An introduction to setting up and using Google Analytics
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An introduction to setting up and using Google Analytics

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Google Analytics is a powerful tool that you can use to understand how your website is performing, visitor numbers, what they do whilst they are on your site and where they came from

Google Analytics is a powerful tool that you can use to understand how your website is performing, visitor numbers, what they do whilst they are on your site and where they came from

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An introduction to setting up and using Google Analytics An introduction to setting up and using Google Analytics Presentation Transcript

  • Google Analytics 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
  • Google Analytics 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2
  • Google Analytics 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3 What is “Analytics”
  • Google Analytics 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4 What is Analytics – Traditional Web Logs
  • Google Analytics 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5 What is Analytics – Traditional Web Logs
  • Google Analytics 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6 What is Analytics – Traditional Web Logs https://www.youtube.com/watch?v=opwrGPKcfYw
  • Google Analytics 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7 What is Analytics - same data, different look
  • Google Analytics 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8 Why use Analytics
  • Google Analytics 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9 Why use Analytics? If you always do what you’ve always done You’ll always get what you always got
  • Google Analytics 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10 Why use Analytics? Understand - • - How many people visit • - Where they go on your site • - What they do whilst on your site • - What they are using to access your site • - How they found your site • - Advertising/marketing effectiveness • - The impact of changes
  • Google Analytics 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11 Setting up Analytics? www.google.com/analytics
  • Google Analytics 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12 Setting up Analytics?
  • Google Analytics 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13 Setting up Analytics?
  • Google Analytics 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14 Setting up Analytics? Adding the code
  • Google Analytics 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15 Setting up Analytics? Adding the code – using your CMS
  • Google Analytics 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16 Understanding Analytics Set Date to measure
  • Google Analytics 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17 Compare previous dates Understanding Analytics
  • Google Analytics 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18 Understanding Analytics
  • Google Analytics 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19 Understanding Analytics – Core Stats Sessions = Total number of visits Page Views = Total number of pages viewed Avg. Session Duration =Average Visit Length % New Sessions = Percentage of new Vs returning users
  • Google Analytics 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20 Understanding Analytics – Core Stats Users = Total number of visitors Pages/Session = Average pages viewed per visit Bounce Rate = percentage of people who never visit more than the page they landed on
  • Google Analytics 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21 Understanding Analytics – Visitor Demographics
  • Google Analytics 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22 Understanding Analytics – Visitor Location
  • Google Analytics 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23 What the data means - Behaviour
  • Google Analytics 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24 Understanding Analytics - Behaviour
  • Google Analytics 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25 Understanding Analytics - Behaviour
  • Google Analytics 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26 Understanding Analytics - Technology
  • Google Analytics 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27 Understanding Analytics - Technology
  • Google Analytics 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28 Understanding Analytics - Technology
  • Google Analytics 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29 Understanding Analytics - Technology
  • Google Analytics 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30 Understanding Analytics – User Flow
  • Google Analytics 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31 Understanding Analytics – Acquisition
  • Google Analytics 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32 Understanding Analytics – Acquisition
  • Google Analytics 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33 Understanding Analytics – Content
  • Google Analytics 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34 Understanding Analytics – Content Content Drill Down Useful if you have pages grouped in to folders
  • Google Analytics 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35 Understanding Analytics – Content
  • Google Analytics 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36 Understanding Analytics – Site Speed
  • Google Analytics 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37 Understanding Analytics – Site Speed
  • Google Analytics 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38 Understanding Analytics – Site Speed
  • Google Analytics 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39 Understanding Analytics – Site Speed
  • Google Analytics 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40 Understanding Analytics – Events Can be used to track • Downloads • Subscriptions • Clicks on Links
  • Google Analytics 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41 Understanding Analytics – Adsense Can be used to track • Google Adsense Campaigns
  • Google Analytics 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42 Understanding Analytics – Experiments https://www.youtube.com/watch?v=TGrujIh2H0I
  • Google Analytics 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43 Understanding Analytics – In Page
  • Google Analytics 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44 Understanding Analytics – Conversions
  • Google Analytics 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45 Understanding Analytics – Conversions
  • Google Analytics 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46 Understanding Analytics – Conversions
  • Google Analytics 47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 47 Understanding Analytics – Custom Reports
  • Google Analytics 48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 48 Understanding Analytics – Custom Reports
  • Google Analytics 49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 49 Want some help with – o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o ……… in fact anything to do with your on- line marketing
  • Google Analytics 50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 50 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 74 53 05 07966 54 71 46