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    Beyond12_ cafc webinar final Beyond12_ cafc webinar final Presentation Transcript

    • Beyond 12 y Alumni Success Tool Overview Convening of  C i fCalifornia Access Foundation of California Web Conference October 10, 2011 b
    • Introductions Alexandra • Founder & CEO Founder & CEO Bernadotte • abernadotte@beyond12.org • 415.762.9074 Adam  • President & COO Park • apark@beyond12 org apark@beyond12.org • 415.762.9077 Cat  • Director of Strategy and Operations Boroff • cboroff@beyond12.org • 415.762.9079Private and Confidential www.beyond12.org
    • Agenda g • Introduction • Overview of Beyond 12 • The Beyond 12 Solution The Beyond 12 Solution • Alumni Tracker Overview  o Data Input: Schools and Organizations o Data Input: Students via Facebook o Data Output: Getting and Using the Data • Live Demo: Common Scenarios Live Demo: Common Scenarios • Questions and AnswersPrivate and Confidential www.beyond12.org
    • The Beyond 12 Mission y 4 Beyond 12 is a national nonprofit organization whose mission is to increase the  Beyond 12 is a national nonprofit organization whose mission is to increase the number of low‐income, first generation and underrepresented students who  graduate from our nation’s colleges and universities.  Despite the fact that students are enrolling at higher rates, college  completion rates are dismal for underserved students • By age 24, African American students earn bachelors’ degrees at  fi i d b h l ’d half and Latino students at one‐third the rate of white students* • Low‐income students earn bachelors’ degrees at one‐eighth the  rate of their more advantaged peers (9% vs. 75%) rate of their more advantaged peers (9% vs 75%)**Source: Education Trust West Private and Confidential www.beyond12.org
    • A Two‐fold Problem and the Beyond 12  Solution 51. College access organizations do not have comprehensive postsecondary data  about their graduates2. Even when data are available, there are limited resources to act on the data By integrating personalized coaching with intelligent technology, Beyond 12  provides a comprehensive retention solution to help high schools and colleges  provides a comprehensive retention solution to help high schools and colleges ensure that their students succeed in college – and beyond.Private and Confidential www.beyond12.org
    • Theory of Change y g 6 CONNECT We connect students to each  other and to campus resources  p through a facebook application Increase the number of  low‐income and 1st TRACK generation students  COACH We track quantitative and  q who graduate from  We coach students to help  p qualitative data about students’  college them be more effective on  postsecondary progress  their college campuses, in and  out of the classroom (DATA) We provide high schools and colleges  with access to and analysis of student  postsecondary dataPrivate and Confidential www.beyond12.org
    • Beyond 12 Service: Personalized Coaching y g 7 Beyond 12’s coaching service will complement the data tracking efforts and will provide  y g p g p students with the academic and social support they need to earn a college degree.  • Network of postsecondary coaches to complement alumni data tracking efforts  • Focus is on developing self‐advocacy skills • Match recent college graduates who successfully completed their college degrees with  college‐bound HS seniors • Coaches provide 1:1 counseling to students in 6 key areas, starting in their senior year  of high school through the end of their second year of college • Coaches initially meet with students during the spring of their senior year and will  subsequently conduct weekly outreach to students via phone/Skype, email, text and  social media social media • 2‐year service commitment from coaches (full‐time positions)Private and Confidential www.beyond12.org
