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Should Social Media Be Regulated?
 

Should Social Media Be Regulated?

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  • Andy Piper <br /> http://andypiper.co.uk
  • Around 380,000 employees;165 countries <br /> Employees are highly mobile <br /> Several large divisions <br /> Systems and Technology <br /> Consulting Services <br /> Software <br /> Research
  • IBM acquires companies <br /> IBM has many divisions and interests
  • IBM acquires companies <br /> IBM has many divisions and interests
  • We&#x2019;ve been podcasting internally and externally for some time. We run weekly podcasts on developerWorks, and occasional interviews. <br /> <br /> We&#x2019;ve got demos and videocasts on YouTube... and you&#x2019;ll find IBMers on Slideshare, Viddler and other sites too. <br /> <br /> We&#x2019;ve been using social networks like Xing to build communities like Greater IBM, our alumni network... and also extending that to LinkedIn, Facebook and Second Life <br /> http://www.ibm.com/ibm/greateribm/ <br /> <br /> Twitter enables us to both stay in touch with wider teams and communities, and build relationships with customers and analysts. This has been a great tool for developing individual connections, and we&#x2019;ve been looking at using similar tools internally. <br /> <br /> We have IBM groups on Facebook which enable us to build communities there. Some of my clients have connected with me there, for example. There&#x2019;s been some recent controversy about Facebook from a privacy and time wasting perspective, but there&#x2019;s an element of common sense here - and it does help to build networks. <br /> <br /> del.icio.us, Dopplr, Slideshare <br /> <br /> Even a social music site like Last.FM can help to build communities <br /> http://ibmrocks.mytoycode.com/
  • We&#x2019;ve been podcasting internally and externally for some time. We run weekly podcasts on developerWorks, and occasional interviews. <br /> <br /> We&#x2019;ve got demos and videocasts on YouTube... and you&#x2019;ll find IBMers on Slideshare, Viddler and other sites too. <br /> <br /> We&#x2019;ve been using social networks like Xing to build communities like Greater IBM, our alumni network... and also extending that to LinkedIn, Facebook and Second Life <br /> http://www.ibm.com/ibm/greateribm/ <br /> <br /> Twitter enables us to both stay in touch with wider teams and communities, and build relationships with customers and analysts. This has been a great tool for developing individual connections, and we&#x2019;ve been looking at using similar tools internally. <br /> <br /> We have IBM groups on Facebook which enable us to build communities there. Some of my clients have connected with me there, for example. There&#x2019;s been some recent controversy about Facebook from a privacy and time wasting perspective, but there&#x2019;s an element of common sense here - and it does help to build networks. <br /> <br /> del.icio.us, Dopplr, Slideshare <br /> <br /> Even a social music site like Last.FM can help to build communities <br /> http://ibmrocks.mytoycode.com/
  • We&#x2019;ve been podcasting internally and externally for some time. We run weekly podcasts on developerWorks, and occasional interviews. <br /> <br /> We&#x2019;ve got demos and videocasts on YouTube... and you&#x2019;ll find IBMers on Slideshare, Viddler and other sites too. <br /> <br /> We&#x2019;ve been using social networks like Xing to build communities like Greater IBM, our alumni network... and also extending that to LinkedIn, Facebook and Second Life <br /> http://www.ibm.com/ibm/greateribm/ <br /> <br /> Twitter enables us to both stay in touch with wider teams and communities, and build relationships with customers and analysts. This has been a great tool for developing individual connections, and we&#x2019;ve been looking at using similar tools internally. <br /> <br /> We have IBM groups on Facebook which enable us to build communities there. Some of my clients have connected with me there, for example. There&#x2019;s been some recent controversy about Facebook from a privacy and time wasting perspective, but there&#x2019;s an element of common sense here - and it does help to build networks. <br /> <br /> del.icio.us, Dopplr, Slideshare <br /> <br /> Even a social music site like Last.FM can help to build communities <br /> http://ibmrocks.mytoycode.com/
  • We&#x2019;ve been podcasting internally and externally for some time. We run weekly podcasts on developerWorks, and occasional interviews. <br /> <br /> We&#x2019;ve got demos and videocasts on YouTube... and you&#x2019;ll find IBMers on Slideshare, Viddler and other sites too. <br /> <br /> We&#x2019;ve been using social networks like Xing to build communities like Greater IBM, our alumni network... and also extending that to LinkedIn, Facebook and Second Life <br /> http://www.ibm.com/ibm/greateribm/ <br /> <br /> Twitter enables us to both stay in touch with wider teams and communities, and build relationships with customers and analysts. This has been a great tool for developing individual connections, and we&#x2019;ve been looking at using similar tools internally. <br /> <br /> We have IBM groups on Facebook which enable us to build communities there. Some of my clients have connected with me there, for example. There&#x2019;s been some recent controversy about Facebook from a privacy and time wasting perspective, but there&#x2019;s an element of common sense here - and it does help to build networks. <br /> <br /> del.icio.us, Dopplr, Slideshare <br /> <br /> Even a social music site like Last.FM can help to build communities <br /> http://ibmrocks.mytoycode.com/
