Social business defn #1 (philanthropic)“a social business is a non-loss, non-dividend company designed toaddress a social objective within the highly regulated marketplace oftoday.” (Wikipedia/Nobel Laureate Prof. Muhammad Yunus)“ideas, businesses and people who are creating positive socialchange.” (socialbusiness.org)
Social business defn #2 (commercial)“As each company looks to incorporate social networking technologies,it is, in fact, becoming what IBM calls a Social Business.” (ibm.com)“It means that every department, from HR to marketing to productdevelopment to customer service, uses social media the way it usesany other tool and channel to do its job. A company that uses socialnetworking tools ﬂuently to communicate with people inside andoutside the company acts as a Social Business.” (ibm.com)
Pop Quiz!• what communication and collaboration tools do you think we use in business?• name as many technologies, platforms, tools and techniques as you can!
Advice from a colleague:“Get an ofﬁce and home PC. UsePROFS (the internal messagingsystem); your predecessor didn’t andit showed.”From his ﬁrst company-wide email:“It wasn’t long after I arrived that Idiscovered on my ofﬁce PC thatPROFS mail is an important vehicle ofcommunication within IBM. Thanks toall who sent greetings, best wishes,suggestions, and advice.” 1993
“Social networking applications are not new to business. Most suchapplications fall into three main categories: external relationships withcustomers and brand influences; internal relationships with employeesand partners; and societal relationships with citizens and communities.Many companies and government agencies already have a variety ofapplications in each of these categories, but much remains to be done.We are still in the early days of learning how to best translate our newcollaborative technologies and applications into more effective businessand societal relationships. The issue is not technology, even thoughsocial technologies are still relatively new. The key issue isorganizational capital, that is, the management practices and culturaladjustments needed to enable the organization to deploy and takeadvantage of these new capabilities.”http://blog.irvingwb.com/blog/2010/09/reinventing-relationships.html
“It should come as no surprise to anybodythat IBMers are active in social media. Infact, we have, I believe, the single largestcommunity of employees active in socialmedia anywhere on earth. However, to thecasual observer, it can be difficult to reallygrasp our unique approach due to ouremployee-led, intentionally decentralizedmodel for participation…”http://adamchristensen.com/2010/11/17/introducing-the-ibm-expert-network-on-slideshare
We’re on a road to… Gartner Hype Cycle, July 2011 somewhere?
Studies say: everything is “better” - so it must be?
Image credits• LEGO ofﬁce http://www.ﬂickr.com/photos/legozilla/3553485678/• History of communications / social http://www.ﬂickr.com/photos/mazer73/4008898003/ http://www.ﬂickr.com/photos/freefoto/533626295/ http://www.ﬂickr.com/photos/somewhatfrank/2657896516/ http://www.ﬂickr.com/photos/webbysworld/83822087/• IBM computer http://ﬂickr.com/photos/killermart/34566562/• Quotation backgrounds / British Museum http://ﬂickr.com/photos/shawdm/820926627/• LEGO business bigger now http://www.ﬂickr.com/photos/ntr23/4455169702/• Deep water http://www.ﬂickr.com/photos/beatnic/3468347540/• IBM Blogging Guidelines http://www.ﬂickr.com/photos/ntr23/4455169702/• LEGO business guy http://www.ﬂickr.com/photos/jreed/5250034255/• Others author’s own, or royalty-free and CC-licensed works from sxu.hu and Wikimedia Commons