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A presentation made to members of the Royal Institute of British Architects in Truro, September 24th 2013

A presentation made to members of the Royal Institute of British Architects in Truro, September 24th 2013

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Social Media for Architects Social Media for Architects Presentation Transcript

  • Social Media for Architects 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Noah Kalina 29.8m views on YouTube Now that’s the magic of web marketing
  • Social Media for Architects 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Web Marketing is a Marathon There are NO quick wins!
  • Social Media for Architects 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Reality Check • Social Networks • Business Networks • Viral • Video Marketing • Blogging • Twitter • QR Codes • Mobile • Pinterest Agenda
  • Social Media for Architects 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > World Wide Web – Reality Check
  • Social Media for Architects 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Vast Market Great Opportunity
  • Social Media for Architects 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 7.1bn 2.1bn 49m
  • Social Media for Architects 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Lots of money spent online
  • Social Media for Architects 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > SourceOfficeofNationalStatistics UK Online sales 2012 Ecommerce = £483bn Ecommerce = 19% by value B2C = £ 78.15bn B2B = £404.85bn
  • Social Media for Architects 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Lots of different ways to get online = Lots of time spent online
  • Social Media for Architects 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > PC Laptop Netbook Tablet Smart Phone WiFi 3G 4G
  • Social Media for Architects 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Is your business ready? Do you have • Phone systems in place to deal with calls? • People to deal with enquiries? • Stock to deal with uplift in orders? • Logistics in place to deliver on new orders? • Cashflow to meet increased demand?
  • Social Media for Architects 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling & relevant content?
  • Social Media for Architects 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Does it tell the right story? A – I – D – A – Grab the ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION
  • Social Media for Architects 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > What is Guerrilla E-Marketing? Guerrilla E-Marketing is an online marketing strategy in which unconventional means are utilised to • raise awareness • build credibility • convey an idea • promote a product using relatively small inputs to deliver proportionally large gains IT IS NOT A HARD SELL OPPORTUNITY
  • Social Media for Architects 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Why use Guerrilla E-Marketing? The Evolving Internet
  • Social Media for Architects 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Why use Guerrilla E-Marketing?
  • Social Media for Architects 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Online Networks – Benefits • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high return
  • Social Media for Architects 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Rule No. 1 Go where your clients are!
  • Social Media for Architects 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > www.surveymonkey.com
  • Social Media for Architects 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Online Networks
  • Social Media for Architects 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > SocialNetworking
  • Social Media for Architects 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Average age distribution across social network sites 0-17 18-24 25-34 35-44 45-54 55-64 65+ 15% 9% 18% 25% 19% 10% 3% Data source: Google Ad Planner
  • Social Media for Architects 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Social Media is the No. 1 online activity
  • Social Media for Architects 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 2/3rds of the Global Internet population visit Social Networks
  • Social Media for Architects 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 10% of all internet time is spent on Social Networks
  • Social Media for Architects 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > If Facebook was a country it would be 1/ China 2/ India 3/ Facebook 4/ USA 1.35 bn 1.24 bn 1.1 bn 313.9 m
  • Social Media for Architects 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Adds 1/2m users every day
  • Social Media for Architects 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 23bn minutes spent on Facebook EVERY day
  • Social Media for Architects 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 30bn • web links • news stories • blog posts shared each week
  • Social Media for Architects 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Facebook now has a greater share of the internet than
  • Social Media for Architects 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Changing the way people interact, share &shop
  • Social Media for Architects 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Facebook – Getting Started 3 Types of presence • Profile – personal • Page – business • Group – sharing
  • Social Media for Architects 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Facebook – Original Facebook Page
  • Social Media for Architects 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Facebook – Customised Page
  • Social Media for Architects 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Timeline Page
  • Social Media for Architects 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Social Networks – Build your profile - Groups • Find relevant pages and join the conversations • Find other Business Pages and join in • Find influential individuals and join in • Contribute and add value • Start your own group • Link back to your website
  • Social Media for Architects 48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Business Networks
  • Social Media for Architects 49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Over 238 million registered professional users
  • Social Media for Architects 51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > More than 3m companies have a FREE Linkedin Company Page
  • Social Media for Architects 53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Adds 5.25m new members every month
  • Social Media for Architects 54Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Linkedin – Getting Started – build profile
  • Social Media for Architects 55Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Develop your profile
  • Social Media for Architects 56Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Develop your free Company Page
