The Climate GroupBrand Guidelines— We are positive— We are clear— We are confident
00.00 Content                                                                                                             ...
01.00 Introduction                                                          Brand GuidelinesLike any healthy brand, The Cl...
02.00 The Clean Revolution in context                                              Brand GuidelinesIt’s worth defining jus...
03.00 The Clean Revolution label                                             Brand GuidelinesThese two ‘labels’ are absolu...
03.01 Use this label most of the time                                         Brand GuidelinesBecause ‘This is part of The...
03.02 Use this label when it’s about us or our partners                  Brand Guidelines‘We are part of The Clean Revolut...
03.03 Orientation and minimum size for labels                                            Brand GuidelinesYou can angle the...
03.04 Safety zone and cropping                                             Brand GuidelinesWe haven’t specified a safety z...
03.05 Where to use the label                                                                        Brand GuidelinesThe ba...
03.06 Colour options                                                                                                Brand ...
03.07 Please don’t...                                                                                                Brand...
03.08 One off labels                                                                Brand GuidelinesIn the vast majority o...
04.00 The Climate Group logo                                                                                  Brand Guidel...
04.01 The Climate Group logo 1: colourways                                                 Brand GuidelinesWhen the logo l...
04.02 The Climate Group logo 1: safety zone and minimum size               Brand GuidelinesLeave at least the space shown ...
04.03 The Climate Group logo 1: please don’t…                                                               Brand Guidelin...
04.04 The Climate Group logo 2: colourways                                                 Brand GuidelinesWhen the logo l...
04.05 The Climate Group logo 2: safety zone and minimum size               Brand GuidelinesLeave at least the space shown ...
04.06 The Climate Group logo 2: please don’t…                                                               Brand Guidelin...
04.07 The Climate Group logo 2: sharing space with other logos                                                      Brand ...
The nutritional block shows all the communication’s important information in a                               structured fo...
Whatever the job, SMART 2020                        The top tier...                                   always shows the ove...
Alternatively, you can use option 2, with the overall descriptor in the top tier and the                               log...
Occasionally a more explanatory bottom tier may be required, as shown here. Carbon Capture and                  For exampl...
We have created a suite of templates to help you save time when                                                       crea...
06.00 Bringing the brand to life creatively                                          Brand GuidelinesThe circle remains a ...
07.00 Colour sets                                                                  Brand GuidelinesThe Climate Group has s...
07.01 Colour set 1                                                             Brand GuidelinesPANTONE 185               P...
07.02 Colour set 2                                                             Brand GuidelinesPANTONE 689               P...
07.03 Colour set 3                                                              Brand GuidelinesPANTONE 612               ...
07.04 Colour set 4                                                              Brand GuidelinesPANTONE 377               ...
07.05 Colour set 5                                                              Brand GuidelinesPANTONE 327               ...
07.06 Colour set 6                                                             Brand GuidelinesPANTONE 2925              P...
08.00 Typeface                                                                   Brand GuidelinesThe main corporate face i...
08.01 Typeface: when to use Arial                                         Brand GuidelinesUse Arial when Grotzek Headline ...
09.00 Tone of voice                                                                                              Brand Gui...
09.01 Tone of voice: a few guidelines                                                                                    B...
09.02 Tone of voice: examples                                                                                          Bra...
10.00 Photography                             Brand Guidelines                    The photography you use needs to support...
10.01 Photography: industrial                           Brand Guidelines                                This shot portrays...
10.02 Photography: society                            Brand Guidelines                             People should be shot i...
10.03 Photography: technology                                 Brand GuidelinesBe it LED lighting, an electric car or a hom...
11.00 Illustration                                                             Brand GuidelinesIllustration for The climat...
12.00 Internal templates                                                   Brand GuidelinesWe have created a suite of temp...
12.01 Internal templates: programmes                                                                                      ...
12.02 Internal templates: regions                                                                                         ...
12.03 Internal templates: generic                                                                                         ...
12.04 Internal templates: letterheads                                                                                     ...
12.05 Internal templates: powerpoint                                       Brand GuidelinesIf you’re creating a PowerPoint...
12.06 Internal templates: business cards                            Brand GuidelinesThis is our standard business card des...
13.00 Templates for creatives                                                  Brand GuidelinesWe have developed A5, A4 an...
13.01 Creative templates: A5 portrait                                                                      Brand Guideline...
13.02 Creative templates: A5 landscape                                                                                    ...
13.03 Creative templates: A4 portrait                                                                                     ...
13.04 Creative templates: A4 landscape                                                                 Brand GuidelinesDoc...
13.05 Creative templates: Letter portrait                                                                                 ...
13.06 Creative templates: Letter landscape                                                                 Brand Guideline...
13.07 Creative templates: A3 portrait                                                                                     ...
13.08 Creative templates: A3 landscape                                                                          Brand Guid...
13.09 Creative template: examples                           Brand Guidelines      SMART 2020                        Electr...
The climate group_guidelines
The climate group_guidelines
The climate group_guidelines
The climate group_guidelines
The climate group_guidelines
The climate group_guidelines
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The climate group_guidelines

  1. 1. The Climate GroupBrand Guidelines— We are positive— We are clear— We are confident
  2. 2. 00.00 Content Brand Guidelines 01.00 Introduction 05.00 Introducing the ‘nutritional’ block 11.00 Illustration 02.00 The Clean Revolution in context — 05.01 The nutritional block for creatives: 12.00 Internal templates 03.00 The Clean Revolution label option 1 — 12.01 Internal templates: programmes — 05.02 The nutritional block for creatives: — 12.02 Internal templates: regions — 03.01 Use this label most of the time option 2 — 12.03 Internal templates: generic — 03.02 Use this label when it’s about us — 05.03 Additional title within the bottom tier — 12.04 Internal templates: letterheads or our partners — 05.04 The nutritional block: — 12.05 Internal templates: powerpoint — 03.03 Orientation and minimum size for labels internal templates — 12.06 Internal templates: business cards — 03.04 Safety zone and cropping — 03.05 Where to use the label — 03.06 Colour options 06.00 Bringing the brand to life creatively 13.00 Templates for creatives — 03.07 Please don’t… 07.00 Colour sets — 13.01 Creative templates: A5 portrait — 03.08 One off labels — 07.01 Colour set 1 — 13.02 Creative templates: A5 landscape — 07.02 Colour set 2 — 13.03 Creative templates: A4 portrait 04.00 The Climate Group logo — 07.03 Colour set 3 — 13.04 Creative templates: A4 landscape — 04.01 The Climate Group logo 1: — 07.04 Colour set 4 — 13.05 Creative templates: Letter portrait colourways — 07.05 Colour set 5 — 13.06 Creative templates: Letter landscape — 04.02 The Climate Group logo 1: — 07.06 Colour set 6 — 13.07 Creative templates: A3 portrait safety zone and minimum size — 13.08 Creative templates: A3 landscape — 04.03 The Climate Group logo 1: 08.00 Typeface — 13.09 Creative template: examples please don’t… — 08.01 Typeface: when to use Arial — 04.04 The Climate Group logo 2: 14.00 Online colourways — 14.00 Online: email signatures — 04.05 The Climate Group logo 2: 09.00 Tone of voice — 14.01 Online: email newsletters safety zone and minimum size — 09.01 Tone of voice: a few guidelines — 04.06 The Climate Group logo 2: — 09.02 Tone of voice: examples please don’t… 15.00 Production standards — 04.07 The Climate Group logo 2: 10.00 Photography 16.00 On-brand checklist sharing space with other logos — 10.00 Photography: renewable energy 17.00 Brand Team — 10.01 Photography: industrial — 10.02 Photography: society — 10.03 Photography: technology
  3. 3. 01.00 Introduction Brand GuidelinesLike any healthy brand, The Climate Group doesn’t stand still. We’reconstantly moving forward, so naturally the way we look and communicatemust reflect our development.We are committed wholeheartedly to The Clean Revolution concept andour brand guidelines now reflect this positive action.The guidelines clarify the two main ways we now associate ourselves withThe Clean Revolution – when we’re talking about ourselves and when thesubject is a project or partnership we’re involved in.There are templates for everyone to use that help our presentation remainconsistent. Templates for creatives allow design freedom within anon-brand framework; templates for other staff make communications quickand simple, and automatically in line with our branding rules.We also have a dedicated Brand Team, who are on call to help with anyissues of branding for The Climate Group see section 17.00Essentially, these guidelines are here to help us show who we are, wherewe are and the direction we’re taking.
