Ignore Social Media at your Peril             Search Engine OptimisationAndy Poulton                                      ...
Ignore Social Media at your Peril          Search Engine Optimisation                                                     ...
Ignore Social Media at your Peril             Search Engine OptimisationAgenda • The Web – Reality Check • Networking • Go...
World Wide Web – Reality Check             Ignore Social Media at your Peril             Search Engine Optimisation       ...
Search Engineis a Marathon               Web Marketing Optimisation             Ignore Social Media at your Peril         ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine OptimisationOnline Networks – Why   • Stay in touch with exist...
Average age distribution across social network sites                 Ignore Social Media at your Peril                 Sea...
Ignore Social Media at your Peril             Search Engine Optimisation Social Media is       the                        ...
Ignore Social Media at your Peril             Search Engine Optimisation   10% of allinternet time is                     ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine OptimisationIf Facebook was a country it would be1/ China     ...
Ignore Social Media at your Peril             Search Engine Optimisation      Adds 1/2m                                   ...
Ignore Social Media at your Peril             Search Engine Optimisation     5bn minutes      spent on                    ...
Ignore Social Media at your Peril             Search Engine Optimisation                 1bn• web links• news stories     ...
Ignore Social Media at your Peril             Search Engine Optimisation    Facebook now     has a greater      share of t...
Ignore Social Media at your Peril             Search Engine Optimisation  3 Types of presence  • Profile – personal  • Pag...
Ignore Social Media at your Peril             Search Engine OptimisationBuild page                                        ...
Ignore Social Media at your Peril             Search Engine OptimisationAdd some WOW                                      ...
Ignore Social Media at your Peril             Search Engine OptimisationJoin the Conversation                             ...
Ignore Social Media at your Peril             Search Engine Optimisation • Search for pages • Search for groups • Start yo...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine OptimisationLinkedin – Networking for Professionals           ...
Ignore Social Media at your Peril             Search Engine OptimisationLinkedin – Networking for Professionals  More than...
Ignore Social Media at your Peril             Search Engine OptimisationLinkedin – Networking for Professionals     Adds 1...
Ignore Social Media at your Peril             Search Engine OptimisationDevelop Profile                                   ...
Ignore Social Media at your Peril             Search Engine OptimisationBuild Free Business Page         Company Profile  ...
Ignore Social Media at your Peril             Search Engine OptimisationBuild Networks   • Search for People   •Link to Pe...
Ignore Social Media at your Peril             Search Engine OptimisationBuild Networks• Search and Link                   ...
Ignore Social Media at your Peril             Search Engine OptimisationBuild Networks• Browse their Contacts             ...
Ignore Social Media at your Peril             Search Engine OptimisationFind Groups                                       ...
Ignore Social Media at your Peril             Search Engine OptimisationEngage in Answers                                 ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine OptimisationViral Marketing – How & Why       • Get other peop...
Viral Marketing – How & Why             Ignore Social Media at your Peril             Search Engine Optimisation          ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation  • Created queues outside stores                 ...
Ignore Social Media at your Peril             Search Engine OptimisationViral Marketing – How & Why• Refer a friend       ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation        2nd   most searched    site on the        ...
Ignore Social Media at your Peril             Search Engine Optimisation        3bn  videos watched     every day         ...
Ignore Social Media at your Peril             Search Engine Optimisation   YouTube clips       now  incorporated in       ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation  Your                               Video        ...
Ignore Social Media at your Peril             Search Engine OptimisationYour                               Video          ...
Ignore Social Media at your Peril             Search Engine Optimisation Your                               Video         ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation  Your                               Video     • G...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation    •   An easy way to update latest news    •   A...
Ignore Social Media at your Peril             Search Engine OptimisationWhen you have something to sellWhen you have somet...
