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Social Media – Get it Right
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
Social Media – Get it Right
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2
Noah Kalina
A photo ...
Social Media – Get it Right
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3
Noah Kalina
29.8m vi...
Social Media – Get it Right
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4
Social Media – Get it Right
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5
• Why use Social Med...
Social Media – Get it Right
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6
Why use Social Media...
Social Media – Get it Right
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7
Why use Social Media?
Social Media – Get it Right
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8
http://www.youtube.c...
Social Media – Get it Right
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9
Social Media – Get it Right
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10
Social Media is Ro...
Social Media – Get it Right
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11
Social Media is fo...
Social Media – Get it Right
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12
Average age distri...
Social Media – Get it Right
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13
Sales Channel
Soci...
Social Media – Get it Right
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14
Social Media can b...
Social Media – Get it Right
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15
platform that allo...
Social Media – Get it Right
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16
platform that allo...
Social Media – Get it Right
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17
• Stay in touch wi...
Social Media – Get it Right
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18
If Facebook was a ...
Social Media – Get it Right
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19
Over 270 million
r...
Social Media – Get it Right
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20
Over 300 million
a...
Social Media – Get it Right
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21
1bn
visitors per
m...
Social Media – Get it Right
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22
4bn
videos
watched...
Social Media – Get it Right
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23
Social Media – Get it Right
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24
Social Media – Get it Right
25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25
Social Media – Get it Right
26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26
6
second
videos
Social Media – Get it Right
27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27
http://vine-videos...
Social Media – Get it Right
28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28
350differentsites
Social Media – Get it Right
29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29
Go where your
clie...
Social Media – Get it Right
30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30
Social Media – Get it Right
31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31
Know your customers
Social Media – Get it Right
32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32
Use a tool
Social Media – Get it Right
33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33
Social Media – Get it Right
34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34
Social Media – Get it Right
35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35
Social Media – Get it Right
36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36
Social Media – Get it Right
37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37
Lots of tools are ...
Social Media – Get it Right
38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38
Silo Marketing
Social Media – Get it Right
39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39
Social Media – Get it Right
40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40
4 Ps of Marketing
...
Social Media – Get it Right
41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41
P
P
P
P
P
P
More P...
Social Media – Get it Right
42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42
Who
Why
When
Where...
Social Media – Get it Right
43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43
Case Study……..
Social Media – Get it Right
44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44
• + £100,000 T/O i...
Social Media – Get it Right
45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45
What’s Next……..
• ...
Social Media – Get it Right
46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46
Find me
www.enterp...
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GolfBIC 2014 - Social Media and Golf Clubs

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A presentation made to GolfBIC 2014 on Tuesday March 11th 2014 at the Marriott, Forest of Arden. GolfBIC 2014 was a joint venture between the UK Golf Course Owners Association [UKGCOA] and The Organisation of Golf & Range Operators [OGRO]

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Transcript of "GolfBIC 2014 - Social Media and Golf Clubs"

  1. 1. Social Media – Get it Right 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
  2. 2. Social Media – Get it Right 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2 Noah Kalina A photo a day http://www.youtube.com/watch?v=6B26asyGKDo
  3. 3. Social Media – Get it Right 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3 Noah Kalina 29.8m views on YouTube Now that’s the magic of web marketing
  4. 4. Social Media – Get it Right 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4
  5. 5. Social Media – Get it Right 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5 • Why use Social Media • Social Media Myths • Social Media and your Marketing • Case Study
  6. 6. Social Media – Get it Right 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6 Why use Social Media? The Evolving Internet
  7. 7. Social Media – Get it Right 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7 Why use Social Media?
  8. 8. Social Media – Get it Right 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8 http://www.youtube.com/watch?v=QUCfFcchw1w
  9. 9. Social Media – Get it Right 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9
  10. 10. Social Media – Get it Right 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10 Social Media is Rocket Science
  11. 11. Social Media – Get it Right 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11 Social Media is for kids
  12. 12. Social Media – Get it Right 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12 Average age distribution across social network sites 0- 17 18- 24 25- 34 35- 44 45- 54 55- 64 65+ 15% 9% 18% 25% 19% 10% 3% Data source: Google Ad Planner
  13. 13. Social Media – Get it Right 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13 Sales Channel Social Media is a Sales Channel
  14. 14. Social Media – Get it Right 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14 Social Media can be done by everybody
  15. 15. Social Media – Get it Right 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15 platform that allows businesses to • Raise Awareness • Build Credibility • Publish News and Updates • Share Ideas • Engage in Communication2 way Social Media is a
  16. 16. Social Media – Get it Right 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16 platform that allows customers to • Engage in Communication • Share Information • Communicate with other customers • Share Ideas 2 way Social Media is a
  17. 17. Social Media – Get it Right 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17 • Stay in touch with existing clients • Reach out to new audiences and markets • Communicate with 10s, 100s, 1,000s, millions • Better understand related markets Social Media helps business to…
  18. 18. Social Media – Get it Right 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18 If Facebook was a country it would be 1/ China – 1.35bn 2/ India – 1.24bn 3/ Facebook – 1.2bn 4/ USA – 314m
  19. 19. Social Media – Get it Right 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19 Over 270 million registered professional users in more than 200 countries
  20. 20. Social Media – Get it Right 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20 Over 300 million active accounts
  21. 21. Social Media – Get it Right 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21 1bn visitors per month
  22. 22. Social Media – Get it Right 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22 4bn videos watched every day
  23. 23. Social Media – Get it Right 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23
  24. 24. Social Media – Get it Right 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24
  25. 25. Social Media – Get it Right 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25
  26. 26. Social Media – Get it Right 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26 6 second videos
  27. 27. Social Media – Get it Right 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27 http://vine-videos.com/vines/vine-video-golf-cart-fail/
  28. 28. Social Media – Get it Right 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28 350differentsites
  29. 29. Social Media – Get it Right 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29 Go where your clients are! So, where are they?
  30. 30. Social Media – Get it Right 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30
  31. 31. Social Media – Get it Right 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31 Know your customers
  32. 32. Social Media – Get it Right 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32 Use a tool
  33. 33. Social Media – Get it Right 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33
  34. 34. Social Media – Get it Right 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34
  35. 35. Social Media – Get it Right 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35
  36. 36. Social Media – Get it Right 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36
  37. 37. Social Media – Get it Right 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37 Lots of tools are available
  38. 38. Social Media – Get it Right 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38 Silo Marketing
  39. 39. Social Media – Get it Right 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39
  40. 40. Social Media – Get it Right 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40 4 Ps of Marketing Product Place Price Promotion ----------------- People Process Physical Environment 7 Ps of Marketing
  41. 41. Social Media – Get it Right 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41 P P P P P P More Ps Proper Planning Prevents Pretty Poor Performance
  42. 42. Social Media – Get it Right 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42 Who Why When Where What How
  43. 43. Social Media – Get it Right 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43 Case Study……..
  44. 44. Social Media – Get it Right 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44 • + £100,000 T/O in 12 months • 4 reviews in national media • 2 x interviews on BBC national radio • 6+ interviews on local radio • 6+ times in local media • 4+ new staff recruited Twitter Benefits Case Study……..
  45. 45. Social Media – Get it Right 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45 What’s Next…….. • Understand WHERE Social Media fits in your Marketing Mix • Research WHICH Social Media sites are used by your market • Find out WHO in your business is the best person • SET UP business accounts and profiles • RESEARCH how the competition are using Social Media • FIND people/businesses to Like/Follow/Connect • GET POSTING • KEEP AT IT
  46. 46. Social Media – Get it Right 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 23 80 20 07966 54 71 46
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