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Guerrilla E-Marketing for Staple Hill Chamber of Trade
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Guerrilla E-Marketing for Staple Hill Chamber of Trade

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A Guerrilla E-Marketing presentation for the Staple Hill Chamber of Trade in Bristol looking at Facebook, YouTube, LinkedIn, Twitter, FourSquare and Groupon

A Guerrilla E-Marketing presentation for the Staple Hill Chamber of Trade in Bristol looking at Facebook, YouTube, LinkedIn, Twitter, FourSquare and Groupon

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Transcript

  • 1. Web
    Marketing
  • 2. Agenda
  • World Wide Web – Reality Check
  • 11. Web Marketing is a Marathon
  • 12. This is a Sprint
  • 13. World Wide Web – Reality Check
    Vast Market
    Opportunity
  • 14. World Wide Web – Reality Check
    6.9 Bn
    1.7 Bn
    47 m
  • 15. World Wide Web – Reality Check
    Lots of money spent online
  • 16. World Wide Web – Reality Check
    2009 2010
    £88 bn £118 bn
    £150 bn £200 bn
  • 17. World Wide Web – Reality Check
    £ Bn
    Source IMRG
  • 18. World Wide Web – Reality Check
    New ways of working & more
    things to do means people
    spend more and more time
    online
  • 19. World Wide Web – Reality Check
    PC
    Laptop
    Netbook
    iPad / Tablets
    iPhone / Smart Phone
    WiFi
    3G
    4G
  • 20. Old Hat – but still relevant
  • 21.
  • 22. Get Found
    Search Engine Optimisation [SEO]
    Google Base
  • 23. Get Found
    Search Engine Optimisation [SEO]
    83% of web users use Search Engines
    95% use Google
    50% of users go beyond page 1
    10% of users venture past page 2
  • 24. Get Found
    Google Local
    www.google.com/places
  • 25. Probably the greatest marketing opportunityknown!
  • 26. Get Found
    Google Ads
    Google Adwords
  • 27. Email Marketing
  • 28. Why Email Marketing?
    It’s Effective
  • 29. Why Email Marketing?
    It’s Not Expensive
  • 30.
  • 31. Email Marketing – Measure by Measure
  • 32. Online Networks – Why
    The Internet is Evolving
    Web 3 dot zero
    ????
    Web 2 dot zero
    User Generated Content
    2001
    Web 1 dot zero
    Websites and email
    1990
    Bulletin Boards
    1978
  • 34. Time to First 50m Audience
    38 Years
    13 Years
    4 Years
    2 Years
  • 35. Online Networks
  • 36. Online Networks – Why
    • Stay in touch with existing clients
    • 37. Reach out to new audiences and markets
    • 38. Better understanding of related markets
    • 39. Relative low cost of entry
    • 40. Possible high return
  • Social Networks
  • 41. Average age distribution across social network sites
    25%
    19%
    18%
    15%
    10%
    9%
    3%
    18-24
    0-17
    25-34
    35-44
    45-54
    55-64
    65+
    Data source: Google Ad Planner
  • 42. Social Networks
    Social Media is the
    No. 1
    online activity
  • 43. Social Networks
    2/3rds of the Global Internet population visit Social Networks
  • 44. Social Networks
    10% of all internet time is spent on Social Networks
  • 45. Social Networks
    www.facebook.com
  • 46. Facebook
    If Facebook was a country it would be
    1/ China
    2/ India
    3/ Facebook
    4/ USA
    1.33 bn
    1.15 bn
    650 m
    311 m
  • 47. Facebook
    Adds 1/2musers every day
  • 48. Facebook
    5bn minutesspent on Facebook EVERY day
  • 49. Facebook
    1bn
    shared each week
  • 52. Facebook
    Facebook now has a greatershare of theinternet than
  • 53. Facebook
    3 Types of presence
    • Profile – personal
    • 54. Page – for businesses
    • 55. Groups - for anyone
    Each has unique benefits and negatives. Research to ensure you choose what’s best for you.
  • 56. Facebook – Get Started – build profile
  • 57. Facebook – Get Started – build page
  • 58. Facebook – Get Started – Join In
  • 59. Facebook – Advertising
    • Targeted
    • 60. Either Cost per Click or Cost per 1,000 impressions
    • 61. Measurable
    • 62. Controllable
    • 63. Daily Budget
    • 64. Scheduling
    • 65. Test, Measure, Feedback
  • Social Networks – Profile BuildingGroups
    • Search for groups
    • 66. Join some groups
    • 67. Start your own group
    • 68. Contribute and add value
    • 69. Link back to your website
  • Business Networks
  • 70. Linkedin – Networking for Professionals
  • 71. Linkedin – Networking for Professionals
    100 million
    registered professional users in more than
    200 countries
  • 72. Linkedin – Networking for Professionals
    More than 50%located outside of the USA
  • 73. Linkedin – Networking for Professionals
