GolfBIC 2014 - Social Media and Golf Clubs

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A presentation made to GolfBIC 2014 on Tuesday March 11th 2014 at the Marriott, Forest of Arden. GolfBIC 2014 was a joint venture between the UK Golf Course Owners Association [UKGCOA] and The …

A presentation made to GolfBIC 2014 on Tuesday March 11th 2014 at the Marriott, Forest of Arden. GolfBIC 2014 was a joint venture between the UK Golf Course Owners Association [UKGCOA] and The Organisation of Golf & Range Operators [OGRO]

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  • 1. Social Media – Get it Right 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
  • 2. Social Media – Get it Right 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2 Noah Kalina A photo a day http://www.youtube.com/watch?v=6B26asyGKDo
  • 3. Social Media – Get it Right 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3 Noah Kalina 29.8m views on YouTube Now that’s the magic of web marketing
  • 4. Social Media – Get it Right 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4
  • 5. Social Media – Get it Right 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5 • Why use Social Media • Social Media Myths • Social Media and your Marketing • Case Study
  • 6. Social Media – Get it Right 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6 Why use Social Media? The Evolving Internet
  • 7. Social Media – Get it Right 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7 Why use Social Media?
  • 8. Social Media – Get it Right 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8 http://www.youtube.com/watch?v=QUCfFcchw1w
  • 9. Social Media – Get it Right 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9
  • 10. Social Media – Get it Right 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10 Social Media is Rocket Science
  • 11. Social Media – Get it Right 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11 Social Media is for kids
  • 12. Social Media – Get it Right 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12 Average age distribution across social network sites 0- 17 18- 24 25- 34 35- 44 45- 54 55- 64 65+ 15% 9% 18% 25% 19% 10% 3% Data source: Google Ad Planner
  • 13. Social Media – Get it Right 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13 Sales Channel Social Media is a Sales Channel
  • 14. Social Media – Get it Right 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14 Social Media can be done by everybody
  • 15. Social Media – Get it Right 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15 platform that allows businesses to • Raise Awareness • Build Credibility • Publish News and Updates • Share Ideas • Engage in Communication2 way Social Media is a
  • 16. Social Media – Get it Right 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16 platform that allows customers to • Engage in Communication • Share Information • Communicate with other customers • Share Ideas 2 way Social Media is a
  • 17. Social Media – Get it Right 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17 • Stay in touch with existing clients • Reach out to new audiences and markets • Communicate with 10s, 100s, 1,000s, millions • Better understand related markets Social Media helps business to…
  • 18. Social Media – Get it Right 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18 If Facebook was a country it would be 1/ China – 1.35bn 2/ India – 1.24bn 3/ Facebook – 1.2bn 4/ USA – 314m
  • 19. Social Media – Get it Right 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19 Over 270 million registered professional users in more than 200 countries
  • 20. Social Media – Get it Right 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20 Over 300 million active accounts
  • 21. Social Media – Get it Right 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21 1bn visitors per month
  • 22. Social Media – Get it Right 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22 4bn videos watched every day
  • 23. Social Media – Get it Right 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23
  • 24. Social Media – Get it Right 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24
  • 25. Social Media – Get it Right 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25
  • 26. Social Media – Get it Right 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26 6 second videos
  • 27. Social Media – Get it Right 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27 http://vine-videos.com/vines/vine-video-golf-cart-fail/
  • 28. Social Media – Get it Right 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28 350differentsites
  • 29. Social Media – Get it Right 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29 Go where your clients are! So, where are they?
  • 30. Social Media – Get it Right 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30
  • 31. Social Media – Get it Right 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31 Know your customers
  • 32. Social Media – Get it Right 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32 Use a tool
  • 33. Social Media – Get it Right 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33
  • 34. Social Media – Get it Right 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34
  • 35. Social Media – Get it Right 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35
  • 36. Social Media – Get it Right 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36
  • 37. Social Media – Get it Right 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37 Lots of tools are available
  • 38. Social Media – Get it Right 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38 Silo Marketing
  • 39. Social Media – Get it Right 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39
  • 40. Social Media – Get it Right 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40 4 Ps of Marketing Product Place Price Promotion ----------------- People Process Physical Environment 7 Ps of Marketing
  • 41. Social Media – Get it Right 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41 P P P P P P More Ps Proper Planning Prevents Pretty Poor Performance
  • 42. Social Media – Get it Right 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42 Who Why When Where What How
  • 43. Social Media – Get it Right 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43 Case Study……..
  • 44. Social Media – Get it Right 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44 • + £100,000 T/O in 12 months • 4 reviews in national media • 2 x interviews on BBC national radio • 6+ interviews on local radio • 6+ times in local media • 4+ new staff recruited Twitter Benefits Case Study……..
  • 45. Social Media – Get it Right 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45 What’s Next…….. • Understand WHERE Social Media fits in your Marketing Mix • Research WHICH Social Media sites are used by your market • Find out WHO in your business is the best person • SET UP business accounts and profiles • RESEARCH how the competition are using Social Media • FIND people/businesses to Like/Follow/Connect • GET POSTING • KEEP AT IT
  • 46. Social Media – Get it Right 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 23 80 20 07966 54 71 46