Andy Piper
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The ABCs of Boomers, X, Ys, Zs,Whilst I agree with some of the ideas here, I think I’d take issue with two thoughts. One is not explicit in your presentation, but may be implied (not necessarily though) - there are not always differences in behaviour between generations, and I certainly believe that, for example, some baby boomers share characteristics with some Gen Yers. The other thing I’d call out, is that "participation" is often associated with things like the Obama campaign (thus it could be seen as manifest in the Gen Y bracket) - see Grown Up Digital - and therefore it is not wholly a fact of Millennials online. Just my 2p. It would be awesome if you added a commentary!5 months ago
Andy Piper
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Openness and Innovation in a Web 2.0 worldThat comes from a really insightful blog post by Dion Hinchcliffe - http://socialcomputingjournal.com/viewcolumn.cfm?colid=833 - so he deserves all the credit.
NB the term "social business" has a very different definition in Wikipedia, so be aware of that too.6 months ago
Andy Piper
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You SuggestInteresting. Similar to the IBM Jam idea - https://www.collaborationjam.com/
How well do you find that this works in larger companies and organisations, with tens of thousands of employees? How do you engage people into the exercise, and ensure that each idea is considered?2 years ago
Andy Piper
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Social Media At IBMCompanies need to be living and breathing this stuff to be taken seriously in the market.
It’s the same as with the Internet in 1997.
This is where we are today. If you don’t use these tools, you should start taking a look.
The technologies we have discussed are forcing companies to look at themselves, their work, and their relationships with customers in a new light.
They can encourage a healthier relationship with customers.3 years ago
Andy Piper
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Social Media At IBMOf course it is well-known that IBM is working in Virtual Worlds now - engaging with our customers and partners there. It could be argued that our engagement with virtual worlds started with a blog (eightbar)
We’ve run developer briefings in Second Life, presentations internally and externally in virtual worlds, and have an online business center.3 years ago
Andy Piper
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Social Media At IBMWe want other people to use our content - lots of syndicated content, and keeping up with the newest developments like iPhone3 years ago
Andy Piper
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Social Media At IBMExamples of what IBM is doing?
Starting from the front page of http://ibm.com/ you can reach a page of syndicated feeds
Note links to blogs and podcasts
We are opening our website with Wikis - Lotus Connections wiki editable by users, developerWorks Spaces
We are adding links for social bookmarking and news sites like del.icio.us and Digg
We’re engaging with as many of the new media as possible, building communities and trust3 years ago
Andy Piper
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Social Media At IBMA note of caution.
All of this openness has a flipside.
Sometimes we need to partition the domains. Clearly we can’t be completely free with all of our information.
Having an internal sandpit is important. We have internal microblogging, internal “Facebook” (social profiles), etc. as well as internal blogs.3 years ago
Andy Piper
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Social Media At IBMThis is a fun social software mashup by Darren Shaw - Last.FM IBM Rocks group and our employee directory.
It is enhancing our internal connections and relationship-building.3 years ago
Andy Piper
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Social Media At IBMLet’s talk about some tools.
We’ve been podcasting internally and externally for some time. We run weekly podcasts on developerWorks, and occasional interviews.
We’ve got demos and videocasts on YouTube... and you’ll find IBMers on Slideshare, Viddler and other sites too.
We’ve been using social networks like Xing to build communities like Greater IBM, our alumni network... and also extending that to LinkedIn, Facebook and Second Life
http://www.ibm.com/ibm/greateribm/
Twitter enables us to both stay in touch with wider teams and communities, and build relationships with customers and analysts. This has been a great tool for developing individual connections, and we’ve been looking at using similar tools internally.
We have IBM groups on Facebook which enable us to build communities there. Some of my clients have connected with me there, for example. There’s been some recent controversy about Facebook from a privacy and time wasting perspective, but there’s an element of common sense here - and it does help to build networks.
del.icio.us, Dopplr, Slideshare
Even a social music site like Last.FM can help to build communities
http://ibmrocks.mytoycode.com/3 years ago
Andy Piper
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Social Media At IBMThere are all kinds of new ways to share information online. Almost a bewildering number!
IBMers are embracing multiple networks and technologies
This is a visualisation of my network using a tool called TouchGraph (http://touchgraph.com)
There are so many new networks starting, it is getting interesting to track identities (onXiam)
By the way - bear in mind that this isn’t about technology at all - it’s about people. Strengthening the bonds and relationships between people.3 years ago
Andy Piper
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Social Media At IBMhttp://www.gapingvoid.com/Moveable_Type/archives/004000.html - Hugh McLeod
Technology is changing all the time - we need to keep up.
This year’s flavours are Twitter and Facebook. I’ll come back to them in just a moment if you haven’t heard of them before.3 years ago
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