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An introduction to the Google Webmaster Toolkit
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An introduction to the Google Webmaster Toolkit

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The Google Webmaster Toolkit helps you to understand how Google views your website and provides a valuable insight in to key SEO issues

The Google Webmaster Toolkit helps you to understand how Google views your website and provides a valuable insight in to key SEO issues

Published in Business , Technology
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  • 1. Google Webmaster Toolkit 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
  • 2. Google Webmaster Toolkit 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2 www.google.com/webmaster
  • 3. Google Webmaster Toolkit 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3 https://www.youtube.com/watch?v=COcl6ax38IY
  • 4. Google Webmaster Toolkit 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4 Why use Webmaster? Understand - • - Whether Google has any issues with your site • - Which words and phrases people are using • - Who is linking to your site • - How Google “sees” your site
  • 5. Google Webmaster Toolkit 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5 Webmaster Tools – Dashboard
  • 6. Google Webmaster Toolkit 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6 Webmaster Tools
  • 7. Google Webmaster Toolkit 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7 Webmaster Tools
  • 8. Google Webmaster Toolkit 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8 Webmaster Tools
  • 9. Google Webmaster Toolkit 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9 Create a .txt file of the links you want disavowed Webmaster Tools
  • 10. Google Webmaster Toolkit 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10 Upload the txt file to the Disavow tool Webmaster Tools
  • 11. Google Webmaster Toolkit 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11 This is where Google tells you that “you’ve been bad” Webmaster Tools
  • 12. Google Webmaster Toolkit 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12 Webmaster Tools
  • 13. Google Webmaster Toolkit 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13 Webmaster Tools
  • 14. Google Webmaster Toolkit 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14 Use this to remove pages from your site from Google’s database. You should also take steps to ensure Google doesn’t include them again Webmaster Tools
  • 15. Google Webmaster Toolkit 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15 Webmaster Tools
  • 16. Google Webmaster Toolkit 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16 Webmaster Tools
  • 17. Google Webmaster Toolkit 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17 Webmaster Tools
  • 18. Google Webmaster Toolkit 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18 Webmaster Tools
  • 19. Google Webmaster Toolkit 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19 When multiple URLs lead to the same destination – duplication could occur in the Google index URL parameters can be used to resolve by advising Google which URL parameters to ignore Webmaster Tools
  • 20. Google Webmaster Toolkit 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20 To advise of security issues – such as Site hacked and hosting malwear Webmaster Tools
  • 21. Google Webmaster Toolkit 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21 Webmaster Tools
  • 22. Google Webmaster Toolkit 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22 Want some help with – o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o ……… in fact anything to do with your on- line marketing
  • 23. Google Webmaster Toolkit 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 74 53 05 07966 54 71 46