• Save
How Social Has Changed the Way we Work
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

How Social Has Changed the Way we Work

  • 4,883 views
Uploaded on

My talk for media140's event at Social Media Week London 2011 - discussing how IBM has embraced social technologies as a form of internal and external communication.

My talk for media140's event at Social Media Week London 2011 - discussing how IBM has embraced social technologies as a form of internal and external communication.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
4,883
On Slideshare
4,778
From Embeds
105
Number of Embeds
6

Actions

Shares
Downloads
0
Comments
3
Likes
12

Embeds 105

http://www.socialmediasocialmedia.nl 61
http://lanyrd.com 40
http://www4.univali.br 1
http://www.itg.hitachi.co.jp 1
http://paper.li 1
http://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How “social” has changed theway we work Andy Piper http://andypiper.co.uk http://twitter.com/andypiper
  • 2. • A bit about IBM• Changing behaviours• A personal journey• Guidelines and lessons • Questions
  • 3. 1a. IBM Backstory
  • 4. http://ibm100.com
  • 5. Advice from a colleague:“Get an office and home PC. UsePROFS (the internal messagingsystem); your predecessor didn’tand it showed.”From his first company-wide email:“It wasn’t long after I arrived that Idiscovered on my office PC thatPROFS mail is an important vehicleof communication within IBM.Thanks to all who sent greetings,best wishes, suggestions, andadvice.”
  • 6. http://flickr.com/photos/killermart/34566562/
  • 7. Diversity: culture,technology, expertise,background, interests http://flickr.com/photos/derekb/19659998/
  • 8. 1b. What is social?
  • 9. Humans are social http://flickr.com/photos/dlemieux/124666239/
  • 10. Humans are social http://flickr.com/photos/dlemieux/124666239/
  • 11. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  • 12. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  • 13. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  • 14. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
  • 15. Everything online is now social...
  • 16. Once they join theworkforce… business willmagically be social… right? http://www.flickr.com/photos/moirabot/323462018/
  • 17. “Email is where knowledge goes to die.” Luis Suarez IBM
  • 18. Big Cheese A big Co Department ZVP 1 VP 2Name Name EXEC 1 EXEC 2 Name Name MINOR 2NDARY FROMAGE FROMAGE
  • 19. 2. Social canmake individuals“work smarter”
  • 20. How did my world get smaller? http://flickr.com/photos/shawdm/2472049190/
  • 21. Profile picture Recommend
  • 22. Some of the tools...! Lotus Connections ! Profiles (a social network) ! Blogs ! Bookmarks/Dogear ! Activities (for leading a project) ! Communities ! Wikis ! Files (document sharing)! Sametime Unyte – eMeetings! SocialBlue (like Facebook)! Microblogging ! Connections ! Twitter ! Bluetwit
  • 23. Networks,microbrands, & guerilla marketing
  • 24. http://www.flickr.com/photos/beatnic/3468347540/
  • 25. 3. Trust, education, guidelines
  • 26. EmpowerEducateTrustYour people areyour brand “Use social media as a means to expose IBMs experts - and expertise - to the world” (Adam Christensen, IBM Social Media Communications)
  • 27. “It should come as no surprise to anybodythat IBMers are active in social media. Infact, we have, I believe, the single largestcommunity of employees active in socialmedia anywhere on earth. However, to thecasual observer, it can be difficult to reallygrasp our unique approach due to ouremployee-led, intentionally decentralizedmodel for participation…”http://adamchristensen.com/2010/11/17/introducing-the-ibm-expert-network-on-slideshare http://flickr.com/photos/shawdm/820926627/
  • 28. Spring 2005 http://flickr.com/photos/hans-on-experience/14188376/
  • 29. Spring 2005 May 2008 http://flickr.com/photos/hans-on-experience/14188376/
  • 30. Summary: • Follow the BCGs • Take personal responsibility • Include a disclaimer • Don’t cite clientshttp://ibm.com/blogs/zz/en/ guidelines.html • Don’t comment on rumour EU + FTC rules! • Don’t pick fights
  • 31. Demonstrating business results Success stories How-tosTips, training, tutorials “reverse mentoring”
  • 32. • Consider transparency• Be ready to blur the boundaries• Trust a more social, technology- savvy workforce
  • 33. Connect http://twitter.com/andypiper http://andypiper.co.uk http://slideshare.net/andypiper I’m an IBMerLet’s build a Smarter Planet