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Guerrilla e-marketing                                 Join the r-evolutionwww.businesslink.gov.uk/southwest/eventspresenta...
Agenda      • The Web – Reality Check      • Networking - Online      • Going Viral      • Video Marketing      • Blogging...
World Wide Web – Reality Checkwww.businesslink.gov.uk/southwest/eventspresentations   3
World Wide Web – Reality Check           Vast Market           Opportunitywww.businesslink.gov.uk/southwest/eventspresenta...
World Wide Web – Reality Check6.5 bn Global Population1.5 bn – Global Internet Population46m – UK Internet Populationwww.b...
World Wide Web – Reality Check        Lots of money         spent onlinewww.businesslink.gov.uk/southwest/eventspresentati...
World Wide Web – Reality Check                    2010 – UK£121bn Business to Consumer£240bn Business to Businesswww.busin...
• World Wide Web – Reality Check        140        120                                                                 121...
World Wide Web – Reality Check New ways of working means People spend more and more  time onlinewww.businesslink.gov.uk/so...
World Wide Web – Reality CheckPCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4Gwww.businesslink.gov.uk/southwest/eventspresenta...
Agenda      • The Web – Reality Check      • Networking - Online      • Going Viral      • Video Marketing      • Blogging...
Online Networkswww.businesslink.gov.uk/southwest/eventspresentations   12
Online Networkswww.businesslink.gov.uk/southwest/eventspresentations   13
Online Networks – Why   • Stay in touch with existing clients   • Reach out to new audiences and markets   • Better unders...
www.businesslink.gov.uk/southwest/eventspresentations   15
Social NetworksSocial Media is      the     No. 1 online activitywww.businesslink.gov.uk/southwest/eventspresentations   16
Social Networks  2/3rds of the Global Internet population visit     Social   Networkswww.businesslink.gov.uk/southwest/eve...
Social Networks   10% of allinternet time isspent on Social   Networkswww.businesslink.gov.uk/southwest/eventspresentation...
Social Networks                            www.facebook.comwww.businesslink.gov.uk/southwest/eventspresentations   19
Facebook If Facebook was a country it would be1/ China2/ India3/ Facebook4/ USAwww.businesslink.gov.uk/southwest/eventspre...
Facebook        Adds 1/2m        users every           daywww.businesslink.gov.uk/southwest/eventspresentations   21
Facebook       5bn minutes        spent on        Facebook       EVERY daywww.businesslink.gov.uk/southwest/eventspresenta...
Facebook                  1bn• web links• news stories• blog postsshared each weekwww.businesslink.gov.uk/southwest/events...
Facebook    Facebook now     has a greater      share of the     internet thanwww.businesslink.gov.uk/southwest/eventspres...
Facebook  3 Types of presence  • Profile – personal  • Page – for businesses  • Groups - for anyone  Each has unique benef...
Facebook – Advertising  • Targeted  • Either Cost per Click or Cost per 1,000 impressions  • Measurable  • Controllable   ...
Business Networkswww.businesslink.gov.uk/southwest/eventspresentations   27
Linkedin – Networking for Professionalswww.businesslink.gov.uk/southwest/eventspresentations   28
Linkedin – Networking for Professionals      90 millionregistered professional  users in more than       200 countrieswww....
Linkedin – Networking for Professionals  More than 50%  located outside    of the USAwww.businesslink.gov.uk/southwest/eve...
Linkedin – Networking for Professionals More than 1mcompanies have  a LinkedinCompany Pagewww.businesslink.gov.uk/southwes...
Linkedin – Networking for Professionals     Adds 1m   new members   every 12 dayswww.businesslink.gov.uk/southwest/eventsp...
Linkedin – Networking for Professionals More than 2bnpeople searches    in 2010www.businesslink.gov.uk/southwest/eventspre...
Linkedin – Profile           Personal Profile                             Company Profilewww.businesslink.gov.uk/southwest...
Linkedin – Advertise • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable    • Dai...
Agenda      • The Web – Reality Check      • Networking - Online      • Going Viral      • Video Marketing      • Blogging...
www.businesslink.gov.uk/southwest/eventspresentations   37
Viral Marketing – How & Why      • Get other people to do your marketing for you      • It’s free      • Give them somethi...
Viral Marketing – How & Why     20          20 x 20       400                              400 x 20    8000               ...
Viral Marketing – How & Why                       The Thresher ‘Virus’www.businesslink.gov.uk/southwest/eventspresentation...
Viral Marketing – How & Why  • Discount Voucher intended for    Suppliers and their Friends  • Circulated via chat-rooms, ...
Viral Marketing – How & Why  • Created queues outside stores  • National TV news coverage  • National Radio coverage  • Na...
Viral Marketing -How      • Refer a friend      • Competitions      • Videowww.businesslink.gov.uk/southwest/eventspresent...