  • Social Media for Architects 57Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Linkedin – Build FREE Company Page
  • Social Media for Architects 58Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Linkedin – Getting Started – make contacts
  • Social Media for Architects 59Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Linkedin – Getting Started – find groups
  • Social Media for Architects 60Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Linkedin – Research
  • Social Media for Architects 61Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Viral Marketing’s free…..pst pass it on
  • Social Media for Architects 62Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Get other people to do your marketing for you • It’s free • Give them something in return if possible Viral Marketing’s free…..pst pass it on
  • Social Media for Architects 63Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 20 40020 x 20 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2m Viral Marketing’s free…..pst pass it on
  • Social Media for Architects 64Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 65Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Viral Marketing -How • Refer a friend • Competitions • Video
  • Social Media for Architects 66Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 67Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 2nd most searched site on the internet
  • Social Media for Architects 68Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 1bn unique visits Each month
  • Social Media for Architects 69Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 100 hours of new content uploaded every minute
  • Social Media for Architects 70Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > YouTube clips now incorporated in Google Search results
  • Social Media for Architects 71Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Outsource to Video Production Company • DIY Your Video
  • Social Media for Architects 72Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Your Video
  • Social Media for Architects 73Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Your Video
  • Social Media for Architects 74Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Your Video
  • Social Media for Architects 75Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Teenage mum • Left school at 16 • Variety jobs • Posted pictures of applied make up • Posted video to YouTube • International TV Interviews • Makes a living from YouTube • Own range of Makeup • Computer Game
  • Social Media for Architects 76Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 77Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Look for an angle • Look for the competition • Get a feel for YouTube • Think how else it could be used Your Video
  • Social Media for Architects 78Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Prepare prepare prepare • Prepare and learn your script • use cue cards •Prepare your location • quiet and free from disturbance • Prepare yourself Your Video
  • Social Media for Architects 79Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 80Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 81Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 82Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updated
  • Social Media for Architects 83Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 84Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 85Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say
  • Social Media for Architects 86Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > It’s really easy to set up and run a blog 1/ Sign up 2/ Choose a look 3/ Get typing
  • Social Media for Architects 87Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > www.blogger.com www.wordpress.com
  • Social Media for Architects 88Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > TWITTER
  • Social Media for Architects 89Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > International companies Cisco IBM Dell Informational Services Nasa Marketing Donut Startup Donut Respected News Services BBC CNN Daily Telegraph The Times Celebrities Demi Moore Oprah Stephen Fry Jonathan Ross Britney Spears Small Businesses & Related William Grant – Estate Agent Matthew Franklin – MBF Design Architect Magazine – Magazine Fiona Davies – Interior Design Anthony Lloyd – Fallowfields Hotel Andy Poulton – Enterprise OMS Neal Pann – Architect 500m registered Businesses and Individuals
  • Social Media for Architects 90Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication tool
  • Social Media for Architects 91Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 92Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Write a short profile
  • Social Media for Architects 93Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Find People to Follow
  • Social Media for Architects 94Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Anything Twitter – What to Tweet
  • Social Media for Architects 95Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 96Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > QR Codes [Quick Reaction] Can contain • Web Address • Email Address • Telephone Number • Physical Address • Sales Message • Special Offer • Discount Code
  • Social Media for Architects 97Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 98Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 99Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • 15% only access internet via mobile device • Mobile web access passes desktop access • 30% of UK mobile users access the web via their phone every week Going Mobile
  • Social Media for Architects 100Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • How does your site look on a phone? • Is it “thumb proof”? • Does everything work? Going Mobile
  • Social Media for Architects 101Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Going Mobile
  • Social Media for Architects 102Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 103Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 104Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 105Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Social Media In a Nutshell Facebook I Like doughnuts Linkedin My skills include doughnut eating Viral Quick, share my doughnut YouTube Here I am, eating a doughnut Blog Stories about doughnuts Twitter I’m eating a doughnut QR Codes This squiggle goes to my doughnuts Mobile Get my doughnut on your phone Pinterest Lots of pictures of doughnuts
  • Social Media for Architects 106Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • Social Media for Architects 107Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Want some help with – o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o ……… in fact anything to do with your on-line marketing
  • Social Media for Architects 108Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 745 305 07966 547146 Remember to leave your contact details for a copy of the slides