Some thoughts on Social Business

  • 1,778 views
Uploaded on

Talk given at Brunel University on Jan 11, 2012 as part of the Social Web module for Computer Science http://cs3010sw2011.blogspot.com/

Talk given at Brunel University on Jan 11, 2012 as part of the Social Web module for Computer Science http://cs3010sw2011.blogspot.com/

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
1,778
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
2
Likes
15

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Getting Social… Doing Business Andy Piper | @andypiper | andypiper.co.uk "social bridgebuilder" & Community Lead, IBM
  • 2. #socbiz #CS3010@andypiper
  • 3. “Social Business”?
  • 4. Social business defn #1 (philanthropic)“a social business is a non-loss, non-dividend company designed toaddress a social objective within the highly regulated marketplace oftoday.” (Wikipedia/Nobel Laureate Prof. Muhammad Yunus)“ideas, businesses and people who are creating positive socialchange.” (socialbusiness.org)
  • 5. Social business defn #2 (commercial)“As each company looks to incorporate social networking technologies,it is, in fact, becoming what IBM calls a Social Business.” (ibm.com)“It means that every department, from HR to marketing to productdevelopment to customer service, uses social media the way it usesany other tool and channel to do its job. A company that uses socialnetworking tools fluently to communicate with people inside andoutside the company acts as a Social Business.” (ibm.com)
  • 6. Let’s talk about… “social” What is “social”?
  • 7. Social Networking Everything
  • 8. People are social
  • 9. Events are social
  • 10. The Web is Social
  • 11. Social Media is…?
  • 12. History
  • 13. Big Cheese A big Co Department ZVP 1 VP 2Name Name EXEC 1 EXEC 2 Name Name MINOR 2NDARY FROMAGE FROMAGE
  • 14. Times change...how does that affect a Large Company?
  • 15. http://ibm100.com
  • 16. Pop Quiz!• what communication and collaboration tools do you think we use in business?• name as many technologies, platforms, tools and techniques as you can!
  • 17. Advice from a colleague:“Get an office and home PC. UsePROFS (the internal messagingsystem); your predecessor didn’t andit showed.”From his first company-wide email:“It wasn’t long after I arrived that Idiscovered on my office PC thatPROFS mail is an important vehicle ofcommunication within IBM. Thanks toall who sent greetings, best wishes,suggestions, and advice.” 1993
  • 18. 2012
  • 19. “Social networking applications are not new to business. Most suchapplications fall into three main categories: external relationships withcustomers and brand influences; internal relationships with employeesand partners; and societal relationships with citizens and communities.Many companies and government agencies already have a variety ofapplications in each of these categories, but much remains to be done.We are still in the early days of learning how to best translate our newcollaborative technologies and applications into more effective businessand societal relationships. The issue is not technology, even thoughsocial technologies are still relatively new. The key issue isorganizational capital, that is, the management practices and culturaladjustments needed to enable the organization to deploy and takeadvantage of these new capabilities.”http://blog.irvingwb.com/blog/2010/09/reinventing-relationships.html
  • 20. So - what has really changed?
  • 21. “It should come as no surprise to anybodythat IBMers are active in social media. Infact, we have, I believe, the single largestcommunity of employees active in socialmedia anywhere on earth. However, to thecasual observer, it can be difficult to reallygrasp our unique approach due to ouremployee-led, intentionally decentralizedmodel for participation…”http://adamchristensen.com/2010/11/17/introducing-the-ibm-expert-network-on-slideshare
  • 22. We’re on a road to… Gartner Hype Cycle, July 2011 somewhere?
  • 23. Studies say: everything is “better” - so it must be?
  • 24. What are the consequences?
  • 25. TrustEducationGuidance
  • 26. Spring 2005
  • 27. Spring 2005 May 2008
  • 28. Summary: • Follow the BCGs • Take personal responsibility • Include a disclaimerhttp://ibm.com/blogs/zz/en/ guidelines.html • Don’t cite clients EU + FTC rules! • Don’t pick fights
  • 29. Social can improve business … but nothing is automatic!
  • 30. Connect http://twitter.com/andypiper http://andypiper.co.ukhttp://slideshare.net/andypiper
  • 31. Image credits• LEGO office http://www.flickr.com/photos/legozilla/3553485678/• History of communications / social http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/• IBM computer http://flickr.com/photos/killermart/34566562/• Quotation backgrounds / British Museum http://flickr.com/photos/shawdm/820926627/• LEGO business bigger now http://www.flickr.com/photos/ntr23/4455169702/• Deep water http://www.flickr.com/photos/beatnic/3468347540/• IBM Blogging Guidelines http://www.flickr.com/photos/ntr23/4455169702/• LEGO business guy http://www.flickr.com/photos/jreed/5250034255/• Others author’s own, or royalty-free and CC-licensed works from sxu.hu and Wikimedia Commons