Agenda      • The Web – Reality Check      • Networking - Online      • Going Viral      • Video Marketing      • Blogging...
Video Marketingwww.businesslink.gov.uk/southwest/eventspresentations   45
Video Marketing       2nd  most searched   site on the     internetwww.businesslink.gov.uk/southwest/eventspresentations  ...
Video Marketing        2bn  videos watched     every daywww.businesslink.gov.uk/southwest/eventspresentations   47
Video Marketing     24 hours  of new content  uploaded every      minutewww.businesslink.gov.uk/southwest/eventspresentati...
Video Marketing Average person     spends   15 minutes  on YouTube   every daywww.businesslink.gov.uk/southwest/eventspres...
Video Marketing       70%   of YouTube  activity takes place outside of     the USAwww.businesslink.gov.uk/southwest/event...
Video Marketing   YouTube clips       now  incorporated in  Google Search      resultswww.businesslink.gov.uk/southwest/ev...
Video Marketing                                 Your Video • Outsource to Video Production Company • DIYwww.businesslink.g...
Video Marketing                                 Your Videowww.businesslink.gov.uk/southwest/eventspresentations   53
Video Marketing                                 Your Videowww.businesslink.gov.uk/southwest/eventspresentations   54
Video Marketing                                 Your Video      • Look for an angle      • Look for the competition      •...
Agenda      • The Web – Reality Check      • Networking - Online      • Going Viral      • Video Marketing      • Blogging...
www.businesslink.gov.uk/southwest/eventspresentations   57
Blogging – Why    •   An easy way to update latest news    •   An informal way of communicating    •    Helps with the sea...
Blogging – When When you have something to sell When you have something new to offer When something changes When you have ...
Blogging – Where           www.blogger.com                                               www.wordpress.comwww.businesslink...
Agenda      • The Web – Reality Check      • Networking - Online      • Going Viral      • Video Marketing      • Blogging...
TWITTERwww.businesslink.gov.uk/southwest/eventspresentations             62
Twitterwww.businesslink.gov.uk/southwest/eventspresentations   63
Twitter – Who185m Businesses and Individuals International companies                                Informational Services...
Twitter – Why    • Easy to use    • Easy way to keep in touch    • A way to reach potentially large market    • Short shar...
Agenda      • The Web – Reality Check      • Networking - Online      • Going Viral      • Video Marketing      • Blogging...
Appswww.businesslink.gov.uk/southwest/eventspresentations   67
Apps    • Great for brand awareness    • Great for “going viral”    • Brand visibility every time someone uses their Mobil...
Agenda      • The Web – Reality Check      • Networking - Online      • Going Viral      • Video Marketing      • Blogging...
What’s on the Horizon?www.businesslink.gov.uk/southwest/eventspresentations   70
Location Marketingwww.businesslink.gov.uk/southwest/eventspresentations   71
An explosion in GPS enabled devices              One thing in commonwww.businesslink.gov.uk/southwest/eventspresentations ...
www.businesslink.gov.uk/southwest/eventspresentations   73
Location Marketingwww.businesslink.gov.uk/southwest/eventspresentations   74
Augmented Realitywww.businesslink.gov.uk/southwest/eventspresentations   75
Augmented Realitywww.businesslink.gov.uk/southwest/eventspresentations   76
www.businesslink.gov.uk/southwest/eventspresentations   77
Grouponwww.businesslink.gov.uk/southwest/eventspresentations   78
Agenda      • The Web – Reality Check      • Networking - Online      • Going Viral      • Video Marketing      • Blogging...
Old Hat – but still relevantwww.businesslink.gov.uk/southwest/eventspresentations   80
www.businesslink.gov.uk/southwest/eventspresentations   81
Probably the             greatest marketing opportunity                                      known!www.businesslink.gov.uk...
Email Marketingwww.businesslink.gov.uk/southwest/eventspresentations   83
Agenda      • The Web – Reality Check      • Networking - Online      • Going Viral      • Video Marketing      • Blogging...
Thank YouAndy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.ukwww.businesslink.gov.uk/southwest/eve...
