14 Top Web Marketing Tips

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A short [30 minute] sprint through 14 ways that businesses can use the Internet to market themselves - all without having to pay a fee other than investing some time.

A short [30 minute] sprint through 14 ways that businesses can use the Internet to market themselves - all without having to pay a fee other than investing some time.

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Transcript

  • 1. Web Marketing is a Marathon
  • 2. This is a Sprint
  • 3. 14 Top Tips
    to win
    More Business
  • 4. Get Found
    www.google.com/places
  • 5. Get Found
    www.google.com/places
  • 6. Get Found
  • 7. Probably the greatest marketing opportunityknown!
  • 8. Get Found
    Google Adwords
    Google Base
  • 9. Get Emailing
  • 10. Get Emailing
    It’s Not Expensive
  • 11. Get Emailing
    It’s Effective
  • 12.
  • 13. Get Networking
  • 14. Get Networking
    • Great way to stay in touch with existing clients
    • 15. Reach out to new audiences and markets
    • 16. Better understanding of related markets
    • 17. Relative low cost of entry
    • 18. Possible high return
  • Average age distribution across social network sites
    25%
    19%
    18%
    15%
    10%
    9%
    3%
    18-24
    0-17
    25-34
    35-44
    45-54
    55-64
    65+
    Data source: Google Ad Planner
  • 19. Get Networking
    Social Media is the
    No. 1
    online activity
  • 20. Get Networking
    2/3rds of the Global Internet population visit Social Networks
  • 21. Get Networking
    10% of all internet time is spent on Social Networks
  • 22. Social Networks
    www.facebook.com
  • 23. Facebook
    If Facebook was a country it would be
    1/ China
    2/ India
    3/ Facebook – 650m
    4/ USA
  • 24. Facebook
    Adds 1/2musers every day
  • 25. Facebook
    5bn minutesspent on Facebook EVERY day
  • 26. Facebook
    1bn
    shared each week
  • 29. Facebook
    Facebook now has a greatershare of theinternet than
  • 30. Business Networks
  • 31. Linkedin – Networking for Professionals
  • 32. Linkedin – Networking for Professionals
    Over 100 million
    registered professional users in more than
    200 countries
  • 33. Linkedin – Networking for Professionals
    More than 50%located outside of the USA
  • 34. Linkedin – Networking for Professionals
    More than 1mcompanies have a Linkedin Company Page
  • 35. Linkedin – Networking for Professionals
    Adds 1mnew members every 12 days
  • 36. Linkedin – Networking for Professionals
    More than 2bnpeople searchesin 2010
  • 37. Viral Marketing’s free…..pst pass it on
  • 38. Viral Marketing’s free…..pst pass it on
    Get other people to do your marketing for you
    It’s free
    Give them something in return if possible
  • 39. Viral Marketing – How & Why
    The Thresher ‘Virus’
  • 40. Viral Marketing’s free…..pst pass it on
    • Discount Voucher intended for Suppliers and their Friends
    • 41. Circulated via chat-rooms, blogs and email 800,000 times
  • Viral Marketing’s free…..pst pass it on
    • Created queues outside stores
    • 42. National TV news coverage
    • 43. National Radio coverage
    • 44. National Print news coverage
    • 45. Generated a rumoured £15m T/O
  • Get Filming
  • 46. Video Marketing
    2ndmost searchedsite on theinternet
  • 47. Video Marketing
    2bnvideos watchedevery day
  • 48. Video Marketing
    24 hoursof new contentuploaded everyminute
  • 49. Video Marketing
    Average personspends15 minuteson YouTube every day
  • 50. Video Marketing
    70% of YouTube activity takes place outside of the USA
  • 51. Video Marketing
    YouTube clips now incorporated in Google Search results
  • 52. Get Filming
    Your Video
  • 53. Get Filming
    Your Video
  • 54.
  • 55. Get Blogging
    • An easy way to update latest news
    • 56. An informal way of communicating
    • 57. Helps with the search engine position of your website
    • 58. Opens your business to a wider audience
    • 59. Helps keep your clients updated
  • Get Blogging
    When you have something to sell
    When you have something new to offer
    When something changes
    When you have some news
    When you have something to say
  • 60. Get Blogging
    www.blogger.com
    www.wordpress.com
  • 61. TWITTER
  • 62. Twitter
  • 63. Get Tweeting
    • Easy to use
    • 64. Easy way to keep in touch
    • 65. A way to reach potentially large market
    • 66. Short sharp communication tool
  • Apps
  • 67. What’s on the Horizon?
  • 68. Location Marketing
  • 69. Location Marketing
  • 70. Get Real – Augmented Reality
  • 71. Get Real – Augmented Reality
  • 72. Groupon
  • 73.
  • 74. Thank You
    Andy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.uk
    Get the presentation from www.159.be