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How to get the most from your LinkedIn account

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LinkedIn is a great tool that you can use to build your business. You just have to move beyond Connections and learn how to use it effectively.

LinkedIn is a great tool that you can use to build your business. You just have to move beyond Connections and learn how to use it effectively.

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  • 1. Networking for Professionals 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 2. Networking for Professionals 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 1. What is Linkedin 2. Signing Up 3. Building your Profile 4. Your Linkedin Page 5. Getting Involved 6. Recommendations 7. Inbox 8. Advertising 9. Going Mobile 10.Managing your Social
  • 3. Networking for Professionals 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > in plain English https://www.youtube.com/watch?v=gdSpiJ0iJRM
  • 4. Networking for Professionals 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • Launched May 2003 • 36th Most Visited website • 2010 Valued at $1.575bn • IPO 2011 at $45 / share – valuing at $3bn • August 2014 - $206 / share – value now $25.4bn a brief history
  • 5. Networking for Professionals 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Over 313 million registered professional users
  • 6. Networking for Professionals 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 7. Networking for Professionals 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > DACH = German Speaking Nations MENA = Middle East & N. Africa LATAM = Latin America
  • 8. Networking for Professionals 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > More than 5m companies have a Free LinkedIn Company Page
  • 9. Networking for Professionals 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Adds 5.25m new members every month
  • 10. Networking for Professionals 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > is a great way to – • Build your professional network • Stay in touch with that network, • Build your profile, • Find opportunities • Place to market your business What is
  • 11. Networking for Professionals 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Account Options
  • 12. Networking for Professionals 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 13. Networking for Professionals 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Personal Plus £5.95 / month
  • 14. Networking for Professionals 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 15. Networking for Professionals 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Either Upload your Resume [CV] OR Build your Profile Develop your profile
  • 16. Networking for Professionals 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Develop your profile
  • 17. Networking for Professionals 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 18. Networking for Professionals 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Develop your free Company Page
  • 19. Networking for Professionals 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Develop your free Company Page
  • 20. Networking for Professionals 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 21. Networking for Professionals 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Link with people
  • 22. Networking for Professionals 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Use Filters
  • 23. Networking for Professionals 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Your Network Your Connections 1st degree Your Connections Connections 2nd degree 3rd degree
  • 24. Networking for Professionals 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Your Network 1st degree 2nd degree 3rd degree You can see all of their information You can see all of their information and send an invitation to Connect You may be able to see all of their information and send an invitation. This depends on their settings and your account type. Out of Network You can only contact them through an InMail
  • 25. Networking for Professionals 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Beyond 3rd Generation Contacts Link with people
  • 26. Networking for Professionals 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 27. Networking for Professionals 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Link with people
  • 28. Networking for Professionals 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Link with people
  • 29. Networking for Professionals 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Link with people
  • 30. Networking for Professionals 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Anatomy of your Linkedin page
  • 31. Networking for Professionals 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > See who your Connections are Linking with Updates from your network Post an update
  • 32. Networking for Professionals 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 33. Networking for Professionals 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 34. Networking for Professionals 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 35. Networking for Professionals 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Message Centre
  • 36. Networking for Professionals 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 37. Networking for Professionals 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Working your Connections Add tags to group your contacts
  • 38. Networking for Professionals 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Working your Connections Sort and Filter your Contacts
  • 39. Networking for Professionals 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Working your Connections Communicating with your Contacts
  • 40. Networking for Professionals 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Find Groups Join Groups Join the conversation Putting to work
  • 41. Networking for Professionals 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Putting to work
  • 42. Networking for Professionals 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 43. Networking for Professionals 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Posts from Top Contributors
  • 44. Networking for Professionals 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Recommendations
  • 45. Networking for Professionals 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Recommendations
  • 46. Networking for Professionals 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 47. Networking for Professionals 47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > AdvertiseonLinkedin
  • 48. Networking for Professionals 48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Advertise on Linkedin
  • 49. Networking for Professionals 49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > • $5.00 Starting fee • Pay per Click - Minimum commitment o From $2 per click o $10 / day • CPM - Pay per 1,000 impressions o Minimum = $2.00/1,000 • no minimum Spend • no minimum campaign length Advertise on Linkedin Cost
  • 50. Networking for Professionals 50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Advertise on Linkedin
  • 51. Networking for Professionals 51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Advertise on Linkedin
  • 52. Networking for Professionals 52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Going Mobile
  • 53. Networking for Professionals 53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Managing your Social
  • 54. Networking for Professionals 54Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  • 55. Networking for Professionals 55Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Making an update
  • 56. Networking for Professionals 56Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > scheduling an update
  • 57. Networking for Professionals 57Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 1. What is Linkedin 2. Signing Up 3. Building your Profile 4. Your Linkedin Page 5. Getting Involved 6. Recommendations 7. Inbox 8. Advertising 9. Going Mobile 10.Managing your Social
  • 58. Networking for Professionals 58Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Want some help with – o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o ……… in fact anything to do with your on-line marketing
  • 59. Networking for Professionals 59Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton - https://twitter.com/andypoulton Linkedin AndyPoulton - https://www.linkedin.com/in/andypoulton Phone me 01793 23 80 20 07966 547 146

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