    More than 1mcompanies have a Linkedin Company Page
  • 74. Linkedin – Networking for Professionals
    Adds 1mnew members every 12 days
  • 75. Linkedin – Networking for Professionals
    More than 2bnpeople searchesin 2010
  • 76. Linkedin – Getting Started – build profile
    Personal Profile
  • 77. Linkedin – Getting Started – build profile
    Company Profile
  • 78. Linkedin – Getting Started – make contacts
  • 79. Linkedin – Getting Started – find groups
  • 80. Linkedin – Getting Started – Answers
  • 81. Linkedin – Advertise
    • Targeted
    • 82. Either Cost per Click or Cost per 1,000 impressions
    • 83. Measurable
    • 84. Controllable
    • 85. Daily Budget
    • 86. Scheduling
    • 87. Test, Measure, Feedback
  • Viral Marketing’s free…..pst pass it on
  • 88. Viral Marketing – How & Why
    Get other people to do your marketing for you
    It’s free
    Give them something in return if possible
  • 89. 20
    400
    20 x 20
    400 x 20
    8000
    8000 x 20
    160,000
    3.2m
    160,000 x 20
    Viral Marketing – How & Why
  • 90. Viral Marketing – How & Why
    The Thresher ‘Virus’
  • 91. Viral Marketing – How & Why
    • Discount Voucher intended for Suppliers and their Friends
    • 92. Circulated via chat-rooms, blogs and email 800,000 times
  • Viral Marketing – How & Why
    • Created queues outside stores
    • 93. National TV news coverage
    • 94. National Radio coverage
    • 95. National Print news coverage
    • 96. Generated a rumoured £15m T/O
  • Viral Marketing -How
    Refer a friend
    Competitions
    Video
  • 97. Video Marketing
  • 98. Video Marketing
    2ndmost searchedsite on theinternet
  • 99. Video Marketing
    2bnvideos watchedevery day
  • 100. Video Marketing
    24 hoursof new contentuploaded everyminute
  • 101. Video Marketing
    Average personspends15 minuteson YouTube every day
  • 102. Video Marketing
    70% of YouTube activity takes place outside of the USA
  • 103. Video Marketing
    YouTube clips now incorporated in Google Search results
  • 104. Video Marketing
    Your Video
    • Outsource to Video Production Company
    • 105. DIY
  • Video Marketing
    Your Video
  • 106. Video Marketing
    Your Video
  • 107. Video Marketing
    Team Pixie
    www.teampixie.co.uk
  • 108. Video Marketing
    Your Video
    • Get a feel for YouTube
    • 109. Look at the competition
    • 110. Look for an angle
    • 111. Think how else it could be used
  • 112. Blogging – Why
    • An easy way to update latest news
    • 113. An informal way of communicating
    • 114. Helps with the search engine position of your website
    • 115. Opens your business to a wider audience
    • 116. Helps keep your clients updated
  • Blogging – When
    When you have something to sell
    When you have something new to offer
    When something changes
    When you have some news
    When you have something to say
  • 117. Blogging – Where
    www.blogger.com
    www.wordpress.com
  • 118. TWITTER
  • 119. Twitter
  • 120. Twitter – Who
    230m Businesses and Individuals
    International companiesCiscoIBMDell
    Informational ServicesNasaMarketing DonutStartup Donut
    Respected News ServicesBBCCNNDaily TelegraphBath Chronicle
    CelebritiesDemi MooreOprahStephen FryJonathan RossBritney Spears
    Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting
  • 121. Twitter – Who
  • 122. Twitter – Why
    • Easy to use
    • 123. Easy way to keep in touch
    • 124. A way to reach potentially large market
    • 125. Short sharp communication tool
  • Twitter – How
    Go to www.twitter.com
  • 126. Twitter – How
    Write a short profile
  • 127. Twitter – What to Tweet
    Anything
  • 128. Apps
  • 129. Apps
    • Great for brand awareness
    • 130. Great for “going viral”
    • 131. Brand visibility every time someone uses their Mobile
    • 132. Can cost as little as £5,000 to develop
    • 133. Even a bad app is downloaded 100,000 times
  • Location Marketing
  • 134. Location Marketing
    www.foursquare.com
  • 135. Location Marketing – www.foursquare.com
    How does it work?
    Check In using an App on your phone
  • 136. Location Marketing – www.foursquare.com
    How does it work?
    Gain Badges / Points
  • 137. Location Marketing – www.foursquare.com
    At participating destinations
    • Show your Check in Badge
    • 138. Show your Mayoral Badge
    • 139. Earn Discount or Special Offer
  • Location Marketing – www.foursquare.com
  • 140. Location Marketing – www.foursquare.com
  • 141. Groupon
  • 142. Agenda
  • Contact
    Andy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.uk