  4. 4. 02.00 The Clean Revolution in context Brand GuidelinesIt’s worth defining just what The Clean Revolution stands for, to make sureall our communications align with the Revolution’s ambitions:The Clean Revolution is about creating a world that can prosper sustainably.The Clean Revolution is a global coalition of industry, governments andnon-government organisations working together to reduce greenhouse gasemissions internationally.The Clean Revolution is driven by positive and practical thinking, focusingon workable ways to achieve real sustainability.The Clean Revolution is no mere slogan. It’s a growing reality around the world.
  5. 5. 03.00 The Clean Revolution label Brand GuidelinesThese two ‘labels’ are absolutely key to Climate Group communications.They form the principal dynamic design element that constantly reinforcesthe fact that whatever we do, it’s all in support of The Clean Revolution.One or other of the labels will always be present in every communicationwe make, keeping the circle emphasized and a symbol of revolution.Each label has a very specific use which is explained in section 03.01 These labels are available from SharePoint or through one of our Brand Team members (see contact details in section 17.00) The Clean Revolution labels come in Print: EPS and HIGH RES JPEGS Web: Large and Small formats in 72DPI JPEGS and 72 DPI PNGS
  6. 6. 03.01 Use this label most of the time Brand GuidelinesBecause ‘This is part of The Clean Revolution’ applies when we’re talkingabout a project, technology, partnership, report or anything whichfeatures an action we’re involved with, this is the label you’ll use in themajority of communications.
  7. 7. 03.02 Use this label when it’s about us or our partners Brand Guidelines‘We are part of The Clean Revolution’ is clearly the label to use whenwe’re talking about ourselves, or on letter heads, branded items andsimilar collateral. It’s also the label to feature when communicationscome from our partners.
  8. 8. 03.03 Orientation and minimum size for labels Brand GuidelinesYou can angle the labels any way you like as long as it does not pass 180°– the text cannot not appear in a horizontel position or upside down.Think about label sizingIt’s important to keep the label sensibly sized – for example, don’t allowit to dominate the nutritional block. As a guide, if you’re working in A4 size,the label shouldn’t exceed 105mm in diameter. Minimum Size 30mm 30mm
  9. 9. 03.04 Safety zone and cropping Brand GuidelinesWe haven’t specified a safety zone, precisely because theseelements are meant to be used like labels, so they communicatein a dynamic way.The labels can appear anywhere (except over the ‘nutritional block’see section 5.00). Feel free to crop them too, providing the text alwaysremains legible.Commonsense will dictate where the labels will or will not work –for instance there maybe some part of a photo or illustration wherethe label would tend to get ‘lost’, or detract from the visual.On internal templates the label is always fixed in the top right.See section 12.00
  10. 10. 03.05 Where to use the label Brand GuidelinesThe basic rule is, only use the label on front covers – this applies whetherit’s a brochure, powerpoint presentation or a word template. Electric VehiclesIt’s also worth remembering that because the circle will naturally featurestrongly on the cover, the styling throughout the rest of the piece shouldn’tbe too heavily circle-based. See section 06.00 for more guidance. ELECTRICITY WILL DRIVE THE CHANGE
  11. 11. 03.06 Colour options Brand GuidelinesThe Clean Revolution labels can be applied using any of the six colour sets It’s important to stick to one colour set per job, but that doesn’t meandetailed in section 07.00 and in black. you must use the same colour set every time you’re communicating about a particular programme. You’re free to use a different colour set for every communication.
  12. 12. 03.07 Please don’t... Brand GuidelinesDon’t omit any part of the label you’re using or Don’t use colours that aren’t in the colour sets Don’t distort or otherwise manipulate the labels.alter the size or position of the label elements. (07.00) or mix colours from different sets.Don’t position the labels so the type is perfectly Don’t alter the label wording. Don’t position the label where it will ‘fight’ withhorizontal or upside down. other elements or become hard to see.
  13. 13. 03.08 One off labels Brand GuidelinesIn the vast majority of cases one or other of the label versions in section 03.01will be used. On the rare occasions when a bespoke label could be needed, pleasecontact the Brand Team to discuss your options.
  14. 14. 04.00 The Climate Group logo Brand GuidelinesUse logo 1 when the audience is internal, when we’re Use logo 2 if the communication is about a project,talking about ourselves or promoting The Climate Group. technology, partnership, report or anything which features an action we’re involved with. However, there may be times when you may need to adjust these rules – please contact the Brand Team (section 17.00) when you’re unsure which version to use. Note: These logo selection rules echo the ‘label’ rules in section 03.01. Please check that you’re using the correct combination of logo and label for every communication. These logos are available fromLogo 1 Logo 2 SharePoint or through one of our Brand Team members (see contact details in section 17.00) The Climate Group logos come in Print: EPS and HIGH RES JPEGS Web: Large and Small formats in 72DPI JPEGS and 72 DPI PNGS
  15. 15. 04.01 The Climate Group logo 1: colourways Brand GuidelinesWhen the logo lettering is in black, the degree symbol can be either redor black. When the logo is white-out, the degree symbol can be red or white.These are the only colour combinations that may be used.PANTONE 185 PANTONE BLACK WHITECMYK CMYK CMYKC: 00 M: 91 Y: 76 K: 00 C: 00 M: 00 Y: 00 K: 100 C: 00 M: 00 Y: 00 K: 00RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUER: 230 G: 05 B: 35 R: 00 G: 00 B: 00 R: 255 G: 255 B: 255HEX: e60526 HEX: 000000 HEX: ffffff
  16. 16. 04.02 The Climate Group logo 1: safety zone and minimum size Brand GuidelinesLeave at least the space shown around the logo to maximise its presence,and never use it below the minimum size of 7mm. Minimum Size 7mm
  17. 17. 04.03 The Climate Group logo 1: please don’t… Brand GuidelinesDon’t leave out any part of the logo. Don’t use unspecified colours. Don’t change the size or position of Don’t distort or otherwise logo elements. manipulate the logo.
