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A presentation delivered to the North and West Wilts FSB on Thursday March 10th at Whitley Golf Club, Melksham

A presentation delivered to the North and West Wilts FSB on Thursday March 10th at Whitley Golf Club, Melksham

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Guerrilla Marketing Guerrilla Marketing Presentation Transcript

  • Guerrilla e-marketing Join the r-evolutionwww.businesslink.gov.uk/southwest/eventspresentations 1
  • www.businesslink.gov.uk/southwest/eventspresentations 2
  • Noah Kalina 17m views on YouTube in 3 years Now that’s the magic of web marketingwww.businesslink.gov.uk/southwest/eventspresentations 3
  • Guerrilla e-marketing Join the r-evolutionwww.businesslink.gov.uk/southwest/eventspresentations 4
  • www.businesslink.gov.uk/southwest/eventspresentations 5
  • House Keeping – FIRE!!!!!www.businesslink.gov.uk/southwest/eventspresentations 6
  • House Keeping - Comfortwww.businesslink.gov.uk/southwest/eventspresentations 7
  • House Keeping – Peace Keepingwww.businesslink.gov.uk/southwest/eventspresentations 8
  • Introduction – Andy Poulton, IT Specialistwww.businesslink.gov.uk/southwest/eventspresentations 9
  • www.businesslink.gov.uk/southwest/eventspresentations 10
  • www.businesslink.gov.uk/southwest/eventspresentations 11
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 12
  • World Wide Web – Reality Checkwww.businesslink.gov.uk/southwest/eventspresentations 13
  • World Wide Web – Reality Check Vast Market Opportunitywww.businesslink.gov.uk/southwest/eventspresentations 14
  • World Wide Web – Reality Check 6.5 Bn 1.5 Bn 46mwww.businesslink.gov.uk/southwest/eventspresentations 15
  • World Wide Web – Reality Check Lots of money spent onlinewww.businesslink.gov.uk/southwest/eventspresentations 16
  • World Wide Web – Reality Check 2009 2010£88 bn £118 bn£150 bn £200 bnwww.businesslink.gov.uk/southwest/eventspresentations 17
  • • World Wide Web – Reality Check 120 118 100 80 88 60 64.3 40 46.6 £ Bn 29.8 20 20.4 0 2005 2006 2007 2008 2009 2010Source IMRGwww.businesslink.gov.uk/southwest/eventspresentations 18
  • World Wide Web – Reality Check New ways of working means People spend more and more time onlinewww.businesslink.gov.uk/southwest/eventspresentations 19
  • World Wide Web – Reality CheckPCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4Gwww.businesslink.gov.uk/southwest/eventspresentations 20
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 21
  • Online Networkswww.businesslink.gov.uk/southwest/eventspresentations 22
  • Online Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high returnwww.businesslink.gov.uk/southwest/eventspresentations 23
  • www.businesslink.gov.uk/southwest/eventspresentations 24
  • Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+www.businesslink.gov.uk/southwest/eventspresentations Data source: Google Ad Planner 25
  • Social NetworksSocial Media is the No. 1 online activitywww.businesslink.gov.uk/southwest/eventspresentations 26
  • Social Networks 2/3rds of the Global Internet population visit Social Networkswww.businesslink.gov.uk/southwest/eventspresentations 27
  • Social Networks 10% of allinternet time isspent on Social Networkswww.businesslink.gov.uk/southwest/eventspresentations 28
  • Social Networks www.facebook.comwww.businesslink.gov.uk/southwest/eventspresentations 29
  • Facebook If Facebook was a country it would be1/ China2/ India3/ Facebook4/ USAwww.businesslink.gov.uk/southwest/eventspresentations 30
  • Facebook Adds 1/2m users every daywww.businesslink.gov.uk/southwest/eventspresentations 31
  • Facebook 5bn minutes spent on Facebook EVERY daywww.businesslink.gov.uk/southwest/eventspresentations 32
  • Facebook 1bn• web links• news stories• blog postsshared each weekwww.businesslink.gov.uk/southwest/eventspresentations 33
  • Facebook Facebook now has a greater share of the internet thanwww.businesslink.gov.uk/southwest/eventspresentations 34
  • Facebook 3 Types of presence • Profile – personal • Page – for businesses • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you.www.businesslink.gov.uk/southwest/eventspresentations 35
  • Facebook – Advertising • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackwww.businesslink.gov.uk/southwest/eventspresentations 36
  • Business Networkswww.businesslink.gov.uk/southwest/eventspresentations 37
  • Linkedin – Networking for Professionalswww.businesslink.gov.uk/southwest/eventspresentations 38
  • Linkedin – Networking for Professionals 90 millionregistered professional users in more than 200 countrieswww.businesslink.gov.uk/southwest/eventspresentations 39
  • Linkedin – Networking for Professionals More than 50% located outside of the USAwww.businesslink.gov.uk/southwest/eventspresentations 40
  • Linkedin – Networking for Professionals More than 1mcompanies have a LinkedinCompany Pagewww.businesslink.gov.uk/southwest/eventspresentations 41
  • Linkedin – Networking for Professionals Adds 1m new members every 12 dayswww.businesslink.gov.uk/southwest/eventspresentations 42
  • Linkedin – Networking for Professionals More than 2bnpeople searches in 2010www.businesslink.gov.uk/southwest/eventspresentations 43
  • Linkedin – Profile Personal Profile Company Profilewww.businesslink.gov.uk/southwest/eventspresentations 44