Ignore Social Media at your Peril             Search Engine Optimisation           www.blogger.com                        ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                 T...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation310m Businesses and Individuals                   ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation    • Easy to use    • Easy way to keep in touch  ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation    • Great for brand awareness    • Great for “go...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine Optimisation At participating destinations • Show your Check i...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine OptimisationWhy Email Marketing?             It’s             ...
Ignore Social Media at your Peril             Search Engine OptimisationWhy Email Marketing?    It’s Not                  ...
Ignore Social Media at your Peril             Search Engine Optimisation                                                  ...
Ignore Social Media at your Peril             Search Engine OptimisationEmail Marketing – Measure                         ...
Agenda              Ignore Social Media at your Peril              Search Engine Optimisation     • The Web – Reality Chec...
Ignore Social Media at your Peril             Search Engine OptimisationAndy PoultonM: 07966 547146        andy@159.be    ...
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Ignore social media at your peril

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Social Media has come from a standing start to wielding immense influence over the past 4 years. Facebook grew from 0 to over 800m regular users and Linkedin has grown to a professional netwrking powerhouse of over 135m members, and that's just 2. YouTube, Twitter, Blogs and others all provide businesses with great marketing opportunities that could be fatal to ignore.

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Ignore social media at your peril

  1. 1. Ignore Social Media at your Peril Search Engine OptimisationAndy Poulton WiltsWebDesign.co.uk 1Slides available from www.wiltswebdesign.co.uk 1
  2. 2. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk Download Slides from www.159.be Slides Available fromSlides available www.wiltswebdesign.co.uk 2 from www.wiltswebdesign.co.uk 2
  3. 3. Ignore Social Media at your Peril Search Engine OptimisationAgenda • The Web – Reality Check • Networking • Going Viral • Video Marketing • Blogging WiltsWebDesign.co.uk • Twitter • Apps • Location 3Slides available from www.wiltswebdesign.co.uk 3
  4. 4. World Wide Web – Reality Check Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 4Slides available from www.wiltswebdesign.co.uk 4
  5. 5. Search Engineis a Marathon Web Marketing Optimisation Ignore Social Media at your Peril WiltsWebDesign.co.uk 5Slides available from www.wiltswebdesign.co.uk 5
  6. 6. Ignore Social Media at your Peril Search Engine Optimisation Web 3 dot zeroThe Internet is Evolving Superfast Broadband ???? Web 1 dot zero Web 2 dot zero Websites and email User Generated Content 1990 • Blogs WiltsWebDesign.co.uk • Networking 2004 Bulletin Boards 1978 6Slides available from www.wiltswebdesign.co.uk 6
  7. 7. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 7Slides available from www.wiltswebdesign.co.uk 7
  8. 8. Ignore Social Media at your Peril Search Engine OptimisationOnline Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets WiltsWebDesign.co.uk • Better understanding of related markets • Relative low cost of entry • Possible high return 8Slides available from www.wiltswebdesign.co.uk 8
  9. 9. Average age distribution across social network sites Ignore Social Media at your Peril Search Engine Optimisation 25% 19% 18% 15% 10% WiltsWebDesign.co.uk 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+ Data source: Google Ad Planner 9Slides available from www.wiltswebdesign.co.uk 9
  10. 10. Ignore Social Media at your Peril Search Engine Optimisation Social Media is the WiltsWebDesign.co.uk No. 1 online activity 10Slides available from www.wiltswebdesign.co.uk 10