  18. 18. 04.04 The Climate Group logo 2: colourways Brand GuidelinesWhen the logo lettering is in black, the degree symbol can be either redor black. When the logo is white-out, the degree symbol can be red or white.These are the only colour combinations that may be used.PANTONE 185 PANTONE BLACK WHITECMYK CMYK CMYKC: 00 M: 91 Y: 76 K: 00 C: 00 M: 00 Y: 00 K: 100 C: 00 M: 00 Y: 00 K: 00RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUER: 230 G: 05 B: 35 R: 00 G: 00 B: 00 R: 255 G: 255 B: 255HEX: e60526 HEX: 000000 HEX: ffffff
  19. 19. 04.05 The Climate Group logo 2: safety zone and minimum size Brand GuidelinesLeave at least the space shown around the logo to maximise its presence,and never use it below the minimum size of 33mm. Minimum Size 33mm
  20. 20. 04.06 The Climate Group logo 2: please don’t… Brand GuidelinesDon’t leave out any part of the logo. Don’t use unspecified colours. Don’t change the size or position of Don’t distort or otherwise logo elements. manipulate the logo.
  21. 21. 04.07 The Climate Group logo 2: sharing space with other logos Brand GuidelinesWhen the logo appears with another partner logo, make sure the safety zone Of course it’s a matter of using your own judgement to decide if a little moreand minimum size rules are applied. space makes the combination look ‘right’. You may also need to check a partner organisation’s guidelines too for their own size and positioning rules.
  22. 22. The nutritional block shows all the communication’s important information in a structured form. It serves a similar purpose to a food label – showing in a clear, consistent and immediate way just what the communication’s ingredients are. And getting all this information organised in one block frees a larger area for creative use. The nutritional block is always fixed in the top left position on every front cover, for clarity’s sake and also as an element of branding. There are two versions for creatives, and a formatted template for staff which makes creating on-brand communications quick and simple.05.00 Introducing the ‘nutritional’ block Brand Guidelines
  23. 23. Whatever the job, SMART 2020 The top tier... always shows the overall descriptor of the project or initiative. This example is headed by a technology strand – SMART 2020. Enabling the low carbon economy in the information age The middle tier... always shows the specific subject of the communication, i.e. what is being featured within the overall technology strand. In this case it’s a report. Please note that middle tier wording should always be in the colour set you’ve chosen for the rest of the communication. See section 07.00 for details. The bottom tier... always details the logos of the partners involved. Please note that The Climate Group logo should always be the bottom logo in this tier. To see more examples and for detailed specifications of font sizes, space and colour usage, take a look at the creative templates in section 13.00.05.01 The nutritional block for creatives: option 1 Brand Guidelines
  24. 24. Alternatively, you can use option 2, with the overall descriptor in the top tier and the logos of the partners involved shown in the bottom tier (please note that The Climate SMART 2020 Group logo should always be the bottom logo in this tier). The headline/subject of the communication can then be positioned anywhere in the main area, allowing total creative freedom. If a colour is used, it must be from the same colour set chosen for the whole job. To see more examples and for detailed specifications of font sizes, space and colour usage, take a look at the creative templates in section 13.00.ENABLING THE LOW CARBON ECONOMYIN THE INFORMATION AGE05.02 The nutritional block for creatives: option 2 Brand Guidelines
  25. 25. Occasionally a more explanatory bottom tier may be required, as shown here. Carbon Capture and For example, wording could be BROUGHT TOGETHER BY, A REPORT BY or PREPARED BY Storage preceding the partner logos. Use Grotzec Headline Condensed Regular in CAPS at 6PT size, making sure the wording stays outside the safety zones of the logos. Mobilising Private Sector Finance BROUGHT TOGETHER BY05.03 Additional title within the bottom tier Brand Guidelines
  26. 26. We have created a suite of templates to help you save time when creating internal communications, and make it easy to stay on-brand SMART 2020 whenever you write. The nutritional block is fixed in the top left corner. The top tier... Enabling the low carbon economy in the details the technology strand, project or other overall descriptor. information age X X X The bottom tier... shows the logos of the partners involved. Please note that The Climate X X X X X Group logo should always be the bottom logo in this tier. X X X X X The main title heads-up the text area, to tell the reader what this specific communication is about. X X X X X The Clean Revolution label is fixed in the top right position. X X X X X To view more examples and to see the range of templates you can use, X X X X X go to 12.00. If you can’t find a template that suits your needs, please contact the Brand Team. X X X X X X X X X X X X X These templates are available from X X SharePoint or through one of our X X Brand Team members (see contact details in section 17.00)05.04 The nutritional block: internal templates Brand Guidelines
  27. 27. 06.00 Bringing the brand to life creatively Brand GuidelinesThe circle remains a strong Climate Group graphic device – it ‘belongs’to us as a key and distinctive part of our identity.There’s plenty of creative latitude in how you can use the idea. You canchoose photography, illustration, graphics such as pie charts even printfinishes – so long as it fits the guidelines, any circular concept can be applied.
  28. 28. 07.00 Colour sets Brand GuidelinesThe Climate Group has six fixed colour sets to keep branding consistent,without limiting variety and creative options.Never add ‘non Climate Group’ colours.The basic brand colour rules are:Use only one colour set per communication, whether it’s a Word document,PowerPoint presentation or any other template. Please note, you don’t haveto use specific colour sets for specific projects; you can choose a differentcolour set for every communication.The title in the ‘nutritional’ block, The Clean Revolution label and highlightedfeatures throughout the document should all share the same ‘lead’ colourfrom the colour set.Use the lead colour to communicate key information and to give visual paceand interest. The secondary shades should work to support the lead colour.Use tints in moderation. They’re handy for lifting charts and diagrams, solong as the percentages maintain clarity and legibility.