    • Current Work: 2011‐2012 Partnerships p 8• In 2010, partnered with 5 Charter Management Organizations o Aspire, Envision, Green Dot, Leadership Public Schools, Match Charter Public School• In 2011, achieved 100% customer renewal rate and now working with 40 schools and  organizations, including: o Higher Ed (coaching services): City College San Francisco, San Francisco State University o Districts (coaching services): San Francisco Unified School District Districts (coaching services): San Francisco Unified School District o Expansion outside CA: Uncommon Schools (10 middle and high schools in NY, NJ, MA), CEO Leadership  Academy (Milwaukee, WI), Boston Prep Charter School (Boston, MA) o CAFC Grantees:  10,000 Degrees g College Track Eastside College Prep Foundation for a College Education Juma Ventures Level Playing Field Institute L l Pl i Fi ld I i Peninsula College Fund Hispanic Scholarship Fund (in discussion/contract) • Tracking over 5000 students through Alumni Success Tool and coaching close to 900Private and Confidential www.beyond12.org
    • Growth Targets g 9 30,193  On target to track over 30,000 incoming college freshmen  by 2014 Students Tracked Students Tracked & Coached 15,284  6,669  5,330  5 330 2,746  1,800  952  450  0 306 FY 10 FY 11 FY 12 FY 13 FY 14 K‐12 Partners K 12 P 9 20 40 100 160 College Partners 0 0 0 5 8 Regions (Coaching) 0 1 1 2 2 Regions (Tech) 1 3 4 6 10Private and Confidential www.beyond12.org
    • Agenda g • Introduction • Overview of Beyond 12 • The Beyond 12 Solution The Beyond 12 Solution • Alumni Tracker Overview  o Data Input: Schools and Organizations o Data Input: Students via Facebook o Data Output: Getting and Using the Data • Live Demo: Common Scenarios Live Demo: Common Scenarios • Questions and AnswersPrivate and Confidential www.beyond12.org
    • The Intelligent Technology  g gy 11 Classic software development approach NSC and  Beyond 12  College  • M k t Market requirements i t Coaching  Coaching Access  Data • Competitive landscape analysis Systems • Product requirements document Beyond 12  K‐12 and  Beyond  survey  HE SIS 12 data Key Benefits K B fi • View a Comprehensive Profile of Each Student with the Data Integration Engine o Multiple sources of data to generate a comprehensive profile of an alumnus • Prioritize Resources with Early Alert Reporting Prioritize Resources with Early Alert Reporting o System of flags to signal when alumni may need additional support • Measure Your Effectiveness with Custom Reporting o Analyze patterns and outcomes through dashboards and customized reports • Consolidate Communication with the Alumni Communication Engine o Single interface to allow schools/orgs to communicate with alumni across multiple channels, including  email, text messaging, Facebook • Connect with Students with the Alumni Engagement Platform on Facebook Connect with Students with the Alumni Engagement Platform on Facebook o Student‐facing site to facilitate engagement between alumni and coaches, classmates, and other support  staffPrivate and Confidential www.beyond12.org
    • Organizations:  Data Input Demo p 12Private and Confidential www.beyond12.org
    • Organizations:  Alumni Profile 13Private and Confidential www.beyond12.org
    • Organizations:  Editing/inputting data g/ p g 14Private and Confidential www.beyond12.org
    • Organizations:  Communication Engine  g 15Private and Confidential www.beyond12.org
    • Organizations:  Facebook Messaging g g 16Private and Confidential www.beyond12.org
    • Organizations:  Communication History y 17Private and Confidential www.beyond12.org
    • Organizations:  Tracking College Applications g g pp 18Private and Confidential www.beyond12.org
    • Organizations:  Financial Aid Information  19• Detailed tracking of  college costs and expected  g p sources of financial aid Private and Confidential www.beyond12.org
    • Agenda g • Introduction • Overview of Beyond 12 • The Beyond 12 Solution The Beyond 12 Solution • Alumni Tracker Overview  o Data Input: Schools and Organizations o Data Input: Students via Facebook o Data Output: Getting and Using the Data • Live Demo: Common Scenarios Live Demo: Common Scenarios • Questions and AnswersPrivate and Confidential www.beyond12.org
    • Data Input: Students via Facebook p 21 Students have access to information, resources and services  Students have access to information resources and services that will help them persist • Students enter and edit their profiles, which sync to the  Alumni Success Tool • Students’ activity levels in the Facebook app is tracked and  feeds into risk assessment analyses • Students can track their goals through the app and get  access to resources including job searchesPrivate and Confidential www.beyond12.org
