Web<br />Marketing<br />
Agenda<br /><ul><li> The Web – Reality Check
 “Old Hat”
Networking
 Going Viral
 Video Marketing
 Blogging
Twitter
 Apps
 On the Horizon</li></li></ul><li>World Wide Web – Reality Check<br />
Web Marketing is a Marathon<br />
This is a Sprint<br />
World Wide Web – Reality Check<br />Vast Market <br />Opportunity<br />
World Wide Web – Reality Check<br />	6.9 Bn<br />	1.7 Bn<br />	47 m<br />
World Wide Web – Reality Check<br />Lots of money spent online<br />
World Wide Web – Reality Check<br />2009       2010<br />£88 bn    £118 bn<br />£150 bn  £200 bn<br />
World Wide Web – Reality Check<br />£ Bn<br />Source IMRG<br />
World Wide Web – Reality Check<br />New ways of working & more<br />things to do means people <br />spend more and more ti...
World Wide Web – Reality Check<br />PC<br />Laptop<br />Netbook<br />iPad / Tablets<br />iPhone / Smart Phone<br />WiFi<br...
Old Hat – but still relevant<br />
Get Found<br />Search Engine Optimisation [SEO] <br />Google Base<br />
Get Found<br />Search Engine Optimisation [SEO] <br />83% of web users use Search Engines<br />95% use Google<br />50% of ...
Get Found<br />Google Local<br />www.google.com/places<br />
Probably  the greatest marketing opportunityknown!<br />
Get Found<br />Google Ads<br />Google Adwords<br />
Email Marketing<br />
Why Email Marketing?<br />It’s Effective<br />
Why Email Marketing?<br />It’s Not Expensive<br />
Email Marketing – Measure by Measure<br />
Online Networks – Why<br />The Internet is Evolving <br />Web 3 dot zero<br />????<br />Web 2 dot zero<br />User Generated...
 Networking</li></ul>2001<br />Web 1 dot zero<br />Websites and email<br />1990<br />Bulletin Boards<br />1978<br />
Time to First 50m Audience<br />38 Years<br />13 Years<br />4 Years<br />		2 Years<br />
Online Networks<br />
Online Networks – Why <br /><ul><li> Stay in touch with existing clients
 Reach out to new audiences and markets
 Better understanding of related markets
 Relative low cost of entry
 Possible high return</li></li></ul><li>Social Networks<br />
Average age distribution across social network sites<br />25%<br />19%<br />18%<br />15%<br />10%<br />9%<br />3%<br />18-...
Social Networks<br />Social Media is the <br />No. 1 <br />online activity<br />
Social Networks<br />2/3rds of the Global Internet population visit Social Networks<br />
Social Networks<br />10% of all internet time is spent on Social Networks<br />
Social Networks<br />www.facebook.com<br />
Facebook<br />If Facebook was a country it would be<br />1/ China<br />2/ India<br />3/ Facebook<br />4/ USA<br />1.33 bn<...
Facebook<br />Adds 1/2musers every day<br />
Facebook<br />5bn minutesspent on Facebook EVERY day<br />
Facebook<br />1bn<br /><ul><li>web links
news stories
blog posts</li></ul>shared each week<br />
Facebook<br />Facebook now has a greatershare of theinternet than<br />
Facebook<br />3 Types of presence<br /><ul><li> Profile – personal
 Page – for businesses
 Groups -  for anyone</li></ul>Each has unique benefits and negatives. Research to ensure you choose what’s best for you.<...
Facebook – Get Started – build profile<br />
Facebook – Get Started – build page<br />
Facebook – Get Started – Join In<br />
Facebook – Advertising<br /><ul><li>Targeted
Either Cost per Click or Cost per 1,000 impressions
Measurable
Controllable
Daily Budget
Scheduling
Test, Measure, Feedback</li></li></ul><li>Social Networks – Profile BuildingGroups<br /><ul><li> Search for groups
 Join some groups
 Start your own group
 Contribute and add value
 Link back to your website</li></li></ul><li>Business Networks<br />
Linkedin – Networking for Professionals<br />
Linkedin – Networking for Professionals<br />100 million<br />registered professional users in more than<br />200 countrie...