  11. 11. Ignore Social Media at your Peril Search Engine Optimisation 10% of allinternet time is WiltsWebDesign.co.ukspent on Social Networks 11Slides available from www.wiltswebdesign.co.uk 11
  12. 12. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 12Slides available from www.wiltswebdesign.co.uk 12
  13. 13. Ignore Social Media at your Peril Search Engine OptimisationIf Facebook was a country it would be1/ China 1.33 bn2/ India 1.15 bn WiltsWebDesign.co.uk3/ Facebook 800 m4/ USA 311 m 13Slides available from www.wiltswebdesign.co.uk 13
  14. 14. Ignore Social Media at your Peril Search Engine Optimisation Adds 1/2m WiltsWebDesign.co.uk users every day 14Slides available from www.wiltswebdesign.co.uk 14
  15. 15. Ignore Social Media at your Peril Search Engine Optimisation 5bn minutes spent on WiltsWebDesign.co.uk Facebook EVERY day 15Slides available from www.wiltswebdesign.co.uk 15
  16. 16. Ignore Social Media at your Peril Search Engine Optimisation 1bn• web links• news stories WiltsWebDesign.co.uk• blog postsshared each week 16Slides available from www.wiltswebdesign.co.uk 16
  17. 17. Ignore Social Media at your Peril Search Engine Optimisation Facebook now has a greater share of the WiltsWebDesign.co.uk internet than 17Slides available from www.wiltswebdesign.co.uk 17
  18. 18. Ignore Social Media at your Peril Search Engine Optimisation 3 Types of presence • Profile – personal • Page – for businesses WiltsWebDesign.co.uk • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you. 18Slides available from www.wiltswebdesign.co.uk 18
  19. 19. Ignore Social Media at your Peril Search Engine OptimisationBuild page WiltsWebDesign.co.uk 19Slides available from www.wiltswebdesign.co.uk 19
  20. 20. Ignore Social Media at your Peril Search Engine OptimisationAdd some WOW WiltsWebDesign.co.uk 20Slides available from www.wiltswebdesign.co.uk 20
  21. 21. Ignore Social Media at your Peril Search Engine OptimisationJoin the Conversation WiltsWebDesign.co.uk 21Slides available from www.wiltswebdesign.co.uk 21
  22. 22. Ignore Social Media at your Peril Search Engine Optimisation • Search for pages • Search for groups • Start your own group WiltsWebDesign.co.uk • Join the discussions • Contribute and add value • Link back to your website 22Slides available from www.wiltswebdesign.co.uk 22
  23. 23. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk Business NetworksSlides available from www.wiltswebdesign.co.uk 23 23
  24. 24. Ignore Social Media at your Peril Search Engine OptimisationLinkedin – Networking for Professionals WiltsWebDesign.co.uk 24Slides available from www.wiltswebdesign.co.uk 24
  25. 25. Ignore Social Media at your Peril Search Engine OptimisationLinkedin – Networking for Professionals More than 2m companies have a Free Linkedin WiltsWebDesign.co.uk Company Page 25Slides available from www.wiltswebdesign.co.uk 25
  26. 26. Ignore Social Media at your Peril Search Engine OptimisationLinkedin – Networking for Professionals Adds 1m new members WiltsWebDesign.co.uk every 12 days 26Slides available from www.wiltswebdesign.co.uk 26
  27. 27. Ignore Social Media at your Peril Search Engine OptimisationDevelop Profile WiltsWebDesign.co.uk 27Slides available from www.wiltswebdesign.co.uk 27
  28. 28. Ignore Social Media at your Peril Search Engine OptimisationBuild Free Business Page Company Profile WiltsWebDesign.co.uk 28Slides available from www.wiltswebdesign.co.uk 28
  29. 29. Ignore Social Media at your Peril Search Engine OptimisationBuild Networks • Search for People •Link to People WiltsWebDesign.co.uk •Search their Contacts 29Slides available from www.wiltswebdesign.co.uk 29
  30. 30. Ignore Social Media at your Peril Search Engine OptimisationBuild Networks• Search and Link WiltsWebDesign.co.uk 30Slides available from www.wiltswebdesign.co.uk 30
  31. 31. Ignore Social Media at your Peril Search Engine OptimisationBuild Networks• Browse their Contacts WiltsWebDesign.co.uk 31Slides available from www.wiltswebdesign.co.uk 31