  • Linkedin – Advertise • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackwww.businesslink.gov.uk/southwest/eventspresentations 45
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 46
  • www.businesslink.gov.uk/southwest/eventspresentations 47
  • Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possiblewww.businesslink.gov.uk/southwest/eventspresentations 48
  • Viral Marketing – How & Why 20 20 x 20 400 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2mwww.businesslink.gov.uk/southwest/eventspresentations 49
  • Viral Marketing – How & Why The Thresher ‘Virus’www.businesslink.gov.uk/southwest/eventspresentations 50
  • Viral Marketing – How & Why • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 timeswww.businesslink.gov.uk/southwest/eventspresentations 51
  • Viral Marketing – How & Why • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/Owww.businesslink.gov.uk/southwest/eventspresentations 52
  • Britain’s Got Talent Over 70m viewings in 1 weekwww.businesslink.gov.uk/southwest/eventspresentations 53
  • Viral Marketing -How • Refer a friend • Competitions • Videowww.businesslink.gov.uk/southwest/eventspresentations 54
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 55
  • Video Marketingwww.businesslink.gov.uk/southwest/eventspresentations 56
  • Video Marketing 2nd most searched site on the internetwww.businesslink.gov.uk/southwest/eventspresentations 57
  • Video Marketing 2bn videos watched every daywww.businesslink.gov.uk/southwest/eventspresentations 58
  • Video Marketing 24 hours of new content uploaded every minutewww.businesslink.gov.uk/southwest/eventspresentations 59
  • Video Marketing Average person spends 15 minutes on YouTube every daywww.businesslink.gov.uk/southwest/eventspresentations 60
  • Video Marketing 70% of YouTube activity takes place outside of the USAwww.businesslink.gov.uk/southwest/eventspresentations 61
  • Video Marketing YouTube clips now incorporated in Google Search resultswww.businesslink.gov.uk/southwest/eventspresentations 62
  • Video Marketing Your Video • Outsource to Video Production Company • DIYwww.businesslink.gov.uk/southwest/eventspresentations 63
  • Video Marketing Your Videowww.businesslink.gov.uk/southwest/eventspresentations 64
  • Video Marketing Your Videowww.businesslink.gov.uk/southwest/eventspresentations 65
  • Team Pixiewww.businesslink.gov.uk/southwest/eventspresentations 66
  • Video Marketing Your Video • Get a feel for YouTube • Look at the competition • Look for an angle •Think how else it could be usedwww.businesslink.gov.uk/southwest/eventspresentations 67
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 68
  • www.businesslink.gov.uk/southwest/eventspresentations 69
  • Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updatedwww.businesslink.gov.uk/southwest/eventspresentations 70
  • Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to saywww.businesslink.gov.uk/southwest/eventspresentations 71
  • Blogging – Where www.blogger.com www.wordpress.comwww.businesslink.gov.uk/southwest/eventspresentations 72
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 73
  • TWITTERwww.businesslink.gov.uk/southwest/eventspresentations 74
  • www.businesslink.gov.uk/southwest/eventspresentations 75
  • Twitterwww.businesslink.gov.uk/southwest/eventspresentations 76
  • Twitter – Who185m Businesses and Individuals International companies Informational Services Cisco Nasa IBM Respected News Services Marketing Donut Dell BBC Startup Donut CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Small Businesses Stephen Fry William Grant – FoxGrant Jonathan Ross Warren Cass – Business Scene Britney Spears Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consultingwww.businesslink.gov.uk/southwest/eventspresentations 77
  • Twitter – Why • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication toolwww.businesslink.gov.uk/southwest/eventspresentations 78
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 79
  • Appswww.businesslink.gov.uk/southwest/eventspresentations 80
  • Apps • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 timeswww.businesslink.gov.uk/southwest/eventspresentations 81
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 82
  • What’s on the Horizon?www.businesslink.gov.uk/southwest/eventspresentations 83
  • Location Marketingwww.businesslink.gov.uk/southwest/eventspresentations 84
  • Location Marketingwww.businesslink.gov.uk/southwest/eventspresentations 85
  • Augmented Realitywww.businesslink.gov.uk/southwest/eventspresentations 86
  • www.businesslink.gov.uk/southwest/eventspresentations 87
  • Grouponwww.businesslink.gov.uk/southwest/eventspresentations 88
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 89
  • Old Hat – but still relevantwww.businesslink.gov.uk/southwest/eventspresentations 90
  • www.businesslink.gov.uk/southwest/eventspresentations 91
  • Probably the greatest marketing opportunity known!www.businesslink.gov.uk/southwest/eventspresentations 92
  • Email Marketingwww.businesslink.gov.uk/southwest/eventspresentations 93
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 94
  • ContactAndy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.ukwww.businesslink.gov.uk/southwest/eventspresentations 95