Evolving Social Media

1
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Soluti...
Evolving Social Media
Enterprise Online Marketing Solutions
How we help you

2
Enterprise Online Marketing Solutions < SEO...
Evolving Social Media
What is Social Media Marketing?
Social Media Marketing is an online marketing strategy in
which new ...
Evolving Social Media
Why use Social Media?
Internet usage then

4
Enterprise Online Marketing Solutions < SEO > < PPC > <...
Evolving Social Media
Why use Social Media?
Internet usage now

5
Enterprise Online Marketing Solutions < SEO > < PPC > < ...
Evolving Social Media
Online Networks – Why
• Stay in touch with existing clients

• Reach out to new audiences and market...
Evolving Social Media

Rule No. 1
Go where your
clients are!
7
Enterprise Online Marketing Solutions < SEO > < PPC > < Soc...
Evolving Social Media

8
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Soluti...
Evolving Social Media
Know your customers

9
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-L...
Evolving Social Media
Get Networking

10
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line ...
Evolving Social Media

Social Media is
the
No. 1
online activity
11
Enterprise Online Marketing Solutions < SEO > < PPC > ...
Evolving Social Media

2/3rds of the
Global Internet
population visit
Social
Networks
12
Enterprise Online Marketing Solut...
Evolving Social Media

15% of all
internet time is
spent on Social
Networks
13
Enterprise Online Marketing Solutions < SEO...
Evolving Social Media
www.facebook.com

14
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Lin...
Evolving Social Media
If Facebook was a country it would be

1/ China – 1.351 bn
2/ India – 1.237 bn

3/ Facebook – 1.2 Bn...
Evolving Social Media

Adds 1/2m
users every
day

16
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media ...
Evolving Social Media

10.5 bn minutes
spent on
Facebook
EVERY day
17
Enterprise Online Marketing Solutions < SEO > < PPC ...
Evolving Social Media

1bn
• web links

• news stories
• blog posts

shared each week
18
Enterprise Online Marketing Solut...
Evolving Social Media

Facebook now
has a greater
share of the
internet than
19
Enterprise Online Marketing Solutions < SE...
Evolving Social Media

20
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media

21
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media

Your Business Page
Personalise – Stand Out from the Crowd
Grab your Unique Name
Encourage “Likes”

...
Evolving Social Media

Join the conversation
• Find relevant Groups and join in
• Find other Business Pages and join in
• ...
Evolving Social Media

Business Networks

24
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-L...
Evolving Social Media

25
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media

Over 230 million
registered professional
users in more than
200 countries

26
Enterprise Online Mar...
Evolving Social Media

More than 5m
companies have
a Linkedin
Company Page

27
Enterprise Online Marketing Solutions < SEO...
Evolving Social Media

Adds 1m
new members
every 12 days

28
Enterprise Online Marketing Solutions < SEO > < PPC > < Socia...
Evolving Social Media
Linkedin – Getting Started – build profile

29
Enterprise Online Marketing Solutions < SEO > < PPC >...
Evolving Social Media
Linkedin –build Company Page

30
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Medi...
Evolving Social Media
Linkedin – Getting Started – make contacts

31
Enterprise Online Marketing Solutions < SEO > < PPC >...
Evolving Social Media
Find Groups

32
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Mar...
Evolving Social Media
Contribute to conversations

33
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media...
Evolving Social Media
TWITTER

34
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketi...
Evolving Social Media
500m registered Businesses and Individuals
International companies
Cisco
IBM
Dell

Golfers
PGATOUR
J...
Twitter

Evolving Social Media

36
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Market...
Evolving Social Media

• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp c...
Evolving Social Media

• Build Profile
• Find People to Follow
• Make interesting and relevant Tweets
• Link back to your ...
Evolving Social Media