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Centre Parcs, March 2011 - Guerilla and Web Marketing, March 2011

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The New and Improved Guerilla E-Marketing seminar looking at the reasons why a business should be looking at Twitter, Facebook and Linkedin together with Viral and Video Marketing, Blogging and Apps

Published in: Business, Technology
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Transcript of "Centre Parcs, March 2011 - Guerilla and Web Marketing, March 2011"

  1. 1. Guerrilla e-marketing Join the r-evolutionwww.businesslink.gov.uk/southwest/eventspresentations 1
  2. 2. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 2
  3. 3. World Wide Web – Reality Checkwww.businesslink.gov.uk/southwest/eventspresentations 3
  4. 4. World Wide Web – Reality Check Vast Market Opportunitywww.businesslink.gov.uk/southwest/eventspresentations 4
  5. 5. World Wide Web – Reality Check6.5 bn Global Population1.5 bn – Global Internet Population46m – UK Internet Populationwww.businesslink.gov.uk/southwest/eventspresentations 5
  6. 6. World Wide Web – Reality Check Lots of money spent onlinewww.businesslink.gov.uk/southwest/eventspresentations 6
  7. 7. World Wide Web – Reality Check 2010 – UK£121bn Business to Consumer£240bn Business to Businesswww.businesslink.gov.uk/southwest/eventspresentations 7
  8. 8. • World Wide Web – Reality Check 140 120 121 100 80 88 60 64.3 £ Bn 40 46.6 29.8 20 20.4 0 2005 2006 2007 2008 2009 2010Source IMRGwww.businesslink.gov.uk/southwest/eventspresentations 8
  9. 9. World Wide Web – Reality Check New ways of working means People spend more and more time onlinewww.businesslink.gov.uk/southwest/eventspresentations 9
  10. 10. World Wide Web – Reality CheckPCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4Gwww.businesslink.gov.uk/southwest/eventspresentations 10
  11. 11. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 11
  12. 12. Online Networkswww.businesslink.gov.uk/southwest/eventspresentations 12
  13. 13. Online Networkswww.businesslink.gov.uk/southwest/eventspresentations 13
  14. 14. Online Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high returnwww.businesslink.gov.uk/southwest/eventspresentations 14
  15. 15. www.businesslink.gov.uk/southwest/eventspresentations 15
  16. 16. Social NetworksSocial Media is the No. 1 online activitywww.businesslink.gov.uk/southwest/eventspresentations 16
  17. 17. Social Networks 2/3rds of the Global Internet population visit Social Networkswww.businesslink.gov.uk/southwest/eventspresentations 17
  18. 18. Social Networks 10% of allinternet time isspent on Social Networkswww.businesslink.gov.uk/southwest/eventspresentations 18
  19. 19. Social Networks www.facebook.comwww.businesslink.gov.uk/southwest/eventspresentations 19
  20. 20. Facebook If Facebook was a country it would be1/ China2/ India3/ Facebook4/ USAwww.businesslink.gov.uk/southwest/eventspresentations 20
  21. 21. Facebook Adds 1/2m users every daywww.businesslink.gov.uk/southwest/eventspresentations 21
  22. 22. Facebook 5bn minutes spent on Facebook EVERY daywww.businesslink.gov.uk/southwest/eventspresentations 22
  23. 23. Facebook 1bn• web links• news stories• blog postsshared each weekwww.businesslink.gov.uk/southwest/eventspresentations 23
  24. 24. Facebook Facebook now has a greater share of the internet thanwww.businesslink.gov.uk/southwest/eventspresentations 24
  25. 25. Facebook 3 Types of presence • Profile – personal • Page – for businesses • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you.www.businesslink.gov.uk/southwest/eventspresentations 25
  26. 26. Facebook – Advertising • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackwww.businesslink.gov.uk/southwest/eventspresentations 26
  27. 27. Business Networkswww.businesslink.gov.uk/southwest/eventspresentations 27
  28. 28. Linkedin – Networking for Professionalswww.businesslink.gov.uk/southwest/eventspresentations 28
  29. 29. Linkedin – Networking for Professionals 90 millionregistered professional users in more than 200 countrieswww.businesslink.gov.uk/southwest/eventspresentations 29
  30. 30. Linkedin – Networking for Professionals More than 50% located outside of the USAwww.businesslink.gov.uk/southwest/eventspresentations 30
  31. 31. Linkedin – Networking for Professionals More than 1mcompanies have a LinkedinCompany Pagewww.businesslink.gov.uk/southwest/eventspresentations 31
  32. 32. Linkedin – Networking for Professionals Adds 1m new members every 12 dayswww.businesslink.gov.uk/southwest/eventspresentations 32
  33. 33. Linkedin – Networking for Professionals More than 2bnpeople searches in 2010www.businesslink.gov.uk/southwest/eventspresentations 33
  34. 34. Linkedin – Profile Personal Profile Company Profilewww.businesslink.gov.uk/southwest/eventspresentations 34
  35. 35. Linkedin – Advertise • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackwww.businesslink.gov.uk/southwest/eventspresentations 35
  36. 36. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 36
  37. 37. www.businesslink.gov.uk/southwest/eventspresentations 37
  38. 38. Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possiblewww.businesslink.gov.uk/southwest/eventspresentations 38
