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Growing and sustaining IBM Technical Communities with Web 2.0
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Growing and sustaining IBM Technical Communities with Web 2.0


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  • 1. Growing and sustaining technical communites at IBM with Web 2.0 Andy Piper
  • 2.
  • 3. IBM has over 380,000 employees; over 50% are mobile
  • 4. Diversity: culture, technology, expertise, background, interests
  • 5. ... and yet we can feel disconnected
  • 6. “It is hard to find the right people to collaborate with” “Collaborative work is not integrated into business processes. Tools are not integrated into tasks. Products come first, not integration.” “How can we encourage collaborative behaviors?”
  • 7. Instant Email Forums messaging Blogs Wikis Feeds Social networks RSS Tags Social bookmarking Atom Social calendaring Microblogging
  • 8. Web 2.0 is an attitude not a technology. It’s about enabling and encouraging participation through open applications and services. By open I mean technically open with appropriate APIs but also, more importantly, socially open, with rights granted to use the content in new and exciting contexts. Ian Davis
  • 9. Connecting Recommending Communicating Tagging
  • 10. Participation & wisdom of crowds
  • 11. How did my world get smaller?
  • 12. Technology Adoption Program (TAP) Virtually no advertising Steady adoption REST APIs offer new uses
  • 13. cattail
  • 14. The internal blogosphere Integrated with worldwide employee directory and intranet security November 2003 pilot launched * UK second largest mid 2005 8,000 users group of users June 2006 version 2 September 2006 20,000 users * number of active June 2007 version 3 blogs varies (NB figures are from Now (end 2007) 35,000 users late 2007) 10,000 blogs
  • 15. Profile picture Recommend Extensions
  • 16. “When I started in this new role, the first thing I did was search for and subscribe to relevant communities…” “I subscribe to people I know and thought leaders … to know what their thinking is” “I was able to troubleshoot an issue at a customer location by searching in blogs…” “Using my blog, I reduce the number of emails I send. I just write one blog post to share information…”
  • 17. My website blog content is my CV
  • 18.
  • 19. cattail
  • 20.
  • 21.
  • 22. “cartoons on the back of business cards”
  • 23. Breaking Status Location news broadcast Chat (direct, reply) Link sharing Feeds Attention data Self-aware houses!
  • 24. Social software builds bonds
  • 25.
  • 26. If you liked the pictures: stock.xchng Flickr (Creative Commons)
  • 27. Andy Piper/UK/IBM