New Media Ethics and the Olympic Movement (Lecture 2 of 5)
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  • Various ways in which we can identify just causes within the Olympic philosophy Look at the Charter, yes, - we will come back to this question of ‘universalism’ in the final lecture In some sense this appeal to universalism governs all of my lectures. It asks whether we can expect the Olympics to unite the world through a moral ideal. But look further..... In what ways does the Olympics mobilize justice claims? What is a justice claim? a demand for some authority to recognize the frustration of a certain community Other activities Perhaps Olympic Truce, or Solidarity
  • ASK STUDENTS TO DRAW UP A LIST OF FIVE FUNCTIONS OF THE MEDIA. Does Olympic media fulfill its social obligation? NOW, we could stop the lecture right here and talk about our different perspectives, but I want to argue. I want to advance a moral position for what the media should do, not simply describe what it does. What is the role? first break apart the concept ‘media’ - perhaps then examine the professions (journalism, entertainment, documentary, art) - each with different roles New media Producer/consumer blurred Non-professional Citizenship Critical of media Global moral code rather than ethical code Community value, rather than commercial
  • To whom is the broadcaster obliged?
  • Led to IOC Reforms and Foundation of Ethics Commission, which oversaw reforms More about this in the final lecture
  • Start from the fact that the IOC always endeavours to give the Games to the broadcaster with the widest reach ,not the highest bidder
  • We will then build a picture of the different types of story.
  • NEW MEDIA IMPERATIVE Recent Games Athens 2004 - first mobile torch relay, replicated in Torino 2006. Torino 2006 - first bloggers - first web 2.0 games. Beijing 2008 - first separation of TV from Internet in Rights sale & First formal blogging guidelines for accredited individuals Vancouver 2010 - Daily Vancouver, since 2006 OCOG staff bloggers?
  • Choose a q and group people. Ask q before break. Discuss separately and feedback to the group.

New Media Ethics and the Olympic Movement (Lecture 2 of 5) Presentation Transcript

  • 1. 17 th INTERNATIONAL SEMINAR ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS, 2009 July Professor Andy Miah, PhD University of the West of Scotland, UK Applied Ethics & the Olympic Movement Lecture 2 of 5 NEW MEDIA & THE OLYMPICS
  • 2.  
  • 3. First, where you can find me. Username: andymiah
    • Facebook
    • Twitter
    • Issuu
    • Slideshare
    • Wordpress
    • Wikipedia
    • Linkedin
    • Delicious
    • Mindmeister
    • Dopplr
    • Skype
    • msn (more or less)
  • 4. Twitter: the beginning of the end of email and Google
  • 5.
    • Play clip
    The Machine is Us
  • 6.  
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  • 8. This lecture is about the socio-political and philosophical dimensions of the Olympic Movement. It outlines the visible components of the Olympic philosophy within contemporary examples of the Olympic Movement’s activities. The mechanism for these discussions is the participatory potentialof new media participation, as a form of agora and democratized, meritocratic space.
  • 9.
    • The Role of the Media as a Mechanism for Pursuing Social Justice
    • The Trajectory of Olympic Media as a Controlled, Authoritarian Structure
    • The Emergence of New Forms of Olympic Media
    • The Democratization of Media Technologies
    • The Values of Citizen Journalists
    • The Rise of Non-Accredited Media
    • The Ethical Obligations of New Media and Host Cities
  • 10. The Role of the Media as a Mechanism for Pursuing Social Justice Social Justice The Olympic Charter 2007
  • 11. The Trajectory of Olympic Media as a Controlled, Authoritarian Structure What is the role of the media in your society? How has Olympic Media developed? Does the Olympic media fulfill its social obligation? How has the role of the media developed? Which media: news, entertainment, arts, documentary, sports? Are you an (academic) journalist?
  • 12. Consider the Beijing 2008 Lighting Ceremony here in Ancient Olympia
  • 13.
    • The Olympic camera cut away from the protestors
    • In China, the feed was not shown at all
    • Is the broadcaster’s obligation to be true to the event, or to maintain unimpeded proceedings?
    • Which obligation takes priority here? Or, is there only one?
    Consider the Beijing 2008 Lighting Ceremony here in Ancient Olympia
  • 14. The 1999 IOC Scandal
    • The Lords of the Rings
      • Andrew Jennings (journalist)
      • Led to law suit from IOC
      • Banned from Switzerland
      • Question media freedom
      • Fined $1
  • 15. Inside the Accredited Media Facilities
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  • 18. Main Press Centre
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  • 22. The Trajectory of Olympic Media as a Controlled, Authoritarian Structure Since the negotiation of broadcast rights in the 1980s, the Olympics has a media that pays for their right to broadcast and report on the Games.
    • How does this affect its relationship to the Olympic Movement?
    • it is now a stakeholder, perhaps the primary stakeholder
    • It is governed by making good television, but this only partially coheres with reporting the news
    • In fact, the Games time media is predominantly not a news media, but a sport media.
      • However, in Beijing this year, the BBC news anchor will be there
  • 23. The IOC’s democratized broadcast policy
  • 24. The Emergence of New Forms of Olympic Media
    • What stories are told?
    • Whose perspectives dominate?
    • What is happening in the Olympic city?
  • 25.
    • Imagine for a moment that you are a journalist in Beijing. You don’t work for a tv company or newspaper. You’ve no particular assignment.
      • What would you write about?
      • What story do you want?
      • What will you be prepared to report, to get the truth out?
    Task 1: What would you cover?
  • 26.
    • The Internet
    • Mobile Device
    • Accessible progamming language
    • Capacity to Syndicate published material
    The Democratization of Media Technologies
  • 27.
    • Politically motivated?
    • Agenda setting?
    • Shared resources
    • Open source
    The Values of Citizen Journalists
  • 28.
    • Officially since Barcelona 1992
    • More formerly since Sydney 2000
    The Rise of Non-Accredited Media
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  • 41. Citizen media can be as poweful as official publications in Google rankings
  • 42. At times, it is even better than traditional media, such as when the Beijing Olympic torch was ‘lost’ in San Francisco
  • 43. But who is allowed to produce new media during an Olympics IOC Blogging guidelines 2008?
  • 44. Who will scrutinze Olympic practices? Eg London 2012 publications
  • 45.
    • To enable participation
    • To consider the financial stability of the Olympic Movement?
    • To protect Games from too much private sponsorships
    The Ethical Obligations of New Media and Host Cities
  • 46.
    • What should be the IOC’s response to the rise of new media?
    • Should athletes be permitted to blog during the Games?
    • Does new media democratize the media? Is this a good thing?
    • Who should be allowed to ‘report’ the Games?
    Discussion Questions