Social Media overview for Superfast Business - 24 June 2014

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A quick overview of key Social Media sites and short hints and tips on getting the best from them

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Social Media overview for Superfast Business - 24 June 2014

  1. 1. Getting the most from Social Media 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
  2. 2. Getting the most from Social Media 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2
  3. 3. Getting the most from Social Media 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3 Noah Kalina 30.5m views on YouTube Now that’s the magic of web marketing
  4. 4. Getting the most from Social Media 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4
  5. 5. Getting the most from Social Media 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5 Why use Social Media? The internet is constantly evolving
  6. 6. Getting the most from Social Media 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6 Why use Social Media? Evolution
  7. 7. Getting the most from Social Media 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7
  8. 8. Getting the most from Social Media 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8 My clients age demographic doesn’t use Social Media
  9. 9. Getting the most from Social Media 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9 Average age distribution across social network sites 0- 17 18- 24 25- 34 35- 44 45- 54 55- 64 65+ 15% 9% 18% 25% 19% 10% 3% Data source: Google Ad Planner
  10. 10. Getting the most from Social Media 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10 Sales Channel
  11. 11. Getting the most from Social Media 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11 • Raise Awareness • Build Credibility • Publish News and Updates • Share Ideas • Engage in Communication2 way Social Media allows you to
  12. 12. Getting the most from Social Media 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12 • Engage in Communication • Share Information • Communicate with other customers • Share Ideas 2 way Social Media allows customers to
  13. 13. Getting the most from Social Media 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13 • Stay in touch with existing clients • Reach out to new audiences and markets • Communicate with 10s, 100s, 1,000s, millions • Better understand related markets Social Media helps business to…
  14. 14. Getting the most from Social Media 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14
  15. 15. Getting the most from Social Media 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15
  16. 16. Getting the most from Social Media 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16 If Facebook was a country it would be 1/ China – 1.36bn 2/ Facebook – 1.31bn 3/ India – 1.27bn 4/ USA – 317m
  17. 17. Getting the most from Social Media 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17 Over 300 million professional users in more than 200 countries
  18. 18. Getting the most from Social Media 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18 Over 280 million active accounts
  19. 19. Getting the most from Social Media 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19 Over 300 million active accounts
  20. 20. Getting the most from Social Media 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20 1bn visitors per month
  21. 21. Getting the most from Social Media 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21 4bn videos watched every day
  22. 22. Getting the most from Social Media 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22
  23. 23. Getting the most from Social Media 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23
  24. 24. Getting the most from Social Media 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24
  25. 25. Getting the most from Social Media 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25
  26. 26. Getting the most from Social Media 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26
  27. 27. Getting the most from Social Media 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27 350differentsites
  28. 28. Getting the most from Social Media 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28 Go where your clients are! So, where are they?
  29. 29. Getting the most from Social Media 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29
  30. 30. Getting the most from Social Media 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30 So, how do you know where they are? Ask – Customers Suppliers Friends and Family Colleagues “Which Social Media sites would you expect to find us on?”
  31. 31. Getting the most from Social Media 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31 Know your customers
  32. 32. Getting the most from Social Media 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32 Now you know where they are, what should you do?
  33. 33. Getting the most from Social Media 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33 Silo Marketing
  34. 34. Getting the most from Social Media 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34
  35. 35. Getting the most from Social Media 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35 Integration
  36. 36. Getting the most from Social Media 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36 Who Why When Where What How
  37. 37. Getting the most from Social Media 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37 What are the biggest mistakes to avoid? • Not having a plan • Not posting frequently/regularly • Expect to “monetise” Social Media • Not being committed to the long term
  38. 38. Getting the most from Social Media 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38 Top Tips Facebook • Ensure you have a Page for your business • Comment on pages that are relevant to your clients • Join Groups that are relevant to your clients and comment regularly • Watch what Influential People in your sector are doing • Make frequent Quality posts
  39. 39. Getting the most from Social Media 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39 Top Tips LinkedIn • Have a complete profile – including picture • Set up your FREE Company Page • Post regular Quality updates • Join Groups that are relevant to your clients and comment regularly • Watch what Influential people in your sector are doing
  40. 40. Getting the most from Social Media 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40 Top Tips Twitter • Follow People in your geographic target • Follow Influential People • Post regular Quality updates • Engage in Conversations • Watch what Influential People in your sector are doing
  41. 41. Getting the most from Social Media 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41 Top Tips Google Plus • Ensure you have a Page for your business • Comment on pages that are relevant to your clients • Join Groups that are relevant to your clients and comment regularly • Watch what Influential People in your sector are doing • Make frequent Quality posts
  42. 42. Getting the most from Social Media 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42 Use a tool
  43. 43. Getting the most from Social Media 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43
  44. 44. Getting the most from Social Media 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44
  45. 45. Getting the most from Social Media 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45
  46. 46. Getting the most from Social Media 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46 www.telegraph.co.uk/technology/advice/10135087/Strang e-readings-on-my-GPS.html Tweet This! 83 characters – leaves 47 for your message 18 characters – leaves 122 for your message
  47. 47. Getting the most from Social Media 47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 47 Tweet This Tomorrow
  48. 48. Getting the most from Social Media 48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 48 Tweet This Schedule
  49. 49. Getting the most from Social Media 49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 49 Tweet This Schedule
  50. 50. Getting the most from Social Media 50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 50
  51. 51. Getting the most from Social Media 51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 51 Setting up Analytics? www.google.com/analytics
  52. 52. Getting the most from Social Media 52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 52 www.mention.net
  53. 53. Getting the most from Social Media 53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 53
  54. 54. Getting the most from Social Media 54Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 54 Other tools are available
  55. 55. Getting the most from Social Media 55Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 55
  56. 56. Getting the most from Social Media 56Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 56 • + £100,000 T/O • 4 reviews in national media • 2 x interviews on BBC national radio • 6+ interviews on local radio • 6+ times in local media • 4+ new staff recruited Twitter Benefits
  57. 57. Getting the most from Social Media 57Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 57
  58. 58. Getting the most from Social Media 58Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 58
  59. 59. Getting the most from Social Media 59Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 59 What’s Next…….. • Understand WHERE Social Media fits in your Marketing Mix • Research WHICH Social Media sites are used by your market • Find out WHO in your business is the best person • SET UP business accounts and profiles • RESEARCH how the competition are using Social Media • FIND people/businesses to Like/Follow/Connect • GET POSTING • KEEP AT IT
  60. 60. Getting the most from Social Media 60Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 60 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 23 80 20 07966 54 71 46

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