  • We&#x2019;ve been podcasting internally and externally for some time. We run weekly podcasts on developerWorks, and occasional interviews. <br /> <br /> We&#x2019;ve got demos and videocasts on YouTube... and you&#x2019;ll find IBMers on Slideshare, Viddler and other sites too. <br /> <br /> We&#x2019;ve been using social networks like Xing to build communities like Greater IBM, our alumni network... and also extending that to LinkedIn, Facebook and Second Life <br /> http://www.ibm.com/ibm/greateribm/ <br /> <br /> Twitter enables us to both stay in touch with wider teams and communities, and build relationships with customers and analysts. This has been a great tool for developing individual connections, and we&#x2019;ve been looking at using similar tools internally. <br /> <br /> We have IBM groups on Facebook which enable us to build communities there. Some of my clients have connected with me there, for example. There&#x2019;s been some recent controversy about Facebook from a privacy and time wasting perspective, but there&#x2019;s an element of common sense here - and it does help to build networks. <br /> <br /> del.icio.us, Dopplr, Slideshare <br /> <br /> Even a social music site like Last.FM can help to build communities <br /> http://ibmrocks.mytoycode.com/
  • This is a fun social software mashup - Last.FM IBM Rocks group and our employee directory. <br /> It is enhancing our internal connections and relationship-building.
  • Of course it is well-known that IBM is working in Virtual Worlds now - engaging with our customers and partners there. In fact our engagement with Virtual Worlds could be argued to have started with a blog (eightbar) <br /> <br /> We run developer briefings in Second Life, presentations internally and externally in virtual worlds, and have an online business center. <br /> <br /> So blogs have taken us to other social media (audio and video) and on into what could be the next generation of the Internet.
  • Lack of education / guidelines can lead to accidental breaches - e.g. rumours <br /> <br /> Pay attention to other licensing models - GPL, terms of service, CC etc. <br /> <br /> Play nice with communities, don&#x2019;t exploit them
  • A note of caution. <br /> All of this openness has a flipside. <br /> Sometimes we need to partition the domains. Clearly we can&#x2019;t be completely free with all of our information. <br /> Having an internal sandpit is important. We have internal microblogging, internal &#x201C;Facebook&#x201D; (social profiles), etc. as well as internal blogs.
  • At IBM we started with some guidelines. It&#x2019;s probably foolish to go without. <br /> They are linked with our general Business Conduct Guidelines. <br /> <br /> &#x201C;In 1997, IBM recommended that its employees get out onto the Net &#x2013; at a time when many companies were seeking to restrict their employees&apos; Internet access. We continue to advocate IBMers&apos; responsible involvement today in this new, rapidly growing space of relationship, learning and collaboration.&#x201D; <br /> <br /> So IBM&#x2019;s embrace of these technologies builds on a history of innovation. <br /> The message - don&#x2019;t fear employees, competitors or the public - let them engage constructively <br /> <br /> Our blogging guidelines are widely recognised, used as a template, and have been used as a basis for other policies covering podcasting, virtual worlds and conduct in social media
  • At IBM we started with some guidelines. It&#x2019;s probably foolish to go without. <br /> They are linked with our general Business Conduct Guidelines. <br /> <br /> &#x201C;In 1997, IBM recommended that its employees get out onto the Net &#x2013; at a time when many companies were seeking to restrict their employees&apos; Internet access. We continue to advocate IBMers&apos; responsible involvement today in this new, rapidly growing space of relationship, learning and collaboration.&#x201D; <br /> <br /> So IBM&#x2019;s embrace of these technologies builds on a history of innovation. <br /> The message - don&#x2019;t fear employees, competitors or the public - let them engage constructively <br /> <br /> Our blogging guidelines are widely recognised, used as a template, and have been used as a basis for other policies covering podcasting, virtual worlds and conduct in social media
  • At IBM we started with some guidelines. It&#x2019;s probably foolish to go without. <br /> They are linked with our general Business Conduct Guidelines. <br /> <br /> &#x201C;In 1997, IBM recommended that its employees get out onto the Net &#x2013; at a time when many companies were seeking to restrict their employees&apos; Internet access. We continue to advocate IBMers&apos; responsible involvement today in this new, rapidly growing space of relationship, learning and collaboration.&#x201D; <br /> <br /> So IBM&#x2019;s embrace of these technologies builds on a history of innovation. <br /> The message - don&#x2019;t fear employees, competitors or the public - let them engage constructively <br /> <br /> Our blogging guidelines are widely recognised, used as a template, and have been used as a basis for other policies covering podcasting, virtual worlds and conduct in social media
  • Use social media as a means to expose IBM&apos;s experts - and expertise - to the world, to learn, engage, influence and lead
  • Thank you