Various ways in which we can identify just causes within the Olympic philosophy Look at the Charter, yes, - we will come back to this question of ‘universalism’ in the final lecture In some sense this appeal to universalism governs all of my lectures. It asks whether we can expect the Olympics to unite the world through a moral ideal. But look further..... In what ways does the Olympics mobilize justice claims? What is a justice claim? a demand for some authority to recognize the frustration of a certain community Other activities Perhaps Olympic Truce, or Solidarity
ASK STUDENTS TO DRAW UP A LIST OF FIVE FUNCTIONS OF THE MEDIA. Does Olympic media fulfill its social obligation? NOW, we could stop the lecture right here and talk about our different perspectives, but I want to argue. I want to advance a moral position for what the media should do, not simply describe what it does. What is the role? first break apart the concept ‘media’ - perhaps then examine the professions (journalism, entertainment, documentary, art) - each with different roles New media Producer/consumer blurred Non-professional Citizenship Critical of media Global moral code rather than ethical code Community value, rather than commercial
To whom is the broadcaster obliged?
Led to IOC Reforms and Foundation of Ethics Commission, which oversaw reforms More about this in the final lecture
Start from the fact that the IOC always endeavours to give the Games to the broadcaster with the widest reach ,not the highest bidder
We will then build a picture of the different types of story.
NEW MEDIA IMPERATIVE Recent Games Athens 2004 - first mobile torch relay, replicated in Torino 2006. Torino 2006 - first bloggers - first web 2.0 games. Beijing 2008 - first separation of TV from Internet in Rights sale & First formal blogging guidelines for accredited individuals Vancouver 2010 - Daily Vancouver, since 2006 OCOG staff bloggers?
Choose a q and group people. Ask q before break. Discuss separately and feedback to the group.
17 th INTERNATIONAL SEMINAR ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS, 2009 July Professor Andy Miah, PhD University of the West of Scotland, UK Applied Ethics & the Olympic Movement Lecture 2 of 5 NEW MEDIA & THE OLYMPICS
This lecture is about the socio-political and philosophical dimensions of the Olympic Movement. It outlines the visible components of the Olympic philosophy within contemporary examples of the Olympic Movement’s activities. The mechanism for these discussions is the participatory potentialof new media participation, as a form of agora and democratized, meritocratic space.
The Role of the Media as a Mechanism for Pursuing Social Justice
The Trajectory of Olympic Media as a Controlled, Authoritarian Structure
The Emergence of New Forms of Olympic Media
The Democratization of Media Technologies
The Values of Citizen Journalists
The Rise of Non-Accredited Media
The Ethical Obligations of New Media and Host Cities
The Role of the Media as a Mechanism for Pursuing Social Justice Social Justice The Olympic Charter 2007
The Trajectory of Olympic Media as a Controlled, Authoritarian Structure What is the role of the media in your society? How has Olympic Media developed? Does the Olympic media fulfill its social obligation? How has the role of the media developed? Which media: news, entertainment, arts, documentary, sports? Are you an (academic) journalist?
Consider the Beijing 2008 Lighting Ceremony here in Ancient Olympia
The Trajectory of Olympic Media as a Controlled, Authoritarian Structure Since the negotiation of broadcast rights in the 1980s, the Olympics has a media that pays for their right to broadcast and report on the Games.
How does this affect its relationship to the Olympic Movement?
it is now a stakeholder, perhaps the primary stakeholder
It is governed by making good television, but this only partially coheres with reporting the news
In fact, the Games time media is predominantly not a news media, but a sport media.
However, in Beijing this year, the BBC news anchor will be there