Google Analytics and Google Webmaster Overview for Superfast Business - 24 June 2014

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Need to understand a little more about Google Analytics and the Google Webmaster Toolkit?

Need to understand a little more about Google Analytics and the Google Webmaster Toolkit?

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  • 1. Google Analytics 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
  • 2. Google Analytics 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2 Slides will follow
  • 3. Google Analytics 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3 BG – Before Google
  • 4. Google Analytics 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4 BG – Before Google
  • 5. Google Analytics 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5
  • 6. Google Analytics 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6 Google Analytics
  • 7. Google Analytics 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7
  • 8. Google Analytics 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8 Analytics - same data, different look
  • 9. Google Analytics 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9 Why use Analytics? Understand - • - How many people visit • - Where they go on your site • - What they do whilst on your site • - What they are using to access your site • - How they found your site • - Advertising/marketing effectiveness • - The impact of changes
  • 10. Google Analytics 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10 Setting up Analytics
  • 11. Google Analytics 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11 Setting up Analytics? www.google.com/analytics
  • 12. Google Analytics 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12 Setting up Analytics
  • 13. Google Analytics 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13 Setting up Analytics
  • 14. Google Analytics 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14 Setting up Analytics Adding the code – using your CMS
  • 15. Google Analytics 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15 Understanding Analytics Set Date to measure
  • 16. Google Analytics 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16 Compare previous dates Understanding Analytics
  • 17. Google Analytics 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17 Understanding Analytics Sessions = Total visits Users = Total unique visitors Page Views = Total pages viewed Pages/Session = Average pages viewed per visit Avg. Session Duration = Average Visit Length Bounce Rate = percentage of people who never visit more than the page % New Sessions = New v returning
  • 18. Google Analytics 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18 Understanding Analytics – Visitor Location
  • 19. Google Analytics 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19 Understanding Analytics – Visitor Location
  • 20. Google Analytics 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20 Understanding Analytics - Technology
  • 21. Google Analytics 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21 Understanding Analytics – Acquisition
  • 22. Google Analytics 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22 Understanding Analytics – Acquisition
  • 23. Google Analytics 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23 Understanding Analytics – Acquisition
  • 24. Google Analytics 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24 Understanding Analytics – Content
  • 25. Google Analytics 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25 Understanding Analytics – Content
  • 26. Google Analytics 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26 Understanding Analytics – User Flow
  • 27. Google Analytics 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27 Understanding Analytics – Site Speed
  • 28. Google Analytics 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28 Understanding Analytics – Site Speed
  • 29. Google Analytics 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29 Understanding Analytics – Site Speed
  • 30. Google Analytics 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30 Understanding Analytics – Site Speed
  • 31. Google Analytics 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31 Understanding Analytics – Site Speed Tools.pingdom.com
  • 32. Google Analytics 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32 Understanding Analytics – Site Speed Tools.pingdom.com
  • 33. Google Analytics 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33 Understanding Analytics – Event Tracking Can be used to track • Downloads • Subscriptions • Clicks on Links • Views of Videos
  • 34. Google Analytics 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34 Understanding Analytics – Experiments
  • 35. Google Analytics 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35 Understanding Analytics – Experiments
  • 36. Google Analytics 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36 Understanding Analytics – Conversions
  • 37. Google Analytics 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37 Understanding Analytics – Conversions
  • 38. Google Analytics 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38 Understanding Analytics – Conversions
  • 39. Google Analytics 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39 Understanding Analytics – Custom Reports
  • 40. Google Analytics 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40 Understanding Analytics – Custom Reports
  • 41. Google Analytics 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41 www.google.com/webmaster
  • 42. Google Analytics 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42
  • 43. Google Analytics 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43 Why use Webmaster? Understand - • - Whether Google has any issues with your site • - Which words and phrases people are using • - Who is linking to your site • - How Google “sees” your site
  • 44. Google Analytics 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44 Webmaster Tools – Dashboard
  • 45. Google Analytics 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45 Webmaster Tools
  • 46. Google Analytics 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46 Webmaster Tools
  • 47. Google Analytics 47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 47 Webmaster Tools
  • 48. Google Analytics 48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 48 This is where Google tells you that “you’ve been bad” Webmaster Tools
  • 49. Google Analytics 49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 49 Webmaster Tools
  • 50. Google Analytics 50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 50 Webmaster Tools
  • 51. Google Analytics 51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 51 To advise of security issues – such as Site hacked and hosting malwear Webmaster Tools
  • 52. Google Analytics 52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 52
  • 53. Google Analytics 53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 53 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 23 80 20 07966 54 71 46