An introduction to the Google Webmaster Toolkit

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The Google Webmaster Toolkit helps you to understand how Google views your website and provides a valuable insight in to key SEO issues

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An introduction to the Google Webmaster Toolkit

  1. 1. Google Webmaster Toolkit 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
  2. 2. Google Webmaster Toolkit 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2 www.google.com/webmaster
  3. 3. Google Webmaster Toolkit 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3 https://www.youtube.com/watch?v=COcl6ax38IY
  4. 4. Google Webmaster Toolkit 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4 Why use Webmaster? Understand - • - Whether Google has any issues with your site • - Which words and phrases people are using • - Who is linking to your site • - How Google “sees” your site
  5. 5. Google Webmaster Toolkit 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5 Webmaster Tools – Dashboard
  6. 6. Google Webmaster Toolkit 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6 Webmaster Tools
  7. 7. Google Webmaster Toolkit 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7 Webmaster Tools
  8. 8. Google Webmaster Toolkit 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8 Webmaster Tools
  9. 9. Google Webmaster Toolkit 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9 Create a .txt file of the links you want disavowed Webmaster Tools
  10. 10. Google Webmaster Toolkit 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10 Upload the txt file to the Disavow tool Webmaster Tools
  11. 11. Google Webmaster Toolkit 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11 This is where Google tells you that “you’ve been bad” Webmaster Tools
  12. 12. Google Webmaster Toolkit 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12 Webmaster Tools
  13. 13. Google Webmaster Toolkit 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13 Webmaster Tools
  14. 14. Google Webmaster Toolkit 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14 Use this to remove pages from your site from Google’s database. You should also take steps to ensure Google doesn’t include them again Webmaster Tools
  15. 15. Google Webmaster Toolkit 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15 Webmaster Tools
  16. 16. Google Webmaster Toolkit 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16 Webmaster Tools
  17. 17. Google Webmaster Toolkit 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17 Webmaster Tools
  18. 18. Google Webmaster Toolkit 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18 Webmaster Tools
  19. 19. Google Webmaster Toolkit 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19 When multiple URLs lead to the same destination – duplication could occur in the Google index URL parameters can be used to resolve by advising Google which URL parameters to ignore Webmaster Tools
  20. 20. Google Webmaster Toolkit 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20 To advise of security issues – such as Site hacked and hosting malwear Webmaster Tools
  21. 21. Google Webmaster Toolkit 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21 Webmaster Tools
  22. 22. Google Webmaster Toolkit 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22 Want some help with – o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o ……… in fact anything to do with your on- line marketing
  23. 23. Google Webmaster Toolkit 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 74 53 05 07966 54 71 46

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