Linkedin – Networking for Professionals<br />More than 50%located outside of the USA<br />
Linkedin – Networking for Professionals<br />More than 1mcompanies have a Linkedin Company Page<br />
Linkedin – Networking for Professionals<br />Adds 1mnew members every 12 days<br />
Linkedin – Networking for Professionals<br />More than 2bnpeople searchesin 2010<br />
Linkedin – Getting Started – build profile<br />Personal Profile<br />
Linkedin – Getting Started – build profile<br />Company Profile<br />
Linkedin – Getting Started – make contacts<br />
Linkedin – Getting Started – find groups<br />
Linkedin – Getting Started – Answers<br />
Linkedin – Advertise<br /><ul><li>Targeted
Either Cost per Click or Cost per 1,000 impressions
Measurable
Controllable
Daily Budget
Scheduling
Test, Measure, Feedback</li></li></ul><li>Viral Marketing’s free…..pst pass it on<br />
Viral Marketing – How & Why<br /> Get other people to do your marketing for you<br /> It’s free<br /> Give them something ...
20<br />400<br />20 x 20<br />400 x 20<br />8000<br />8000 x 20<br />160,000<br />3.2m<br />160,000 x 20<br />Viral Market...
Viral Marketing – How & Why<br />The Thresher ‘Virus’<br />
Viral Marketing – How & Why<br /><ul><li>Discount Voucher intended for Suppliers and their Friends
Circulated via chat-rooms, blogs and email 800,000 times</li></li></ul><li>Viral Marketing – How & Why<br /><ul><li>Create...
National TV news coverage
National Radio coverage
National Print news coverage
Generated a rumoured £15m T/O</li></li></ul><li>Viral Marketing -How<br />  Refer a friend<br />  Competitions<br />  Vide...
Video Marketing <br />
Video Marketing <br />2ndmost searchedsite on theinternet<br />
Video Marketing <br />2bnvideos watchedevery day<br />
Video Marketing <br />24 hoursof new contentuploaded everyminute<br />
Video Marketing <br />Average personspends15 minuteson YouTube every day<br />
Upcoming SlideShare
Loading in...5
×

Guerrilla E-Marketing for Staple Hill Chamber of Trade

394

Published on

A Guerrilla E-Marketing presentation for the Staple Hill Chamber of Trade in Bristol looking at Facebook, YouTube, LinkedIn, Twitter, FourSquare and Groupon

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
394
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Guerrilla E-Marketing for Staple Hill Chamber of Trade

  1. 1. Web<br />Marketing<br />
  2. 2. Agenda<br /><ul><li> The Web – Reality Check
  3. 3. “Old Hat”
  4. 4. Networking
  5. 5. Going Viral
  6. 6. Video Marketing
  7. 7. Blogging
  8. 8. Twitter
  9. 9. Apps
  10. 10. On the Horizon</li></li></ul><li>World Wide Web – Reality Check<br />
  11. 11. Web Marketing is a Marathon<br />
  12. 12. This is a Sprint<br />
  13. 13. World Wide Web – Reality Check<br />Vast Market <br />Opportunity<br />
  14. 14. World Wide Web – Reality Check<br /> 6.9 Bn<br /> 1.7 Bn<br /> 47 m<br />
  15. 15. World Wide Web – Reality Check<br />Lots of money spent online<br />
  16. 16. World Wide Web – Reality Check<br />2009 2010<br />£88 bn £118 bn<br />£150 bn £200 bn<br />
  17. 17. World Wide Web – Reality Check<br />£ Bn<br />Source IMRG<br />
  18. 18. World Wide Web – Reality Check<br />New ways of working & more<br />things to do means people <br />spend more and more time<br />online<br />
  19. 19. World Wide Web – Reality Check<br />PC<br />Laptop<br />Netbook<br />iPad / Tablets<br />iPhone / Smart Phone<br />WiFi<br />3G<br />4G<br />
  20. 20. Old Hat – but still relevant<br />
  21. 21.
  22. 22. Get Found<br />Search Engine Optimisation [SEO] <br />Google Base<br />
  23. 23. Get Found<br />Search Engine Optimisation [SEO] <br />83% of web users use Search Engines<br />95% use Google<br />50% of users go beyond page 1<br />10% of users venture past page 2<br />
  24. 24. Get Found<br />Google Local<br />www.google.com/places<br />
  25. 25. Probably the greatest marketing opportunityknown!<br />
  26. 26. Get Found<br />Google Ads<br />Google Adwords<br />
  27. 27. Email Marketing<br />
  28. 28. Why Email Marketing?<br />It’s Effective<br />
  29. 29. Why Email Marketing?<br />It’s Not Expensive<br />
  30. 30.
