Growing and sustaining technical
communites at IBM with Web 2.0
                                   Andy Piper
            ...
http://www.flickr.com/photos/rooreynolds/1555706680/
IBM has
over
380,000
employees;
over 50%
are mobile




             http://flickr.com/photos/killermart/34566562/
Diversity: culture,
technology, expertise,
background, interests



                         http://flickr.com/photos/derek...
... and yet we can
feel disconnected




 http://flickr.com/photos/dlemieux/124666239/
“It is hard to find the right people to
collaborate with”


       “Collaborative work is not integrated into
    business ...
Instant
        Email                                 Forums
                          messaging



                Blogs ...
Web 2.0 is an attitude not a technology.
      It’s about enabling and encouraging
 participation through open application...
Connecting
                             Recommending




                 Communicating




       Tagging
Participation &
wisdom of crowds
How did my
 world get
 smaller?




             http://flickr.com/photos/shawdm/2472049190/
Technology Adoption
Program (TAP)
Virtually no advertising
Steady adoption
REST APIs offer new uses




      http://www.fl...
cattail
The internal blogosphere
                        Integrated with worldwide
                         employee directory and...
Profile picture   Recommend   Extensions
“When I started in this new role, the first thing I did
 was search for and subscribe to relevant
 communities…”


“I subsc...
My website
blog content
  is my CV
http://flickr.com/photos/hans-on-experience/14188376/
cattail
http://www.graphpaper.com/2007/03-14_sxsw-2007-twitter-social-cyborgs
http://disambiguity.com
“cartoons on the back of business cards”
         http://gapingvoid.com
Breaking           Status
Location
                           news            broadcast
           Chat
      (direct, rep...
Social software builds
bonds
http://www.flickr.com/photos/mcvay728/2497387021/
If you liked the pictures:
                stock.xchng
Flickr (Creative Commons)
Andy Piper/UK/IBM
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0
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Growing and sustaining IBM Technical Communities with Web 2.0

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Growing and sustaining IBM Technical Communities with Web 2.0

  1. 1. Growing and sustaining technical communites at IBM with Web 2.0 Andy Piper http://andypiper.co.uk http://flickr.com/photos/mcclanahan/13040673/
  2. 2. http://www.flickr.com/photos/rooreynolds/1555706680/
  3. 3. IBM has over 380,000 employees; over 50% are mobile http://flickr.com/photos/killermart/34566562/
  4. 4. Diversity: culture, technology, expertise, background, interests http://flickr.com/photos/derekb/19659998/
  5. 5. ... and yet we can feel disconnected http://flickr.com/photos/dlemieux/124666239/
  6. 6. “It is hard to find the right people to collaborate with” “Collaborative work is not integrated into business processes. Tools are not integrated into tasks. Products come first, not integration.” “How can we encourage collaborative behaviors?”
  7. 7. Instant Email Forums messaging Blogs Wikis Feeds Social networks RSS Tags Social bookmarking Atom Social calendaring Microblogging
  8. 8. Web 2.0 is an attitude not a technology. It’s about enabling and encouraging participation through open applications and services. By open I mean technically open with appropriate APIs but also, more importantly, socially open, with rights granted to use the content in new and exciting contexts. Ian Davis http://iandavis.com/blog/2005/07/talis-web-20-and-all-that http://flickr.com/photos/shawdm/820926627/
  9. 9. Connecting Recommending Communicating Tagging
  10. 10. Participation & wisdom of crowds
  11. 11. How did my world get smaller? http://flickr.com/photos/shawdm/2472049190/
  12. 12. Technology Adoption Program (TAP) Virtually no advertising Steady adoption REST APIs offer new uses http://www.flickr.com/photos/craggie/536320450/
  13. 13. cattail
  14. 14. The internal blogosphere Integrated with worldwide employee directory and intranet security November 2003 pilot launched * UK second largest mid 2005 8,000 users group of users June 2006 version 2 September 2006 20,000 users * number of active June 2007 version 3 blogs varies (NB figures are from Now (end 2007) 35,000 users late 2007) 10,000 blogs
  15. 15. Profile picture Recommend Extensions
  16. 16. “When I started in this new role, the first thing I did was search for and subscribe to relevant communities…” “I subscribe to people I know and thought leaders … to know what their thinking is” “I was able to troubleshoot an issue at a customer location by searching in blogs…” “Using my blog, I reduce the number of emails I send. I just write one blog post to share information…”
  17. 17. My website blog content is my CV
  18. 18. http://flickr.com/photos/hans-on-experience/14188376/
  19. 19. cattail
  20. 20. http://www.graphpaper.com/2007/03-14_sxsw-2007-twitter-social-cyborgs
  21. 21. http://disambiguity.com
  22. 22. “cartoons on the back of business cards” http://gapingvoid.com
  23. 23. Breaking Status Location news broadcast Chat (direct, reply) Link sharing Feeds Attention data Self-aware houses!
  24. 24. Social software builds bonds
  25. 25. http://www.flickr.com/photos/mcvay728/2497387021/
  26. 26. If you liked the pictures: stock.xchng Flickr (Creative Commons)
  27. 27. Andy Piper/UK/IBM

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