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14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
14 Top Web Marketing Tips
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14 Top Web Marketing Tips

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A short [30 minute] sprint through 14 ways that businesses can use the Internet to market themselves - all without having to pay a fee other than investing some time.

A short [30 minute] sprint through 14 ways that businesses can use the Internet to market themselves - all without having to pay a fee other than investing some time.

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Transcript

  • 1. Web Marketing is a Marathon<br />
  • 2. This is a Sprint<br />
  • 3. 14 Top Tips<br />to win<br />More Business<br />
  • 4. Get Found<br />www.google.com/places<br />
  • 5. Get Found<br />www.google.com/places<br />
  • 6. Get Found<br />
  • 7. Probably the greatest marketing opportunityknown!<br />
  • 8. Get Found<br />Google Adwords<br />Google Base<br />
  • 9. Get Emailing<br />
  • 10. Get Emailing<br />It’s Not Expensive<br />
  • 11. Get Emailing<br />It’s Effective<br />
  • 12.
  • 13. Get Networking<br />
  • 14. Get Networking<br /><ul><li>Great way to stay in touch with existing clients
  • 15. Reach out to new audiences and markets
  • 16. Better understanding of related markets
  • 17. Relative low cost of entry
  • 18. Possible high return</li></li></ul><li>Average age distribution across social network sites<br />25%<br />19%<br />18%<br />15%<br />10%<br />9%<br />3%<br />18-24<br />0-17<br />25-34<br />35-44<br />45-54<br />55-64<br />65+<br />Data source: Google Ad Planner<br />
  • 19. Get Networking<br />Social Media is the <br />No. 1 <br />online activity<br />
  • 20. Get Networking<br />2/3rds of the Global Internet population visit Social Networks<br />
  • 21. Get Networking<br />10% of all internet time is spent on Social Networks<br />
  • 22. Social Networks<br />www.facebook.com<br />
  • 23. Facebook<br />If Facebook was a country it would be<br />1/ China<br />2/ India<br />3/ Facebook – 650m<br />4/ USA<br />
  • 24. Facebook<br />Adds 1/2musers every day<br />
  • 25. Facebook<br />5bn minutesspent on Facebook EVERY day<br />
  • 26. Facebook<br />1bn<br /><ul><li>web links
  • 27. news stories
  • 28. blog posts</li></ul>shared each week<br />
  • 29. Facebook<br />Facebook now has a greatershare of theinternet than<br />
  • 30. Business Networks<br />
  • 31. Linkedin – Networking for Professionals<br />
  • 32. Linkedin – Networking for Professionals<br />Over 100 million<br />registered professional users in more than<br />200 countries<br />
  • 33. Linkedin – Networking for Professionals<br />More than 50%located outside of the USA<br />
  • 34. Linkedin – Networking for Professionals<br />More than 1mcompanies have a Linkedin Company Page<br />
  • 35. Linkedin – Networking for Professionals<br />Adds 1mnew members every 12 days<br />
  • 36. Linkedin – Networking for Professionals<br />More than 2bnpeople searchesin 2010<br />
  • 37. Viral Marketing’s free…..pst pass it on<br />
  • 38. Viral Marketing’s free…..pst pass it on<br /> Get other people to do your marketing for you<br /> It’s free<br /> Give them something in return if possible<br />
  • 39. Viral Marketing – How & Why<br />The Thresher ‘Virus’<br />
  • 40. Viral Marketing’s free…..pst pass it on<br /><ul><li>Discount Voucher intended for Suppliers and their Friends
  • 41. Circulated via chat-rooms, blogs and email 800,000 times</li></li></ul><li>Viral Marketing’s free…..pst pass it on<br /><ul><li>Created queues outside stores
  • 42. National TV news coverage
  • 43. National Radio coverage
  • 44. National Print news coverage
  • 45. Generated a rumoured £15m T/O</li></li></ul><li>Get Filming<br />
  • 46. Video Marketing <br />2ndmost searchedsite on theinternet<br />
  • 47. Video Marketing <br />2bnvideos watchedevery day<br />
  • 48. Video Marketing <br />24 hoursof new contentuploaded everyminute<br />
  • 49. Video Marketing <br />Average personspends15 minuteson YouTube every day<br />
  • 50. Video Marketing <br />70% of YouTube activity takes place outside of the USA<br />
  • 51. Video Marketing <br />YouTube clips now incorporated in Google Search results<br />
  • 52. Get Filming<br />Your Video<br />
  • 53. Get Filming<br />Your Video<br />
  • 54.
  • 55. Get Blogging<br /><ul><li> An easy way to update latest news
  • 56. An informal way of communicating
  • 57. Helps with the search engine position of your website
  • 58. Opens your business to a wider audience
  • 59. Helps keep your clients updated</li></li></ul><li>Get Blogging<br />When you have something to sell<br />When you have something new to offer<br />When something changes<br />When you have some news<br />When you have something to say<br />
  • 60. Get Blogging<br />www.blogger.com<br />www.wordpress.com<br />
  • 61. TWITTER<br />
  • 62. Twitter<br />
  • 63. Get Tweeting<br /><ul><li> Easy to use
  • 64. Easy way to keep in touch
  • 65. A way to reach potentially large market
  • 66. Short sharp communication tool</li></li></ul><li>Apps<br />
  • 67. What’s on the Horizon?<br />
  • 68. Location Marketing<br />
  • 69. Location Marketing<br />
  • 70. Get Real – Augmented Reality<br />
  • 71. Get Real – Augmented Reality <br />
  • 72. Groupon<br />
  • 73.
  • 74. Thank You<br />Andy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.uk<br /> Get the presentation from www.159.be<br />

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