  32. 32. Ignore Social Media at your Peril Search Engine OptimisationFind Groups WiltsWebDesign.co.uk 32Slides available from www.wiltswebdesign.co.uk 32
  33. 33. Ignore Social Media at your Peril Search Engine OptimisationEngage in Answers WiltsWebDesign.co.uk 33Slides available from www.wiltswebdesign.co.uk 33
  34. 34. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 34Slides available from www.wiltswebdesign.co.uk 34
  35. 35. Ignore Social Media at your Peril Search Engine OptimisationViral Marketing – How & Why • Get other people to do your marketing for you • It’s free WiltsWebDesign.co.uk • Give them something in return if possible 35Slides available from www.wiltswebdesign.co.uk 35
  36. 36. Viral Marketing – How & Why Ignore Social Media at your Peril Search Engine Optimisation The Thresher ‘Virus’ WiltsWebDesign.co.uk 36Slides available from www.wiltswebdesign.co.uk 36
  37. 37. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 times 37Slides available from www.wiltswebdesign.co.uk 37
  38. 38. Ignore Social Media at your Peril Search Engine Optimisation • Created queues outside stores WiltsWebDesign.co.uk • National TV news coverage • National Radio coverage • National Print news coverage • Generated £15m T/O 38Slides available from www.wiltswebdesign.co.uk 38
  39. 39. Ignore Social Media at your Peril Search Engine OptimisationViral Marketing – How & Why• Refer a friend WiltsWebDesign.co.uk• Competitions• Video 39Slides available from www.wiltswebdesign.co.uk 39
  40. 40. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 40Slides available from www.wiltswebdesign.co.uk 40
  41. 41. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 41Slides available from www.wiltswebdesign.co.uk 41
  42. 42. Ignore Social Media at your Peril Search Engine Optimisation 2nd most searched site on the WiltsWebDesign.co.uk internet 42Slides available from www.wiltswebdesign.co.uk 42
  43. 43. Ignore Social Media at your Peril Search Engine Optimisation 3bn videos watched every day WiltsWebDesign.co.uk 43Slides available from www.wiltswebdesign.co.uk 43
  44. 44. Ignore Social Media at your Peril Search Engine Optimisation YouTube clips now incorporated in WiltsWebDesign.co.uk Google Search results 44Slides available from www.wiltswebdesign.co.uk 44
  45. 45. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 45Slides available from www.wiltswebdesign.co.uk 45
  46. 46. Ignore Social Media at your Peril Search Engine Optimisation Your Video WiltsWebDesign.co.uk • Outsource to Video Production Company • DIY 46Slides available from www.wiltswebdesign.co.uk 46
  47. 47. Ignore Social Media at your Peril Search Engine OptimisationYour Video WiltsWebDesign.co.uk 47Slides available from www.wiltswebdesign.co.uk 47
  48. 48. Ignore Social Media at your Peril Search Engine Optimisation Your Video WiltsWebDesign.co.uk 48Slides available from www.wiltswebdesign.co.uk 48
  49. 49. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 49Slides available from www.wiltswebdesign.co.uk 49
  50. 50. Ignore Social Media at your Peril Search Engine Optimisation Your Video • Get a feel for YouTube WiltsWebDesign.co.uk • Look at the competition • Look for an angle •Think how else it could be used 50Slides available from www.wiltswebdesign.co.uk 50
  51. 51. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 51Slides available from www.wiltswebdesign.co.uk 51
  52. 52. Ignore Social Media at your Peril Search Engine Optimisation • An easy way to update latest news • An informal way of communicating WiltsWebDesign.co.uk • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updated 52Slides available from www.wiltswebdesign.co.uk 52
  53. 53. Ignore Social Media at your Peril Search Engine OptimisationWhen you have something to sellWhen you have something new to offer WiltsWebDesign.co.ukWhen something changesWhen you have some newsWhen you have something to say 53Slides available from www.wiltswebdesign.co.uk 53
