing Noah Kalina22.3m views on YouTube in 5 years WiltsWebDesign.co.uk Now that’s the magic of web marketing 3 3
  4. 4. The Magic The Magic of Web Marketing WiltsWebDesign.co.uk 4 of Web Marketing4
  5. 5. The Magic of Web Marketing• Introduction• Size does matter• The Right Site WiltsWebDesign.co.uk• Conversion, Conversion, Conversion• Where the traffic comes from 5 5
  6. 6. The Magic of Web Marketing 6.5 Bn 1.5 Bn WiltsWebDesign.co.uk 43m6 6
  7. 7. The Magic of Web Marketing Users 70% 0f pop.45 42.7m40 41.3m 36.7m35 35.8m 26% of pop. 33.6m30 30.9m 26.7m25 WiltsWebDesign.co.uk 22.5m Users20 17.7m15 15.4m10 5 0 2000 1 2 2002 4 3 2004 6 5 2006 8 7 2008 Source ¦ Internet World Stats 9 10 7 7
  8. 8. The Magic of Web Marketing £88 Bn £121 Bn WiltsWebDesign.co.uk £140Bn8 8
  9. 9. 140 The Magic of Web Marketing 120 121 100 80 88 60 64.3 WiltsWebDesign.co.uk £ Bn 40 46.6 29.8 20 20.4 0Source IMRG 2005 2006 2007 2008 2009 2010 9 9
  10. 10. The Magic of Web MarketingPCLaptopNetbookiPadiPhone WiltsWebDesign.co.ukSmart PhoneWiFi3G4G 10 10
  11. 11. The Magic of Web Marketing WiltsWebDesign.co.uk11 11
  12. 12. The Magic of Web MarketingIs your business ready?Do you have• Phone systems in place to deal with calls? WiltsWebDesign.co.uk• People to deal with enquiries?• Stock to deal with uplift in orders?• Logistics in place to deliver on new orders?• Cashflow to meet increased demand? 12 12
  13. 13. The Magic The Magic of Web Marketing WiltsWebDesign.co.uk 13 of Web Marketing13
  14. 14. The Magic of Web Marathon Web Marketing is a Marketing WiltsWebDesign.co.uk14 14
  15. 15. This is a Sprint The Magic of Web Marketing WiltsWebDesign.co.uk15 15
  16. 16. The Magic of Web Marketing What is “Marketing”? WiltsWebDesign.co.uk16 16
  17. 17. The Magic of Web Marketing If you paint a sign saying: “Circus coming to Town this Sunday” – that’s Advertising If you paint the sign on the back of an elephant and walk it through town – that’s a Promotion If the elephant walks through the Mayor’s flower bed – that’s Publicity WiltsWebDesign.co.uk  If you can get the Mayor to laughThe Circus is Coming to about it – that’s PRTown  And if you planned the whole thing – that’s Marketing!! 17 17
  18. 18. The Magic of Web Marketing4 Ps of Marketing7ProductPlacePricePromotion----------------- WiltsWebDesign.co.ukPeopleProcessPhysical Environment 18 18
  19. 19. The Magic of Web MarketingI don’t think my How do I getwebsite’s more people toworking for me, visit my website?what can I do? WiltsWebDesign.co.uk 19 19
  20. 20. The Magic of Web Marketing How is your website performing right now? WiltsWebDesign.co.uk20 20
  21. 21. The Magic of Web Marketing• How many visitors does your site attract?• What do they do whilst they are there – How many pages do they look at? – How long do they spend on the site? WiltsWebDesign.co.uk – How does this compare against the targets set for the site? – How many conversions occur? • Sales • Email contact • Subscription • Calls 21 21
  22. 22. The Magic of Web Marketing WiltsWebDesign.co.uk22 22
  23. 23. The Magic of Web MarketingDashboard WiltsWebDesign.co.uk 23 23
  24. 24. The Magic of Web MarketingTraffic Sources WiltsWebDesign.co.uk 24 24
  25. 25. The Magic of Web MarketingKeyword Effectiveness WiltsWebDesign.co.uk 25 25
  26. 26. The%Magic of Web MarketingLow conversion -then let’s look at yoursite WiltsWebDesign.co.uk 26 26
  27. 27. The Magic of Web Marketing The right WiltsWebDesign.co.uk27 site 27
  28. 28. The Magic of Web Marketing• Download quickly (3 – 5 seconds) • Keeps people happy WiltsWebDesign.co.uk • Keeps Google happy 28 28