  31. 31. Email Marketing – Measure by Measure<br />
  32. 32. Online Networks – Why<br />The Internet is Evolving <br />Web 3 dot zero<br />????<br />Web 2 dot zero<br />User Generated Content<br /><ul><li> Blogs
  33. 33. Networking</li></ul>2001<br />Web 1 dot zero<br />Websites and email<br />1990<br />Bulletin Boards<br />1978<br />
  34. 34. Time to First 50m Audience<br />38 Years<br />13 Years<br />4 Years<br /> 2 Years<br />
  35. 35. Online Networks<br />
  36. 36. Online Networks – Why <br /><ul><li> Stay in touch with existing clients
  37. 37. Reach out to new audiences and markets
  38. 38. Better understanding of related markets
  39. 39. Relative low cost of entry
  40. 40. Possible high return</li></li></ul><li>Social Networks<br />
  41. 41. Average age distribution across social network sites<br />25%<br />19%<br />18%<br />15%<br />10%<br />9%<br />3%<br />18-24<br />0-17<br />25-34<br />35-44<br />45-54<br />55-64<br />65+<br />Data source: Google Ad Planner<br />
  42. 42. Social Networks<br />Social Media is the <br />No. 1 <br />online activity<br />
  43. 43. Social Networks<br />2/3rds of the Global Internet population visit Social Networks<br />
  44. 44. Social Networks<br />10% of all internet time is spent on Social Networks<br />
  45. 45. Social Networks<br />www.facebook.com<br />
  46. 46. Facebook<br />If Facebook was a country it would be<br />1/ China<br />2/ India<br />3/ Facebook<br />4/ USA<br />1.33 bn<br />1.15 bn<br />650 m<br />311 m<br />
  47. 47. Facebook<br />Adds 1/2musers every day<br />
  48. 48. Facebook<br />5bn minutesspent on Facebook EVERY day<br />
  49. 49. Facebook<br />1bn<br /><ul><li>web links
  50. 50. news stories
  51. 51. blog posts</li></ul>shared each week<br />
  52. 52. Facebook<br />Facebook now has a greatershare of theinternet than<br />
  53. 53. Facebook<br />3 Types of presence<br /><ul><li> Profile – personal
  54. 54. Page – for businesses
  55. 55. Groups - for anyone</li></ul>Each has unique benefits and negatives. Research to ensure you choose what’s best for you.<br />
  56. 56. Facebook – Get Started – build profile<br />
  57. 57. Facebook – Get Started – build page<br />
  58. 58. Facebook – Get Started – Join In<br />
  59. 59. Facebook – Advertising<br /><ul><li>Targeted
  60. 60. Either Cost per Click or Cost per 1,000 impressions
  61. 61. Measurable
  62. 62. Controllable
  63. 63. Daily Budget
  64. 64. Scheduling
  65. 65. Test, Measure, Feedback</li></li></ul><li>Social Networks – Profile BuildingGroups<br /><ul><li> Search for groups
  66. 66. Join some groups
  67. 67. Start your own group
  68. 68. Contribute and add value
  69. 69. Link back to your website</li></li></ul><li>Business Networks<br />
  70. 70. Linkedin – Networking for Professionals<br />
  71. 71. Linkedin – Networking for Professionals<br />100 million<br />registered professional users in more than<br />200 countries<br />
  72. 72. Linkedin – Networking for Professionals<br />More than 50%located outside of the USA<br />
  73. 73. Linkedin – Networking for Professionals<br />More than 1mcompanies have a Linkedin Company Page<br />
  74. 74. Linkedin – Networking for Professionals<br />Adds 1mnew members every 12 days<br />
  75. 75. Linkedin – Networking for Professionals<br />More than 2bnpeople searchesin 2010<br />
  76. 76. Linkedin – Getting Started – build profile<br />Personal Profile<br />
  77. 77. Linkedin – Getting Started – build profile<br />Company Profile<br />
  78. 78. Linkedin – Getting Started – make contacts<br />
  79. 79. Linkedin – Getting Started – find groups<br />
  80. 80. Linkedin – Getting Started – Answers<br />
  81. 81. Linkedin – Advertise<br /><ul><li>Targeted
  82. 82. Either Cost per Click or Cost per 1,000 impressions
  83. 83. Measurable
  84. 84. Controllable
  85. 85. Daily Budget
  86. 86. Scheduling
  87. 87. Test, Measure, Feedback</li></li></ul><li>Viral Marketing’s free…..pst pass it on<br />
  88. 88. Viral Marketing – How & Why<br /> Get other people to do your marketing for you<br /> It’s free<br /> Give them something in return if possible<br />
  89. 89. 20<br />400<br />20 x 20<br />400 x 20<br />8000<br />8000 x 20<br />160,000<br />3.2m<br />160,000 x 20<br />Viral Marketing – How & Why<br />
  90. 90. Viral Marketing – How & Why<br />The Thresher ‘Virus’<br />
