Media Citizenship and the Olympic Games

The Olympic lane, Athens 2004 (only Olympic family can use it)
#MEDIA2012
Media Citizenship andthe Olympic Games
Professor Andy Miah @andymiahUniversity of the West of Scotland

I have 6 goals for this talk

1
To convince you that the Olympic Games is only incidentally about sports competitions.

2
To demonstrate how the Olympic city has become a meta-stadium, which creates a set of restrictions that alter the conditions of citizenship

3
To explain how media citizenship has become a constitutive part of Olympic consumption and production

4
To convince you that the current foundation of the Olympic movement is in jeopardy

5
To demonstrate why media citizenship provides a glimpse of future broadcast and journalism culture

6
To explain how #media2012 will occupy this place for London 2012 and to elaborate on how this is happening at future Games and how it has happened at past Games

1
The Olympic Games is only incidentally about sports competitions.

Reporters without Borders protest at Beijing 2008 lighting ceremony, Olympia

http://www.flickr.com/photos/darkness/3278949127/
The Olympic Resistance Network in Vancouver 2010

Photo by Kris Krug @kk
The Olympic Resistance Network in Vancouver 2010

2
The Olympic city has become a meta-stadium, which creates a set of restrictions that alter the conditions of citizenship

Athens 2004 billboards occupied by Olympic sponsor or left empty
The Olympic city becomes a privately owned and hyper-regulated space

Torino 2006

A showcase for sponsors, here
The Coca-Cola ‘Magic Kingdom’, in Beijing 2008

Olympic tent Village, Down Town East Side, Vancouver 2010
Altered housing policy around the Olympic city affects those who do not have homes

3
Media citizenship has become a constitutive part of Olympic consumption and production

Independent citizen media track the Beijing 2008 torch while it is in San Francisco, while official broadcasters ‘lose’ the torch due to protests and a change in route

Why citizenship?
User generated content occupies a place in society where it does more than just enrich leisure space
media production has become part of the freedoms people expect to enjoy in public life
It is a mechanism that allows people to take ownership of the means of production (kind of).

4
The current foundation of the Olympic movement is in jeopardy

Digital boundaries
are harder to police

5
Media citizenship provides a glimpse of future broadcast and journalism culture

Multi-channel

6
#media2012 will occupy this place for London 2012 and to elaborate on how this is happening at future Games and how it has happened at past Games

Festival of New Cinema
And Digital Culture

Northern
Ireland
SCOTLAND
North
East
Yorkshire
& Humber
North
West
Wales
East of England
West Midlands
South
East
East Midlands
South
West
LONDON

A network of media centres, with cultural experience and artistic inquiry at their heart

Simpler times? The athlete’s entry tunnel at the Ancient Olympic Stadium in Olympia
#thankyou
Professor Andy Miah @andymiah / email@andymiah.net
University of the West of Scotland

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Media Citizenship and the Olympic Games

by Andy Miah

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Media Citizenship and the Olympic Games Presentation Transcript