  29. 29. The Magic of Web MarketingNavigation• Simple• Logical• Intuitive WiltsWebDesign.co.uk 29 29
  30. 30. The Magic of Web Marketing “Mystery Meat Navigation – SH Marketing WiltsWebDesign.co.uk30 30
  31. 31. The Magic of Web Marketing “Mystery Meat Navigation – Davide Cernuschi WiltsWebDesign.co.uk31 31
  32. 32. The Magic of Web Marketing WiltsWebDesign.co.uk32 32
  33. 33. The Magic of Web MarketingYour words need to be aimed directly at your site visitor- they need to be punchy and compelling• WHY? Visitors don’t read – they scan Visitors need to “get it” almost instantly WiltsWebDesign.co.uk Visitors need to know you can meet their needs Visitors need to know WHY they should use you Visitors need to TOLD what to do 33 33
  34. 34. The Magic of Web Marketing WiltsWebDesign.co.uk34 34
  35. 35. The Magic of Web Marketing Google Search – Printers Wiltshire, PPC 3 options. WiltsWebDesign.co.ukLocal 35 35
  36. 36. The Magic of Web Marketing WiltsWebDesign.co.uk36 36
  37. 37. The Magic of Web Marketing WiltsWebDesign.co.uk37 37
  38. 38. The Magic of Web MarketingImproving Conversion - GoodEnsure that your pages• Have a goal• Load Quickly WiltsWebDesign.co.uk• Provide customer focused information - Them not me - Benefits not features (W.I.T.F.M) 38 38
  39. 39. The Magic of Web MarketingImproving Conversion - Good A – Grab their ATTENTION I – Generate an INTEREST WiltsWebDesign.co.uk D – Build the DESIRE A – Promote the ACTION 39 39
  40. 40. The Magic of Web MarketingEnsure that your pages• Have a goal• Load Quickly• Provide customer focused information - Them not me - Benefits not features (W.I.T.F.M) WiltsWebDesign.co.uk• Sell Your business to your customers [ USP ]• Clearly defined actions - Call Now - Click to Buy - Click for more info 40 40
  41. 41. The Magic of Web Marketing Test Measure WiltsWebDesign.co.uk Feedback41 Test 41
  42. 42. The Magic of Web MarketingImproving Conversion – Testing Options• Landing Pages• Compelling Copy• Where visitors click WiltsWebDesign.co.uk• What people do when on your site• Talk to people who are on your site• Run surveys• Usability Tests 42 42
  43. 43. The Magic of Web MarketingImproving Conversion - Landing Pages Google Website Optimizer WiltsWebDesign.co.uk 43 43
  44. 44. The Magic of Web MarketingImproving Conversion – Compelling Copy Be Brave • Prices, increase, decrease, odd pence • Free Trials • BOGOF Be Bold WiltsWebDesign.co.uk • BNPL • Pay for 10 get 12 EXPERIMENT • First one free / Second one free • Increase Prices • Standard Version / Premium Version 44 44
  45. 45. The Magic of Web MarketingImproving Conversion – Compelling Copy • Trial different offers • Add a guarantee – be brave • Add testimonials WiltsWebDesign.co.uk • Try BOLD • Try Italics • Try Highlighting • Try hand drawn annotation 45 45
  46. 46. The Magic of Web MarketingImproving Conversion – Compelling Copy WiltsWebDesign.co.uk Above the fold 46 46
  47. 47. The Magic of Web MarketingImproving Conversion– Usability WiltsWebDesign.co.uk 47 47
  48. 48. The Magic of Web Marketing Great conversion % - then let’s look building visitor numbers WiltsWebDesign.co.uk48 48
  49. 49. The route to your website The Magic of Web Marketing WiltsWebDesign.co.uk49 49
  50. 50. The Magic of Web Marketing Search Marketing WiltsWebDesign.co.uk50 50
  51. 51. Get Found The Magic of Web Marketing WiltsWebDesign.co.uk 51 51