  29. 29. 07.01 Colour set 1 Brand GuidelinesPANTONE 185 PANTONE BLACK PANTONE 405 WHITECMYK CMYK CMYK CMYKC: 00 M: 91 Y: 76 K: 00 C: 00 M: 00 Y: 00 K: 100 C: 00 M: 12 Y: 38 K: 76 C: 00 M: 00 Y: 00 K: 00RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUER: 230 G: 05 B: 35 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255HEX: e60526 HEX: 000000 HEX: 63513f HEX: ffffff
  30. 30. 07.02 Colour set 2 Brand GuidelinesPANTONE 689 PANTONE BLACK PANTONE 405 WHITECMYK CMYK CMYK CMYKC: 19 M: 79 Y: 00 K: 34 C: 00 M: 00 Y: 00 K: 100 C: 00 M: 12 Y: 38 K: 76 C: 00 M: 00 Y: 00 K: 00RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUER: 145 G: 64 B: 109 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255HEX: 91406d HEX: 000000 HEX: 63513f HEX: ffffff
  31. 31. 07.03 Colour set 3 Brand GuidelinesPANTONE 612 PANTONE BLACK PANTONE 405 WHITECMYK CMYK CMYK CMYKC: 00 M: 00 Y: 100 K: 19 C: 00 M: 00 Y: 00 K: 100 C: 00 M: 12 Y: 38 K: 76 C: 00 M: 00 Y: 00 K: 00RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUER: 202 G: 188 B: 48 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255HEX: cabc30 HEX: 000000 HEX: 63513f HEX: ffffff
  32. 32. 07.04 Colour set 4 Brand GuidelinesPANTONE 377 PANTONE BLACK PANTONE 405 WHITECMYK CMYK CMYK CMYKC: 43 M: 00 Y: 100 K: 24 C: 00 M: 00 Y: 00 K: 100 C: 00 M: 12 Y: 38 K: 76 C: 00 M: 00 Y: 00 K: 00RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUER: 113 G: 149 B: 01 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255HEX: 719501 HEX: 000000 HEX: 63513f HEX: ffffff
  33. 33. 07.05 Colour set 5 Brand GuidelinesPANTONE 327 PANTONE BLACK PANTONE 405 WHITECMYK CMYK CMYK CMYKC: 100 M: 00 Y: 47 K: 31 C: 00 M: 00 Y: 00 K: 100 C: 00 M: 12 Y: 38 K: 76 C: 00 M: 00 Y: 00 K: 00RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUER: 00 G: 132 B: 114 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255HEX: 008472 HEX: 000000 HEX: 63513f HEX: ffffff
  34. 34. 07.06 Colour set 6 Brand GuidelinesPANTONE 2925 PANTONE BLACK PANTONE 405 WHITECMYK CMYK CMYK CMYKC: 87 M: 24 Y: 00 K: 00 C: 00 M: 00 Y: 00 K: 100 C: 00 M: 12 Y: 38 K: 76 C: 00 M: 00 Y: 00 K: 00RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUER: 00 G: 151 B: 220 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255HEX: 0097dc HEX: 000000 HEX: 63513f HEX: ffffff
  35. 35. 08.00 Typeface Brand GuidelinesThe main corporate face is Grotzek Headline Condensedin three weights: Light | Regular | Bold Grotzek Headline Condensed: LightYou can buy Grotzek Headline Condensed at: ABCDEFGHIJKLMNOPQRSTUVWXYZVillage: http://www.vllg.com abcdefghijklmnopqrstuvwxyz Grotzek Headline Condensed: Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Grotzek Headline Condensed: Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  36. 36. 08.01 Typeface: when to use Arial Brand GuidelinesUse Arial when Grotzek Headline Condensed isn’t readilyavailable – if you’re producing an internal document or Arial: Regularpresentation, or for website content, for instance. ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz [1234567890].,/“‘’”;:=-+_ (*&^%$£@!°•©) Arial: Bold ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz [1234567890].,/“‘’”;:=-+_ (*&^%$£@!°•©)
  37. 37. 09.00 Tone of voice Brand GuidelinesThere are three crucial drivers behind every communication The Climate That’s why when considering covers for reports, powerpoint slidesGroup makes: and similar topline materials, titles and descriptors should be instantly understandable to all.We’re positive about the future By painting a clear picture of whatwe can do, we encourage people to help us (and we sound different, For instance, when we talk about technologies, we choose informativeas most climate change communications tend to focus on scary facts words:and forecasts) Electric VehiclesWe’re clear in our actions We concentrate on clear, achievable LEDsactions, so people can quickly see that they can really do something SMART 2020effective against climate change. Carbon Capture and StorageWe’re confident in our own voice Taking a confident, personal tone It’s also important to use a consistent ‘tone of voice’, so that whatevermakes it clear who we are, how we work and what we stand for. the topic, all our communications can be recognized as ‘coming from the same place.’The Climate Group talks in terms of solutions. We keep things positive,jargon-free and as clear as possible.
  38. 38. 09.01 Tone of voice: a few guidelines Brand GuidelinesStart with a positive Tell the audience what we’re Use facts sparingly Throw a ball to someone, Namedrop We are our members, so referringgoing to do, or how positive the future can be, at chances are they’ll catch it. Fire ten rapidly one to them helps explain that we’re a varied groupthe start of whatever you’re writing. Once you’ve after another and they’ll struggle to catch any without a particular political slant or stance.established this upbeat tone you can then cover of them. It’s the same with facts – don’t bombard We’re an interesting bunch, from Starbucks tothe problems – they’ll seem more surmountable your reader with too much information. If you HSBC to Los Angeles, let’s make that clear.because you’ve already shown that there’s a goal really have to put a lot of facts and figures over,worth reaching. use a bullet point list or similar. We’re The Climate Group to everyone We communicate on all sorts of levels and subjects.Be specific Make it really clear what people The personal touch In a world full of corporate- But while the content may be very differentcan do, don’t rely on them working it out for speak and management jargon, we have a for a scientific audience as opposed to saythemselves. It’s good to get down to real aims fabulous opportunity to sound very different, a community group, the tone we use shouldwhenever possible – there’s no point in saying approachable, human… Try to write more like always be the same.‘we’ll continue to develop the future of you speak. ‘Thus’, ‘moreover’, ‘in order to’, ‘ensure’windpower’ when you can declare ‘we’ll build – these kinds of formal words sound stiff and We’re global That means that a lot of the people1,000 new wind turbines by 2015.’ pompous. ‘And’, ‘so’, ‘but’ and ‘to’ do the same we communicate with won’t have English as job much less pretentiously. their first language, so:Be certain Words like ‘would’, ‘could’ or ‘should’ — Don’t use too many idiomsmake us sound unsure of ourselves and our aims. It’s we and you Talk about The Climate Group (common metaphorical phrases) that mightFor instance: ‘generating your own energy on site as ‘we’ and your reader as ‘you’. ‘We’ makes us be misunderstood e.g. ‘tip of the iceberg’. Saycould save you money’ doesn’t sound anywhere sound approachable and friendly; ‘you’ is more the same thing more literally.near as definite as ‘generating your own energy personalized and involving for the reader. — Don’t use colloquialisms, e.g. ‘baloney’ (they’reon site saves you money.’ too chatty for The Climate Group anyway). Jargon is out Carbon jargon will be eitherActions, not naming words You can make your unintelligible to some, or so over-used to otherscommunication more dynamic and interesting as to have no impact left. Try to avoid carbonby using more active words. So instead of just buzzwords like ‘mitigate’, ‘abate’ andreferring to, say, ‘best practice’, give an example ‘dematerialisation’, use plain English instead.of what that practice might actually be.
