17 th INTERNATIONAL SEMINAR ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS, 2009 July Professor Andy Miah, PhD University of the West of Scotland, UK Applied Ethics & the Olympic Movement Lecture 2 of 5 NEW MEDIA & THE OLYMPICS
This lecture is about the socio-political and philosophical dimensions of the Olympic Movement. It outlines the visible components of the Olympic philosophy within contemporary examples of the Olympic Movement’s activities. The mechanism for these discussions is the participatory potentialof new media participation, as a form of agora and democratized, meritocratic space.
The Role of the Media as a Mechanism for Pursuing Social Justice
The Trajectory of Olympic Media as a Controlled, Authoritarian Structure
The Emergence of New Forms of Olympic Media
The Democratization of Media Technologies
The Values of Citizen Journalists
The Rise of Non-Accredited Media
The Ethical Obligations of New Media and Host Cities
The Role of the Media as a Mechanism for Pursuing Social Justice Social Justice The Olympic Charter 2007
The Trajectory of Olympic Media as a Controlled, Authoritarian Structure What is the role of the media in your society? How has Olympic Media developed? Does the Olympic media fulfill its social obligation? How has the role of the media developed? Which media: news, entertainment, arts, documentary, sports? Are you an (academic) journalist?
Consider the Beijing 2008 Lighting Ceremony here in Ancient Olympia
The Trajectory of Olympic Media as a Controlled, Authoritarian Structure Since the negotiation of broadcast rights in the 1980s, the Olympics has a media that pays for their right to broadcast and report on the Games.
How does this affect its relationship to the Olympic Movement?
it is now a stakeholder, perhaps the primary stakeholder
It is governed by making good television, but this only partially coheres with reporting the news
In fact, the Games time media is predominantly not a news media, but a sport media.
However, in Beijing this year, the BBC news anchor will be there