  52. 52. The Magic of Web MarketingSearch Engine Optimisation (SEO)Understanding the words and phrases that potential customerswill use when they are using a search engine to locate a service WiltsWebDesign.co.ukand ensuring that those words and phrases are built in to yourWebsite in the places that the search engines look 52 52
  53. 53. The Magic of Web Marketing www.google.com/places WiltsWebDesign.co.uk53 53
  54. 54. The Magic of Web Marketing WiltsWebDesign.co.ukwww.google.com/places54 54
  55. 55. The Magic of Web Marketing www.google.com/merchants WiltsWebDesign.co.ukwww.google.com/places55 55
  56. 56. The Magic of Web Marketing WiltsWebDesign.co.uk56 56
  57. 57. The Magic of Web Marketing WiltsWebDesign.co.uk Probably the greatest marketing opportunity known!57 57
  58. 58. The Magic of Web Marketing WiltsWebDesign.co.uk58 58
  59. 59. The Magic of Web Marketing WiltsWebDesign.co.uk59 Email Marketing 59
  60. 60. The Magic of Web MarketingWhy Email Marketing?• Build Loyalty• Remind former clients that you are still around WiltsWebDesign.co.uk• Advise clients of full range of services• Provide easy access to latest – news/advice/offers 60 60
  61. 61. The Magic of Web MarketingGet Emailing It’s Not WiltsWebDesign.co.ukExpensive 61 61
  62. 62. The Magic of Web MarketingGet Emailing It’s WiltsWebDesign.co.uk Effective 62 62
  63. 63. The Magic of Web Marketing WiltsWebDesign.co.uk63 63
  64. 64. The Magic of Web Marketing WiltsWebDesign.co.uk64 64
  65. 65. The Magic of Web MarketingViral Marketing’s free…..pst pass it on WiltsWebDesign.co.uk 65 65
  66. 66. The Magic of Web Marketing• Get other people to do your marketing for you• It’s free WiltsWebDesign.co.uk• Give them something in return if possible 66 66
  67. 67. The Magic of Web Marketing WiltsWebDesign.co.uk67 67
  68. 68. The Magic of Web Marketing Susan Boyle’s Britain’s Got Talent Audition WiltsWebDesign.co.uk68 68
  69. 69. The Magic of Web Marketing WiltsWebDesign.co.uk69 69
  70. 70. The Magic of Web Marketing 2ndmost searched site on the internet WiltsWebDesign.co.uk 70 70
  71. 71. The Magic of Web Marketing 4bnvideos watched every day WiltsWebDesign.co.uk 71 71
  72. 72. The Magic of Web Marketing 60 hoursof new contentuploaded every WiltsWebDesign.co.uk minute 72 72
  73. 73. The Magic of Web Marketing YouTube clips nowincorporated in WiltsWebDesign.co.ukGoogle Search results 73 73
  74. 74. The Magic of Web MarketingYour Video WiltsWebDesign.co.uk 74 74
  75. 75. The Magic of Web MarketingYour Video WiltsWebDesign.co.uk 75 75
  76. 76. Get Networking The Magic of Web Marketing WiltsWebDesign.co.uk 76 76
  77. 77. The Magic of Web Marketing• Stay in touch with existing clients• Reach out to new audiences and markets• Better understanding of related markets WiltsWebDesign.co.uk• Relative low cost of entry• Possible high return 77 77
  78. 78. Average age distribution across social network sites The Magic of Web Marketing 25% 19% 18% 15% 10% WiltsWebDesign.co.uk 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+Data source: Google Ad Planner 78 78
  79. 79. The Magic of Web MarketingSocial Media is the No. 1 WiltsWebDesign.co.uk online activity 79 79
  80. 80. The Magic of Web Marketing 2/3rds of theGlobal Internetpopulation visit WiltsWebDesign.co.uk Social Networks 80 80
  81. 81. The Magic of Web Marketing 10% of allinternet time isspent on Social WiltsWebDesign.co.uk Networks 81 81
  82. 82. The Magic of Web Marketing www.facebook.com WiltsWebDesign.co.uk82 82
  83. 83. The Magic of Web Marketing If Facebook was a country it would be1/ China2/ India3/ Facebook – 850m WiltsWebDesign.co.uk4/ USA 83 83
