0
Google Analytics
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
Google Analytics
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2
Google Analytics
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3
What is
“Analytics”
Google Analytics
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4
What is Analytics – Traditional...
Google Analytics
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5
What is Analytics – Traditional...
Google Analytics
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6
What is Analytics – Traditional...
Google Analytics
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7
What is Analytics - same data, ...
Google Analytics
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8
Why use
Analytics
Google Analytics
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9
Why use Analytics?
If you alway...
Google Analytics
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10
Why use Analytics?
Understand...
Google Analytics
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11
Setting up Analytics?
www.goo...
Google Analytics
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12
Setting up Analytics?
Google Analytics
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13
Setting up Analytics?
Google Analytics
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14
Setting up Analytics?
Adding ...
Google Analytics
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15
Setting up Analytics?
Adding ...
Google Analytics
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16
Understanding Analytics
Set D...
Google Analytics
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17
Compare previous dates
Unders...
Google Analytics
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18
Understanding Analytics
Google Analytics
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19
Understanding Analytics – Cor...
Google Analytics
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20
Understanding Analytics – Cor...
Google Analytics
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21
Understanding Analytics – Vis...
Google Analytics
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22
Understanding Analytics – Vis...
Google Analytics
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23
What the data means - Behavio...
Google Analytics
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24
Understanding Analytics - Beh...
Google Analytics
25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25
Understanding Analytics - Beh...
Google Analytics
26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26
Understanding Analytics - Tec...
Google Analytics
27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27
Understanding Analytics - Tec...
Google Analytics
28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28
Understanding Analytics - Tec...
Google Analytics
29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29
Understanding Analytics - Tec...
Google Analytics
30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30
Understanding Analytics – Use...
Google Analytics
31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31
Understanding Analytics – Acq...
Google Analytics
32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32
Understanding Analytics – Acq...
Google Analytics
33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33
Understanding Analytics – Con...
Google Analytics
34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34
Understanding Analytics – Con...
Google Analytics
35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35
Understanding Analytics – Con...
Google Analytics
36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36
Understanding Analytics – Sit...
Google Analytics
37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37
Understanding Analytics – Sit...
Google Analytics
38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38
Understanding Analytics – Sit...
Google Analytics
39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39
Understanding Analytics – Sit...
Google Analytics
40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40
Understanding Analytics – Eve...
Google Analytics
41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41
Understanding Analytics – Ads...
Google Analytics
42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42
Understanding Analytics – Exp...
Google Analytics
43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43
Understanding Analytics – In ...
Google Analytics
44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44
Understanding Analytics – Con...
Google Analytics
45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45
Understanding Analytics – Con...
Google Analytics
46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46
Understanding Analytics – Con...
Google Analytics
47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 47
Understanding Analytics – Cus...
Google Analytics
48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 48
Understanding Analytics – Cus...
Google Analytics
49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 49
Want some help with –
o Your ...
Google Analytics
50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 50
Find me
www.enterprise-oms.co...
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An introduction to setting up and using Google Analytics

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Google Analytics is a powerful tool that you can use to understand how your website is performing, visitor numbers, what they do whilst they are on your site and where they came from

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Transcript of "An introduction to setting up and using Google Analytics"