  91. 91. Viral Marketing – How & Why<br /><ul><li>Discount Voucher intended for Suppliers and their Friends
  92. 92. Circulated via chat-rooms, blogs and email 800,000 times</li></li></ul><li>Viral Marketing – How & Why<br /><ul><li>Created queues outside stores
  93. 93. National TV news coverage
  94. 94. National Radio coverage
  95. 95. National Print news coverage
  96. 96. Generated a rumoured £15m T/O</li></li></ul><li>Viral Marketing -How<br /> Refer a friend<br /> Competitions<br /> Video<br />
  97. 97. Video Marketing <br />
  98. 98. Video Marketing <br />2ndmost searchedsite on theinternet<br />
  99. 99. Video Marketing <br />2bnvideos watchedevery day<br />
  100. 100. Video Marketing <br />24 hoursof new contentuploaded everyminute<br />
  101. 101. Video Marketing <br />Average personspends15 minuteson YouTube every day<br />
  102. 102. Video Marketing <br />70% of YouTube activity takes place outside of the USA<br />
  103. 103. Video Marketing <br />YouTube clips now incorporated in Google Search results<br />
  104. 104. Video Marketing<br />Your Video<br /><ul><li>Outsource to Video Production Company
  105. 105. DIY</li></li></ul><li>Video Marketing<br />Your Video<br />
  106. 106. Video Marketing<br />Your Video<br />
  107. 107. Video Marketing <br />Team Pixie<br />www.teampixie.co.uk<br />
  108. 108. Video Marketing <br />Your Video<br /><ul><li> Get a feel for YouTube
  109. 109. Look at the competition
  110. 110. Look for an angle
  111. 111. Think how else it could be used</li></li></ul><li>
  112. 112. Blogging – Why<br /><ul><li> An easy way to update latest news
  113. 113. An informal way of communicating
  114. 114. Helps with the search engine position of your website
  115. 115. Opens your business to a wider audience
  116. 116. Helps keep your clients updated</li></li></ul><li>Blogging – When<br />When you have something to sell<br />When you have something new to offer<br />When something changes<br />When you have some news<br />When you have something to say<br />
  117. 117. Blogging – Where<br />www.blogger.com<br />www.wordpress.com<br />
  118. 118. TWITTER<br />
  119. 119. Twitter<br />
  120. 120. Twitter – Who<br />230m Businesses and Individuals <br />International companiesCiscoIBMDell<br />Informational ServicesNasaMarketing DonutStartup Donut<br />Respected News ServicesBBCCNNDaily TelegraphBath Chronicle<br />CelebritiesDemi MooreOprahStephen FryJonathan RossBritney Spears<br />Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting<br />
  121. 121. Twitter – Who<br />
  122. 122. Twitter – Why<br /><ul><li> Easy to use
  123. 123. Easy way to keep in touch
  124. 124. A way to reach potentially large market
  125. 125. Short sharp communication tool</li></li></ul><li>Twitter – How<br />Go to www.twitter.com<br />
  126. 126. Twitter – How<br />Write a short profile<br />
  127. 127. Twitter – What to Tweet<br />Anything<br />
  128. 128. Apps<br />
  129. 129. Apps<br /><ul><li>Great for brand awareness
  130. 130. Great for “going viral”
  131. 131. Brand visibility every time someone uses their Mobile
  132. 132. Can cost as little as £5,000 to develop
  133. 133. Even a bad app is downloaded 100,000 times</li></li></ul><li>Location Marketing<br />
  134. 134. Location Marketing<br />www.foursquare.com<br />
  135. 135. Location Marketing – www.foursquare.com<br />How does it work?<br />Check In using an App on your phone<br />
  136. 136. Location Marketing – www.foursquare.com<br />How does it work?<br />Gain Badges / Points<br />
  137. 137. Location Marketing – www.foursquare.com<br />At participating destinations<br /><ul><li> Show your Check in Badge
  138. 138. Show your Mayoral Badge
  139. 139. Earn Discount or Special Offer</li></li></ul><li>Location Marketing – www.foursquare.com<br />
  140. 140. Location Marketing – www.foursquare.com<br />
  141. 141. Groupon<br />
  142. 142. Agenda<br /><ul><li> The Web – Reality Check
  143. 143. “Old Hat”
  144. 144. Networking
  145. 145. Going Viral
  146. 146. Video Marketing
  147. 147. Blogging
  148. 148. Twitter
  149. 149. Apps
  150. 150. On the Horizon</li></li></ul><li>Contact<br />Andy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.uk<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×