  84. 84. The Magic of Web MarketingAdds 1/2musers every WiltsWebDesign.co.uk day84 84
  85. 85. The Magic of Web Marketing5bn minutes spent on WiltsWebDesign.co.uk FacebookEVERY day85 85
  86. 86. The Magic of Web Marketing 1bn• web links• news stories WiltsWebDesign.co.uk• blog postsshared each week 86 86
  87. 87. The Magic of Web MarketingFacebook nowhas a greater WiltsWebDesign.co.uk share of the internet than 87 87
  88. 88. The Magic of Web Marketing WiltsWebDesign.co.uk88 Business Networks 88
  89. 89. The Magic of Web Marketing WiltsWebDesign.co.uk89 89
  90. 90. The Magic of Web MarketingOver 150 millionregistered professional WiltsWebDesign.co.uk users in more than 200 countries 90 90
  91. 91. The Magic of Web Marketing More than 2mcompanies have a Linkedin WiltsWebDesign.co.ukCompany Page 91 91
  92. 92. The Magic of Web Marketing Adds 1mnew members WiltsWebDesign.co.ukevery 12 days 92 92
  93. 93. The Magic of Web Marketing WiltsWebDesign.co.uk93 93
  94. 94. The Magic of Web Marketing• An easy way to update latest news• An informal way of communicating• Helps with the search engine position of your website• Opens your business to a wider audience WiltsWebDesign.co.uk• Helps keep your clients updated 94 94
  95. 95. The Magic of Web MarketingWhen you have something to sellWhen you have something new to offerWhen something changes WiltsWebDesign.co.ukWhen you have some newsWhen you have something to say 95 95
  96. 96. The Magic of Web Marketingwww.blogger.com WiltsWebDesign.co.uk www.wordpress.com 96 96
  97. 97. The Magic of Web Marketing WiltsWebDesign.co.uk97 97
  98. 98. The Magic of Web Marketing WiltsWebDesign.co.uk98 98
  99. 99. The Magic of Web Marketing WiltsWebDesign.co.uk99 99
  100. 100. The Magic of Web Marketing TWITTER WiltsWebDesign.co.uk100 100
  101. 101. Twitter The Magic of Web Marketing WiltsWebDesign.co.uk 101 101
  102. 102. The Magic of Web Marketing• Easy to use• Easy way to keep in touch WiltsWebDesign.co.uk• A way to reach potentially large market• Short sharp communication tool 102 102
  103. 103. The Magic of Web Marketing WiltsWebDesign.co.uk103 103
  104. 104. What’s on the Horizon? The Magic of Web Marketing WiltsWebDesign.co.uk 104 104
  105. 105. The Magic of Web Marketing WiltsWebDesign.co.uk Location Marketing105 105
  106. 106. The Magic of Web Marketing WiltsWebDesign.co.uk106 106
  107. 107. Get Real – Augmented Reality The Magic of Web Marketing WiltsWebDesign.co.uk 107 107
  108. 108. The Magic of Web Marketing WiltsWebDesign.co.uk108 108
  109. 109. The Magic of Web Marketing WiltsWebDesign.co.uk109 109
  110. 110. The Magic of Web Marketing• Introduction• Size does matter• The Right Site WiltsWebDesign.co.uk• Conversion, Conversion, Conversion• Where the traffic comes from 110 110
  111. 111. The Magic of Web MarketingWhat’s Next?Copy of Slides?..............................Leave me your business cardMore Workshops?.………………..Try one of these Search Engine Optimisation Understanding Google Ads [aka Adwords and PPC] Guerrilla E-Marketing WiltsWebDesign.co.uk Linkedin for Business Facebook for Business Effective Blogging Email Marketing Video Marketing Twitter for Business Effective Web Design 111More help?........................................ Contact Andy 111
  112. 112. The Magic of Web Marketing WiltsWebDesign.co.uk112 112
  113. 113. The Magic of Web MarketingAndy PoultonT: 01793 745305M: 07966 547146 WiltsWebDesign.co.ukE: andy@wiltswebdesign.co.ukW: www.wiltswebdesign.co.uk 113 113
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