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Linkedin, Networking for professionals

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LinkedIn is the de facto networking site for professionals and businesses looking to expand their network and engae with potential clients, suppliers and support. …

LinkedIn is the de facto networking site for professionals and businesses looking to expand their network and engae with potential clients, suppliers and support.

However, you have to be pro-active to get the best out of it - it's no good sitting back and expecting stuff to happen.

This is a presentation that provides a little detail about ho to get LinkedIn working for you

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  • 1. Networking for Professionals 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 2. Networking for Professionals 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Enterprise Online Marketing Solutions
  • 3. Networking for Professionals 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 4. Networking for Professionals 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 1. What is Linkedin 2. Signing Up 3. Building your Profile 4. Your Linkedin Page 5. Getting Involved 6. Recommendations 7. Inbox 8. Advertising 9. Going Mobile 10.Managing your Social
  • 5. Networking for Professionals 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Launched May 2003 • 36th Most Visited website • 2010 Valued at $1.575bn • IPO 2011 at $45 / share – valuing at $3bn • May 2013 - $176 / share – value now $20bn a brief history
  • 6. Networking for Professionals 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Over 225 million registered professional users
  • 7. Networking for Professionals 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 8. Networking for Professionals 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 9. Networking for Professionals 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > More than 3m companies have a Free Linkedin Company Page
  • 10. Networking for Professionals 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Adds 5.25m new members every month
  • 11. Networking for Professionals 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > is a great way to – • Build your professional network • Stay in touch with that network, • Build your profile, • Find opportunities • Place to market your business What is
  • 12. Networking for Professionals 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 6 Degrees of Separation
  • 13. Networking for Professionals 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Account Options
  • 14. Networking for Professionals 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 15. Networking for Professionals 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Personal Plus £5.95 / month
  • 16. Networking for Professionals 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 17. Networking for Professionals 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Either Upload your Resume [CV] OR Build your Profile Develop your profile
  • 18. Networking for Professionals 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Develop your profile
  • 19. Networking for Professionals 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 20. Networking for Professionals 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Develop your free Company Page
  • 21. Networking for Professionals 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Develop your free Company Page
  • 22. Networking for Professionals 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 23. Networking for Professionals 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 24. Networking for Professionals 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Link with people People Companies Location Groups Jobs
  • 25. Networking for Professionals 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Use Filters
  • 26. Networking for Professionals 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Link with people
  • 27. Networking for Professionals 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 2nd and 3rd Generation Contacts Link with people
  • 28. Networking for Professionals 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Beyond 3rd Generation Contacts Link with people
  • 29. Networking for Professionals 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Link with people Make it more personal
  • 30. Networking for Professionals 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Link with people
  • 31. Networking for Professionals 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Link with people
  • 32. Networking for Professionals 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Anatomy of your Linkedin page
  • 33. Networking for Professionals 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Post an update See who your Connections are Linking with Updates from your network
  • 34. Networking for Professionals 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 35. Networking for Professionals 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 36. Networking for Professionals 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 37. Networking for Professionals 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Message Centre
  • 38. Networking for Professionals 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 39. Networking for Professionals 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Working your Connections Add tags to group your contacts
  • 40. Networking for Professionals 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Working your Connections
  • 41. Networking for Professionals 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Find Groups Join Groups Join the conversation Putting to work
  • 42. Networking for Professionals 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Putting to work
  • 43. Networking for Professionals 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 44. Networking for Professionals 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 45. Networking for Professionals 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Recommendations
  • 46. Networking for Professionals 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 47. Networking for Professionals 47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > AdvertiseonLinkedin
  • 48. Networking for Professionals 48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Advertise on Linkedin
  • 49. Networking for Professionals 49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Cost – From $2 per click / $10 / day • or Pay per 1,000 impressions • no minimum Spend • no minimum campaign length • You choose how long to run for Advertise on Linkedin
  • 50. Networking for Professionals 50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Advertise on Linkedin
  • 51. Networking for Professionals 51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Advertise on Linkedin
  • 52. Networking for Professionals 52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Going Mobile
  • 53. Networking for Professionals 53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Managing your Social
  • 54. Networking for Professionals 54Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 55. Networking for Professionals 55Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 56. Networking for Professionals 56Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 57. Networking for Professionals 57Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 1. What is Linkedin 2. Signing Up 3. Building your Profile 4. Your Linkedin Page 5. Getting Involved 6. Recommendations 7. Inbox 8. Advertising 9. Going Mobile 10.Managing your Social
  • 58. Networking for Professionals 58Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Want some help with – o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o ……… in fact anything to do with your on- line marketing
  • 59. Networking for Professionals 59Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 745 305 07966 547146

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