  1. 1. Google Analytics 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
  2. 2. Google Analytics 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2
  3. 3. Google Analytics 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3 What is “Analytics”
  4. 4. Google Analytics 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4 What is Analytics – Traditional Web Logs
  5. 5. Google Analytics 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5 What is Analytics – Traditional Web Logs
  6. 6. Google Analytics 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6 What is Analytics – Traditional Web Logs https://www.youtube.com/watch?v=opwrGPKcfYw
  7. 7. Google Analytics 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7 What is Analytics - same data, different look
  8. 8. Google Analytics 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8 Why use Analytics
  9. 9. Google Analytics 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9 Why use Analytics? If you always do what you’ve always done You’ll always get what you always got
  10. 10. Google Analytics 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10 Why use Analytics? Understand - • - How many people visit • - Where they go on your site • - What they do whilst on your site • - What they are using to access your site • - How they found your site • - Advertising/marketing effectiveness • - The impact of changes
  11. 11. Google Analytics 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11 Setting up Analytics? www.google.com/analytics
  12. 12. Google Analytics 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12 Setting up Analytics?
  13. 13. Google Analytics 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13 Setting up Analytics?
  14. 14. Google Analytics 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14 Setting up Analytics? Adding the code
  15. 15. Google Analytics 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15 Setting up Analytics? Adding the code – using your CMS
  16. 16. Google Analytics 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16 Understanding Analytics Set Date to measure
  17. 17. Google Analytics 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17 Compare previous dates Understanding Analytics
  18. 18. Google Analytics 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18 Understanding Analytics
  19. 19. Google Analytics 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19 Understanding Analytics – Core Stats Sessions = Total number of visits Page Views = Total number of pages viewed Avg. Session Duration =Average Visit Length % New Sessions = Percentage of new Vs returning users
  20. 20. Google Analytics 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20 Understanding Analytics – Core Stats Users = Total number of visitors Pages/Session = Average pages viewed per visit Bounce Rate = percentage of people who never visit more than the page they landed on
  21. 21. Google Analytics 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21 Understanding Analytics – Visitor Demographics
  22. 22. Google Analytics 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22 Understanding Analytics – Visitor Location
  23. 23. Google Analytics 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23 What the data means - Behaviour
  24. 24. Google Analytics 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24 Understanding Analytics - Behaviour
  25. 25. Google Analytics 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25 Understanding Analytics - Behaviour
  26. 26. Google Analytics 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26 Understanding Analytics - Technology
  27. 27. Google Analytics 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27 Understanding Analytics - Technology
  28. 28. Google Analytics 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28 Understanding Analytics - Technology
  29. 29. Google Analytics 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29 Understanding Analytics - Technology
  30. 30. Google Analytics 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30 Understanding Analytics – User Flow
  31. 31. Google Analytics 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31 Understanding Analytics – Acquisition
  32. 32. Google Analytics 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32 Understanding Analytics – Acquisition
  33. 33. Google Analytics 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33 Understanding Analytics – Content
  34. 34. Google Analytics 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34 Understanding Analytics – Content Content Drill Down Useful if you have pages grouped in to folders
  35. 35. Google Analytics 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35 Understanding Analytics – Content
  36. 36. Google Analytics 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36 Understanding Analytics – Site Speed
  37. 37. Google Analytics 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37 Understanding Analytics – Site Speed
  38. 38. Google Analytics 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38 Understanding Analytics – Site Speed
  39. 39. Google Analytics 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39 Understanding Analytics – Site Speed
  40. 40. Google Analytics 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40 Understanding Analytics – Events Can be used to track • Downloads • Subscriptions • Clicks on Links
  41. 41. Google Analytics 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41 Understanding Analytics – Adsense Can be used to track • Google Adsense Campaigns
  42. 42. Google Analytics 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42 Understanding Analytics – Experiments https://www.youtube.com/watch?v=TGrujIh2H0I
  43. 43. Google Analytics 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43 Understanding Analytics – In Page
  44. 44. Google Analytics 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44 Understanding Analytics – Conversions
  45. 45. Google Analytics 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45 Understanding Analytics – Conversions
  46. 46. Google Analytics 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46 Understanding Analytics – Conversions
  47. 47. Google Analytics 47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 47 Understanding Analytics – Custom Reports
  48. 48. Google Analytics 48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 48 Understanding Analytics – Custom Reports
  49. 49. Google Analytics 49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 49 Want some help with – o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o ……… in fact anything to do with your on- line marketing
  50. 50. Google Analytics 50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 50 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 74 53 05 07966 54 71 46
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