39
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media
Vine

Make Videos
– Share Videos
6 seconds long
Post to Vine and share

40
Enterprise Online Marketi...
Evolving Social Media

41
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media

42
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media
Instagram
• Started out as an iPhone app
• Added a vintage/polaroid feel to iPhone
pictures
• Bought...
Evolving Social Media
Instagram

Take Pictures
– Share Pictures
Make Videos
– Share Videos
15 seconds long
44
Enterprise O...
Evolving Social Media

45
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media

46
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media

47
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media

48
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media

49
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media

2nd
most searched
site on the
internet

50
Enterprise Online Marketing Solutions < SEO > < PPC > < ...
Evolving Social Media

4bn
videos watched
every day

51
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Med...
Evolving Social Media

60 hours
of new content
uploaded every
minute

52
Enterprise Online Marketing Solutions < SEO > < P...
Evolving Social Media

YouTube clips
now
incorporated in
Google Search
results

53
Enterprise Online Marketing Solutions <...
Evolving Social Media

54
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media

55
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media
Your

Video

56
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Mar...
Evolving Social Media

Your

Video

57
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Ma...
Evolving Social Media

• Look for an angle
• Look for the competition

• Get a feel for YouTube
• Think how else it could ...
Evolving Social Media
Voucher deals

59
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line M...
Evolving Social Media

60
Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solut...
Evolving Social Media
•
•
•
•
•
•
•
•
•
•

Effective Website
Search Engine Optimisation
Pay per Click
Blogging
Mobile frie...
Evolving Social Media

Want some help with –
o
o
o
o
o
o
o
o

Your website
Search Engine Optimisation
Pay per Click
Social...
Evolving Social Media
Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk

Follow me
Twitter
Linkedin

@andypoulton...
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Evolving Social Media

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First there was MySpace and Facebook, then there was Linkedin and Twitter - now there are many more opportunities for businesses of all sizes to reach out and communicate with new and existing clients and customers

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Transcript of "Evolving Social Media"