  54. 54. Ignore Social Media at your Peril Search Engine Optimisation www.blogger.com WiltsWebDesign.co.uk www.wordpress.com 54Slides available from www.wiltswebdesign.co.uk 54
  55. 55. Ignore Social Media at your Peril Search Engine Optimisation TWITTER WiltsWebDesign.co.uk 55Slides available from www.wiltswebdesign.co.uk 55
  56. 56. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 56Slides available from www.wiltswebdesign.co.uk 56
  57. 57. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 57Slides available from www.wiltswebdesign.co.uk 57
  58. 58. Ignore Social Media at your Peril Search Engine Optimisation310m Businesses and Individuals Informational Services International companies Nasa Cisco Marketing Donut IBM Respected News Services Startup Donut Dell BBC CNN Daily Telegraph Bath Chronicle Celebrities Small Businesses WiltsWebDesign.co.uk William Grant – FoxGrant Demi Moore Warren Cass – Business Scene Oprah Lindsay Smith – Team Pixie Stephen Fry Fiona Davies – Flame Interiors Jonathan Ross Anthony Lloyd – Fallowfields Hotel Britney Spears Neil Ryder – If Only Bryony Thomas – Clear Thought Consulting 58Slides available from www.wiltswebdesign.co.uk 58
  59. 59. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 59Slides available from www.wiltswebdesign.co.uk 59
  60. 60. Ignore Social Media at your Peril Search Engine Optimisation • Easy to use • Easy way to keep in touch • A way to reach potentially large market WiltsWebDesign.co.uk • Short sharp communication tool 60Slides available from www.wiltswebdesign.co.uk 60
  61. 61. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 61Slides available from www.wiltswebdesign.co.uk 61
  62. 62. Ignore Social Media at your Peril Search Engine Optimisation • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile WiltsWebDesign.co.uk • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 times 62Slides available from www.wiltswebdesign.co.uk 62
  63. 63. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk Location Marketing 63Slides available from www.wiltswebdesign.co.uk 63
  64. 64. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.ukwww.foursquare.com 64Slides available from www.wiltswebdesign.co.uk 64
  65. 65. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 65Slides available from www.wiltswebdesign.co.uk 65
  66. 66. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 66Slides available from www.wiltswebdesign.co.uk 66
  67. 67. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk Check In using an App on your phone 67Slides available from www.wiltswebdesign.co.uk 67
  68. 68. Ignore Social Media at your Peril Search Engine Optimisation At participating destinations • Show your Check in Badge • Show your Mayoral Badge WiltsWebDesign.co.uk • Earn Discount or Special Offer 68Slides available from www.wiltswebdesign.co.uk 68
  69. 69. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk Email Marketing 69Slides available from www.wiltswebdesign.co.uk 69
  70. 70. Ignore Social Media at your Peril Search Engine OptimisationWhy Email Marketing? It’s WiltsWebDesign.co.uk EffectiveSlides available from www.wiltswebdesign.co.uk 70 70
  71. 71. Ignore Social Media at your Peril Search Engine OptimisationWhy Email Marketing? It’s Not WiltsWebDesign.co.uk ExpensiveSlides available from www.wiltswebdesign.co.uk 71 71
  72. 72. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 72Slides available from www.wiltswebdesign.co.uk 72
  73. 73. Ignore Social Media at your Peril Search Engine OptimisationEmail Marketing – Measure WiltsWebDesign.co.uk 73Slides available from www.wiltswebdesign.co.uk 73
  74. 74. Agenda Ignore Social Media at your Peril Search Engine Optimisation • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing WiltsWebDesign.co.uk • Blogging • Twitter • Apps • Location 74Slides available from www.wiltswebdesign.co.uk 74
  75. 75. Ignore Social Media at your Peril Search Engine OptimisationAndy PoultonM: 07966 547146 andy@159.be WiltsWebDesign.co.uk andypoulton andypoulton 75Slides available from www.wiltswebdesign.co.uk 75
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