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Facebook for Business

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A hands-on workshop

A hands-on workshop

Published in Business , Technology
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  • 1. For BusinessFacebook for Business – Andy Poulton. www.159.be
  • 2. Facebook for Business – Getting Started What are your concerns regarding today and Facebook?Facebook for Business – Andy Poulton. www.159.be
  • 3. Facebook for Business - Agenda 1. What is Facebook 2. Benefits of using Facebook 3. Who is using Facebook 4. Facebook – Getting Started Setting up a Profile Building a Page Writing a Bio Finding people to Follow 5. How to Comment 6. What to Comment 7. Smart Facebooking 8. CloseFacebook for Business – Andy Poulton. www.159.be
  • 4. Facebook for Business – What is Facebook Facebook is simply a great way to reach out to a large audience. To draw their attention to your service and to enable them to engage with you. Relatively inexpensive yet offers potentially a great return.Facebook for Business – Andy Poulton. www.159.be
  • 5. Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 0- 18- 25- 35- 45- 55- 65+ 17 24 34 44 54 64 Data source: Google Ad PlannerFacebook for Business – Andy Poulton. www.159.be
  • 6. Facebook for Business - Why Social Media is the No. 1 online activityFacebook for Business – Andy Poulton. www.159.be
  • 7. Facebook for Business - Why 2/3rds of the Global Internet population visit Social NetworksFacebook for Business – Andy Poulton. www.159.be
  • 8. Facebook for Business - Why 10% of allinternet time isspent on Social NetworksFacebook for Business – Andy Poulton. www.159.be
  • 9. Facebook for Business - Why www.facebook.com
  • 10. Facebook for Business - Why If Facebook was a country it would be1/ China 1.33 bn2/ India 1.15 bn3/ Facebook 650 m4/ USA 311 mFacebook for Business – Andy Poulton. www.159.be
  • 11. Facebook for Business - Why Adds 1/2m users every dayFacebook for Business – Andy Poulton. www.159.be
  • 12. Facebook for Business - Why 5bn minutes spent on Facebook EVERY dayFacebook for Business – Andy Poulton. www.159.be
  • 13. Facebook for Business - Why 1bn• web links• news stories• blog postsshared each weekFacebook for Business – Andy Poulton. www.159.be
  • 14. Facebook for Business - Why Facebook now has a greater share of the internet thanFacebook for Business – Andy Poulton. www.159.be
  • 15. Facebook for Business – WhoFacebook for Business – Andy Poulton. www.159.be
  • 16. Facebook for Business – WhoFacebook for Business – Andy Poulton. www.159.be
  • 17. Facebook for Business – Benefits • Engage with target audience • Communicate with Existing clients • Brand Awareness • Competitive Intelligence • Reputation Management • Signposting • Feedback Channel • Support Channel • Sales Channel • Research • Information ResourceFacebook for Business – Andy Poulton. www.159.be
  • 18. Facebook for Business 3 Types of presence • Profile – personal • Page – for businesses • Groups - for anyone
  • 19. Facebook for Business – Getting Started www.facebook.comFacebook for Business – Andy Poulton. www.159.be
  • 20. Facebook for Business – Getting Started Name - James Poulton Business - Poulton’s Portraits Great Western Business Centre Emlyn Sq Swindon SN1 5BP 01793 208099 poultonportraits@gmail.com Photographer Portrait Wedding PRFacebook for Business – Andy Poulton. www.159.be
  • 21. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 22. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 23. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 24. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 25. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 26. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 27. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 28. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 29. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 30. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 31. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 32. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 33. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 34. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 35. Facebook for Business – Getting StartedSetting up a Business PageFacebook for Business – Andy Poulton. www.159.be
  • 36. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 37. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 38. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 39. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 40. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 41. Facebook for Business – Getting Started “Like” your own siteFacebook for Business – Andy Poulton. www.159.be
  • 42. Facebook for Business – Getting Started Get your “Vanity” URLFacebook for Business – Andy Poulton. www.159.be
  • 43. Facebook for Business – Getting Started Use your Page as your key FB interfaceFacebook for Business – Andy Poulton. www.159.be
  • 44. Facebook for Business – Getting StartedFacebook for Business – Andy Poulton. www.159.be
  • 45. Facebook for Business – Getting Started Switch to your Personal ProfileFacebook for Business – Andy Poulton. www.159.be
  • 46. Facebook for Business – Going MobileFacebook for Business – Andy Poulton. www.159.be
  • 47. Facebook for Business – Going MobileFacebook for Business – Andy Poulton. www.159.be
  • 48. Facebook for Business – Going MobileFacebook for Business – Andy Poulton. www.159.be
  • 49. Facebook for Business – Going MobileFacebook for Business – Andy Poulton. www.159.be
  • 50. Facebook for Business – Going MobileFacebook for Business – Andy Poulton. www.159.be
  • 51. Facebook for Business – Going MobileFacebook for Business – Andy Poulton. www.159.be
  • 52. Facebook for Business – GroupsFacebook for Business – Andy Poulton. www.159.be
  • 53. Facebook for Business – GroupsFacebook for Business – Andy Poulton. www.159.be
  • 54. Facebook for Business – GroupsFacebook for Business – Andy Poulton. www.159.be
  • 55. Facebook for Business – Groups Ensure you are in the PERSONAL profileFacebook for Business – Andy Poulton. www.159.be
  • 56. Facebook for Business – GroupsFacebook for Business – Andy Poulton. www.159.be
  • 57. Facebook for Business – GroupsFacebook for Business – Andy Poulton. www.159.be
  • 58. Facebook for Business – Groups, ContributeFacebook for Business – Andy Poulton. www.159.be
  • 59. Facebook for Business – CommunicateFacebook for Business – Andy Poulton. www.159.be
  • 60. Facebook for Business – Facebooking Smarter http://bit.ly/Facebook for Business – Andy Poulton. www.159.be
  • 61. Facebook for Business – Facebooking SmarterFacebook for Business – Andy Poulton. www.159.be
  • 62. Facebook for Business – Facebooking SmarterFacebook for Business – Andy Poulton. www.159.be
  • 63. Facebook for Business – Facebooking Smarter Put the Facebook “badge” and “Like” everywhere • Website • Email Signature • Blog • Business Cards • Signage • Letter Heading • Compliment Slips • Vehicle Signage • Advertising • PRFacebook for Business – Andy Poulton. www.159.be
  • 64. Facebook for Business – Facebooking Smarter How to link Log in to your Facebook Account Go to this page http://apps.facebook.com/twitter/ Follow the directionsFacebook for Business – Andy Poulton. www.159.be
  • 65. Facebook for Business – Facebooking Smarter www.ping.fmFacebook for Business – Andy Poulton. www.159.be
  • 66. Facebook for Business – Getting Started What are your concerns regarding today and Facebook?Facebook for Business – Andy Poulton. www.159.be
  • 67. Facebook for Business - Agenda 1. What is Facebook 2. Benefits of using Facebook 3. Who is using Facebook 4. Facebook – Getting Started Setting up a Profile Building a Page Writing a Bio Finding people to Follow 5. How to Comment 6. What to Comment 7. Smart Facebooking 8. CloseFacebook for Business – Andy Poulton. www.159.be
  • 68. For BusinessFacebook for Business – Andy Poulton. www.159.be