    • Students via Facebook 22• Students log in using their facebook username and  password• Students connect with peers wherever they are• We suggest friends based on current college, high school  attended, geography, majors, and other data from  students’ profile to help them build effective and robust  college networks• Discussion forums allow students to  form study groups and engage with  other students and with support staff  on their campus• Goal tracker helps students set goals  and monitor their progress • We connect students to resources and  provide targeted advice and job leads  based on their profile and activities Private and Confidential www.beyond12.org
    • Students via Facebook: Edits to Profiles sync with Alumni Tracker y 23Private and Confidential www.beyond12.org
    • Students via Facebook: Goal tracking syncs with Alumni Tracker g y 24Private and Confidential www.beyond12.org
    • Students via Facebook: Activity tracking y g 25 • Login frequency, number of friends, discussion  participation, and other activity data are  participation and other activity data are tracked in the Alumni Tracking ToolPrivate and Confidential www.beyond12.org
    • Agenda g • Introduction • Overview of Beyond 12 • The Beyond 12 Solution The Beyond 12 Solution • Alumni Tracker Overview  o Data Input: Schools and Organizations o Data Input: Students via Facebook o Data Output: Getting and Using the Data • Live Demo: Common Scenarios Live Demo: Common Scenarios • Questions and AnswersPrivate and Confidential www.beyond12.org
    • Data Output:  Administrator Dashboard 27• Pre‐set dashboard  provides key real‐ time data in an easy  to read visual form• Dashboard charts can  be filtered on  multiple criteria• Clicking on any of the  dashboard charts  provides instant  access to the  underlying report• Additional  customized reports  available in the  “Reports” sectionPrivate and Confidential www.beyond12.org
    • Data Output:  Custom Reports p 28• Administrators can  access a library of  reports about their  p alumni that are  specifically tailored  to their needsPrivate and Confidential www.beyond12.org
    • Data Output: Early Detection y 29 • Early detection reports show  overall risk as well as specific  overall risk as well as specific risk areas including academic  and financial flagsPrivate and Confidential www.beyond12.org
    • Data Output: Preparing Data for Boards and Funders p g 30Private and Confidential www.beyond12.org
    • Data Output: Providing Data to CAF‐C g 31 • Eliminate data entry. Beyond 12 will provide the  data directly to the College Access Foundation  of California. Private and Confidential www.beyond12.org
    • Summary of Benefits y 32 Key Benefits • Vi View a comprehensive profile of a student in one place h i fil f d i l • Focus resources on students most in need • Measure your effectiveness with custom reporting Measure your effectiveness with custom reporting • Consolidate communication • Connect with students through Facebook gPrivate and Confidential www.beyond12.org
    • Agenda g • Introduction • Overview of Beyond 12 • The Beyond 12 Solution The Beyond 12 Solution • Alumni Tracker Overview  o Data Input: Schools and Organizations o Data Input: Students via Facebook o Data Output: Getting and Using the Data • Live Demo: Common Scenarios Live Demo: Common Scenarios • Questions and AnswersPrivate and Confidential www.beyond12.org
    • Live Demo 34 • http://beyond12.force.comPrivate and Confidential www.beyond12.org
    • Agenda g • Introduction • Overview of Beyond 12 • The Beyond 12 Solution The Beyond 12 Solution • Alumni Tracker Overview  o Data Input: Schools and Organizations o Data Input: Students via Facebook o Data Output: Getting and Using the Data • Live Demo: Common Scenarios Live Demo: Common Scenarios • Questions and AnswersPrivate and Confidential www.beyond12.org
    • Questions and Answers 36• Presentation will be available via WebEx on October 11, 2011 Contact info: • President & COO Adam Park • apark@beyond12.org • 415 762 9077 415.762.9077 Cat Boroff • Director of Strategy and Operations • cboroff@beyond12.org • 415.762.9079Private and Confidential www.beyond12.org