  39. 39. 09.02 Tone of voice: examples Brand GuidelinesHere are a few tips on how to write You could say… You could say… But...in our tone of voice, to communicate A closer look at buildings in North The Climate Group is an independent, We are The Climate Group. And weclearly and concisely. America indicates that better not-for-profit organization that get things done: not just for our building design, management and works internationally with planet, but for business, too. WeYou could say: automation could save 15% of North government and business leaders to believe reducing emissions is goodThe cross-sector nature of the forum America’s buildings emissions. advance climate change solutions for the economy. Less carbon meanswill generate a number of spin-off Globally, smart buildings and accelerate a low carbon more profit – for companies, states,benefits. Businesses will gain technologies would enable 1.68 economy. Its coalition of proactive regions and cities. We areopportunities for insights and input GtCO2e of emissions savings, worth leaders – from government, business independent with no political agendainto the development of government €216 billion ($340.8 billion). and civil society – has demonstrated or any vested interests. We workpolicy. Regional and national that emissions reductions, essential for our members and the planet, notgovernments will be able to learn But... to stop climate change, can be for profit.from other policy approaches North America in 2020 achieved while boosting profitabilityand ‘reality test’ these among Building design is better, and and competitiveness. More We’ve done a lot already. We’vebusiness leaders. everything is managed and run more companies, states, regions and been working since 2004, with efficiently. Emissions are down 15%. cities around the world are realizing offices in the UK, USA, China, IndiaBut... Globally, we’ve saved 1.68 GtCO2e. there are significant economic as and Australia.Win-Win That’s €216 billion ($340.8 billion) in well as environmental advantagesOur members are invited to have the bank. from taking decisive action now. …is much stronger. That’s becausetheir say on new government policy The Climate Group was founded in we’ve used shorter, punchierand the government gets to road- …is far more interesting, positive, 2004 and has offices in the UK, USA, sentences and varied their lengthtest new ideas. inspiring. Giving a fairly dry case China, India and Australia. to add pace and interest. And we’ve study a creative twist has created used ‘we’ instead of the third…makes the benefits clearer. real impact. By painting a picture person, which sounds much moreCutting the jargon means the text of the future, ‘what could be’ has direct and active.is shorter and far more readable. turned into ‘what will happen’, andAnd adding a short subheading losing the jargon has made benefitsreinforces the benefit. clear and simple.
  40. 40. 10.00 Photography Brand Guidelines The photography you use needs to support our brand personality. It should be interesting, creative and eye-catching with a clean modern feel. And like us, it should be positively focused on the future. :renewable energy A wind turbine is a well documented subject — but to convey our personality, why not use a shot that has an intelligent, powerful composition but at the same time does not complicate the message? This shot is only an example. The Climate Group does not have the rights to use this shot. Corbis: http://www.corbis.com
  41. 41. 10.01 Photography: industrial Brand Guidelines This shot portrays a modern, organized industrial setting without being too specific to any one manufacturer. It communicates mass, modern technology in an instant and is well composed. This shot is only an example. The Climate Group does not have the rights to use this shot. Greg White: http://www.gregwhite.tv
  42. 42. 10.02 Photography: society Brand Guidelines People should be shot in a natural and honest way that does not look staged. The environments should always be easy to digest and understand, instant, modern and interesting. The Climate Group does have rights to this shot for The Climate Group website. Paul Moffat: http://www.moff.co.uk | Email: paul@moff.co.uk
  43. 43. 10.03 Photography: technology Brand GuidelinesBe it LED lighting, an electric car or a home environment -shots should always have a powerful, modern, clean feel aswell as strong composition which instantly communicatesThe Climate Group brand values.The Climate Group does have rights to these shots forThe Climate Group website.Paul Moffat: http://www.moff.co.uk | Email: paul@moff.co.uk
  44. 44. 11.00 Illustration Brand GuidelinesIllustration for The climate Group fits when it’s bold, graphic and modern.It also needs to take into account our brand values, to provide visually-ledcommunications that consistently support our personality.Lucy Vigrass: http://www.lucyvigrass.co.uk | Email: lucy@peepshow.org.uk
  45. 45. 12.00 Internal templates Brand GuidelinesWe have created a suite of templates to help keep your communicationson-brand and professionally presented whatever the subject, home regionor document format.The crucial design elements are all correctly positioned and formattedfor you. A few set rules are embedded in each template to guide you asyou create.So whether it’s a Word document, PowerPoint presentation, letterheador business card, you’ll always get it right easily and quickly.The templates have been created to meet all your likely communicationsneeds, but if you have a different requirement, please don’t hesitate tocontact the Brand Team (17.00).All Word and PowerPoint templatesplus business card artwork areavailable from SharePoint, orthrough one of our Brand Teammembers (see contact details insection 17.00)