  39. 39. Viral Marketing – How & Why 20 20 x 20 400 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2mwww.businesslink.gov.uk/southwest/eventspresentations 39
  40. 40. Viral Marketing – How & Why The Thresher ‘Virus’www.businesslink.gov.uk/southwest/eventspresentations 40
  41. 41. Viral Marketing – How & Why • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 timeswww.businesslink.gov.uk/southwest/eventspresentations 41
  42. 42. Viral Marketing – How & Why • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/Owww.businesslink.gov.uk/southwest/eventspresentations 42
  43. 43. Viral Marketing -How • Refer a friend • Competitions • Videowww.businesslink.gov.uk/southwest/eventspresentations 43
  44. 44. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 44
  45. 45. Video Marketingwww.businesslink.gov.uk/southwest/eventspresentations 45
  46. 46. Video Marketing 2nd most searched site on the internetwww.businesslink.gov.uk/southwest/eventspresentations 46
  47. 47. Video Marketing 2bn videos watched every daywww.businesslink.gov.uk/southwest/eventspresentations 47
  48. 48. Video Marketing 24 hours of new content uploaded every minutewww.businesslink.gov.uk/southwest/eventspresentations 48
  49. 49. Video Marketing Average person spends 15 minutes on YouTube every daywww.businesslink.gov.uk/southwest/eventspresentations 49
  50. 50. Video Marketing 70% of YouTube activity takes place outside of the USAwww.businesslink.gov.uk/southwest/eventspresentations 50
  51. 51. Video Marketing YouTube clips now incorporated in Google Search resultswww.businesslink.gov.uk/southwest/eventspresentations 51
  52. 52. Video Marketing Your Video • Outsource to Video Production Company • DIYwww.businesslink.gov.uk/southwest/eventspresentations 52
  53. 53. Video Marketing Your Videowww.businesslink.gov.uk/southwest/eventspresentations 53
  54. 54. Video Marketing Your Videowww.businesslink.gov.uk/southwest/eventspresentations 54
  55. 55. Video Marketing Your Video • Look for an angle • Look for the competition • Get a feel for YouTube • Think how else it could be usedwww.businesslink.gov.uk/southwest/eventspresentations 55
  56. 56. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 56
  57. 57. www.businesslink.gov.uk/southwest/eventspresentations 57
  58. 58. Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updatedwww.businesslink.gov.uk/southwest/eventspresentations 58
  59. 59. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to saywww.businesslink.gov.uk/southwest/eventspresentations 59
  60. 60. Blogging – Where www.blogger.com www.wordpress.comwww.businesslink.gov.uk/southwest/eventspresentations 60
  61. 61. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 61
  62. 62. TWITTERwww.businesslink.gov.uk/southwest/eventspresentations 62
  63. 63. Twitterwww.businesslink.gov.uk/southwest/eventspresentations 63
  64. 64. Twitter – Who185m Businesses and Individuals International companies Informational Services Cisco Nasa IBM Respected News Services Marketing Donut Dell BBC Startup Donut CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Small Businesses Stephen Fry William Grant – FoxGrant Jonathan Ross Warren Cass – Business Scene Britney Spears Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consultingwww.businesslink.gov.uk/southwest/eventspresentations 64
  65. 65. Twitter – Why • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication toolwww.businesslink.gov.uk/southwest/eventspresentations 65
  66. 66. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 66
  67. 67. Appswww.businesslink.gov.uk/southwest/eventspresentations 67
  68. 68. Apps • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 timeswww.businesslink.gov.uk/southwest/eventspresentations 68
  69. 69. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 69
  70. 70. What’s on the Horizon?www.businesslink.gov.uk/southwest/eventspresentations 70
  71. 71. Location Marketingwww.businesslink.gov.uk/southwest/eventspresentations 71
  72. 72. An explosion in GPS enabled devices One thing in commonwww.businesslink.gov.uk/southwest/eventspresentations 72
  73. 73. www.businesslink.gov.uk/southwest/eventspresentations 73
  74. 74. Location Marketingwww.businesslink.gov.uk/southwest/eventspresentations 74
  75. 75. Augmented Realitywww.businesslink.gov.uk/southwest/eventspresentations 75
  76. 76. Augmented Realitywww.businesslink.gov.uk/southwest/eventspresentations 76
  77. 77. www.businesslink.gov.uk/southwest/eventspresentations 77
  78. 78. Grouponwww.businesslink.gov.uk/southwest/eventspresentations 78
  79. 79. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 79
  80. 80. Old Hat – but still relevantwww.businesslink.gov.uk/southwest/eventspresentations 80
  81. 81. www.businesslink.gov.uk/southwest/eventspresentations 81
  82. 82. Probably the greatest marketing opportunity known!www.businesslink.gov.uk/southwest/eventspresentations 82
  83. 83. Email Marketingwww.businesslink.gov.uk/southwest/eventspresentations 83
  84. 84. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 84
  85. 85. Thank YouAndy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.ukwww.businesslink.gov.uk/southwest/eventspresentations 85
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