  1. 1. Evolving Social Media 1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  2. 2. Evolving Social Media Enterprise Online Marketing Solutions How we help you 2 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  3. 3. Evolving Social Media What is Social Media Marketing? Social Media Marketing is an online marketing strategy in which new web based platforms are used to • • • • raise awareness build credibility convey an idea promote a product IT IS NOT A HARD SELL OPPORTUNITY using relatively small inputs to deliver proportionally large gains 3 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  4. 4. Evolving Social Media Why use Social Media? Internet usage then 4 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  5. 5. Evolving Social Media Why use Social Media? Internet usage now 5 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  6. 6. Evolving Social Media Online Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high return 6 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  7. 7. Evolving Social Media Rule No. 1 Go where your clients are! 7 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  8. 8. Evolving Social Media 8 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  9. 9. Evolving Social Media Know your customers 9 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  10. 10. Evolving Social Media Get Networking 10 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  11. 11. Evolving Social Media Social Media is the No. 1 online activity 11 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  12. 12. Evolving Social Media 2/3rds of the Global Internet population visit Social Networks 12 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  13. 13. Evolving Social Media 15% of all internet time is spent on Social Networks 13 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  14. 14. Evolving Social Media www.facebook.com 14 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  15. 15. Evolving Social Media If Facebook was a country it would be 1/ China – 1.351 bn 2/ India – 1.237 bn 3/ Facebook – 1.2 Bn 4/ USA – 313.9 m 15 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  16. 16. Evolving Social Media Adds 1/2m users every day 16 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  17. 17. Evolving Social Media 10.5 bn minutes spent on Facebook EVERY day 17 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  18. 18. Evolving Social Media 1bn • web links • news stories • blog posts shared each week 18 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  19. 19. Evolving Social Media Facebook now has a greater share of the internet than 19 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  20. 20. Evolving Social Media 20 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  21. 21. Evolving Social Media 21 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  22. 22. Evolving Social Media Your Business Page Personalise – Stand Out from the Crowd Grab your Unique Name Encourage “Likes” • • • • Web Site Visitors Stationery Conversation All online presence 22 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  23. 23. Evolving Social Media Join the conversation • Find relevant Groups and join in • Find other Business Pages and join in • Find influential individuals and join in 23 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  24. 24. Evolving Social Media Business Networks 24 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  25. 25. Evolving Social Media 25 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  26. 26. Evolving Social Media Over 230 million registered professional users in more than 200 countries 26 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  27. 27. Evolving Social Media More than 5m companies have a Linkedin Company Page 27 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  28. 28. Evolving Social Media Adds 1m new members every 12 days 28 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  29. 29. Evolving Social Media Linkedin – Getting Started – build profile 29 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  30. 30. Evolving Social Media Linkedin –build Company Page 30 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  31. 31. Evolving Social Media Linkedin – Getting Started – make contacts 31 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  32. 32. Evolving Social Media Find Groups 32 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  33. 33. Evolving Social Media Contribute to conversations 33 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  34. 34. Evolving Social Media TWITTER 34 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  35. 35. Evolving Social Media 500m registered Businesses and Individuals International companies Cisco IBM Dell Golfers PGATOUR John Daly Callaway Golf Paul Azinger Pat Perez Tiger Woods Respected News Services BBC CNN Daily Telegraph Bath Chronicle Informational Services Nasa Marketing Donut Startup Donut Celebrities Demi Moore Oprah Stephen Fry Jonathan Ross Britney Spears 35 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  36. 36. Twitter Evolving Social Media 36 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  37. 37. Evolving Social Media • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication tool 37 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  38. 38. Evolving Social Media • Build Profile • Find People to Follow • Make interesting and relevant Tweets • Link back to your website where possible 38 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  39. 39. Evolving Social Media 39 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  40. 40. Evolving Social Media Vine Make Videos – Share Videos 6 seconds long Post to Vine and share 40 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  41. 41. Evolving Social Media 41 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  42. 42. Evolving Social Media 42 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  43. 43. Evolving Social Media Instagram • Started out as an iPhone app • Added a vintage/polaroid feel to iPhone pictures • Bought by Facebook • Is now another social media “phenomenon” 43 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  44. 44. Evolving Social Media Instagram Take Pictures – Share Pictures Make Videos – Share Videos 15 seconds long 44 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  45. 45. Evolving Social Media 45 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  46. 46. Evolving Social Media 46 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  47. 47. Evolving Social Media 47 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  48. 48. Evolving Social Media 48 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  49. 49. Evolving Social Media 49 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  50. 50. Evolving Social Media 2nd most searched site on the internet 50 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  51. 51. Evolving Social Media 4bn videos watched every day 51 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  52. 52. Evolving Social Media 60 hours of new content uploaded every minute 52 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  53. 53. Evolving Social Media YouTube clips now incorporated in Google Search results 53 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  54. 54. Evolving Social Media 54 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  55. 55. Evolving Social Media 55 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  56. 56. Evolving Social Media Your Video 56 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  57. 57. Evolving Social Media Your Video 57 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  58. 58. Evolving Social Media • Look for an angle • Look for the competition • Get a feel for YouTube • Think how else it could be used 58 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  59. 59. Evolving Social Media Voucher deals 59 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  60. 60. Evolving Social Media 60 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  61. 61. Evolving Social Media • • • • • • • • • • Effective Website Search Engine Optimisation Pay per Click Blogging Mobile friendly websites Email Marketing Viral Marketing Location based marketing Smartphone apps Article Marketing 61 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  62. 62. Evolving Social Media Want some help with – o o o o o o o o Your website Search Engine Optimisation Pay per Click Social Media Blogging Video Marketing Email marketing ……… in fact anything to do with your on-line marketing 62 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
  63. 63. Evolving Social Media Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter Linkedin @andypoulton AndyPoulton Phone me 01793 23 80 20 07966 54 71 46 63 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
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