  46. 46. 12.01 Internal templates: programmes Brand GuidelinesThese Word templates have been designed to suit specific programmecommunications – so the issues such as which ‘nutritional’ block and label Electric Vehiclesto choose for a particular programme have been taken care of for you. This is part of THE CLEAN REVOLUTIONAs an example we’ve shown the Electric Vehicles version. Currently thereare additional templates available for the LEDs, SMART 2020, Carbon Captureand Storage and Sustainable Packaging programmes.If you have any additional requirements or questions, please contact the Header Title: Arial Bold 22ptBrand Team (17.00). Policy Briefing | 10/03/10 Nutrition Label The Nutrition label is the set of black bars on the upper left of the document. It should only contain the program name, any logos that need to be included in the document and The Climate group logo. Do not change its position. Logos Double click on the top of the page to edit the header. The Climate Group logo in the bottom of the nutrition label is a separate image and can be nudged down to accommodate other logos. Logos should be stacked on top of each other. To add a logo to the document, go to the top bar: Insert > Picture > From file, then browse for the file. To have control moving a logo around, click on it, go to your Formatting Palette > Wrapping > Front (or back) of text. Now you can drag the graphic around.) Colors The default color is blue, but please feel free to choose your own color by selecting a template with one of our six colors as the color theme. You can choose a different color theme for each communication. Text The font for this document is Arial. The current font size is 10pt. The main header is 22pt, bold and should be one size. Separate your subtitles with a colon. The type of document if it is a part of a series (policy briefing, newsletter, ect…) goes below the main header before the date.All Word and PowerPoint templates Clean Revolution badgeplus business card artwork are The default Clean Revolution badge is “This is part of the Clean Revolution”. The width of the circle is 2.5 inches.available from SharePoint, orthrough one of our Brand Teammembers (see contact details in THE CLIMATE GROUP. SECOND FLOOR, RIVERSIDE BUILDING. COUNTY HALL. BELVEDERE ROAD. LONDON. SE1 7PB. UNITED KINGDOM. T: +44 (0)20 7960 2970 | F: +44 (0)20 7960 2970 1section 17.00) INFO@THECLIMATEGROUP.ORG | WWW.THECLIMATEGROUP.ORG
  47. 47. 12.02 Internal templates: regions Brand GuidelinesTo cover the differing needs of the world regions The Climate Group operatesin, we have developed a range of Word templates. Elements such as the Australia‘nutritional’ block and label have been correctly selected and positioned for you. This is part of THE CLEAN REVOLUTIONAlong with the Australian version shown, there are templates for Europe, China,India and North America.If you have any additional requirements or questions, please contact theBrand Team (17.00). Header Title: Arial Bold 22pt Policy Briefing | 10/03/10 Nutrition Label The Nutrition label is the set of black bars on the upper left of the document. It should only contain the program name, any logos that need to be included in the document and The Climate group logo. Do not change its position. Logos Double click on the top of the page to edit the header. The Climate Group logo in the bottom of the nutrition label is a separate image and can be nudged down to accommodate other logos. Logos should be stacked on top of each other. To add a logo to the document, go to the top bar: Insert > Picture > From file, then browse for the file. To have control moving a logo around, click on it, go to your Formatting Palette > Wrapping > Front (or back) of text. Now you can drag the graphic around.) Colors The default color is blue, but please feel free to choose your own color by selecting a template with one of our six colors as the color theme. You can choose a different color theme for each communication. Text The font for this document is Arial. The current font size is 10pt. The main header is 22pt, bold and should be one size. Separate your subtitles with a colon. The type of document if it is a part of a series (policy briefing, newsletter, ect…) goes below the main header before the date.All Word and PowerPoint templates Clean Revolution badgeplus business card artwork are The default Clean Revolution badge is “This is part of the Clean Revolution”. The width of the circle is 2.5 inches.available from SharePoint, orthrough one of our Brand Teammembers (see contact details in THE CLIMATE GROUP. SECOND FLOOR, RIVERSIDE BUILDING. COUNTY HALL. BELVEDERE ROAD. LONDON. SE1 7PB. UNITED KINGDOM. T: +44 (0)20 7960 2970 | F: +44 (0)20 7960 2970 1section 17.00) INFO@THECLIMATEGROUP.ORG | WWW.THECLIMATEGROUP.ORG
  48. 48. 12.03 Internal templates: generic Brand GuidelinesThese Word templates make it quick and simple to get everything about yourgeneric communications on-brand every time. Each is already formatted Clean Revolutionwith the correct ‘nutritional’ block and label, and all the guidelines you need We are part ofare included. THE CLEAN REVOLUTIONIn addition to The Clean Revolution version shown, there are templates forGlobal Alliance, Membership and States and Regions.If you have any additional requirements or questions, please contact the Header Title: Arial Bold 22ptBrand Team (17.00). 10/03/10 Nutrition Label The Nutrition label is the set of black bars on the upper left of the document. It should only contain the program name, any logos that need to be included in the document and The Climate group logo. Do not change its position. Logos Double click on the top of the page to edit the header. The Climate Group logo in the bottom of the nutrition label is a separate image and can be nudged down to accommodate other logos. Logos should be stacked on top of each other. To add a logo to the document, go to the top bar: Insert > Picture > From file, then browse for the file. To have control moving a logo around, click on it, go to your Formatting Palette > Wrapping > Front (or back) of text. Now you can drag the graphic around.) Colors The default color is red, but please feel free to choose your own color by selecting a template with one of our six colors as the color theme. You can choose a different color theme for each communication. Text The font for this document is Arial. The current font size is 10pt. The main header is 22pt, bold and should be one size. Separate your subtitles with a colon. The type of document if it is a part of a series (policy briefing, newsletter, ect…) goes below the main header before the date.All Word and PowerPoint templates Clean Revolution badgeplus business card artwork are The default Clean Revolution badge is “We are part of the Clean Revolution”. The width of the circle is 2.5 inches.available from SharePoint, or This is a third headerthrough one of our Brand Team — Nulla imperdiet iaculis enim. Nulla metus leo, egestas eget placerat sed,members (see contact details in THE CLIMATE GROUP. SECOND FLOOR, RIVERSIDE BUILDING. COUNTY HALL. BELVEDERE ROAD. LONDON. SE1 7PB. UNITED KINGDOM. T: +44 (0)20 7960 2970 | F: +44 (0)20 7960 2970 1section 17.00) INFO@THECLIMATEGROUP.ORG | WWW.THECLIMATEGROUP.ORG
