How “social” has changed theway we work                                   Andy Piper                       http://andypipe...
• A bit about IBM• Changing  behaviours• A personal  journey• Guidelines  and lessons       • Questions
1a. IBM Backstory
http://ibm100.com
Advice from a colleague:“Get an office and home PC. UsePROFS (the internal messagingsystem); your predecessor didn’tand it ...
http://flickr.com/photos/killermart/34566562/
Diversity: culture,technology, expertise,background, interests                         http://flickr.com/photos/derekb/1965...
1b. What is social?
Humans are  social     http://flickr.com/photos/dlemieux/124666239/
Humans are  social     http://flickr.com/photos/dlemieux/124666239/
Humans want to communicate                       http://www.flickr.com/photos/mazer73/4008898003/                          ...
Humans want to communicate                       http://www.flickr.com/photos/mazer73/4008898003/                          ...
Humans want to communicate                       http://www.flickr.com/photos/mazer73/4008898003/                          ...
Humans want to communicate                       http://www.flickr.com/photos/mazer73/4008898003/                          ...
Everything online is now social...
Once they join theworkforce… business willmagically be social… right?                     http://www.flickr.com/photos/moir...
“Email is where knowledge       goes to die.”                   Luis Suarez                          IBM
Big Cheese    A big Co                       Department ZVP 1         VP 2Name         Name            EXEC 1       EXEC 2...
2. Social canmake individuals“work smarter”
How did my world get smaller?             http://flickr.com/photos/shawdm/2472049190/
Profile picture   Recommend
Some of the tools...! Lotus Connections  ! Profiles (a social network)  ! Blogs  ! Bookmarks/Dogear  ! Activities (for lead...
Networks,microbrands, & guerilla marketing
http://www.flickr.com/photos/beatnic/3468347540/
3. Trust, education,     guidelines
EmpowerEducateTrustYour people areyour brand    “Use social media as a means to                   expose IBMs experts - an...
“It should come as no surprise to anybodythat IBMers are active in social media. Infact, we have, I believe, the single la...
Spring 2005              http://flickr.com/photos/hans-on-experience/14188376/
Spring 2005                                   May 2008              http://flickr.com/photos/hans-on-experience/14188376/
Summary:                              •   Follow the BCGs                              •   Take personal responsibility   ...
Demonstrating business results    Success stories        How-tosTips, training, tutorials “reverse mentoring”
• Consider transparency• Be ready to blur the boundaries• Trust a more social, technology- savvy workforce
Connect              http://twitter.com/andypiper                  http://andypiper.co.uk             http://slideshare.ne...
How Social Has Changed the Way we Work
How Social Has Changed the Way we Work
How Social Has Changed the Way we Work
How Social Has Changed the Way we Work
How Social Has Changed the Way we Work
How Social Has Changed the Way we Work
How Social Has Changed the Way we Work
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How Social Has Changed the Way we Work

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My talk for media140's event at Social Media Week London 2011 - discussing how IBM has embraced social technologies as a form of internal and external communication.

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Transcript of "How Social Has Changed the Way we Work"

  1. 1. How “social” has changed theway we work Andy Piper http://andypiper.co.uk http://twitter.com/andypiper
  2. 2. • A bit about IBM• Changing behaviours• A personal journey• Guidelines and lessons • Questions
  3. 3. 1a. IBM Backstory
  4. 4. http://ibm100.com
  5. 5. Advice from a colleague:“Get an office and home PC. UsePROFS (the internal messagingsystem); your predecessor didn’tand it showed.”From his first company-wide email:“It wasn’t long after I arrived that Idiscovered on my office PC thatPROFS mail is an important vehicleof communication within IBM.Thanks to all who sent greetings,best wishes, suggestions, andadvice.”
  6. 6. http://flickr.com/photos/killermart/34566562/
  7. 7. Diversity: culture,technology, expertise,background, interests http://flickr.com/photos/derekb/19659998/
  8. 8. 1b. What is social?
  9. 9. Humans are social http://flickr.com/photos/dlemieux/124666239/
  10. 10. Humans are social http://flickr.com/photos/dlemieux/124666239/
  11. 11. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  12. 12. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  13. 13. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  14. 14. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  15. 15. Everything online is now social...
  16. 16. Once they join theworkforce… business willmagically be social… right? http://www.flickr.com/photos/moirabot/323462018/
  17. 17. “Email is where knowledge goes to die.” Luis Suarez IBM
  18. 18. Big Cheese A big Co Department ZVP 1 VP 2Name Name EXEC 1 EXEC 2 Name Name MINOR 2NDARY FROMAGE FROMAGE
  19. 19. 2. Social canmake individuals“work smarter”
  20. 20. How did my world get smaller? http://flickr.com/photos/shawdm/2472049190/
  21. 21. Profile picture Recommend
  22. 22. Some of the tools...! Lotus Connections ! Profiles (a social network) ! Blogs ! Bookmarks/Dogear ! Activities (for leading a project) ! Communities ! Wikis ! Files (document sharing)! Sametime Unyte – eMeetings! SocialBlue (like Facebook)! Microblogging ! Connections ! Twitter ! Bluetwit
  23. 23. Networks,microbrands, & guerilla marketing
  24. 24. http://www.flickr.com/photos/beatnic/3468347540/
  25. 25. 3. Trust, education, guidelines
  26. 26. EmpowerEducateTrustYour people areyour brand “Use social media as a means to expose IBMs experts - and expertise - to the world” (Adam Christensen, IBM Social Media Communications)
  27. 27. “It should come as no surprise to anybodythat IBMers are active in social media. Infact, we have, I believe, the single largestcommunity of employees active in socialmedia anywhere on earth. However, to thecasual observer, it can be difficult to reallygrasp our unique approach due to ouremployee-led, intentionally decentralizedmodel for participation…”http://adamchristensen.com/2010/11/17/introducing-the-ibm-expert-network-on-slideshare http://flickr.com/photos/shawdm/820926627/
  28. 28. Spring 2005 http://flickr.com/photos/hans-on-experience/14188376/
  29. 29. Spring 2005 May 2008 http://flickr.com/photos/hans-on-experience/14188376/
  30. 30. Summary: • Follow the BCGs • Take personal responsibility • Include a disclaimer • Don’t cite clientshttp://ibm.com/blogs/zz/en/ guidelines.html • Don’t comment on rumour EU + FTC rules! • Don’t pick fights
  31. 31. Demonstrating business results Success stories How-tosTips, training, tutorials “reverse mentoring”
  32. 32. • Consider transparency• Be ready to blur the boundaries• Trust a more social, technology- savvy workforce
  33. 33. Connect http://twitter.com/andypiper http://andypiper.co.uk http://slideshare.net/andypiper I’m an IBMerLet’s build a Smarter Planet

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