  49. 49. 12.04 Internal templates: letterheads Brand GuidelinesChoosing the correct letterhead layout and design elements is very simple with !these preformatted templates. We are partWe have created a range of versions to provide on-brand letterheads for Australia, of THE CLEAN REVOLUTIONBeijing, Hong Kong, India, UK and US use. Name Official Title Address Line 1 The Climate Group Address Line 2 Second Floor, Riverside Building.If you have any additional requirements or questions, please contact the County Hall. Belvedere Road. London. SE1 7PB. United Kingdom Address Line 3Brand Team (17.00). October 14th. 2010 T: +44 (0)20 7960 2970 Dear XXXX, F: +44 (0)20 7960 2971 info@theclimategroup.org www.theclimategroup.org The default Clean Revolution badge is the red “We are part of The Clean Revolution” or “This is part of the Clean Revolution”. You can switch the color to your liking and/or the text to align the message with the content in the letter. To change the Clean Revolution badge, select the image, right click (or control click) go to: Change Picture, then browse for one of the badges in the “Graphics” folder. The badge should only be on the first page of the letter and always on the upper right corner as shown. The width of the circle is 2.5 inches. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed nec eros vel ligula euismod cursus a sit amet massa. Duis vel nibh nisi, vel molestie mauris. In hac habitasse platea dictumst. Donec vel ligula eu mi posuere bibendum lacinia eget urna. Fusce magna odio, lobortis quis ultrices et, commodo vel odio. Praesent in metus vel enim porttitor volutpat. Maecenas vestibulum, erat in mattis rutrum, lorem felis tristique dolor, vel rutrum sapien turpis at velit. Nulla mollis condimentum nisi, sit amet blandit massa tincidunt id. Cras blandit turpis vel quam cursus ut volutpat mauris rutrum. Sed rutrum nunc sed nisi pellentesque ac dictum enim scelerisque. Nam ligula risus, egestas vel fringilla eget, ultricies nec nibh. Proin consectetur magna vitae orci euismod vitae blandit justo pharetra. Vestibulum dapibus mi in dui pulvinar sit amet viverra quam euismod. Cras ornare dapibus nulla quis consequat. Duis nec justo tellus. Maecenas leo urna, viverra nec rhoncus vel, blandit sit amet nisi. Pellentesque tristique varius purus eu tincidunt. Cras scelerisque, quam nec imperdiet aliquet, elit ligula commodo metus, suscipit volutpat magna nibh sit amet mi. Vivamus faucibus augue a orci molestie pellentesque. Etiam tortor nisl, gravida quis tincidunt sed, blandit nec arcu. Morbi lacus est, blandit at mattis at, mollis non est. Nulla in lectus sit amet lacus consequat consequat. Donec interdum, elit eu cursus tempus, quam lacus imperdiet urna, sed auctor mi elit id justo. Ut imperdiet accumsan elit, fermentum tempus libero ultricies in. Morbi vitae consequat ante. Donec lobortis, dui vel sollicitudin pellentesque, nibh lorem consectetur tortor, non porttitor augue maurisAll Word and PowerPoint templates ut lorem. Nam pharetra adipiscing semper. Quisque et lacus lorem, sit amet pellentesque sem.plus business card artwork are Duis et pellentesque lectus. Nam eget est et nunc rutrum vestibulum rutrum nec libero. Morbi at tristique mauris. Nulla faucibus congue dolor eget varius. Crasavailable from SharePoint, or egestas fringilla est, sed consequat mi tempus non. Aliquam varius arcu at mi bibendum sollicitudin. Fusce suscipit, massa nec tempor hendrerit, lectus tellusthrough one of our Brand Team laoreet felis, eget bibendum neque lectus ut libero. Etiam sem odio, pharetra inmembers (see contact details in !section 17.00)
  50. 50. 12.05 Internal templates: powerpoint Brand GuidelinesIf you’re creating a PowerPoint presentation for The Climate Group,these templates make it very easy to get all the design elements right,every time.There is a front cover template and eight page layouts to choose from.In the majority of cases these will give you all the variety and designflexibility you need to make impactful presentations.If you have any additional requirements or questions, please contact theBrand Team (17.00).All Word and PowerPoint templatesplus business card artwork areavailable from SharePoint, orthrough one of our Brand Teammembers (see contact details insection 17.00)
  51. 51. 12.06 Internal templates: business cards Brand GuidelinesThis is our standard business card design. It has been created toaccommodate every user’s details in a consistent, on-brand way.You can access our business card artwork through The ClimateGroup assets database, or via our Head of Design Guyang Chen:gchen@theclimategroup.orgAll Word and PowerPoint templatesplus business card artwork areavailable from SharePoint, orthrough one of our Brand Teammembers (see contact details insection 17.00)
  52. 52. 13.00 Templates for creatives Brand GuidelinesWe have developed A5, A4 and A3 templates to provide creatives witha strong, consistent structure for Climate Group communications.Within each template we have requested that either of The ClimateGroup logos be used at a certain size, this again will help keepcommunications consistent. Also note that when more than one logois featured in the ‘nutritional’ block, our logo should always bepositioned at the base of the bottom tier.The grid structure makes it easy to stay on brand, yet the structure isflexible – giving you the option to choose one, two or three column formatswithin your document.Whilst the rules support a closely defined and branded front cover, interiorspreads offer you more scope for creativity. Highlight key information,pull out interesting facts and figures, inject the creative brand whereappropriate – it’s up to you as the creative how you choose to make thepiece work.And of course, your use of photography, illustration or graphics also addsto the dynamics of a hardworking communication – so long as they are allon-brand, anything goes.
  53. 53. 13.01 Creative templates: A5 portrait Brand GuidelinesDocument — A5 portrait WIDTH 4MM HEIGHT 6MMWidth 148.5mm x Height 210mm Xxxxxxxxxxxxx Xxxxx HEIGHT 3MM xxx Xxxxxxxxxxxxx HEIGHT 6MMMargins HEIGHT 3MM Xxxxxxxxxxx xxx XxxxxxxxxxxxxxxxTop: 8mm Bottom: 8mm HEIGHT 6MM HEIGHT 3MMLeft: 8mm Right: 8mm HEIGHT 4MMColumns NUTRITIONAL BLOCK WIDTH 49.5MMNumber: 6 Gutter: 4mm TEXT WIDTH 41.5MMNutritional blockBar: 1mm | BlackTier 1 Type:Grotzec Head Condensed RegularSize: 18pt Leading: 18pt Tracking: —5Bar: 1mm | BlackTier 2 Type:Grotzec Head Condensed RegularSize: 11pt Leading: 11pt Tracking: —5Use in your selected brand colourBar: 1mm | BlackTier 3 The Climate Group logo size:Space for partners/logos 17mmBar: 0.75pt | Black 33mm*Template shown here is at 60%
  54. 54. 13.02 Creative templates: A5 landscape Brand GuidelinesDocument — A5 landscape WIDTH 4MM HEIGHT 6MMWidth 210mm x Height 148.5mm Xxxxxxxxxxxxx Xxxxx HEIGHT 3MM xxx Xxxxxxxxxxxxx HEIGHT 6MMMargins HEIGHT 3MM Xxxxxxxxxxx xxx XxxxxxxxxxxxxxxxTop: 8mm Bottom: 8mm HEIGHT 6MM HEIGHT 3MMLeft: 8mm Right: 8mm HEIGHT 4MMColumns NUTRITIONAL BLOCK WIDTH 49.5MMNumber: 12 Gutter: 4mm TEXT WIDTH 41.5MMNutritional blockBar: 1mm | BlackTier 1 Type:Grotzec Head Condensed RegularSize: 18pt Leading: 18pt Tracking: —5Bar: 1mm | BlackTier 2 Type:Grotzec Head Condensed RegularSize: 11pt Leading: 11pt Tracking: —5Use in your selected brand colourBar: 1mm | BlackTier 3 The Climate Group logo size:Space for partners/logos 17mmBar: 0.75pt | Black 33mm*Template shown here is at 60%
  55. 55. 13.03 Creative templates: A4 portrait Brand GuidelinesDocument — A4 portrait WIDTH 4MM HEIGHT 12MMWidth 210mm x Height 297mm Xxxxxxxxxxxxx XxxxxxMargins HEIGHT 4MM xxx XxxxxxxxxxxxxTop: 8mm Bottom: 8mm HEIGHT 12MMLeft: 8mm Right: 8mm HEIGHT 4MM Xxxxxxxxxxx xxx XxxxxxxxxxxxxxxxxColumns HEIGHT 12MMNumber: 6 Gutter: 4mm HEIGHT 4MM HEIGHT 4MMNutritional block NUTRITIONAL BLOCK WIDTH 70MMBar: 1.5mm | Black TEXT WIDTH 62MMTier 1 Type:Grotzec Head Condensed RegularSize: 26pt Leading: 26pt Tracking: —5Bar: 1.5mm | BlackTier 2 Type:Grotzec Head Condensed RegularSize: 16pt Leading: 16pt Tracking: —5Use in your selected brand colourBar: 1.5mm | BlackTier 3 The Climate Group logo size:Space for partners/logos 24mmBar: 1pt | Black 45mm*Template shown here is at 60%
  56. 56. 13.04 Creative templates: A4 landscape Brand GuidelinesDocument — A4 landscape WIDTH 4MM HEIGHT 12MMWidth 297mm x Height 210mm Xxxxxxxxxxxxx XxxxxxMargins HEIGHT 4MM xxx XxxxxxxxxxxxxTop: 8mm Bottom: 8mm HEIGHT 12MMLeft: 8mm Right: 8mm HEIGHT 4MM Xxxxxxxxxxx xxx XxxxxxxxxxxxxxxxxColumns HEIGHT 12MMNumber: 12 Gutter: 4mm HEIGHT 4MM HEIGHT 4MMNutritional block NUTRITIONAL BLOCK WIDTH 71.25MMBar: 1.5mm | Black TEXT WIDTH 63.25MMTier 1 Type:Grotzec Head Condensed RegularSize: 26pt Leading: 26pt Tracking: —5Bar: 1.5mm | BlackTier 2 Type:Grotzec Head Condensed RegularSize: 16pt Leading: 16pt Tracking: —5Use in your selected brand colourBar: 1.5mm | BlackTier 3 The Climate Group logo size:Space for partners/logos 24mmBar: 1pt | Black 45mm*Template shown here is at 60%
  57. 57. 13.05 Creative templates: Letter portrait Brand GuidelinesDocument — Letter portrait WIDTH 4MM HEIGHT 12MMWidth 215.9mm x Height 279.4mm Xxxxxxxxxxxxx XxxxxMargins HEIGHT 4MM xxx XxxxxxxxxxxxxTop: 8mm Bottom: 8mm HEIGHT 12MMLeft: 8mm Right: 8mm HEIGHT 4MM Xxxxxxxxxxx xxx XxxxxxxxxxxxxxxxColumns HEIGHT 12MMNumber: 6 Gutter: 4mm HEIGHT 4MM HEIGHT 4MMNutritional block NUTRITIONAL BLOCK WIDTH 68MMBar: 1.5mm | Black TEXT WIDTH 62MMTier 1 Type:Grotzec Head Condensed RegularSize: 26pt Leading: 26pt Tracking: —5Bar: 1.5mm | BlackTier 2 Type:Grotzec Head Condensed RegularSize: 16pt Leading: 16pt Tracking: —5Use in your selected brand colourBar: 1.5mm | BlackTier 3 The Climate Group logo size:Space for partners/logos 24mmBar: 1pt | Black 45mm*Template shown here is at 60%
  58. 58. 13.06 Creative templates: Letter landscape Brand GuidelinesDocument — Letter landscape WIDTH 4MM HEIGHT 12MMWidth 279.4mm x Height 215.9mm Xxxxxxxxxxxxx XxxxxMargins HEIGHT 4MM xxx XxxxxxxxxxxxxTop: 8mm Bottom: 8mm HEIGHT 12MMLeft: 8mm Right: 8mm HEIGHT 4MM Xxxxxxxxxxx xxx XxxxxxxxxxxxxxxxColumns HEIGHT 12MMNumber: 12 Gutter: 4mm HEIGHT 4MM HEIGHT 4MMNutritional block NUTRITIONAL BLOCK WIDTH 66.85MMBar: 1.5mm | Black TEXT WIDTH 58.85MMTier 1 Type:Grotzec Head Condensed RegularSize: 26pt Leading: 26pt Tracking: —5Bar: 1.5mm | BlackTier 2 Type:Grotzec Head Condensed RegularSize: 16pt Leading: 16pt Tracking: —5Use in your selected brand colourBar: 1.5mm | BlackTier 3 The Climate Group logo size:Space for partners/logos 24mmBar: 1pt | Black 45mm*Template shown here is at 60%
  59. 59. 13.07 Creative templates: A3 portrait Brand GuidelinesDocument — A3 portrait WIDTH 4MM HEIGHT 18MMWidth 297mm x Height 420mm Xxxxxxxxxxxxx Xxxxxxx xxx XxxxxxxxxxxxxMargins HEIGHT 6MM HEIGHT 18MMTop: 8mm Bottom: 8mm Xxxxxxxxxxx xxx XxxxxxxxxxxxxxxxxxxxLeft: 8mm Right: 8mm HEIGHT 6MM HEIGHT 18MMColumnsNumber: 6 Gutter: 4mm HEIGHT 6MM HEIGHT 4MM NUTRITIONAL BLOCK WIDTH 99MMNutritional block TEXT WIDTH 91MMBar: 2mm | BlackTier 1 Type:Grotzec Head Condensed RegularSize: 35pt Leading: 35pt Tracking: —5Bar: 2mm | BlackTier 2 Type:Grotzec Head Condensed RegularSize: 21pt Leading: 21pt Tracking: —5Use in your selected brand colourBar: 2mm | BlackTier 3 The Climate Group logo size:Space for partners/logos 34mmBar: 1.5pt | Black 67mm*Template shown here is at 40%
  60. 60. 13.08 Creative templates: A3 landscape Brand GuidelinesDocument — A3 landscape WIDTH4MM HEIGHT 18MMWidth 420mm x Height 297mm Xxxxxxxxxxxxx Xxxxxxx xxx XxxxxxxxxxxxxMargins HEIGHT 6MM HEIGHT 18MMTop: 8mm Bottom: 8mm Xxxxxxxxxxx xxx XxxxxxxxxxxxxxxxxxxxLeft: 8mm Right: 8mm HEIGHT 6MM HEIGHT 18MMColumnsNumber: 12 Gutter: 4mm HEIGHT 6MM HEIGHT 4MM NUTRITIONAL BLOCK WIDTH 98MMNutritional block TEXT WIDTH 90MMBar: 2mm | BlackTier 1 Type:Grotzec Head Condensed RegularSize: 35pt Leading: 35pt Tracking: —5Bar: 2mm | BlackTier 2 Type:Grotzec Head Condensed RegularSize: 21pt Leading: 21pt Tracking: —5Use in your selected brand colourBar: 2mm | BlackTier 3 The Climate Group logo size:Space for partners/logos 34mmBar: 1.5pt | Black 67mm*Template shown here is at 40%
  61. 61. 13.09 Creative template: examples Brand Guidelines SMART 2020 Electric Vehicles Enabling the low carbon economy in the information age ELECTRICITY WILL DRIVE THE CHANGE

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